- Doner Launches New Insights Unit
MAD, Steve McClellan - Wednesday, September 4, 2013
Based in Atlanta, the operation will serve the entire Doner Network, which is part of MDC Partners. ...
- Microsoft's Nokia Acquisition Waist Deep In Patents; Threat To Google?
SearchBlog, Laurie Sullivan - Tuesday, September 3, 2013
Google bought Motorola's mobile business, in part, for patents. Now Microsoft's acquisition of Nokia's business gives the company access to patents. In fact, about 8,500 design patents related to t ...
- GSP New York Adds Accounts, Staff
MAD, Steve McClellan - Friday, August 23, 2013
Omnicom Group's Goodby Silverstein & Partners continues to add clients and ramp up staff at its fledgling New York operation. ...
- Viacom's Fortner Joins MediaCom To Ramp Up Innovation
MAD, Steve McClellan - Thursday, August 15, 2013
Fortner is tasked with heading the agency's effort to fuse creativity, media and technology to further drive business results for clients. ...
- Staples Sharpens Back-To-School Edge
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2013
Using a #stapleshasit program on both Facebook and Twitter to alert shoppers to deals, the chain is hoping that consumers will realize how broad its offerings are, even including ...
- Don't Read This Column...
Online Spin, Cory Treffiletti - Wednesday, August 7, 2013
So far, so good -- if you're reading this, it's proof that you don't necessarily listen to directions. That means you're perfect for this business! ...
- Ground Your Innovation Strategy In The Shopper
Marketing Daily, Cara Pratt - Tuesday, July 30, 2013
Threading shopper insights throughout the NPD process enables manufacturers to optimize their national launch in a relevant, personalized manner. Shopper data also offers a longitudinal view into how a produ ...
- Innovation Starvation: Why Marketing Fails
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2013
While specific budget guidelines such as Coca-Cola's model -- with 70% of its marketing and advertising budget earmarked for the "now," 20% for "new," and 10% for "next-generation" marketing progra ...
- Research Hypotheses Before Creative Work
Research Brief, Jack Loechner - Wednesday, July 17, 2013
Martin Weigel, head of planning at Wieden+Kennedy, recently delivered the keynote address at "Nurturing Great Creative: Sowing the Seeds," and Leah McTiernan, Ipsos ASI VP, found the message both resona ...
- Innovation and Data - The Marketer's Dilemma
Marketing Daily, Tony Quin - Tuesday, July 16, 2013
Innovation is tough enough without tying our hands to the past. We need to send a clear message that winning requires risk, and that as much as we love da ...
- Building Loyalty Through Innovation
Marketing: Travel, Todd Wilson - Monday, July 8, 2013
There was a time not long ago when travel was on the forefront of digital innovation. Social media is a fantastic example. Travelers and the travel industry embraced the soci ...
- How Wimbledon Serves Up Lessons For Innovation Team-Building
Marketing Daily, Joshua Epperson - Tuesday, June 25, 2013
The magic of Wimbledon 2013 celebrates the achievements of talented athletes. Brands should let these athletes inspire their thinking as well, incubating innovation that captures the magic of teamwork, traini ...
- The Story Of The Underwood Typewriter Company
Inside Performance, Gord Hotchkiss - Wednesday, June 19, 2013
A few weeks ago, I introduced you to my Underwood No. 5. Today, I'd like to tell you a little bit about the company that created the iconic No. ...
- 3 Innovation Lions Awarded, Barbarian Grabs Grand Prix
MediaDailyNews, Steve McClellan - Wednesday, June 19, 2013
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category that was issued for the first time at this year's festival. Just three oth ...
- Awarding Versus Rewarding Innovation
Online Spin, Joseph Jaffe - Wednesday, June 19, 2013
My sense is that the industry "feels" that the bridge between Madison Avenue and Mountain View is either already important or will become increasingly important. That's the good news. T ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to groceries, most U.S. consumers still shop in the Stone Age. And while many experts have argued that it isn ...
- Vonage Touts Innovation, Generosity
Marketing Daily, Aaron Baar - Monday, June 3, 2013
Known as the first company to bring voice-over-Internet telephony to the masses, Vonage is setting out to prove that compassion and capitalism can go hand in hand, with a n ...
- Hitachi Launches Global Campaign
Marketing Daily, Aaron Baar - Thursday, May 30, 2013
Hitachi has launched a global advertising campaign designed to showcase the company's innovation and how it helps move the world forward. ...
- Millennials Want To Save The World ... On Facebook
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony up. But making them shed so ...
- Apple Granted 26 Patents
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 24, 2013
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes a method to provide push-to-talk from one user to another in a wireless pack ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Time ...
- Innovate Or Die
Research Brief, Jack Loechner - Wednesday, May 22, 2013
Innovation is not working out the way many companies expected. Rather than offering "the next big thing," innovations coming to market today are more typically line extensions. Instead of t ...
- 4 Types Of Marketing Cultures: How Fast Is Yours?
Marketing Daily, Sarah Mahoney - Monday, May 20, 2013
A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing exactly what kind of marketing cultu ...
- Search Data Creates Dominance
SearchBlog, Laurie Sullivan - Friday, May 17, 2013
Google mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become the future of personalized services ...
- Inspiration At Work
Garfield at Large, Bob Garfield - Monday, May 13, 2013
I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting -- in GE's words -- "exception ...
- The Story Of The Taco Bell Doritos Locos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Taco Bell CEO Greg Creed realized the chain wasn't exactly new, so he decided to rethink the crunchy taco. "If you look at all the buns the burger boys sel ...
- Give Shoppers What They Don't Know They Want
Marketing Daily, Jeff Weidauer - Wednesday, April 17, 2013
If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to retail marketing? Hard work, open mind ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would never have imagined possible prior ...
- When The Content That Lives In The Browser Ads Becomes 3D
SearchBlog, Laurie Sullivan - Tuesday, April 2, 2013
Have you scrolled through the Chrome experiments listed on Google's site? They're a bit geeky, but each provides a good example of the future for content and browsers. Some ...
- How The U.S. Failed The Middle Class; How It Will Influence Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, March 27, 2013
Scott Kupor, managing partner at Andreessen Horowitz, explains how "we" are holding back the middle class in America, and points to the U.S. government's mistake to "systematically cut the midd ...
