- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies. ...
- VIA Taps Layne Harris For New Creative Technology Role
MAD, Steve McClellan - Wednesday, August 11, 2021
Harris founded the Innovation Lab at 360i, and most recently led the creative technology discipline at Big Spaceship. ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work. ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities facing the Black community and highlight Black entrepreneurs and innovators shaping culture. ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate for the internet and improve people's lives. The company is looking for "selfless" open-source projects that aim to he ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
- VaynerMedia Appoints First Chief Innovation Officer
People on the Move, Steve McClellan - Thursday, July 8, 2021
VaynerMedia has appointed Eric Jacobs as the agency's first Chief Innovation Officer. He will spearhead VaynerMedia's innovation and technology services. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- GroupM Taps Olivieri For New Global Innovation Role
MAD, Steve McClellan - Monday, May 24, 2021
Krystal Olivieri is credited with helping create some of GroupM's key privacy and data products and solutions, including the consumer privacy Data Ethics Compass tool. ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, GroupM has tapped long-time data geek Krystal Olivieri as its new chief innovation officer. ...
- Google LaMDA Makes Conversation With You
Inside Performance, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for the company in terms of natural-language processing and understanding. ...
- Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
Mediapsssst, Richard Whitman - Friday, March 5, 2021
Brian McMahon founded Orion 23 years ago. Stepping up to run the company now is Global President Laura Ryan, a 10 year veteran of the company. ...
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
TVBlog, Adam Buckman - Friday, February 19, 2021
The show is called "Assembly Required" and it is co-hosted by Tim Allen and Richard Karn, former co-stars of the old ABC DIY comedy "Home Improvement." ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Inside Performance, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content or ecommerce sites via internet balloon will no longer have that chance -- at least for now. ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping people get to content faster by building each searcher's own "curated knowledge base," according to the site, which remai ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture Retail Store Tours into New Yo ...
- The AdMarketplace VP Who Wanted To Become U.S. President
Inside Performance, Laurie Sullivan - Monday, August 3, 2020
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" about why at one time she wanted to become President. ...
- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatron Media Partners, run by three media and marketing veterans. ...
- Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
Brand Insider, Steve Smith - Friday, July 17, 2020
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations. ...
- Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Google's experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 seconds or less. ...
- Paradigm Shift: How Media Companies Are Rethinking Sustainable Engagement
Publishers Daily, Mike Donoghue - Wednesday, July 8, 2020
The decision to experiment in a competitive industry is smart, but deploying resources to do something innovative on a platform you do not control is not a recipe for enduri ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing people to share their passions while providing Google with clues about their interests that drive searches. ...
- Second Story Adapts To New Reality By Helping Clients Do Just That
Mediapsssst, Richard Whitman - Wednesday, June 10, 2020
The experiential agency has launched a new operation focused on innovative work in spaces like zero-touch technology to help get clients up and running again. The pivot has saved jo ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practic ...
