- CMO Pay Scale Is Down, That Of CTOs Is Up: Study
Around the Net In Digital, Ray Schultz - Tuesday, March 3, 2020
CMO compensation has dropped but pay rates have risen for CTOs as companies, research shows. In addition, the number of technology executives now far exceeds that of CMOs. ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Search Insider, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annual salaries, with 13 digital marketing roles generating salaries of $175,000 or more in 2020. ...
- Merkle Data Shows Relevance Critically Important In 2020
Search Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are the most critical demands consumers have, company executives still struggle with adopting security into their daily
attitude. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for B2B brands. Marketers must rethink strategies ...
- Maurice Levy Appointed CMO At WeWork
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
Former Publicis Groupe CEO Maurice Levy has been appointed CMO at WeWork. Bloomberg reveals that the job news is part of a turnaround package for the troubled office supplier ,which ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. ...
- Search For Higher Performance: What Marketers Need To Know
Search Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CMOs intend to increase spend on SEO and paid search, respectively, through year-end 2019. ...
- Forrester Warns 2020 Is Make Or Break For CMOs
Around the Net In MAD London, Sean Hargrave - Wednesday, October 30, 2019
Forrester has a dire warning for the CMO. As many brands ditch the title, its researchers suggest that 2020 will be the year in which CMOs collectively prove their worth ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Search Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds only ...
- Inclusivity, Gen Z Overriding Themes At ANA Conference
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2019
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin' and Pearl Vision. ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Search Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partner and affiliate management. Less than 40% of marketers surveyed agree that paid search can play a strategic role ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- CMOs Plan To Take More Digital Capabilities In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
A majority of CMOs say they intend to bring more digital marketing functions in-house, but "The Drum" is saying this does not mean the end of the digital agency, because ...
- As Brands Handle 'Grunt' Work, Agencies Supply Expertise
London Blog, Sean Hargrave - Wednesday, July 24, 2019
In some sectors, two in three CMOs are in-housing, but agencies with expertise will still prosper. ...
- CMOs Say Transformation Goals Stymied By Short-Term Growth Priorities
Mediapsssst, Richard Whitman - Wednesday, July 24, 2019
That's the finding of a just-released study by Dentsu Aegis Network that surveyed 1,000 CMOs on the matter. ...
- Interview: IAB's New SVP, Marketing, Member Investment
Digital News Daily, Karlene Lukovitz - Monday, July 1, 2019
Sheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, and in training and development with social media platforms. ...
- 'Forbes' Names Most Influential CMOs
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 28, 2019
Forbes assessed the extent to which CMOs are using their visibility, stature and decisions for change in three areas — inside their companies, the broader advertising and marketing industry, and ...
- Marketing Today: 'Forbes' CMO Network's Jenny Rooney On The State Of Marketing
Marketing Daily, Alan Hart - Tuesday, June 18, 2019
"CMOs are on the hot seat. And I think that's because they are constantly trying to balance short-term wins against true long-term brand building." ...
- Gyro Study On CMO Priorities
MAD, Larissa Faw - Wednesday, May 1, 2019
Customer experience, collaboration and co-creation are top of mind for CMOs, according to the report from B2B agency gryo, part of Dentsu Aegis Network. ...
- The New Left/Right Brain CMO
Show Daily, Nina Lentini - Thursday, May 2, 2019
"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Parts. "We ask, how do we insert ourselves in those conversations without it feeling like an ad. Social has ...
- Havas New York Names Anderson New CMO
MAD, Larissa Faw - Tuesday, April 16, 2019
Matthew Anderson is departing BBH New York to join Havas New York as CMO. He will oversee marketing, communications and business development for the flagship creative agency. ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...
- Tracey Barber Becomes Global Havas Creative CMO
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
Tracey Barber, the group CMO at Havas Creative Network for the UK and Ireland, has been promoted to a global CMO for Havas Creative, Campaign writes. ...
- Wunderman Thompson CMO Jumping To Hasbro
MAD, Steve McClellan - Friday, April 5, 2019
Jamie Gutfreund is joining the toymaker in the new role of Chief Consumer Experience Officer and will lead the company's internal creative agency, the consumer insights operation and the media ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Search Insider, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success. ...
- CMOs Looking For A 'Path To Better, Not Perfect'
Search Marketing Daily, Laurie Sullivan - Thursday, March 21, 2019
CMOs are slowing the "madness" of adopting marketing technology to focus on finding experts with the skills to make the tech work. ...
- Netflix CMO To Step Down
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
CMO Kelly Bennett will step down from that role after seven years with the company. Bennett , who spearheaded marketing campaigns for Netflix originals, will stay in his current role ...
