- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen's head of product strategy said there has never been such a concentrated period of consumer adoption of new ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" talks with CVS Health CMO Norman de Greve and Quicken Loans CMO Casey Hurbis about how ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab's "Floor 9" media futures podcasts series feature guest speakers including Foursquare CEO ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention. ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney of GroupM, and Catherine Warburton of Assembly will talk about the hyper-fragmentation and oversupply of media options. ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agencies were using bad inventory and bot networks. The issue is what is the next business model for agenc ...
- A Future With No Advertising? Really?
Media Insider, Cory Treffiletti - Wednesday, September 25, 2019
The landscape of broadcast and digital is shifting to a customizable subscription-oriented model, and advertising will likely evolve in the same way. ...
- Sadoun: Holding Companies Face 'Line-In-The-Sand' Decisions About Growth
MAD, Larissa Faw - Thursday, July 18, 2019
Sadoun equates the transformational shift toward data to advertising's earlier move away from print and radio to TV. "We live in a digital-first world," he says. "There are 900 digital ...
- Future Of Media Study Finds Print Is Thriving
Publishers Daily, Sara Guaglione - Friday, April 19, 2019
The top 25 print magazines reach more adults and teens than the top 25 prime-time TV shows. ...
- Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets
TV Watch, Wayne Friedman - Wednesday, February 13, 2019
Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal might show us that. ...
- Forecast 2019 - Fighting the Attention Wars
Show Daily, Nina Lentini - Tuesday, January 29, 2019
From 2019 trends in consumer behavior to measurement to GDPR, OTT and Voice, a panel of experts weighs in on what to expect this year and beyond. ...
- Industry Insiders Make Their 2019 Predictions
Publishers Daily, Melynda Fuller - Wednesday, December 26, 2018
Brands will be more creative and innovative with their storytelling, including AR and VR, to engage users throughout the entire consumer journey. ...
- To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
Digital News Daily, Alex Weprin - Friday, October 5, 2018
Making it easy is not just about removing friction between consumers and content, but about the full-stack experience, from subscriptions to delivery, ...
- Digital Emancipation: World Wide Web Founder Is Back With A New Scheme
Email Insider, Ray Schultz - Monday, October 1, 2018
Sir Tim Berners-Lee's new company could disrupt business models and upend the internet, observers say. ...
- UK Hits Media Saturation Point -- What Next?
London Blog, Sean Hargrave - Tuesday, May 1, 2018
Nine and a half hours is all we have to give -- so what next for traditional channels as digital keeps growing? ...
- Agency Innovation Leader Sees Screens Fading Away Over Time
Connected Thinking, Chuck Martin - Wednesday, February 28, 2018
As voice becomes ever more dominant, the obvious question is what the role of screens will be. With digital assistants like Amazon Echo and Google Home coming into millions of ...
- Advertising Falls To Lowest Share Of Time Spent With Media Ever
Research Intelligencer, Joe Mandese - Thursday, March 1, 2018
Even as consumer time spent with media continues to expand -- inching up 0.3% last year -- the percentage of time consumers spend with ad-supported media continues to decline, according ...
- Saving The World Is Hard -- So Is Conference Organizing
MediaDailyNews, Bob Garfield - Wednesday, October 25, 2017
As the media economy was increasingly blown to bits by the digital revolution, with the very existence of journalism hanging in the balance, The Media Future Summit was born. But ...
- Michael Wolf: The Future Of Advertising
Digital News Daily, Laurie Sullivan - Wednesday, October 25, 2017
The future of advertising may not seem like advertising at all, but rather a mix of technology and services that supports how consumers prefer to interact with brands. ...
- The Guardian Launches GBP42m Fund To Save News Media
Around the Net In MAD London, Sean Hargrave - Thursday, October 19, 2017
The Guardian Media Group has set up a GBP42m fund for startups dedicated to protecting the future of news against a backdrop of severe disruption, "The Drum" reports. ...
- Newspapers Highlight Role With Blank Pages
Publishing Insider, Erik Sass - Thursday, August 17, 2017
More than 200 local newspapers in Minnesota and North Dakota employed the same eye-catching tactic to highlight the importance of newspapers to their local communities. ...
- GasBuddy Testing Messaging Feature
Inside Performance, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers at ...
- Online Ads Overtake TV
Research Brief, Jack Loechner - Tuesday, July 18, 2017
With projections for online and offline media advertising markets through 2021, online advertising has already overtaken TV advertising in size, a much more bullish estimate than in last year's rep ...
- Beast's Avlon: Influence Matters More Than Scale For Its Own Sake
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
"News needs to do two things right now," Daily Beast Editor-in-Chief John Avlon declared at the Publishing Insider Summit earlier this month. "We need to call b**ls**t. And we need ...
- Some Multitasking Yields Inflated Measurements
Research Brief, Jack Loechner - Friday, May 19, 2017
Consumers are spending more time with major media each day, and all that extra time is going to digital media. Radio, though, has been quite resilient among traditional media. ...
- 'NYT' Report Emphasizes Need For Digital Content, Staff Diversity
Publishers Daily, Sara Guaglione - Wednesday, January 18, 2017
The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to provide valuable journalism that readers are ...
- Why Fox Wants You To Pay Attention To What David Levy Is Doing
MediaPost Weekend, Joe Mandese - Saturday, December 24, 2016
It may not be possible to pinpoint the exact moment that media fragmentation reached its tipping point -- when more content was being produced than people had attention to spend ...
- A World Without Commercials? Contemplating The Future Of TV
TVBlog, Adam Buckman - Wednesday, November 16, 2016
What will the future of TV be like? You may wonder if commercials are doomed. At the very least, they are under assault in a rapidly changing TV world. ...
