- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys. ...
- BrainJuicer Rebrands As System1
Online Video Daily, P.J. Bednarski - Tuesday, April 4, 2017
Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group that touts “guaranteed” growth to i ...
- FCC Rejects Senator's Request To Extend Timeline For Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, June 10, 2016
FCC Chairman Wheeler has rejected a lawmaker's request to extend the official deadline for commenting on proposed privacy rules that could restrict broadband providers from engaging in online behavioral advertis ...
- Mobile Shoppers & the Act of Beaconing
MobileShopTalk, Chuck Martin - Monday, August 11, 2014
Beaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about to become more an activity th ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three months into his leadership of the NAI. He expects changes not only in his self-regulatory group's core code b ...
- Catching Up With OMMA Behavioral
Data and Targeting Insider, Steve Smith - Friday, August 6, 2010
It has been a couple of weeks since we convened in San Francisco for OMMA Behavioral West 2010. It was a successful show all around, I thought, with some stro ...