- Salesforce Launches Digital Platform For Verticals
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
New tools can help retailers, financial firms and nonprofits digitize customer experiences, the company says. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 13, 2021
Beijing is forcing Jack Ma's financial-technology giant, Ant Group, to scale back its activities and dismantle the company that have given it a big advantage over rivals and China's ban ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- Rocket Mortgage Philanthropic Arm Donates $500 Million
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Rocket Mortgage’s philanthropic arm and its founder’s charitable foundation are donating $500 million to charitable efforts in Detroit over the next 10 years. The first allocation of $15 million wi ...
- KeyBank Opens Doors To Financial Success
Out to Launch, Larissa Faw - Wednesday, March 24, 2021
The national financial services company is using humor to address the fact that everyone has a unique money journey. ...
- Visa Names, Elevates Diversity Officer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 23, 2021
Visa has named a new chief diversity officer and head of corporate social responsibility and has elevated the job to its executive committee. Michelle Gethers-Clark, previously president and chief executi ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...
- Physicians Mutual Promises Joy In Retirement
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2021
Three 30-second spots feature the return of the company's brand spokesperson, comedic actor John Michael Higgins. ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer. ...
- Financial Services Emails Should Be Fun To Read
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Financial service marketers have to be accurate and compliant. That doesn’t mean their email marketing has to be boring. Retail banks should send emails that are simple — and fun.&n ...
- Study: Email Is An Effective Tool For Mid-Size Banks
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
Although email is a highly effective tool, banking customers age 55 and older prefer in-person contact, Vya reports. ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than half feel they are getting it, Redpoint Global reports. ...
- The General Launches Brand Refresh Featuring Shaq
Marketing Daily, Tanya Gazdik - Monday, February 22, 2021
Creative for the insurance company spots also features actor/comedian Craig Robinson and Shaq's co-hosts from "Inside the NBA." ...
- BEC Attacks The Biggest Risk To Banks: Survey
Around the Net in Email, Ray Schultz - Tuesday, February 16, 2021
Business email compromise (BEC) attacks are the greatest business risk to banks, according to 86% of survey respondents. The second greatest risk is account takeovers. ...
- Truliant Federal Credit Union Promotes Tricia Beeker To Senior Director Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Beeker is responsible for all marketing communications and strategic planning. ...
- Mobile Fraud And Bots Peak During Economic Slowdown: Study
Digital News Daily, Ray Schultz - Friday, February 5, 2021
Fraud artists also have greater access to consumer data, LexisNexis Risk Solutions reports. ...
- Klarna Enlists Maya Rudolph For First Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The European fintech's presence in the Super Bowl comes on the heels of a year of growth, says CMO David Sandstrom. ...
- Discover Becomes Official Credit Card Of The NWHL
Marketing Daily, Tanya Gazdik - Friday, January 29, 2021
Partnership with Discover is significant for the NWHL, which designates 50% of league sponsorship revenue to help increase player salaries. ...
- E*Trade Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
The spot "humorously leans into the growth we're all eager to see in 2021," per CMO Andrea Zaretsky. ...
- Walmart Partners With Western Union
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 19, 2021
Beginning this spring, for the first time Western Union money transfer services will be available at all 4,700-plus Walmart locations across the country. The services will include domestic and internation ...
- Fintech Helps Hispanics With Financial Services Needs
Marketing Insider, Karla Fernandez Parker - Wednesday, January 20, 2021
The pandemic has accelerated adoption of financial apps and services, with Hispanic and Black consumers leading the way, says research. ...
- Cognito Taps Weiner As Chief Insights Officer
MediaDailyNews, Joe Mandese - Friday, January 15, 2021
Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights. ...
- Re/Max Uses Humor To Show Need For Agent
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
Research shows that clients place increased importance on an agent's ability to leverage technology to show a home. ...
- Rocket Mortgage Brings Back Super Bowl Squares
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
The sweepstakes, which opened for entries Jan. 7, is part of a multiyear partnership with the NFL. ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, the company says. ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with various high-profile sports partnerships this year. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- Visa Appoints W+K, Publicis Groupe For Global Advertising Duties
MAD, Steve McClellan - Thursday, December 3, 2020
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
Email Insider, Ray Schultz - Wednesday, December 2, 2020
The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports. ...
