- Julie Roehm Is Looking For A Few Good Game-Changers
Online Media Daily, The Editor - Monday, August 30, 2010
Julie Roehm will be turning the tables and helping to shape the news about marketing, instead of making it, and she can use your help. As guest editor ...
- Nordstrom Builds Sales By Linking Its Inventory
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
You would think that department stores routinely link the inventory in their retail outlets with what they have in their online warehouses, but they don't. Nordstrom does, Stephanie Clifford reports, ...
- P&G To Roll Out Eco-Friendly Packaging For Beauty Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, Covergirl and Max Factor brands over the next two years, Antoinette Alexander reports. ...
- McKinsey: Co-Creation, Open Innovation Key For Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
...
- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiration, instant rewards and customer choice. ...
- New Campaign Builds Burberry's Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 24, 2010
Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users to ...
- AT&T Advanced Advertising Solutions Hires Ogilvy's Mandel
Marketing Daily, - Monday, June 21, 2010
In her new position, Mandel will drive advertiser engagement across AT&T's media properties, including its U-Verse television, online and mobile. She will also lead the company's efforts to promote Advanced ...
- Nielsen: Hands-off Approach Spurs Innovation
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the results presented at Nielsen's Consumer 360 ...
- Street-level Retail Innovation In Mexico City
Engage:Hispanics, Dian Hasan - Thursday, June 17, 2010
It is prudent for any marketer, advertiser and brand-builder to understand the local culture and habits, including the retail landscape. And as in the case of the "Jicaleta" wheelbarrow, salsa ...
- Pfizer CEO Demands Healthcare Innovation
Marketing Daily, Karl Greenberg - Tuesday, June 8, 2010
"Those of us who are boomers, entering a period where we will be drawing the biggest healthcare expenditure, will not put up with this," Jeff Kindler tells the Innovation Forum. ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them and support them?" Seth Kaufman, PepsiCo's ...
- Competition, Innovation, And The Power Of Straight Talking
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
Video interview with Adidas president and CEO Herbert Hainer. ...
- Firm Ranks The World's Most Reputable Companies
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Many of the companies at the top of the Reputation Institute's list of the companies with the strongest global reputation have one thing in common, Laurie Burkitt reports. They are ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections with lower calories or fat, or ways to reduce these on favorite menu items, on a customer's next visit. ...
- K-C's Huggies Brand Providing Grants To Momtrepreneurs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Although female-run businesses grew two times faster than businesses as a whole, according to a 2008 report from the National Association of Women Business Owners, only 3% of all venture ...
- Yahoo Engineers Dabble In Virtual Reality
Online Media Daily, Laurie Sullivan - Sunday, May 2, 2010
Yahoo updated a U.S. patent last week that merges virtual with physical world objects. SEO by the Sea founder Bill Slawski points to a Yahoo patent called "Reconfiguring Reality Using ...
- Direct Marketing Innovator Frank Vos Dies At 90
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- How Inventors Brought An Innovative Razor To The Masses
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- MDC Partners Tap New Chief Innovation Officer
MediaDailyNews, David Goetzl - Friday, April 9, 2010
MDC Partners, the holding company with flagship agency Crispin Porter + Bogusky, has added a chief innovation officer at the corporate level: former McCann Erickson executive Faris Yakob. ...
- 7 Critical Elements For Marketing Innovation
Marketing Daily, Drew Neisser - Thursday, April 1, 2010
In October 2008, Barbara Goodstein, CMO of AXA Equitable, was only slightly nervous as her company launched an unprecedented customer retention program called MyRetirementShop.com. ...
- Campaign Breaks For Arm & Hammer's New Gel Detergent
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
A campaign for the new Arm & Hammer Plus OxiClean Power Gel takes a positioning that's usually associated with products that are seen in the medicine cabinet -- "faster pain ...
- Inventors Strut Their Gadgets Before The King Of Infomercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
Infomercial impresario A.J. Khubani was in Los Angeles last week evaluating the work of 44 inventors who'd like their creations to be the next Snuggie or Ginzu knife. He and ...
- Dow Chemical Refocusing On 'Things Consumers Can See ...'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
Pulling through Middle East intrigue and the collapse of global financial markets, Dow Chemical CEO Andrew Liveris is remaking his company for the 21st century, Jaclyn Trop reports. Much of ...
- New, Not-So-Secret Ingredient For Domestic Chocolate: Air
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Aerated chocolate bars -- a longtime hit globally that never caught on in the U.S. -- may finally be finding acceptance here as Bubble Chocolate nudges its way onto shelves ...
- Too Many 'What Abouts?': Surefire Way To Kill Innovation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Sitting in a meeting recently about new business opportunities at a global giant, Scott Anthony writes that he had an epiphany after hearing two words constantly crop up shortly after ...
- MIT Media Lab Receives $200,000 In Funding From AOL Ventures
Online Media Daily, Gavin O'Malley - Wednesday, February 10, 2010
Hoping to have a hand in the next big digital discovery, AOL on Wednesday committed $200,000 over a three-year period to the MIT Media Lab. In exchange for its investment, ...
- Kraft Updating Its Packaging, Advertising In Top-Down Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Kraft may have written the book on "old school" values like integrity and family, as one observer tells Emily Bryson York, but North America's largest food company is becoming decidedly ...
- New Boss Bringing Brand Overhaul To Buffalo Wings & Rings
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
Roger David, who has a history of building and launching successful brands, took over as president of Buffalo Wings & Rings four months ago. The casual dining chain has expanded ...
- Innovation Can't Stop At The Product Level
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Apple may be renowned for its innovative products, but innovation needs to go beyond the product itself, according to a group of executives who recently sat around a table with ...
- Creating Product Excitement From Soybean Processing Waste
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
The chemical engineers at Dow Chemical have a new renewable, organically based material called Renuva that is made from the waste material of soybean processing and can be turned into ...
