- Matt Seiler's Excellent Adventure (After Departing Dentsu Aegis)
Mediapsssst, Richard Whitman - Wednesday, March 20, 2019
He left after a year as president, brand solutions, and embarked on an awesome road trip with a friend, embracing the mantra "Situation Fluid. Open Agenda." ...
- New Campaign Counters Perception That Dads Aren't Nurturing Parents
MAD, Larissa Faw - Tuesday, March 7, 2017
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived as "baby sitters" who aren't fulfilli ...
- Yahoo Recognized For Work-Life Balance
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 22, 2013
Believe it or not, Yahoo is considered a model for work-life balance. Yes, the latest rankings released by online jobs community Glassdoor found that the Web giant came in ...
- Hearst To Launch Dr. Oz Magazine
MediaDailyNews, Erik Sass - Monday, June 24, 2013
If you thought Dr. Mehmet Oz couldn't possibly become more ubiquitous, think again. Hearst Corp. is working with the dashing medical superstar to create a new women's lifestyle magazine devot ...
- The Whole Story: Parents' Average Week On The Web
Online Media Daily, Mike Bloxham - Thursday, February 21, 2013
We often see stats relating to Web use among different ages and genders, but seldom any that compare Moms and Dads as opposed to simply men and women. ...
- Life Tracking Hopes To Enhance Media, Marketing Metrics
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Havas Media has issued a new report about what it calls one of the hottest trends in media and marketing today -- so-called "life tracking," which enables people to measu ...
- Attachment Anxiety: Mobile Phone Dependency Acute
Online Media Daily, Mark Walsh - Friday, November 30, 2012
Two-thirds (67%) of cell owners say they check their phones for messages, alerts or calls even when they don't notice their phone ringing or vibrating, per Pew. ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line of consumer products designed for menopausal women. The new line represents the Poise brand's expansion into the feminine wellne ...
- Chrysler Takes Employees To The Orchestra
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler Group brought hourly and salaried employees to the Detroit Symphony Orchestra with themed concerts to tout the company's third anniversary under Fiat SpA. ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness that makes the fitness club an Official Partner of the USA Basketball Men's and Women's National Teams. ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a new product line called Marked, a nutritional supplement line for workout-prone alpha males. ...
- 9-5 Is History: Work, Life Merges For Managers
MediaDailyNews, Steve McClellan - Monday, April 16, 2012
Work and personal lives used to be separate, but no longer. That's the broad conclusion of a study that was jointly conducted by ad shop Gyro and publisher Forbes. So ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So big, that it has unleashed a cross-platformed, multimillion dollar marketing effort -- the largest in the net's history. T ...
- Making Love to a Gorilla
Publishing Insider, David Koretz - Thursday, February 25, 2010
If you have ever been to the dog track, you have witnessed a pack of lanky dogs rabidly chase a feeble metal rabbit. I can't help but wonder: How ma ...