- Walmart Partners With Western Union
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 19, 2021
Beginning this spring, for the first time Western Union money transfer services will be available at all 4,700-plus Walmart locations across the country. The services will include domestic and internation ...
- Fintech Helps Hispanics With Financial Services Needs
Marketing Insider, Karla Fernandez Parker - Wednesday, January 20, 2021
The pandemic has accelerated adoption of financial apps and services, with Hispanic and Black consumers leading the way, says research. ...
- Cognito Taps Weiner As Chief Insights Officer
MediaDailyNews, Joe Mandese - Friday, January 15, 2021
Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights. ...
- Re/Max Uses Humor To Show Need For Agent
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
Research shows that clients place increased importance on an agent's ability to leverage technology to show a home. ...
- Rocket Mortgage Brings Back Super Bowl Squares
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
The sweepstakes, which opened for entries Jan. 7, is part of a multiyear partnership with the NFL. ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, the company says. ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with various high-profile sports partnerships this year. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- Visa Appoints W+K, Publicis Groupe For Global Advertising Duties
MAD, Steve McClellan - Thursday, December 3, 2020
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
Email Insider, Ray Schultz - Wednesday, December 2, 2020
The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports. ...
- Chase, United Enlist Celebrity Chef For Charitable Effort
Marketing Daily, Tanya Gazdik - Tuesday, November 24, 2020
"Gateway to Giving" aims to educate consumers how to best support those experiencing food insecurity this holiday season. ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving so customers can potentially earn discounts. ...
- InComm And Mastercard Team Up To Offer Digital Gift Cards
Email Marketing Daily, Ray Schultz - Thursday, November 19, 2020
Gift-givers can use mobile wallets to pay for the cards, while recipients can utilize Click-to-Pay to order their gifts. ...
- Citi Celebrates Transgender Awareness Week
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
The campaign features real people from across the gender diversity spectrum, both in front of and behind the camera. ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
- Progressive Partners With Whole Foods For Thanksgiving Turkey Insurance
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2020
"The Thanksgiving holiday will look a little different for many folks this year," Progressive's Jeff Charney tells "Marketing Daily." ...
- Scripted Financial Drama 'Industry' Feels Like Reality
TVBlog, Adam Buckman - Monday, November 9, 2020
"Industry" is a scripted drama that depicts a part of our modern, contemporary world with what feels like pinpoint accuracy, ...
- Southwest, Chase Surprise Essential Worker Couples With Honeymoons
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Chase, Southwest and Brides.com created honeymoon experiences for essential worker couples whose weddings were postponed. ...
- StoneShot Offers Email Benchmarking Tool For Financial Services Brands
Email Marketing Daily, Ray Schultz - Monday, October 26, 2020
Firms can use open and click rates and other metrics to gauge the effectiveness of their email marketing, the company says. ...
- Bestow Uses Humorous Guilt Trips To Sell Insurance
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2020
The campaign was ready in March, but the company delayed launching because of COVID-19, Bestow's Tannen Campbell tells "Marketing Daily." ...
- Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levitate says. ...
- Ekata Debuts API For Account Onboarding
Digital News Daily, Ray Schultz - Friday, October 16, 2020
The new tool provides an identity risk score, based on email, name, phone and IP address, the company says. ...
- Facebook Defeats Lawsuit Over Discriminatory Financial Services Ads
Digital News Daily, Wendy Davis - Monday, October 5, 2020
Siding with Facebook, a federal judge has thrown out a lawsuit alleging that the company violated civil rights laws by allowing financial services companies to target ads to people bas ...
- JPMorgan Settles Market Manipulation Claims
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, September 29, 2020
JPMorgan Chase & Co. will pay $920 million -- the largest fine ever imposed for spoofing, a type of market manipulation, according to the Commodity Futures Trading Commission. The compa ...
- Chase's Marriott Card Partners With HelloFresh
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2020
The activation is meant to "whet users' appetites for travel by allowing them to try out international dishes," says Chase's Matt Schlitz. ...
- Bluespire Names Sara Montalto As VP, Senior Living
Email Marketing Daily, Ray Schultz - Monday, September 28, 2020
Montalto will help communities with their sales and marketing, the company says. ...
- Financial Crisis Taught Goldman Sachs Many Marketing Lessons
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2020
"We weren't selling anything, we were trying to court public opinion," said Goldman Sachs' Amanda Rubin at MediaPost's Financial Services event. ...
- An Email Marketing Primer For Financial Firms
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Given the high metrics ascribed to email, it may be tempting to start blasting out messages both to prospects and customers. Don’t do it unless you understand the medium. He ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven Life, which targets married Millennials wi ...
- Farmers Insurance Targets Millennials
Marketing Daily, Tanya Gazdik - Sunday, September 13, 2020
Millennials have lower awareness and familiarity with insurance brands, Farmers' Jenny Howell tells "Marketing Daily." ...
