- Give Shoppers What They Don't Know They Want
Marketing Daily, Jeff Weidauer - Wednesday, April 17, 2013
If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to retail marketing? Hard work, open minds, ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would never have imagined possible prior to ...
- When The Content That Lives In The Browser Ads Becomes 3D
SearchBlog, Laurie Sullivan - Tuesday, April 2, 2013
Have you scrolled through the Chrome experiments listed on Google's site? They're a bit geeky, but each provides a good example of the future for content and browsers. Some of ...
- How The U.S. Failed The Middle Class; How It Will Influence Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, March 27, 2013
Scott Kupor, managing partner at Andreessen Horowitz, explains how "we" are holding back the middle class in America, and points to the U.S. government's mistake to "systematically cut the middle ...
- Simplicity In The Workplace: It Works
Marketing Daily, Howard Belk - Tuesday, March 26, 2013
Simplicity drives innovation -- it allows innovation to happen. So what can senior executives do to make it simpler for employees to innovate? The most obvious answer is clearly communicating ...
- Innovation: Hardest Thing To Get Right
Email Insider, David Baker - Monday, March 18, 2013
Innovation is not just new technology or new ways to do things. True innovation must be marketed, or adoption will lag and scale in your operation will never have a ...
- SXSW Interactive: 8 Top Trends Of 2013
Online Media Daily, Anne Czernek - Friday, March 15, 2013
SXSW has served as an all-in industry gathering for anyone in digital, ranging from developers to marketers to technology entrepreneurs of all streaks. This year was a little different -- ...
- Innovation Ecosystems
Marketing Daily, Kathy Oneto - Friday, March 8, 2013
In today's world of changing business models, mass entrepreneurs, and a growing "maker economy," we find a hotbed of innovation ecosystems. Where once companies sought to build everything themselves and ...
- Face Up To Innovation
Research Brief, Jack Loechner - Friday, March 1, 2013
A new study to test the question, "Does meeting face-to-face improve creativity compared to virtual meetings?" showed that face-to-face sessions generate more ideas, a "marginally" higher quality of ideas, and ...
- SodaStream, Applebee's Top Most Innovative Food List
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector rankings this year, in addition to ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running and training categories upside down. In this Q&A, adidas group president of brands Erich Stamminger explains how pushing creative ...
- Toys Go Retro, Virtual, And Construction Crazy
Marketing Daily, Sarah Mahoney - Monday, February 11, 2013
Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as well as 360-degree playthings that allow ...
- Business Model Innovation Yields Sustainability Profits
Marketing: Green, Brigid Milligan - Wednesday, February 6, 2013
We've said before that sustainability - and being green - is good for business. The recent MIT Sloan Management Review / Boston Consulting Group study is another testament to that, ...
- Addressing Need is Key To New Product Success
Research Brief, Jack Loechner - Tuesday, February 5, 2013
New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Though new products are a key source of growth and ...
- Is Apple Losing Its Edge?
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Apple's profit-gushing iPhone came into question again Monday, briefly sending shares below $500 on concerns of a sales slowdown, as Wall Street's gizmo darling is in danger of becoming yesterday's ...
- Louisville, Marketing's Senior Center
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
Businesses are making Louisville, Ky., a laboratory for marketing to the over-65 set. An "experience center," at 18,000 square feet, is scheduled to open there next year. It will be ...
- Google Israel Launches Tel Aviv Incubator
Online Media Daily, Laurie Sullivan - Monday, December 10, 2012
Campus Tel Aviv, a Google program in Israel supporting the growth of start-ups, will provide entrepreneurs a hub to develop and test new ideas. ...
- Study Finds Innovation Pleases Car, Truck Owners
Marketing Daily, Karl Greenberg - Tuesday, December 4, 2012
Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, it's styling; with Volkswagen, it's the ...
- The Corporate Struggle With Innovating
Research Brief, Jack Loechner - Thursday, November 29, 2012
To promote innovation, many researchers suggest executives cultivate a mindset that is more open, nimble and resilient, and willing to fail. Global companies that are furthest along the innovation path ...
- Pepsi Intros Fat-Blocking Soda In Japan
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
Pepsi this week launched a soft drink in Japan that claims to help reduce fat levels in the body. ...
- Automation Reality Check: How Innovation Will Strike a Balance
Online Media Daily, Skip Brand - Tuesday, October 30, 2012
What makes branding special and different from a lot of direct response is the exclusivity, the beautiful narrative content and context. These elements are not easily secured in the bid/auction ...
- Survival Demands Innovation And Creativity
Online Media Daily, Joseph Jaffe - Wednesday, September 5, 2012
The future of marketing is a digital one, a tech-laden one. Brands have got to innovate in order to evolve and arguably, survive. ...
- Experts Weigh In On Impact Of Apple Verdict
Marketing Daily - Top of the News, Thom Forbes - Monday, August 27, 2012
With the air clearing on Apple's surprisingly swift and broad victory over Samsung Friday in their patent face-off in federal court in San Jose, attention is turning to the impact ...
- Walgreens Campaign Touts Its History Of Innovation
Marketing Daily, Aaron Baar - Saturday, August 11, 2012
A 30-second spot begins by showing Charles Walgreen founding his namesake store in 1901, and tracking several innovations the company created that have since become commonplace, such as childproof caps ...
- Pepperidge Farm Launching 35 Products
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is the first woman to be Pepperidge Farm's president since founder Margaret Rudkin, who led the company from 1937 to ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, have opened their own restaurants to enhance their brands' missions. ...
- MediaCom US Merges Digital, Content Operations
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
Sasha Savic, who joined MediaCom USA in April as CEO, is quickly putting his stamp on the agency. The WPP shop is merging its digital and innovations operations with its ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food makers reduce sodium in a wide range of foods by as much as 50%. ...
- Menacing Mobile
Media Magazine, Erik Sass - Wednesday, June 6, 2012
In a New York Times column titled "The Twitter Trap," published in May 2011, Bill Keller noted the latest mobile developments before confessing that "my inner worrywart wonders whether the ...
- Getting A Handle On The Future: Start By Making Life Easier
Marketing: Travel, Gary Leopold - Monday, June 4, 2012
The great thing about consumer trends is that they lead us to think about the future in new and innovative ways. To help my team and me ponder where things ...
