- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations need to adopt around customer experience to prepare for the year ahead. ...
- McCarthy Appointed CMO At Criteo
People on the Move, Steve McClellan - Tuesday, December 8, 2020
Ad technology and retargeting platform Criteo has appointed Brendan McCarthy as its new CMO. In his new role, he will lead the marketing and communications teams across Criteo's global marke ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Audi of America Names New CMO
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
Prior to Audi, Tara Rush was chief corporate affairs officer for Heineken USA, where she oversaw all U.S. corporate and brand communications. ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 248% more YouTube subscribers. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found th ...
- OAAA Taps Omnicom Veteran As CMO
MAD, Larissa Faw - Monday, October 5, 2020
Christina Radigan is tasked with increasing engagement and membership on the national and local levels. Her remit also includes developing initiatives that advance industry standards and heighten buy-side interest ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has be ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available f ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent." ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don't
Inside Performance, Laurie Sullivan - Thursday, September 17, 2020
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths. ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Inside Performance, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a career in a big city, landing at startups like Yammer and then Hootsuite before her move to Invoca. ...
- Algolia Integrates With Salesforce To Power Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
Algolia, which provides search as a service for websites, has announced an integration with Salesforce Commerce Cloud that enables companies to build a search-and-discovery experience on every channel, from websit ...
- Media Two Hires Mark Bayzath As Its First CMO
MAD, Larissa Faw - Wednesday, August 26, 2020
Although Bayzath's duties will align closely with new business development his role will include support, leadership and partnership with client CMOs. ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recogniz ...
- Q&A With Hyundai Motor America CMO Angela Zepeda
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote speech on the automaker's response to the pandemic and how it is getting back to business at our Marketing:Automoti ...
- CMOs Must Play an Active Role in Driving Racial Equity
MAD, Teresa Barreira - Thursday, July 16, 2020
Progress has eluded this industry for too long. By bridging the gap between internal vision casting and external communications, CMOs are perfectly positioned to deliver desperately needed directional change ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021") in the July 6, 2020 edition of "Search & Performance Marketing Daily" stated that digital advertisi ...
- It's Time To Dump The CMO Title
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
It may be time to change the chief marketing officer (CMO) title. Latane Conant, chief market officer of 6sense, explains why. ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading into 2021. ...
- The CMO Role Isn't Dead, Just Evolving
Mediapsssst, Richard Whitman - Wednesday, May 20, 2020
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation. ...
- Publicis Groupe Taps Billingsley For New Global CMO Role
MAD, Larissa Faw - Thursday, April 23, 2020
In the new role, Billingsley will focus on product development and marketing to identify and develop scalable products and initiatives for clients. He will also spearhead new strategies surrounding t ...
- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In a recent study, one theme dominated: don't stop -- but do adjust. ...
- Maurice Levy Leaves WeWork CMO Role
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2020
Former Publicis Groupe Chief Executive Maurice Levy has parted ways with WeWork after just three months as CMO, "Campaign" writes. ...
- Jaguar Land Rover North America CMO Departs
Marketing Daily, Tanya Gazdik - Friday, April 10, 2020
Joe Eberhardt, president and chief executive officer of JLR North America, is assuming Kim McCullough's duties. ...
