- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how the tiff between the two organizations ...
- Good Old Nordic Ingenuity: Hands-Free Door Opener
Mediapsssst, Richard Whitman - Monday, April 27, 2020
TBWA\Helsinki came up with the idea, working with manufacturer Fortum. The device is now being tested at a big Finnish retailer. ...
- Havaianas, Target Taking Extreme Measures To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 26, 2020
Flip-flop maker Havainas is working to mitigate its supply chain risk by recalculating demand, while Target's biggest concern is replenishing products that run out of stock like toilet paper, paper ...
- Necessity Is The Mother Of Taking New Roads
RTBlog, Joe Mandese - Friday, April 10, 2020
In 2008 we published an article by the late Cornell University Professor Stephen L. Sass making a case that when it comes to innovation, disruption can be a good thing. ...
- R/GA Creatives Spearhead MerchAid To Help Small Businesses Weather Pandemic Storm
Mediapsssst, Richard Whitman - Wednesday, April 8, 2020
The idea is to help these businesses generate revenue by selling merchandise online and to connect them with designers and artists that can help create well-designed products. ...
- What's The big Idea?
Mediapsssst, Richard Whitman - Wednesday, March 11, 2020
WPP AUNZ has launched a new unit called "big" aimed at helping clients develop new products. ...
- Moving Picture Company Picks Roekens For New Innovation Role
People on the Move, Steve McClellan - Tuesday, February 4, 2020
Global creative shop Moving Picture Company has appointed Gregory Roekens to the newly created position of Chief Innovation Officer. Roekens joins the company’s global senior management team reporting into CEO ...
- Conde Nast Names Sanjay Bhakta Chief Product And Technology Officer
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
The new role encompasses all of Conde Nast's global technology strategy and services, as well as product development. ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G internet technology, including optics, software, and silicon. The hope is to build and operate mass-scale networks that run digital ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiments, ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devices to entice them to build apps for its Cardboard augmented reality project, but will they provide Search experien ...
- Digital Will Lead Advances In Medicine, Science In Next 50 Years
Digital News Daily, Gavin O'Malley - Monday, October 28, 2019
Experts predict digital advances will lead to longer life spans, greater leisure and more equitable distributions of wealth and power. But there will also be negative consequences: greater surveillance and ...
- Blinded By The Light? Innocean Has A Solution For That
Mediapsssst, Richard Whitman - Tuesday, October 15, 2019
The agency just got into the wearable gadget business with a pair of smart sunglasses that it is marketing directly to consumers. ...
- Hyundai Launches Division To Create Flying Cars
Connected Thinking, Chuck Martin - Thursday, October 3, 2019
Hyundai has established the Urban Air Mobility Division and named Jaiwon Shin, formerly of the Aeronautics Research Mission Directorate at NASA, as head. ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience. ...
- Amazon Lets Us 'Control' International Space Station Via Alexa
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the rest ...
- Vox Creative Creates 'Smartest Brain' Campaign, Intel Sponsors
Publishers Daily, Sara Guaglione - Wednesday, August 28, 2019
The winners were chosen for their efforts "using technology to empower community collaboration." ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on 33 charges of theft and attempted theft of trade secrets. The announcement, made at a press conference in San ...
- Publicis Groupe Bespoke Team Retains Novartis
MAD, Larissa Faw - Thursday, August 15, 2019
The company credits the recently acquired data-management company Epsilon with securing the win. ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. ...
- MRM McCann Picks Manchester For Innovation
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
MRM McCann has chosen to site its new innovation hub in Manchester, "Campaign" reports. ...
- Ford's Investment In Detroit Results In Worldwide Attention, Admiration
Drive Time, Tanya Gazdik - Monday, June 24, 2019
The development will bring together thousands of innovators, entrepreneurs, companies, designers and technologists to design new mobility solutions. ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG FYI, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing budget among the factors supporting a slew of new, non-canned products. ...
- Google Expands News Innovation Fund To U.S., Canada
Publishers Daily, Melynda Fuller - Monday, June 3, 2019
Fund provides up to $300,000 for projects from the local news sector designed to generate revenue or increase audience engagement. ...
- Rethinking Marketing: The AgeLab Dichotomy
Inside Performance, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challenges associated with aging and to encourage and incubate new technologies and products for aging people. ...
- Why The Ad Industry Must Embrace Kaizen Culture
MediaDailyNews, Jeff Tan - Tuesday, May 21, 2019
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct. ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories ...
