- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Email Conversions Rose During Holidays: Study
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Retailers increased their average digital spend by 22% during the holiday season, and email drove a higher conversion rate. Those are among the takeaways of a study conducted by LiveInte ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. Here are some subject line tips — and ecommerce examples that are driving clicks and conversions. ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Stocking The Larder: The Basics Are Still Dominating Ecommerce, Study Shows
Email Insider, Ray Schultz - Monday, May 11, 2020
The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports. ...
- The COVID-19 Impact On Message Volume And Ads In Newsletters
Around the Net in Email, Ray Schultz - Friday, May 1, 2020
Advertisers in the tech and computer fields are seeing higher conversion rates even as overall messaging volume increases. Here is a roundup of how COVID-19 is affecting digital marketing, a ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, here are some tips to boost SEO during this time. ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, si ...
- From Click To Conversion: Who's Best At Driving Closings Per Email
Email Insider, Ray Schultz - Thursday, February 6, 2020
Ecommerce firms differ in their success in driving conversions. Arts and Crafts have the highest rate, while baby care firms have the lowest, Sailthru reports. ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Inside Performance, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signa ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Inside Performance, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date the ad was clicked. ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad
Science (IAS). ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...
- Black Ink On Black Friday: Retailers Expect Sales Boosts This Year
Email Insider, Ray Schultz - Tuesday, August 13, 2019
Email will be the dominant channel throughout the peak, Yieldify reports -- and most firms will offer discounts. ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reality to allow customers to check out a new look on themselves, "The Drum" reports. ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds. ...
- Pinterest Introduces 2 Conversion Tools
Inside Performance, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted Pin campaigns and a conversion goals feature for video. ...
- Behind The Boom: What's Driving The Claimed Email Comeback
Email Insider, Ray Schultz - Friday, February 22, 2019
Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields. ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email. ...
- Reddit App Install Ads Added To Advertising Lineup
Digital News Daily, Laurie Sullivan - Thursday, February 14, 2019
Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful online campaign are long gone, but they remain crucial for targeting the right audience at the right time ...