- Financial Crisis Taught Goldman Sachs Many Marketing Lessons
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2020
"We weren't selling anything, we were trying to court public opinion," said Goldman Sachs' Amanda Rubin at MediaPost's Financial Services event. ...
- An Email Marketing Primer For Financial Firms
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Given the high metrics ascribed to email, it may be tempting to start blasting out messages both to prospects and customers. Don’t do it unless you understand the medium. Here ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven Life, which targets married Millennials with ...
- Farmers Insurance Targets Millennials
Marketing Daily, Tanya Gazdik - Sunday, September 13, 2020
Millennials have lower awareness and familiarity with insurance brands, Farmers' Jenny Howell tells "Marketing Daily." ...
- Northwestern Mutual Highlights Real Client Stories
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
The aim is to "make the brand more accessible and to reframe people's understanding of financial planning," Northwestern Mutual's Lee Hurley tells "Marketing Daily." ...
- Email Marketing Best Practices For Finance Firms
Around the Net in Email, Ray Schultz - Wednesday, September 9, 2020
Like every type of firm, banking and financing companies need input on email. Here are four email marketing best practices they should employ. ...
- Aflac Brings Back Coach Saban, Despite College Football Uncertainty
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
"The pandemic has created a new normal for Americans, and sports are no exception," says Aflac's Valencia Mitchell. ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shares how the brand has pivoted due to the COVID-19 pandemic. ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sachs platform. ...
- Porsche Drivers Have Highest Credit Scores
Drive Time, Tanya Gazdik - Monday, August 31, 2020
Porsche buyers take the top spot with average credit scores of 725 -- leapfrogging Tesla, which took the top spot in last year's analysis. ...
- Bank of America, ESPN Partner To Host Racial Equality Teen Talk
Marketing Daily, Tanya Gazdik - Saturday, August 29, 2020
The sponsorship underscores Bank of America's effort to advance issues of racial equality and economic opportunity, according to the company. ...
- BMW, Mini Launch New Credit Cards
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The new BMW credit card offerings are designed to deliver the performance expected from premium brands, says BMW's Ian Smith. ...
- Discover Leverages Social Media To Elicit Support For Black-Owned Eateries
Marketing Daily, Steve Ellwanger - Wednesday, August 19, 2020
In the campaign's first month, it generated more than 12,000 nominations for 25,000 awards from users on Facebook, Instagram and Twitter. ...
- LA Lakers, First Entertainment Offer Branded Debit Card
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
First Entertainment is promoting the card via a video featuring Lakers players on Instagram. ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- GoBear, Asian Fintech, To Work With Netcore On Engagement
Email Marketing Daily, Ray Schultz - Tuesday, August 11, 2020
Netcore's Smartech platform supports email delivery and several other functions, the company says. ...
- Coldwell Banker Spends Big On NBA, Hulu
Marketing Daily, Tanya Gazdik - Monday, August 3, 2020
Over 23.7 million NBA fans are within the common home buying and selling age group, Coldwell Banker CMO David Marine tells "Marketing Daily." ...
- Online Bank Chime Launches First Branding Campaign
Marketing Daily, Tanya Gazdik - Sunday, August 2, 2020
People need trusted financial services that are on their side more than ever, says Chime CMO Melissa Alvarado. ...
- Ally Asks PGA Fans To Cheer Virtually
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The online bank is using the hashtag #allyRowdyGallery to promote the activation on its social media channels, including Twitter. ...
- Advice For Banks On Email Marketing During The COVID-19 Pandemic
Around the Net in Email, Ray Schultz - Wednesday, July 29, 2020
Email has been invaluable in helping some mid-size banks bridge the gap of not having a fully developed digital infrastructure heading into the pandemic. Here are some email marketing tips ...
- In Battle Against Credit Cards, Affirm Launches 'Gratitude' Campaign
Marketing Daily, Sarah Mahoney - Sunday, July 26, 2020
CMO says the pandemic-driven surge in online shopping has sparked "a monumental shift in people thinking about paying over time." ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patrick Cantlay by his father. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales reports. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to ...
- Social Media Is Trust-Building Machine -- Use It Wisely
Marketing Insider, Ashley Cooksley - Tuesday, June 23, 2020
During a major crisis, social media offers valuable feedback on how your brand's communication strategy and crisis response is being received. ...
- Nike, NFL, Quicken Loans Respond To Racial Protests By Recognizing Juneteenth As Paid Holiday
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
Although Juneteenth is not a federal holiday, most states and the District of Columbia have passed legislation recognizing it. ...
- Banks Face Task Of Getting Customers Online: Analysis
Around the Net in Email, Ray Schultz - Friday, June 12, 2020
Given social distancing, this is the time for banks to teach customers to communicate via digital. John Oxford of Renasant Ban and Josh Mabus of the Mabus Agency offer tips on how. ...
- Pandemic-Induced Digital Banking Leads To Branch Closings
Around the Net In Brand Marketing, Phyllis Fine - Sunday, June 7, 2020
No big surprise -- the pandemic lockdown has increased digital banking, with 30% fewer visits to live bank locations, a trend documented by financial-services researcher Novantas. That That "could speed ...
