- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and ad tech across the Americas a ...
- 'Forbes' Names 50 Most Influential CMOs
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 11, 2021
Forbes has released its annual list of most influential CMOs. “This year, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisi ...
- Progressive Names 3M Executive As Next CMO
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Remi Kent joins Progressive after spending eight years with 3M and 13 years at Procter & Gamble. ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols. ...
- CMO Tenure Hits 10-Year Low
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2021
Only 4% of CEOs surveyed say the CMO is the most trusted member of the leadership team. ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, Kimberly-Clark, Frito-Lay, Intuit and Indeed ...
- MLB Names Former Marriott, Disney, Yahoo Marketer As CMO
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2021
Timpone arrives at a pivotal moment for the league, which was already experiencing a decline in ticket sales even before the pandemic. ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Taking Risks: Adventures of an Entrepreneurial Spirit
MediaPost Connect, Lisa Singer - Thursday, August 19, 2021
"Traveling a lot over the years has really helped shape my perspective." Visible Wireless' head of brand marketing, Pearl Servat, credits her experiences with different cultures and people for givi ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers. ...
- Bridgestone Americas Names Marketing Veteran As CMO
Marketing Daily, Tanya Gazdik - Thursday, July 15, 2021
Correa will oversee brand and digital marketing efforts for the Bridgestone and Firestone brands and the company's sports and engagement platforms. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Disruption & Innovation: The 2 North Stars for Marketers
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it's always good to do some tinkering. So what does a disruptor do in his or her daily wo ...
- Meet Zeta Global's First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
"Being able to build a brand from scratch is truly every marketer's dream," Eastman said. "It's a unique opportunity to be with a company that's already proved its value." ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Inside Performance, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction. ...
- Tobin Joins DDB As Global Chief Marketing & Communications Officer
MAD, Steve McClellan - Monday, May 17, 2021
Most recently with the 4As, Donna Tobin will oversee all internal and external corporate communications, including brand management, media relations, corporate social responsibility and cultural
communications. ...
- IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build It
Mediapsssst, Richard Whitman - Friday, May 14, 2021
Jenny Rooney spent the last decade at Forbes most recently as editorial communities director and chair of the publication's CMO Network. Earlier she was editor of the CMO Network. ...
- Marketing, Sales Teams Least Data-Driven Departments
Inside Performance, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challeng ...
- Lucid Motors Appoints First Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, May 6, 2021
Jeff Curry will oversee all marketing and advertising, including the automaker's partnership with ad agency Erich & Kallman. ...
- A CMO Weighs In On What CMOs Need To Do To Survive
Around the Net in Email, Ray Schultz - Thursday, May 6, 2021
Chief marketing officers have the lowest average tenure of all C-suite inhabitants—3.5 years. Here’s one CMO’s take on what the role requires. ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Inside Performance, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creati ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and t ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue. ...
- Performance Data Making A Difference -- What Types And Why
Inside Performance, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? ...
- The CMO Behind Creative Agency Majority
Inside Performance, Laurie Sullivan - Monday, March 8, 2021
Jorge Hernandez, CMO and a founding member of agency Majority, a creative agency focused on diversity, began his career as an engineer. ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. ...
