- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture Retail Store Tours into New Yo ...
- The AdMarketplace VP Who Wanted To Become U.S. President
Inside Performance, Laurie Sullivan - Monday, August 3, 2020
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" about why at one time she wanted to become President. ...
- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatron Media Partners, run by three media and marketing veterans. ...
- Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
Brand Insider, Steve Smith - Friday, July 17, 2020
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations. ...
- Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Google's experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 seconds or less. ...
- Paradigm Shift: How Media Companies Are Rethinking Sustainable Engagement
Publishers Daily, Mike Donoghue - Wednesday, July 8, 2020
The decision to experiment in a competitive industry is smart, but deploying resources to do something innovative on a platform you do not control is not a recipe for enduri ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing people to share their passions while providing Google with clues about their interests that drive searches. ...
- Second Story Adapts To New Reality By Helping Clients Do Just That
Mediapsssst, Richard Whitman - Wednesday, June 10, 2020
The experiential agency has launched a new operation focused on innovative work in spaces like zero-touch technology to help get clients up and running again. The pivot has saved jo ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practic ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how the tiff between the two organizatio ...
- Good Old Nordic Ingenuity: Hands-Free Door Opener
Mediapsssst, Richard Whitman - Monday, April 27, 2020
TBWA\Helsinki came up with the idea, working with manufacturer Fortum. The device is now being tested at a big Finnish retailer. ...
- Havaianas, Target Taking Extreme Measures To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 26, 2020
Flip-flop maker Havainas is working to mitigate its supply chain risk by recalculating demand, while Target's biggest concern is replenishing products that run out of stock like toilet paper, pap ...
- Necessity Is The Mother Of Taking New Roads
RTBlog, Joe Mandese - Friday, April 10, 2020
In 2008 we published an article by the late Cornell University Professor Stephen L. Sass making a case that when it comes to innovation, disruption can be a good thin ...
- R/GA Creatives Spearhead MerchAid To Help Small Businesses Weather Pandemic Storm
Mediapsssst, Richard Whitman - Wednesday, April 8, 2020
The idea is to help these businesses generate revenue by selling merchandise online and to connect them with designers and artists that can help create well-designed products. ...
- What's The big Idea?
Mediapsssst, Richard Whitman - Wednesday, March 11, 2020
WPP AUNZ has launched a new unit called "big" aimed at helping clients develop new products. ...
- Moving Picture Company Picks Roekens For New Innovation Role
People on the Move, Steve McClellan - Tuesday, February 4, 2020
Global creative shop Moving Picture Company has appointed Gregory Roekens to the newly created position of Chief Innovation Officer. Roekens joins the company’s global senior management team reporting into C ...
- Conde Nast Names Sanjay Bhakta Chief Product And Technology Officer
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
The new role encompasses all of Conde Nast's global technology strategy and services, as well as product development. ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G internet technology, including optics, software, and silicon. The hope is to build and operate mass-scale networks that run digit ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiment ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devices to entice them to build apps for its Cardboard augmented reality project, but will they provide Search experien ...
- Digital Will Lead Advances In Medicine, Science In Next 50 Years
Digital News Daily, Gavin O'Malley - Monday, October 28, 2019
Experts predict digital advances will lead to longer life spans, greater leisure and more equitable distributions of wealth and power. But there will also be negative consequences: greater surveillance a ...
- Blinded By The Light? Innocean Has A Solution For That
Mediapsssst, Richard Whitman - Tuesday, October 15, 2019
The agency just got into the wearable gadget business with a pair of smart sunglasses that it is marketing directly to consumers. ...
- Hyundai Launches Division To Create Flying Cars
Connected Thinking, Chuck Martin - Thursday, October 3, 2019
Hyundai has established the Urban Air Mobility Division and named Jaiwon Shin, formerly of the Aeronautics Research Mission Directorate at NASA, as head. ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience. ...
- Amazon Lets Us 'Control' International Space Station Via Alexa
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the re ...
- Vox Creative Creates 'Smartest Brain' Campaign, Intel Sponsors
Publishers Daily, Sara Guaglione - Wednesday, August 28, 2019
The winners were chosen for their efforts "using technology to empower community collaboration." ...
