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  • CMO Pivotal To Developing Customer-Centric Organizations
    Yesterday we read about Paul Polman's push to make Unilever a customer-focused organization. This morning, Jay Galbraith, founder-president of Galbraith Management Consultants, says that making the decision to organize arou ...
  • Bridging The Great Divide Between CMOs And CTOs
    It's time to bridge the gap between marketing and IT, says John Mayo-Smith, EVP and CTO of interactive agency R/GA. After all, he writes, CMOs and CTOs are practically ...
  • Four New Marketing Realities To Live By
    The pre-2007 economy is gone for years, and some elements might be gone for good. And that means that marketers must adapt to four new, here-to-stay realities. ...
  • Kerri Martin Named CMO Of Electric-Car Maker Coda
    Kerri Martin, who attracted a lot of attention in the marketing departments at BMW Mini and Volkswagen, will be the CMO of Coda Automotive, which is planning to launch i ...
  • CMOs See Better Times Ahead; Upsurge in Social Media
    Fifty-nine percent of 511 top marketing executives polled recently are more upbeat about the economy than they were a quarter ago but -- and you knew that "but" was comin ...
  • Dave & Buster's Names New CMO
    Sean Gleason has been named chief marketing officer of upscale restaurant/entertainment chain Dave & Buster's. ...
  • Mass Media Crisis Is Marketers' Crisis, Too
    Traditional media companies need to work with advertisers and agencies to develop sustainable, relevant business models, says The Boston Consulting Group. Advertisers need better support from agencies to leverage opportunitie ...
  • Burwick's Resignation Could Signal Bigger Changes At Pepsi
    Pepsi followers are wondering if there's a larger message in the resignation of Dave Burwick -- a widely respected, two-decade veteran of the company -- as CMO of the Nor ...
  • Social Media Changing Customer Expectations
    Incumbent communications providers are struggling to adapt to increased innovation, growing price pressures and heightened competition from new and adjacent market entrants, and to differentiate themselves in a crowded, increasing ...
  • PepsiCo Taps Beraud For Top Marketing Post
    PepsiCo Americas Beverages has tapped Jill Beraud, who served most recently as global CMO for PepsiCo, as CMO and president-joint ventures. She succeeds Dave Burwick, CMO of Pepsi's North Ameri ...
  • Foster's Wine Estates Names CMO
    Foster's Wine Estates has named Francesca Schuler to the new position of chief marketing officer for North America. ...
  • Zale Hires JWT Exec As CMO
    Zale Corp. has hired Richard A. Lennox as EVP/CMO, from J. Walter Thompson-New York, where he served as EVP of the De Beers Group's "A diamond is forever" campaign sin ...
  • Motorola Taps William Ogle For Unit CMO
    Motorola has named William Ogle chief marketing officer for its Mobile Devices business. In the position, Ogle will be responsible for all aspects of marketing, advertising, interactive and brand strate ...