YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...

Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepare ...

Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions. ...

Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less ...

Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...

The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports. ...

Advertisers in the tech and computer fields are seeing higher conversion rates even as overall messaging volume increases. Here is a roundup of how COVID-19 is affecting digital marketing, ads ...

Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...

As we all adapt to new ways of working and communicating, here are some tips to boost SEO during this time. ...

A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, site ...

Ecommerce firms differ in their success in driving conversions. Arts and Crafts have the highest rate, while baby care firms have the lowest, Sailthru reports. ...

Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signals ...

Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...

The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...

Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date the ad was clicked. ...

"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad Science (IAS). ...

Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. ...

Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...

CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...

Email will be the dominant channel throughout the peak, Yieldify reports -- and most firms will offer discounts. ...

L'Oreal has revealed that conversion rates triple when it uses augmented reality to allow customers to check out a new look on themselves, "The Drum" reports. ...

Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds. ...

The two tools Pinterest launched Thursday offer conversion optimization for Promoted Pin campaigns and a conversion goals feature for video. ...

Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields. ...

Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email. ...

Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. ...

The days when keywords could either make or break a successful online campaign are long gone, but they remain crucial for targeting the right audience at the right time in ...

Mobile phones outperform desktops in email opens. But desktops win on conversions, Movable Ink finds. ...

There's a disconnect between B2B marketers who look at clicks and leads and their bosses, who focus on conversions and revenue. ...

Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...