- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate array of innovation units: rolling them up. In the hope that the sum of the parts will be great ...
- Getting Out Of The Rut
Marketing Daily - Top of the News, Thom Forbes - Monday, June 13, 2011
Feel like you're trudging back to the same-old same old this Monday morning? Lucky for us there are several inspiring pieces on innovation and innovators to ponder in the wa ...
- Aegis Calls U.S. 'Most Sophisticated' Media Market, Shows Results Of Focusing On It
MediaDailyNews, Joe Mandese - Thursday, May 19, 2011
If there was any doubt in the advertising and media services industry that the U.S. once again is leading innovation and growth, it was laid to rest this morning duri ...
- Innovating The Innovation Process
Marketing Daily, Waleed Al-Atraqchi - Wednesday, April 20, 2011
By connecting ideation with concept evaluation and testing real-world scenarios, the results are sure to be higher success rates, bigger businesses, and faster time-to-market. ...
- Facebook's Open Compute: What Does It Mean?
Online Media Daily, Beth McCabe - Friday, April 8, 2011
One of the top stories in technology was Facebook's announcement of the Open Compute Project. What makes the project so remarkable is the spirit of innovation and collaboration that launch ...
- The 'Rules' For Innovation: A CMO's Viewpoint
Marketing Daily, Debbie DeGabrielle - Monday, March 21, 2011
Companies that move now to take advantage of all that social media have to offer will be better positioned to out-innovate their competition. ...
- It's Not What Your Brand Is For, But What It's Against
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
StrawberryFrog's Scott Goodson argues that thinking about brand identity less in terms of what it embraces and more in terms of what it rebels against may create fresh ideas. ...
- Yes, People Are Selling Their Skin For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Well, it's not speculative fiction after all. It seems a man, one Nathan Bullman, is offering his neck as advertising space to the highest bidder on eBay. He is tryi ...
- Google Gets Serious About Space Race
Online Media Daily, Laurie Sullivan - Friday, February 18, 2011
Commercial space flights and sponsorships will become necessary to continue exploration under President Barack Obama's proposed spending plan for fiscal 2012. Google's Lunar X Prize foundation announced the official rost ...
- Starbucks: Single-Serve Innovation In Works
Marketing Daily, - Monday, February 14, 2011
While cautioning that it is still very much in the nascent development stages, Starbucks has confirmed that it is working on creating a breakthrough offering in the single-serve coffee sec ...
- Kroger Wins With Advantage Checkout
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Kroger Co.'s "Advantage Checkout" retail scanning tunnel was tapped as the top innovation at the National Retail Federation's annual show last week. Now the company may mass-produce the product a ...
- GE's Holiday Game Highlights Lab's Innovation
Marketing Daily, Aaron Baar - Wednesday, December 15, 2010
"At Global Research, the mission of our scientists and engineers is to redefine what's possible," company representative Todd Alhart tells Marketing Daily. "GE is a technology company. We have ...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with them to help them create a sustainable business model. It's about getting involved in innovation, not just putting o ...
- Brand Owners Must Build New Marketing Systems
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
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- Julie Roehm Is Looking For A Few Good Game-Changers
MediaDailyNews, The Editor - Monday, August 30, 2010
Julie Roehm will be turning the tables and helping to shape the news about marketing, instead of making it, and she can use your help. As guest edit ...
- Julie Roehm Is Looking For A Few Good Game-Changers
Online Media Daily, The Editor - Monday, August 30, 2010
Julie Roehm will be turning the tables and helping to shape the news about marketing, instead of making it, and she can use your help. As guest edit ...
- Nordstrom Builds Sales By Linking Its Inventory
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
You would think that department stores routinely link the inventory in their retail outlets with what they have in their online warehouses, but they don't. Nordstrom does, Stephanie Clifford report ...
- P&G To Roll Out Eco-Friendly Packaging For Beauty Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, Covergirl and Max Factor brands over the next two years, Antoinette Alexander report ...
- McKinsey: Co-Creation, Open Innovation Key For Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
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- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiration, instant rewards and customer choice. ...
- New Campaign Builds Burberry's Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 24, 2010
Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users ...
- AT&T Advanced Advertising Solutions Hires Ogilvy's Mandel
Marketing Daily, - Monday, June 21, 2010
In her new position, Mandel will drive advertiser engagement across AT&T's media properties, including its U-Verse television, online and mobile. She will also lead the company's efforts to promote Advanc ...
- Nielsen: Hands-off Approach Spurs Innovation
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the results presented at Nielsen's Consumer 3 ...
- Street-level Retail Innovation In Mexico City
Engage:Hispanics, Dian Hasan - Thursday, June 17, 2010
It is prudent for any marketer, advertiser and brand-builder to understand the local culture and habits, including the retail landscape. And as in the case of the "Jicaleta" wheelbarrow, sal ...
- Pfizer CEO Demands Healthcare Innovation
Marketing Daily, Karl Greenberg - Tuesday, June 8, 2010
"Those of us who are boomers, entering a period where we will be drawing the biggest healthcare expenditure, will not put up with this," Jeff Kindler tells the Innovation Foru ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them and support them?" Seth Kaufman, PepsiCo ...
- Competition, Innovation, And The Power Of Straight Talking
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
Video interview with Adidas president and CEO Herbert Hainer. ...
- Firm Ranks The World's Most Reputable Companies
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Many of the companies at the top of the Reputation Institute's list of the companies with the strongest global reputation have one thing in common, Laurie Burkitt reports. They a ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections with lower calories or fat, or ways to reduce these on favorite menu items, on a customer's next visi ...
- K-C's Huggies Brand Providing Grants To Momtrepreneurs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Although female-run businesses grew two times faster than businesses as a whole, according to a 2008 report from the National Association of Women Business Owners, only 3% of all ventu ...
