How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...

Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...

The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...

AppMail is offering a tool that allows customers to interact within the body of an email instead of going to an external site. The feature should speed up conversions.  ...

Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. ...

SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories. ...

Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...

Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...

Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...

Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...

Retailers increased their average digital spend by 22% during the holiday season, and email drove a higher conversion rate. Those are among the takeaways of a study conducted by LiveInte ...

Email subject lines are as important as the products being offered. Here are some subject line tips — and ecommerce examples that are driving clicks and conversions.  ...

YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...

Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...

Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions. ...

Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...

Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...

The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports. ...

Advertisers in the tech and computer fields are seeing higher conversion rates even as overall messaging volume increases. Here is a roundup of how COVID-19 is affecting digital marketing, a ...

Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...

As we all adapt to new ways of working and communicating, here are some tips to boost SEO during this time. ...

A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, si ...

Ecommerce firms differ in their success in driving conversions. Arts and Crafts have the highest rate, while baby care firms have the lowest, Sailthru reports. ...

Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signa ...

Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise. ...

The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...

Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date the ad was clicked. ...

"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad Science (IAS). ...

Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. ...

Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...