There's a disconnect between B2B marketers who look at clicks and leads and their bosses, who focus on conversions and revenue. ...

Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...

Emails should move recipients along the conversion funnel. Here are seven funnel ideas for turning subscribers into customers.   ...

The average conversion rate for retail affiliate programs rose to 9.07% in Q4 2017, up from 8.45% in Q4 2016, according to a study released Monday. ...

Helping marketers to track conversions, Bing on Wednesday introduced a way to track ad clicks from Safari after Apple changed the process for tracking conversions on the browser. ...

It will be a happy holiday, judging by the Cyber Week read rates recorded by Movable Ink. But while smartphones led in email opens, they didn't lead in sales. ...

Paid search has been taking the share of visits from organic traffic to retail sites, which fell 6% in Q2 2017 compared with 4% in 2016. Paid search rose fr ...

Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. Yet only a handful of website owners actually focus on optimizing their product pages f ...

Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels. ...

A shocking number of emailers don't test. They're missing a chance to see what works -- and what doesn't. ...

Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company's bottom line, but new data reveals that t ...

Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured TV sets -- tracking commercials tied to online purchases, Web visits, app installations and digital registrations. ...

The letter warns advertisers and their agency partners that they only have a couple of weeks to download performance data or risk losing it forever after March 15, 2017. ...

Ad-tech company RTB House has announced a new model relying on "deep learning" technology to help marketers personalize retargeting and identify customer attitudes and intentions for more-accurate estimations of t ...

DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online and offline behaviors to more accurate ...

A little under a month after the announcement of its sale to Microsoft, LinkedIn has further bolstered its offering to advertisers with the announcement of conversion tracking capabilities to he ...

LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their campaigns on the professional network. ...

It turns out that conversions are highest at the weekends when we're all still checking phones, but fewer brands are reaching out. ...

"The data we have will make you salivate," Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her keynote address. From first party registrati ...

It's hard to communicate the value proposition of a brand in a small banner ad, Terri Rockovich, VP of Acquisition, Casper notes during her interview at the Programmatic Insider Summi ...

The fourth and final part of this series examines how bidding directly on long-tail keywords can help improve back-end metrics such as conversion rates and cost per acquisition. Part ...

In today's complex marketplace, attracting consumers is getting harder across the various types of available media-including mobile. Many mobile marketers have started the search for new methods to meaningfully enga ...

Google owns nearly two-thirds of desktop search market share in the U.S., but what about the other 33%, asks Masha Maksimava. She breaks out the numbers and reminds marketers th ...

Yahoo's Hobson Powell says successful native advertising needs to offer compelling content, reach the right audience, and drive conversions. ...

Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive new insights about mobile shopping behavior ...

Marketers must go beyond traditional metrics and analyze email subscribers to gain better insight about customers' cross-channel behaviors, especially in cross-channel campaigns. Understanding behavior across channels will improve the effectivene ...

Jason Uechi, director of engineering and data science, YP Mobile Labs, spoke with RTBlog about his predictions for 2016 and insights on the use of data. Uechi is responsible f ...

Conversion is an archaic key performance indicator. Retailers need to take a look at the long view of the customer journey. For too many years marketers focused on optimizing f ...

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method, as 93% ...

If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content -- the Quit Rate, which ...