- Q&A With Hyundai Motor America CMO Angela Zepeda
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote speech on the automaker's response to the pandemic and how it is getting back to business at our Marketing:Automotive ...
- CMOs Must Play an Active Role in Driving Racial Equity
MAD, Teresa Barreira - Thursday, July 16, 2020
Progress has eluded this industry for too long. By bridging the gap between internal vision casting and external communications, CMOs are perfectly positioned to deliver desperately needed directional change to ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021") in the July 6, 2020 edition of "Search & Performance Marketing Daily" stated that digital advertising ...
- It's Time To Dump The CMO Title
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
It may be time to change the chief marketing officer (CMO) title. Latane Conant, chief market officer of 6sense, explains why. ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading into 2021. ...
- The CMO Role Isn't Dead, Just Evolving
Mediapsssst, Richard Whitman - Wednesday, May 20, 2020
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation. ...
- Publicis Groupe Taps Billingsley For New Global CMO Role
MAD, Larissa Faw - Thursday, April 23, 2020
In the new role, Billingsley will focus on product development and marketing to identify and develop scalable products and initiatives for clients. He will also spearhead new strategies surrounding the ...
- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In a recent study, one theme dominated: don't stop -- but do adjust. ...
- Maurice Levy Leaves WeWork CMO Role
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2020
Former Publicis Groupe Chief Executive Maurice Levy has parted ways with WeWork after just three months as CMO, "Campaign" writes. ...
- Jaguar Land Rover North America CMO Departs
Marketing Daily, Tanya Gazdik - Friday, April 10, 2020
Joe Eberhardt, president and chief executive officer of JLR North America, is assuming Kim McCullough's duties. ...
- CMO Pay Scale Is Down, That Of CTOs Is Up: Study
Around the Net In Digital, Ray Schultz - Tuesday, March 3, 2020
CMO compensation has dropped but pay rates have risen for CTOs as companies, research shows. In addition, the number of technology executives now far exceeds that of CMOs. ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Inside Performance, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annual salaries, with 13 digital marketing roles generating salaries of $175,000 or more in 2020. ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are the most critical demands consumers have, company executives still struggle with adopting security into their daily
attitude. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for B2B brands. Marketers must rethink strategies ...
- Maurice Levy Appointed CMO At WeWork
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
Former Publicis Groupe CEO Maurice Levy has been appointed CMO at WeWork. Bloomberg reveals that the job news is part of a turnaround package for the troubled office supplier ,which ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. ...
- Search For Higher Performance: What Marketers Need To Know
Search & Performance Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CMOs intend to increase spend on SEO and paid search, respectively, through year-end 2019. ...
- Forrester Warns 2020 Is Make Or Break For CMOs
Around the Net In MAD London, Sean Hargrave - Wednesday, October 30, 2019
Forrester has a dire warning for the CMO. As many brands ditch the title, its researchers suggest that 2020 will be the year in which CMOs collectively prove their worth ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Inside Performance, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds only ...
- Inclusivity, Gen Z Overriding Themes At ANA Conference
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2019
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin' and Pearl Vision. ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Inside Performance, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partner and affiliate management. Less than 40% of marketers surveyed agree that paid search can play a strategic role ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- CMOs Plan To Take More Digital Capabilities In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
A majority of CMOs say they intend to bring more digital marketing functions in-house, but "The Drum" is saying this does not mean the end of the digital agency, because ...
- As Brands Handle 'Grunt' Work, Agencies Supply Expertise
London Blog, Sean Hargrave - Wednesday, July 24, 2019
In some sectors, two in three CMOs are in-housing, but agencies with expertise will still prosper. ...
- CMOs Say Transformation Goals Stymied By Short-Term Growth Priorities
Mediapsssst, Richard Whitman - Wednesday, July 24, 2019
That's the finding of a just-released study by Dentsu Aegis Network that surveyed 1,000 CMOs on the matter. ...
- Interview: IAB's New SVP, Marketing, Member Investment
Digital News Daily, Karlene Lukovitz - Monday, July 1, 2019
Sheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, and in training and development with social media platforms. ...
