- Did NAFTA Just Save FIFA And The World Cup?
London Blog, Sean Hargrave - Monday, June 18, 2018
An organisation fighting corruption and questionable hosts finds a 2026 saviour in the US, Canada and Mexico. ...
- Despite Scandals, World Cup Remains Marketers' Draw
Media Insider, Maarten Albarda - Friday, June 15, 2018
It's no doubt true that FIFA's brand name has an enormous smudge on it, which won't be going away anytime soon. However: While the global football-loving population positively hate FIF ...
- TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Although nearly two in three -- 62% -- will watch World Cup games on television, digital is catching up, eMarketer reports. An Ipsos study shows that 13% of fans wi ...
- Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Research from GlobalWebIndex suggests nearly two in three fans will watch England games at home rather than down at the pub. The research, reported on in Netimperative, also suggests th ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body's big show in a tyrant's backyard. Qatar's up next! ...
- World Cup Activations Rounded Up In Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The World Cup isn't just about television ads, and so Campaign has a rundown on some of the exciting fan engagement campaign being rolled out in the UK -- includi ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to use. Nike hasn't, and its ad is better. Just ask 7m YouTube viewers. ...
- 'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
"Campaign" has been looking at the World Cup ads hitting our screens daily and has declared that after some are knocked out in the first round, the final is ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billion in advertising revenue, according to Zenith Media. About 3.5 billion people are expected to view the event ...
- World Cup To Boost Global Ad Spend By $2.4bn
Around the Net In MAD London, Sean Hargrave - Thursday, June 7, 2018
Figures from Zenith suggest the World Cup will boost global ad spend by $2.4bn, although China and the US are not involved, The Drum reveals. ...
- Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
MAD, Larissa Faw - Thursday, June 7, 2018
According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in extra ad spend. ...
- Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
Lufthansa has "binned" a World Cup ad it controversially filmed in the Ukraine rather than Russia, "The Drum" reports. ...
- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the World Cup being held in Russia, which has a poor record on LGBT rights, could mean the competition ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kicks off in Russia, "Marketing Week" is reporting that Visa claims not to be concerned about the host country ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, which is promising to deliver meals to hungry children in Latin America every time Messi or Neymar score duri ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- the first time iPlayer has been used to cover a sporting event in such high definition, the BBC report ...
- England's World Cup Team Read Out By Kids, Not Pundits
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
In a very well-received move, the FA announced the England squad yesterday with the aid of children screaming out the names of the heroes, rather than a sport commentator readi ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its World Cup football coverage. Budweiser will receive 50% of idents and the other two brands will receive 25%. Ea ...
- Quarter Of Brits Will Tune Out Once England Knocked Out Of World Cup
Around the Net In MAD London, Sean Hargrave - Monday, May 14, 2018
A survey by Oath has found that one in four Britons will tune out of the World Cup once England is knocked out, Netimperative reports. The survey found that fa ...
- 'Bud Bot' Will Link England Fans For World Cup Games
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Budweiser has announced it is to launch the "Bud Bot" through which the beer brand, and World Cup sponsor, will allow fans to chat about the games and vote ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month. VCCP was behind t ...
- Nike Bests Adidas In 'Digital' World Cup
MAD, Larissa Faw - Tuesday, July 7, 2015
Nike was the most high-profile brand during the tournament, according to Amobee Brand Intelligence. Nike -- which served as the official sponsor for the U.S. women's team -- received 12 ...
- I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news today -- but why is nobody picking up on Adidas virtually ignoring the event it sponsors as part ...
- England's Women Footballers Draw Two Million Audience For World Cup Opener
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
England's 1-0 defeat by France in the women's football World Cup was a ratings hit for BBC2 with a peak audience of more than 2 million viewers, nearly double t ...
- Lighting Brand Cree Kick Starts New Soccer Campaign
MAD, Larissa Faw - Monday, June 8, 2015
The effort features Abby Wambach, the captain of the World Cup U.S. Women's Soccer Team. A video featuring Wambach appears on Cree's Facebook page and will be supported by pa ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of all the brands associated with the FIFA scandal. Adidas saw negative sentiment rise by a whopping 32500%, followed ...
- Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- yet all the major sponsors can do is thank him for his hard work and say things now wi ...
- World Cup, Selfies And 1D Dominate Twitter's 2014 Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The World Cup was the most tweeted about event ever, and Ellen DeGeneres' Oscar selfie revealed as the most retweeted tweet in the site's history. In a review of 20 ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World Cup, giving it a lock ...
- NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays Premier League soccer broadcasts beginning th ...
