- Rethinking Marketing: The AgeLab Dichotomy
Inside Performance, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challenges associated with aging and to encourage and incubate new technologies and products for aging people. ...
- Why The Ad Industry Must Embrace Kaizen Culture
MediaDailyNews, Jeff Tan - Tuesday, May 21, 2019
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct. ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories ...
- Thinking About Buying 8K TV Sets? No, You're Not
TV Watch, Wayne Friedman - Wednesday, May 8, 2019
Tech leads. But at some point, can we assume there will be a growing consumer media product glut? ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads. ...
- KFC Looks To Crowdfund Wacky Branded Ideas (Seriously)
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2019
Seeking funding, input on ideas like a Kentucky Fried hot tub is no joke, says the QSR. ...
- Accenture Buys ?What If!
Around the Net In MAD London, Sean Hargrave - Tuesday, March 5, 2019
Accenture has bought ?What If!, the innovation agency that help KFC launch popcorn chicken, "Campaign" reveals. ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payments, there wasn't a place for business leaders to find the "so what?" perspective on these topics. ...
- MWC Promotes Next Generation Of Smart Business
Digital News Daily, Dan Hodges - Thursday, January 31, 2019
The Mobile World Congress in Barcelona this year brings together the latest innovations and leading-edge technology from more than 2,500 leading companies. It assembles today's visionaries to explore the hottest ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive. ...
- Google Purchases $40M In Fossil Smartwatch Intellectual Property
Digital News Daily, Laurie Sullivan - Thursday, January 17, 2019
Fossil's tech research and development group will join Google to support the intellectual property transfer. The company says Fossil Group will retain more than 200 R&D team members to focus ...
- Meredith's New Business Unit Focuses On Innovation, Consumer Product Development
Publishers Daily, Sara Guaglione - Monday, January 7, 2019
The unit will focus on enabling cross-platform experiences and extend its content to busy consumers through smart speakers and smartphones. ...
- PepsiCo Tests Snack-Vending Robots On Campus
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2019
The fleet of bots carry PepsiCo's better-for-you Hello Goodness portfolio of snacks and beverages, building on the program's success in dedicated vending machines. ...
- CES-ing With Lori Schwartz
RTBlog, Joe Mandese - Monday, December 17, 2018
With only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over the past few years and what ...
- Jack Morton Launches Innovation-Focused Genuine X
MAD, Larissa Faw - Tuesday, December 11, 2018
Jack Morton's executive creative director Damian Ferrar will shift from that role to serve as the new practice's global head and lead a team of creative technologists, filmmakers, game designers, ...
- Captify Hires Former Data Lead At L'Oreal
Inside Performance, Laurie Sullivan - Thursday, December 6, 2018
Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMath and Yahoo. At Captify she is looking to give publishers insights on site visitors to help shape marketing ...
- Searchmetrics' Tober To Run Market Innovation Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 6, 2018
The Searchmetrics founder and CTO will step down in January, turning daily management and product delivery over to CEO Volker Smid. ...
- The Measure of Innovation
Research Brief, Jack Loechner - Friday, November 23, 2018
Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting. ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules). ...
- Microsoft, Walmart Expand Cloud Partnership To Engineering, Open Texas Facility
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 5, 2018
Microsoft and Walmart, two of the most innovative companies, will open an engineering office as part of a partnership based on cloud computing announced earlier this year. ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...
- Kraft Heinz Launching $100M Food-Tech Venture-Capital Fund
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2018
The CPG food giant looks to go beyond brand extensions to fuel growth with "disruptive" food innovations. ...
- 'Forbes' Taps Laura Mandaro To Lead San Francisco Office, Expand Tech Coverage
Publishers Daily, Sara Guaglione - Friday, September 28, 2018
Laura Mandaro is joining 'Forbes' as assistant managing editor for technology and innovation. She will hire four more writers to beef up coverage. ...
- What Google Investments Tell Marketers About Its Search Roadmap
Inside Performance, Laurie Sullivan - Friday, September 28, 2018
CB Insights estimates that about 86% of revenue overall comes from advertising, but rising ad costs, increased regulations, heightened competition, and a shift to mobile and voice are threatening Google's ...
- What X Knows About Innovation That You Don't
Marketing Insider, Brant Cooper - Monday, September 24, 2018
Statistics call for greater "broad-mindedness" about exactly who's an innovator. ...
- Accenture Interactive Launches First African Design Studio
MAD, Larissa Faw - Wednesday, September 19, 2018
Fjord Johannesburg, Accenture Interactive's 28th design studio, will be led by Marcel Rossouw, who will serve as design director. ...
- Mcgarrybowen Appoints First Innovation Head
People on the Move, Larissa Faw - Thursday, September 13, 2018
Dentsu Aegis Network's mcgarrybowen has named Greg Johnson as the agency's first chief innovation officer to help guide strategy and development of new business models across the shop's three U.S. ...
- Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Inside Performance, Laurie Sullivan - Wednesday, September 5, 2018
Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. ...
