- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertisers the option to select a marketing objective and choose the conversion goals supporting the objective. ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. ...
- Shopify Launches Hub To Help Brands Sell Across Borders
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
More than 27% of all traffic to Shopify stores in 2021 to date has come from international buyers. Complexities like currency conversion, language localization, providing local payment methods, and du ...
- Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
Email Insider, Ray Schultz - Thursday, September 2, 2021
Welcome messages did best. But this may be the last time you will see open rates tracked, Omnisend reports. ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop a program to help others. ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversion rate than men, LiveIntent reports. ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can help marketers optimize campaigns and evaluate performance based on goals that matter most to the business. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...
- AppMail Offers Tool To Speed Up Email Response
Around the Net in Email, Ray Schultz - Wednesday, May 12, 2021
AppMail is offering a tool that allows customers to interact within the body of an email instead of going to an external site. The feature should speed up conversions. ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Email Conversions Rose During Holidays: Study
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Retailers increased their average digital spend by 22% during the holiday season, and email drove a higher conversion rate. Those are among the takeaways of a study conducted by LiveInte ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. Here are some subject line tips — and ecommerce examples that are driving clicks and conversions. ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Stocking The Larder: The Basics Are Still Dominating Ecommerce, Study Shows
Email Insider, Ray Schultz - Monday, May 11, 2020
The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports. ...
- The COVID-19 Impact On Message Volume And Ads In Newsletters
Around the Net in Email, Ray Schultz - Friday, May 1, 2020
Advertisers in the tech and computer fields are seeing higher conversion rates even as overall messaging volume increases. Here is a roundup of how COVID-19 is affecting digital marketing, a ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, here are some tips to boost SEO during this time. ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, si ...
