- Ally Highlights Unsponsored Athletes In Olympics Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 28, 2021
Ally Financial is offering $250,000 to help unsponsored athletes pay for essentials such as training equipment, coaches' fees and basic life necessities. ...
- American Express Kills Email For Platinum Card Concierge Requests
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The card issuer says: "We believe that this service is most effective and efficient by phone." ...
- Chase Poaches Rival Citigroup's CMO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 22, 2021
JPMorgan Chase & Co. has hired Carla Hassan as CMO, according to an internal memo obtained by Reuters. Hassan, who became Citi's first global CMO in September last year and help ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimized companies. ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financial solutions, planning and investments. ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in work or turning hobbies into full-ti ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company Says
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
SRAX has debuted two new messaging features that will allow targeted email and SMS communications. ...
- Citi Enlists Dan Levy, Rashida Jones For Digital-First Effort
Marketing Daily, Tanya Gazdik - Sunday, June 20, 2021
"While digital was important before the pandemic, it is truly at the forefront of everything we do today," Citi's Mary Hines tells "Marketing Daily." ...
- Capital One Enlists 'Schitt's Creek' Stars For Auto Navigator
Marketing Daily, Tanya Gazdik - Sunday, June 13, 2021
Just in time for Father's Day, the spot, "Dad Mode," features Eugene and Sarah Levy engaging in a humorous early morning exchange. ...
- ActivePipe Launches Nurture Product For Brokerages
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Email firm ActivePipe has debuted a feature that will allow brokerages to conduct nurture campaigns for agents. The new offering, called Nurture, can facilitate efforts throughout an entire office ...
- Progressive Partners With Cameo For Father's Day Contest
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Dr. Rick's social media engagement and likeability hits all ages and demographics, Progressive CMO Jeff Charney tells "Marketing Daily." ...
- Affirm Enlists Celebs For Vacation Sweepstakes
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Each week of the campaign will have a theme inspired by the travels of Henry Golding, Nina Dobrev, Ashley Graham and Indya Moore. ...
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
Email Insider, Ray Schultz - Monday, May 24, 2021
AMEX was fined for sending promotional emails to UK consumers who had opted out of receiving them. This could be a harbinger of what to expect in the U.S. ...
- Lincoln Financial Debuts New Positioning, Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"We are also talking to and running creative against a younger demographic for the first time," Lincoln Financial's Angela Laubmeier tells "Marketing Daily." ...
- Honda Launches 'Road Trip' Stickers On Venmo
Marketing Daily, Tanya Gazdik - Sunday, May 16, 2021
"The timing also felt natural, capitalizing on spring break and other road trip activities taking place this time of year," says Honda's Allie Coulter. ...
- Realtor.com Helps Home Buyers Find Humor
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2021
"if a cacti family, a vampire and a troll couple can do it with Realtor.com, so can everyone," Huge's Fede Garcia tells "Marketing Daily." ...
- Apple Drives Billions In Revenue Through Content
Inside Performance, Laurie Sullivan - Thursday, April 29, 2021
During its Q1 earnings call, Apple on Wednesday reported its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and paym ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather search and browse Zillow listings than have sex, and 41% said their browsing habit has caused problems in the ...
- Salesforce Launches Digital Platform For Verticals
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
New tools can help retailers, financial firms and nonprofits digitize customer experiences, the company says. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 13, 2021
Beijing is forcing Jack Ma's financial-technology giant, Ant Group, to scale back its activities and dismantle the company that have given it a big advantage over rivals and China's ban ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- Rocket Mortgage Philanthropic Arm Donates $500 Million
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Rocket Mortgage’s philanthropic arm and its founder’s charitable foundation are donating $500 million to charitable efforts in Detroit over the next 10 years. The first allocation of $15 million wi ...
- KeyBank Opens Doors To Financial Success
Out to Launch, Larissa Faw - Wednesday, March 24, 2021
The national financial services company is using humor to address the fact that everyone has a unique money journey. ...
- Visa Names, Elevates Diversity Officer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 23, 2021
Visa has named a new chief diversity officer and head of corporate social responsibility and has elevated the job to its executive committee. Michelle Gethers-Clark, previously president and chief executi ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...
- Physicians Mutual Promises Joy In Retirement
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2021
Three 30-second spots feature the return of the company's brand spokesperson, comedic actor John Michael Higgins. ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer. ...
- Financial Services Emails Should Be Fun To Read
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Financial service marketers have to be accurate and compliant. That doesn’t mean their email marketing has to be boring. Retail banks should send emails that are simple — and fun.&n ...
- Study: Email Is An Effective Tool For Mid-Size Banks
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
Although email is a highly effective tool, banking customers age 55 and older prefer in-person contact, Vya reports. ...
