- World Cup To Be A Social Affair
MAD London, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still fu ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activation ever," Kevin Burke, global chief marketing officer for Visa, tells "Marketing Daily." "One of the reasons we lo ...
- World Cup To Be A Social Affair
Online Media Daily Europe, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still fu ...
- World Cup Most Social Sporting Event Ever
Around the Net In MAD London, Sean Hargrave - Thursday, June 12, 2014
The World Cup is set to become the world's most social sporting event ever with 90 percent of the world having already contributed to the conversation -- compared to ...
- The 'Sun' Given Away Free Today To 22m Households
Around the Net In MAD London, Sean Hargrave - Thursday, June 12, 2014
The Sun's World Cup Pride edition is due to be delivered free today to 22m households, giving a reach of 48m adults. The 24-page special edition has been funded ...
- The World Cup, A Total Market Opportunity
Engage:Hispanics, Lee Vann - Thursday, June 12, 2014
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and whether it's the right approac ...
- Does Brazil Matter For Brand Owners?
Marketing Daily, Jonathan Hall - Thursday, June 12, 2014
Blessed with natural resources and a $7 billion luxury market, Brazil creates 19 new millionaires every day, and 35 million people have escaped poverty in the last 12 years. ...
- ESPN Brings World Cup Scores To The Tube
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Transport for London (TfL) has partnered with ESPN to offer London commuters live World Cup updates. News, results and score updates will be delivered via overhead platform "Dot Matrix Indicator ...
- Facebook Collates #Worldcup Trends
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Facebook has launched a Trending World Cup feed, which collates news that has used the #Worldcup hashtag. It has also produced a map showing where the most popular players co ...
- Hyundai Launches Pair Of #BecauseFutbol World Cup Ads
Out to Launch, Amy Corr - Wednesday, June 11, 2014
Hyundai launched a pair of World Cup ads under the #BecauseFutbol theme that celebrate the passion soccer fans have and the redesigned 2015 Hyundai Sonata. In "Boom," there's a ba ...
- U.S. TV Soccer Ad Dollars Continue To Rise
MediaDailyNews, Wayne Friedman - Monday, June 9, 2014
With soccer's World Cup just days away from starting in Brazil, a new study notes that U.S. TV advertising dollars continue to grow with the sport at a rapid rat ...
- Real World Cup Winner Will Be Social Media
Around the Net In MAD London, Sean Hargrave - Monday, June 9, 2014
While television and radio will get their usual World Cup bounce, the real winner -- in terms of marketing resource rather than overall spend -- is set to be soci ...
- NEW! Everybody's An Expert Soccer Player In McDonald's World Cup Video
Out to Launch, Amy Corr - Friday, June 6, 2014
McDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, making shots that appear to ...
- The Biggest Stream: No Doubt, It Will Be World Cup
VidBlog, P.J. Bednarski - Friday, June 6, 2014
The World Cup won't be just a streaming event. It may be the stream caused by the perfect storm of increased mobile use, growing popularity of soccer in the U. ...
- Media Shift: World Cup To Score More Mobile Viewers
Mobile Marketing Daily, Mark Walsh - Wednesday, June 4, 2014
When it comes to big sports events like the upcoming World Cup, TV still rules the media landscape. But more streaming options mean soccer fans will be tuning in ...
- Real-Time World Cup Marketing Battle Will Be Most Intense Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Real-time marketing will bring out the most fierce competition between brands during the World Cup, according to Castrol. Its 'Footkhana' ad, featuring brand ambassador and Brazilian football star Neymar ...
- The World Cup Game Plan For Real-Time Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
Marketing Week has posted an article overviewing the opportunities marketers will have during the World Cup and what their game plan should be to "score big." The post notes th ...
- World Cup Up Next For Real-Time Marketers
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 1, 2014
Marketing Magazine has posted an article saying that "brands must commit to a 'real-time' marketing ethos if they are to win over consumers during the forthcoming World Cup." The magazi ...
- SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics
MAD Boston, Val Brickates Kennedy - Wednesday, February 26, 2014
SapientNitro said Wednesday that it has expanded its leadership team in Brazil in preparation for the 2014 FIFA World Cup and 2016 Olympic Games. The Boston-based agency has promoted Braz ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as One" and breaks March 5. ...
- NEW! ESPN's World Cup Ad Full Of Memorable Moments From Past World Cups
Out to Launch, Amy Corr - Friday, January 10, 2014
Not only is it an Olympics year, it’s also a World Cup one. The 2014 FIFA World Cup Brazil takes place from June 12- July 13 and ESPN, the U. ...
- MediaCom Sport Opens Moscow Outpost To Service Major Events
MediaDailyNews, Steve McClellan - Monday, September 24, 2012
MediaCom Sport, a unit of WPP, has opened a new office in Moscow in preparation for the 2014 Winter Olympics and the 2018 FIFA World Cup Soccer Tournament. Ken Crea ...
- Neal Joins Fox To Plan World Cup Coverage
MediaDailyNews, David Goetzl - Tuesday, September 4, 2012
David Neal, who was to oversee Univision's coverage of the 2014 World Cup, has joined Fox Sports to head planning for its coverage of the men's soccer tournament in 20 ...
- World Cup Sponsorships Not Always Smooth Ride
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2010
When it comes to pure awareness, not all global marketers witnessed improvement from their World Cup sponsorships. Companies like Visa, McDonald's and Hyundai posted gains especially with younger viewers ...
- Did the World Cup Score for Web Video?
VidBlog, Steve Smith - Monday, July 19, 2010
Late last week Akamai announced that World Cup Soccer helped drive substantial amounts of Web access and especially video viewing across its massive content distribution network. While not the on ...
- Measuring The World Cup Social Buzz: What Players Have Endorsement Chops
Online Media Daily, Laurie Sullivan - Friday, July 2, 2010
Networked Insights, a social media company, has been tracking the buzz around some of the most popular players in the World Cup in search and on social sites. The da ...
- 99 Million Have Viewed World Cup on ESPN Platforms
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
ESPN is estimating 99.2 million people have "consumed" 2010 FIFA World Cup content across all ESPN platforms during the first 10 days of the tournament. The data, compiled by ES ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 16, 2010
Say no to dolphin running shorts. Mr. T will be your bodyguard. Let's launch! ...
- WEB Nike Leads The Way In World Cup Video Views
Online Media Daily, Gavin O'Malley - Thursday, June 10, 2010
To better align themselves with the world's most popular sporting event, advertisers have spared no expense on their 2010 World Cup campaigns. As the games get underway -- judging ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 9, 2010
Here comes the sun. Basketball, hockey and World Cup fever. Let's launch! ...
