- NBA, LegalZoom Offering $6M To Small Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 17, 2021
The NBA and
LegalZoom.com are partnering for “Fast Break for Small Business” which will award $6 million in grants and LegalZoom services to thousands of small businesses. Hall ...
- Mastercard Moving Into Fragrance Biz
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
The new scent line is called Priceless, and is part of Mastercard's ongoing effort to appeal to all senses, the company says. ...
- MassMutual Leverages NHL Sponsorship For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2021
Instead of featuring game footage as in previous years, the new spot from Grey Group features Washington Capitals players. ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. Th ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card category and credit level will initially rollout in beta in the United States and Canada. ...
- Progressive Names 3M Executive As Next CMO
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Remi Kent joins Progressive after spending eight years with 3M and 13 years at Procter & Gamble. ...
- Robinhood Defeats Ice Cube's Lawsuit Over Photo
Digital News Daily, Wendy Davis - Monday, September 20, 2021
A federal judge has again sided with financial services company Robinhood in a lawsuit brought by by rapper and entrepreneur Ice Cube over the use of his image, and ...
- Barclays US, Xerox Land New CMOs
Marketing Daily, Tanya Gazdik - Monday, September 20, 2021
Barclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman on the 32nd floor of MGM-owned Mandalay Bay opened fire on a crowd. ...
- Bank Of America CMO Announces Departure
Marketing Daily, Tanya Gazdik - Friday, September 10, 2021
David Tyrie will become chief digital officer and will also add global marketing to his responsibilities. ...
- State Farm Brings Back QBs For NFL Spots
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
In the new spots, the quarterbacks show how State Farm's rates can fit any budget. ...
- Progressive Brings Back Baker Mayfield For Season Three
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2021
"The approach we've taken with this campaign is similar to all of our other creative -- provide release through humor," says Progressive's Jeff Charney. ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCUs, and more broadly for communities of color. ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q ...
- Fidelity Investments Launches TikTok Account
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 19, 2021
Fidelity Investments posted its first TikTok video at the end of June and has since published five videos, including a how-to guide for using its Fidelity Spire app. “Financial education and advice bl ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Inside Performance, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use of cloud services, but regulators need to provide more guidance. Many also are considering multi-cloud strategies. ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according to the industry -- especially ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
MediaPost Connect, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art directo ...
- Ally Highlights Unsponsored Athletes In Olympics Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 28, 2021
Ally Financial is offering $250,000 to help unsponsored athletes pay for essentials such as training equipment, coaches' fees and basic life necessities. ...
- American Express Kills Email For Platinum Card Concierge Requests
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The card issuer says: "We believe that this service is most effective and efficient by phone." ...
- Chase Poaches Rival Citigroup's CMO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 22, 2021
JPMorgan Chase & Co. has hired Carla Hassan as CMO, according to an internal memo obtained by Reuters. Hassan, who became Citi's first global CMO in September last year and help ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimized companies. ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financial solutions, planning and investments. ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in work or turning hobbies into full-ti ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company Says
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
SRAX has debuted two new messaging features that will allow targeted email and SMS communications. ...
- Citi Enlists Dan Levy, Rashida Jones For Digital-First Effort
Marketing Daily, Tanya Gazdik - Sunday, June 20, 2021
"While digital was important before the pandemic, it is truly at the forefront of everything we do today," Citi's Mary Hines tells "Marketing Daily." ...
- Capital One Enlists 'Schitt's Creek' Stars For Auto Navigator
Marketing Daily, Tanya Gazdik - Sunday, June 13, 2021
Just in time for Father's Day, the spot, "Dad Mode," features Eugene and Sarah Levy engaging in a humorous early morning exchange. ...
- ActivePipe Launches Nurture Product For Brokerages
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Email firm ActivePipe has debuted a feature that will allow brokerages to conduct nurture campaigns for agents. The new offering, called Nurture, can facilitate efforts throughout an entire office ...
- Progressive Partners With Cameo For Father's Day Contest
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Dr. Rick's social media engagement and likeability hits all ages and demographics, Progressive CMO Jeff Charney tells "Marketing Daily." ...
