- What Is The Value Of World Cup Sponsor Recognition Research?
Online Spin, Maarten Albarda - Monday, June 30, 2014
I am writing to you this week from the U.K. where, as those who have followed the goings-ons of the World Cup will understand, all the national team merchandise ...
- NEW! In The Realm Of Girl Scout Cookies, Luis Suarez Is The Samoa
Out to Launch, Amy Corr - Friday, June 27, 2014
Even Girl Scout Cookies have World Cup fever. In a cute 15-second video, two beloved Girl Scout Cookie flavors, Thin Mints and Samoas, compete against one another in their o ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Marketers have tried to take advantage of World Cup fever, with some striking gold and others hitting rock bottom. When it comes to exchange-based trading, which is much more behi ...
- Social Media, World Cup Marketing Fuel Nike Sales
Marketing Daily, Sarah Mahoney - Friday, June 27, 2014
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were fueled by new products, as we ...
- JWT's Jeff Benjamin Is Ready To Accept Your Bribes
Mediapsssst, Richard Whitman - Thursday, June 26, 2014
The IAB has selected JWT North America Chief Creative Officer Jeff Benjamin as chair of the judging panel for the 10th anniversary IAB MIXX Awards. Of the selection, IAB E ...
- How U.S. Hispanics View The World Cup: What Marketers Need To Know
Engage:Hispanics, Mario Carrasco - Thursday, June 26, 2014
Everybody's talking about this year's World Cup. Next to the Olympics, the FIFA World Cup is the largest, most all-encompassing sporting event in the world with nearly 200 countries tryi ...
- For Havas, World Cup Is A Unifying Force
MAD, Larissa Faw - Thursday, June 26, 2014
Employees are encouraged to watch the games from anywhere in the world by using the hashtag: #HavasWorldCup. Each post from Facebook, Twitter, Vine, Google+ and App.net will feed to ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World Cup is free, and people are expected to pay in drink fees. One bar, the famed White Horse Tave ...
- Real-Time Marketing Takes A Bite At Suarez
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
It has proven to be the biggest talking point of the World Cup so far -- and with multiple brands focussed on the most social sporting event of all tim ...
- Adidas Content And Social World Cup Campaigns Deliver 2bn Euros Sales Lift
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
Adidas claims its content-focussed World Cup marketing campaign is set to hit its target of GBP1.6bn sales (2bn Euros). It has sold eight million shirts of the nine national sid ...
- Real-Time Social Cuts Its Teeth On Suarez
London Blog, Sean Hargrave - Wednesday, June 25, 2014
Just as marketers are looking for examples of how quick-thinking content teams can react to the outside world in real-time, along comes serial nipper Suarez. Jovial brands have caught t ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within moments of Portugal's soccer team tyi ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global brand sponsorship opportunities, but it seems a brand doesn't need to shell out hefty sponsorship fees to FIFA ...
- England's Early Exit Not A Marketing Disaster
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
England's dismal early exit from the World Cup will have less of an impact on broadcasters and brands than some have suggested, Marketing Week reports. Although a lengthy run ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing a record turnout of fan voti ...
- World Cup Fever: How Advertisers Beat Sports Fans Into Submission -- Or Unconsciousness
Online Spin, Maarten Albarda - Monday, June 23, 2014
Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil.And as I explained last week, I am n ...
- Consumers Confused Over Official World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Consumers are confused over World Cup sponsors, according to research from GlobalWebIndex. Nearly two in five (38%) British, U.S. and Brazilian people mistakenly believe MasterCard is a sponsor with on ...
- 2014 World Cup Ad Views On YouTube Surpass U.S. Football
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 19, 2014
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, will be posted during the four-week duration of the installation through July 14. The scoreboard is the first installati ...
- How to Score Big With Real-Time Marketing: What You Need to Know For The 2014 FIFA World Cup
Real-Time Daily, Dee Anna McPherson - Wednesday, June 18, 2014
A sudden blackout in the Superdome during the third quarter of the 2013 Super Bowl suspends play for 34 minutes. It's certainly unexpected, but what better time for fans ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic market under its global "Find New Roads" tag. Comprising six new TV spots to air during Univision's soccer programmin ...
- Mobile Meets The Global Game On World Stage
MoBlog, Mark Walsh - Wednesday, June 18, 2014
As the world's most popular sport, soccer is a natural fit with mobile as a truly global communications technology. Wherever a soccer ball is kicked from a South African townsh ...
- NEW! EA Sports Launches Patriotic World Cup Campaign
Out to Launch, Amy Corr - Tuesday, June 17, 2014
Nissan to build a crowd-sourced Titan. Take a 'mancation' in Illinois. Let's launch! ...
- Ardbeg Distillery Celebrates World Cup and Launch Of New Whisky
Out to Launch, Amy Corr - Wednesday, June 18, 2014
Scotland's island of Islay is known for its love of "peat football" and scotch whiskies from the Ardbeg Distillery. To celebrate the World Cup and the debut of a n ...
- Real-time Marketing Is A Real Waste Of Time
Social Media & Marketing Daily, Tom Goodwin - Wednesday, June 18, 2014
While the best soccer players of a generation compete on the football pitches of Brazil, the best social marketers host their battle in real time on Twitter. While the Wor ...
- Beer Brands Push Digital On-Trade
Around the Net In MAD London, Sean Hargrave - Tuesday, June 17, 2014
Brewers are ramping up digital activity to get the most out of the World Cup, which on-trade experts CGA Strategy predict will see a 35 percent rise in beer sale ...
- Paddy Power And ITV Sponsored Twitter World Cup Highlights Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, June 17, 2014
Paddy Power's World Cup activity is set to intensify with a Twitter highlights sponsorship deal with ITV. The broadcaster will tweet up to ten highlights per game, sponsored by t ...
- Paddy Power Surprise Hit In First Social World Cup
London Blog, Sean Hargrave - Tuesday, June 17, 2014
To be digital you need to be useful -- and what's more useful in social media than not just telling people the score, but having the crucial goals pre-loaded a ...
- Don't Rush Real-Time; Delta's World Cup Tweet Misses Mark
RTBlog, Tyler Loechner - Tuesday, June 17, 2014
Brands have been playing with "real-time marketing" via Twitter during big events for some time now, but rarely does chatter about their efforts escape the advertising world. So when ...
- World Cup Sponsorship: Priceless?
Online Spin, Maarten Albarda - Monday, June 16, 2014
I don't have much time, because the World Cup is on and my home country, The Netherlands, has gotten off to a pretty amazing start. But I also follow Englan ...
