- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers. ...
- Bridgestone Americas Names Marketing Veteran As CMO
Marketing Daily, Tanya Gazdik - Thursday, July 15, 2021
Correa will oversee brand and digital marketing efforts for the Bridgestone and Firestone brands and the company's sports and engagement platforms. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Disruption & Innovation: The 2 North Stars for Marketers
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it's always good to do some tinkering. So what does a disruptor do in his or her daily wo ...
- Meet Zeta Global's First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
"Being able to build a brand from scratch is truly every marketer's dream," Eastman said. "It's a unique opportunity to be with a company that's already proved its value." ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Inside Performance, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction. ...
- Tobin Joins DDB As Global Chief Marketing & Communications Officer
MAD, Steve McClellan - Monday, May 17, 2021
Most recently with the 4As, Donna Tobin will oversee all internal and external corporate communications, including brand management, media relations, corporate social responsibility and cultural
communications. ...
- IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build It
Mediapsssst, Richard Whitman - Friday, May 14, 2021
Jenny Rooney spent the last decade at Forbes most recently as editorial communities director and chair of the publication's CMO Network. Earlier she was editor of the CMO Network. ...
- Marketing, Sales Teams Least Data-Driven Departments
Inside Performance, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challeng ...
- Lucid Motors Appoints First Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, May 6, 2021
Jeff Curry will oversee all marketing and advertising, including the automaker's partnership with ad agency Erich & Kallman. ...
- A CMO Weighs In On What CMOs Need To Do To Survive
Around the Net in Email, Ray Schultz - Thursday, May 6, 2021
Chief marketing officers have the lowest average tenure of all C-suite inhabitants—3.5 years. Here’s one CMO’s take on what the role requires. ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Inside Performance, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creati ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and t ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue. ...
- Performance Data Making A Difference -- What Types And Why
Inside Performance, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? ...
- The CMO Behind Creative Agency Majority
Inside Performance, Laurie Sullivan - Monday, March 8, 2021
Jorge Hernandez, CMO and a founding member of agency Majority, a creative agency focused on diversity, began his career as an engineer. ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations need to adopt around customer experience to prepare for the year ahead. ...
- McCarthy Appointed CMO At Criteo
People on the Move, Steve McClellan - Tuesday, December 8, 2020
Ad technology and retargeting platform Criteo has appointed Brendan McCarthy as its new CMO. In his new role, he will lead the marketing and communications teams across Criteo's global marke ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Audi of America Names New CMO
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
Prior to Audi, Tara Rush was chief corporate affairs officer for Heineken USA, where she oversaw all U.S. corporate and brand communications. ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 248% more YouTube subscribers. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found th ...
