- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G internet technology, including optics, software, and silicon. The hope is to build and operate mass-scale networks that run digit ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiment ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devices to entice them to build apps for its Cardboard augmented reality project, but will they provide Search experien ...
- Digital Will Lead Advances In Medicine, Science In Next 50 Years
Digital News Daily, Gavin O'Malley - Monday, October 28, 2019
Experts predict digital advances will lead to longer life spans, greater leisure and more equitable distributions of wealth and power. But there will also be negative consequences: greater surveillance a ...
- Blinded By The Light? Innocean Has A Solution For That
Mediapsssst, Richard Whitman - Tuesday, October 15, 2019
The agency just got into the wearable gadget business with a pair of smart sunglasses that it is marketing directly to consumers. ...
- Hyundai Launches Division To Create Flying Cars
Connected Thinking, Chuck Martin - Thursday, October 3, 2019
Hyundai has established the Urban Air Mobility Division and named Jaiwon Shin, formerly of the Aeronautics Research Mission Directorate at NASA, as head. ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience. ...
- Amazon Lets Us 'Control' International Space Station Via Alexa
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the re ...
- Vox Creative Creates 'Smartest Brain' Campaign, Intel Sponsors
Publishers Daily, Sara Guaglione - Wednesday, August 28, 2019
The winners were chosen for their efforts "using technology to empower community collaboration." ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on 33 charges of theft and attempted theft of trade secrets. The announcement, made at a press conference in S ...
- Publicis Groupe Bespoke Team Retains Novartis
MAD, Larissa Faw - Thursday, August 15, 2019
The company credits the recently acquired data-management company Epsilon with securing the win. ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. ...
- MRM McCann Picks Manchester For Innovation
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
MRM McCann has chosen to site its new innovation hub in Manchester, "Campaign" reports. ...
- Ford's Investment In Detroit Results In Worldwide Attention, Admiration
Drive Time, Tanya Gazdik - Monday, June 24, 2019
The development will bring together thousands of innovators, entrepreneurs, companies, designers and technologists to design new mobility solutions. ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG FYI, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing budget among the factors supporting a slew of new, non-canned products. ...
- Google Expands News Innovation Fund To U.S., Canada
Publishers Daily, Melynda Fuller - Monday, June 3, 2019
Fund provides up to $300,000 for projects from the local news sector designed to generate revenue or increase audience engagement. ...
- Rethinking Marketing: The AgeLab Dichotomy
Inside Performance, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challenges associated with aging and to encourage and incubate new technologies and products for aging people. ...
- Why The Ad Industry Must Embrace Kaizen Culture
MediaDailyNews, Jeff Tan - Tuesday, May 21, 2019
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct. ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stori ...
- Thinking About Buying 8K TV Sets? No, You're Not
TV Watch, Wayne Friedman - Wednesday, May 8, 2019
Tech leads. But at some point, can we assume there will be a growing consumer media product glut? ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads. ...
- KFC Looks To Crowdfund Wacky Branded Ideas (Seriously)
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2019
Seeking funding, input on ideas like a Kentucky Fried hot tub is no joke, says the QSR. ...
- Accenture Buys ?What If!
Around the Net In MAD London, Sean Hargrave - Tuesday, March 5, 2019
Accenture has bought ?What If!, the innovation agency that help KFC launch popcorn chicken, "Campaign" reveals. ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payments, there wasn't a place for business leaders to find the "so what?" perspective on these topics. ...
- MWC Promotes Next Generation Of Smart Business
Digital News Daily, Dan Hodges - Thursday, January 31, 2019
The Mobile World Congress in Barcelona this year brings together the latest innovations and leading-edge technology from more than 2,500 leading companies. It assembles today's visionaries to explore the hotte ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive. ...
- Google Purchases $40M In Fossil Smartwatch Intellectual Property
Digital News Daily, Laurie Sullivan - Thursday, January 17, 2019
Fossil's tech research and development group will join Google to support the intellectual property transfer. The company says Fossil Group will retain more than 200 R&D team members to foc ...
- Meredith's New Business Unit Focuses On Innovation, Consumer Product Development
Publishers Daily, Sara Guaglione - Monday, January 7, 2019
The unit will focus on enabling cross-platform experiences and extend its content to busy consumers through smart speakers and smartphones. ...
- PepsiCo Tests Snack-Vending Robots On Campus
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2019
The fleet of bots carry PepsiCo's better-for-you Hello Goodness portfolio of snacks and beverages, building on the program's success in dedicated vending machines. ...
