- Out-Of-Home Scores Goal For Women's Soccer
MediaDailyNews, Charlene Weisler - Tuesday, July 9, 2019
The U.S. versus England match was the #1 televised soccer game year to date OOH. ...
- Women's World Cup Final Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, July 9, 2019
Roughly twice as many Brits tuned into Sunday's Women's World Cup final on Sunday night compared to the previous final, four years even ago. "Campaign" reveals that the final betwe ...
- Women's World Cup Ads Fail The Branding Test
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Kantar has told "Campaign" that the raft of advertisers trying to associate themselves with the Women's World Cup are failing because -- according to its research -- viewers cannot associat ...
- Women's World Cup Ads Are Too 'Woke' To Engage
London Blog, Sean Hargrave - Monday, July 1, 2019
Spots are failing because they focus on issues rather than the fun of the game, Kantar suggests. ...
- England And Scotland's Women's World Cup Opener Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The England vs Scotland Women's World Cup opening game on Sunday night set a new UK record by attracting 4.6m viewers. "The Guardian" points out that this dwarves the ha ...
- Forget Brexit, Brits Prefer The World Cup And 'Love Island'
London Blog, Sean Hargrave - Wednesday, January 9, 2019
Research shows Brits engage with World Cup and "Love Island" content far more than Brexit. ...
- Spanish-Language Networks Record Flat 2017-2018 TV Advertising
Television News Daily, Wayne Friedman - Monday, November 5, 2018
The World Cup gain helped Telemundo witness a strong hike in revenues vs. the previous season. ...
- World Cup And 'Love Island' Fuel Revenue Growth At ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 25, 2018
The first half of 2018 has seen revenue grow 8% for ITV, fuelled by the World Cup and the reality show "Love Island," which have seen advertising revenues leap 2 ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has found the top official sponsor was McDonald's, followed by Coca-Cola and Budweiser, Netimperative reports. Adidas came fifth only ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a number on Adidas during the World Cup. Half of its survey respondents believed that Nike was an official spons ...
- ASA To Investigate 'Bet Now' World Cup Calls To Action
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
The Guardian reported on public complaints that children had been "bombarded" with betting adverts during the World Cup. Today it reveals the Advertising Standards Authority is to investigate whether "b ...
- World Cup Final Viewing Down Sharply
Television News Daily, Wayne Friedman - Tuesday, July 17, 2018
This year's World Cup Final, in which France beat Croatia, yielded the smallest audience since 2002 -- which spans the last five World Cup final matches. Fox and Fox Spor ...
- Visa Renames Southgate Tube 'Gareth Southgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
Visa has temporarily renamed Southgate tube station "Gareth Southgate" in a humorous outdoor stunt to thank the England football team's manager for the nation coming fourth in the World Cu ...
- Fears Children Were 'Bombarded' With World Cup Betting Ads
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
The Guardian reports campaigners are concerned that betting companies were the biggest advertisers during the World Cup, meaning children would have been "bombarded" by betting adverts during the
tournament. ...
- World Cup Advertiser Found To Be Selling Banned Weapons In UK
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Its World Cup adverts featured football stars who were not at the World Cup creating humorous gifts for one another with the time they had on their hands. However, T ...
- Latin American Soccer Teams Got Most Hits On YouTube
Inside Performance, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America got the most attention on YouTube's video platform this past year. Zenith's Online Video Forecast 2018 estimates global viewe ...
- World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall
Television News Daily, Wayne Friedman - Thursday, July 12, 2018
Fox expects to see more revenue overall for the World Cup versus ABC/ESPN four years ago. TV advertisers will be paying $399,451 to $475,963 for 30 seconds during the Wor ...
- Nike Guaranteed To Lift The World Cup Trophy
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
"Campaign" makes the point that although Adidas is the World Cup sponsor, the "money shot" of the trophy being lifted will belong to Nike because both France and Croatia we ...
- Lidl, Mars And Visa Ads Are Winning The World Cup
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
Research has shown that tapping into the joyful spirit of the World Cup is the secret to advertising success. Netimperative reports that those doing well include Lidl, Mars and Vi ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into our emotions. ...
- World Cup Proves Key Forum For Brand Engagement
Social Media Insider, Gavin O'Malley - Wednesday, July 11, 2018
For brands looking to get a leg up on their competition, social-media analytics firm Talkwalker is using a unique metric to measure World Cup sponsorships: engagement per dollar. ...
- England Quarter Final Victory Watched By Nearly 20m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
England's victory against Sweden on Saturday took a massive 87.7% share of television viewing, peaking at just under 20m viewers when the the full-time whistle blew, "The Guardian" reports. ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garnered $152.4 million: Telemundo $143.1 million; NBC Universo, $8.9 million; and NBC Sports, $224,443. ...
- 'Campaign' Assesses The Impact Of World Cup Victory
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
If it all goes pear-shaped in tomorrow's quarter-final game for England against Sweden, we can blame "Campaign." It has been tempting fate by imagining what a World Cup win wou ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyone is still talking about -- England's penalty shootout victory against Colombia -- earned ITV 24m viewers on Tuesd ...
- Ronalda And Messi Square Up In The Social World Cup League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, June 27, 2018
Forget the sponsors -- the real World Cup battle is heating up between Portugal's Cristiano Ronaldo and Argentina's Lionel Messi. They top a table of the most talked-about World C ...
- World Cup Players Dominate Social Media
Digital News Daily, Gavin O'Malley - Tuesday, June 26, 2018
Portuguese golden boy Cristiano Ronaldo and Team Mexico have managed to retain top social-media spots since the games began. So far, Ronaldo has singlehandedly racked up nearly 6 million soci ...
- Toyota Sympathizes With Tired Soccer Fans
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2018
"We also took into consideration truck-opportunity markets, the role of media and its impact in those markets," Toyota's Thomas Crahan tells "Marketing Daily." ...
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
TV Watch, Sara Guaglione - Thursday, June 21, 2018
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argentine sportscaster known for his iconic "goal!" yell, makes an appearance in the 60-second promo, kicking a soccer b ...
