- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments through Visa transactions fell 19%, debit fell 6% and credit fell 31% through April 28, 2020, as many expected, ...
- Ally Partners With Katie Couric For 'The Bright Side'
Marketing Daily, Tanya Gazdik - Monday, May 25, 2020
"These are stories about the best in humanity, and that is for everyone, not just a specific group of people," Ally CMO Andrea Brimmer tells "Marketing Daily." ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most Financially
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by ...
- Subaru, State Farm Sponsor 'Parks And Recreation' Reunion
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2020
Subaru will match consumer donations up to $150,000 to benefit Feeding America's COVID-19 Response Fund. ...
- Progressive Launches Work-From-Home Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2020
Shot on iPhones, "our teams worked together to do in 48 hours what normally would take two weeks," says Progressive CMO Jeff Charney. ...
- March Mayhem: Email Volume And KPIs Were All Over The Lot
Email Insider, Ray Schultz - Tuesday, April 28, 2020
The retail and travel fields saw declines in March email volume following the usual dips from January to February, Cheetah Digital reports. ...
- Visa Supports Small Businesses During NFL Draft
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
A first of its kind for Visa, the spot was conceptualized, filmed and produced 100% virtually, with COVID-19 safety measures in mind. ...
- Aflac Focuses On Unexpected Health Care Costs
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
The brand is diversifying its messaging "by shifting our media approach from expected environments to the unexpected," Aflac's Valencia Mitchell says. ...
- What People Search For Now In Quarantine
Inside Performance, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows local impressions fell only 10% between mid-January and mid-March, according to Uberall. ...
- Coldwell Banker Tweaks Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2020
The new version of the spot ends with superimposed text: "Home. It's Never Been More Important. Please Stay Home And Stay Healthy." ...
- Can Fintech Find Its Way Amid Global Pandemic?
Mobile Insider, Gavin O'Malley - Wednesday, April 15, 2020
"Finance app marketers should consider incentivizing users with campaigns that offer support in uncertain times," according to study. ...
- Remitter, Firm Active In Email Collections, Partners With M&G
Email Marketing Daily, Ray Schultz - Wednesday, April 15, 2020
M&G will promote the Remitter brand and help brands integrate its product. ...
- Farmers, Progressive Launch New Creative
Marketing Daily, Tanya Gazdik - Tuesday, April 14, 2020
The Farmers spot from RPA focuses on reassuring customers, while two new spots from Progressive via Arnold Worldwide are comedic. ...
- Ellie Mae Unveils Email, Texting Tool For Mortgage Lenders
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
LeadManager Essentials allows lenders to follow up on leads and abandoned applications, the company says. ...
- Total Expert Offers Free/Reduce Email, Social Service For Community Banks
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
Total Expert Now was designed in response to the COVID-19 outbreak, the company says. ...
- Search Experts Applying For U.S. Paycheck Protection Program Say Process Mismanaged
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
The Paycheck Protection Program now allows independent contractors and self-employed individuals to apply for a portion of the COVID-19 $349 billion relief fund open to small businesses. ...
- JPMorgan Chase's Dimon Sees 'A Bad Recession' In The Making
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 7, 2020
And if there were an "extremely adverse" downturn in the U.S. economy, JPMorgan would probably consider suspending its dividend to preserve capital. ...
- Consumers Are Sick Of The Account Sign-Up Process, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Most consumers will switch to other brands if they become too annoyed by account sign-up issues, Trulioo reports. ...
- Intuit QuickBooks Donates Ad Time For COVID-19 Small Business Relief Efforts
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2020
As the COVID-19 pandemic has spread around the world, shelter-in-place mandates have resulted in many small businesses having to close, at least temporarily. ...
- Dorsey's Square Gets Nod From FDIC To Open A Bank
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 19, 2020
Square Financial Services will provide loans and deposit products for its clients. It is expected to launch next year. ...
- Coldwell Banker Increases Streaming Ad Spend By 420%
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2020
The increase is a reaction to changing viewing habits, says Ryan Gorman, the company's president and CEO. ...
- CFPB Charges Fifth Third Bank With Enabling Illegal Cross-Selling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 10, 2020
Bank allegedly let employees open unauthorized accounts for customers and then transferred funds from other accounts without their owners' consent. ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C FYI, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. The two-day shutdown meant its 10 million customers couldn't trade at all. ...
- Mastercard Admits To Gender Pay Gap
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 3, 2020
Mastercard says that its female employees worldwide make 7.8% less than the men. The admission comes at the request of shareholder Arjuna Capital, which asked the company to prepare a ...
- Century 21 Promises Agents Won't Ghost Clients
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2020
The campaign from MullenLowe breaks March 3 and includes three 30-second TV spots, social and digital. ...
- FCA Admits Major Data Breach
Around the Net In MAD London, Sean Hargrave - Wednesday, February 26, 2020
The Financial Conduct Authority (FCA) has admitted it suffered a major data breach last year when it revealed the names, addresses and telephone numbers of people who had filed complaints ...
- Could Victims Sue Google Over 'Unjust Enrichment'?
Around the Net In MAD London, Sean Hargrave - Monday, February 24, 2020
"The Telegraph" believes victims of scammers who advertise on Google could be due compensation from the tech giant. The paper has sought legal advice which suggests there could be a ...
- Google Needs To Crack Down On Financial Scammers
London Blog, Sean Hargrave - Monday, February 24, 2020
The threat of a class action is unlikely to materialise, but better oversight is essential. ...
