- How Wimbledon Serves Up Lessons For Innovation Team-Building
Marketing Daily, Joshua Epperson - Tuesday, June 25, 2013
The magic of Wimbledon 2013 celebrates the achievements of talented athletes. Brands should let these athletes inspire their thinking as well, incubating innovation that captures the magic of teamwork, traini ...
- The Story Of The Underwood Typewriter Company
Inside Performance, Gord Hotchkiss - Wednesday, June 19, 2013
A few weeks ago, I introduced you to my Underwood No. 5. Today, I'd like to tell you a little bit about the company that created the iconic No. ...
- 3 Innovation Lions Awarded, Barbarian Grabs Grand Prix
MediaDailyNews, Steve McClellan - Wednesday, June 19, 2013
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category that was issued for the first time at this year's festival. Just three oth ...
- Awarding Versus Rewarding Innovation
Online Spin, Joseph Jaffe - Wednesday, June 19, 2013
My sense is that the industry "feels" that the bridge between Madison Avenue and Mountain View is either already important or will become increasingly important. That's the good news. T ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to groceries, most U.S. consumers still shop in the Stone Age. And while many experts have argued that it isn ...
- Vonage Touts Innovation, Generosity
Marketing Daily, Aaron Baar - Monday, June 3, 2013
Known as the first company to bring voice-over-Internet telephony to the masses, Vonage is setting out to prove that compassion and capitalism can go hand in hand, with a n ...
- Hitachi Launches Global Campaign
Marketing Daily, Aaron Baar - Thursday, May 30, 2013
Hitachi has launched a global advertising campaign designed to showcase the company's innovation and how it helps move the world forward. ...
- Millennials Want To Save The World ... On Facebook
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony up. But making them shed so ...
- Apple Granted 26 Patents
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 24, 2013
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes a method to provide push-to-talk from one user to another in a wireless pack ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Time ...
- Innovate Or Die
Research Brief, Jack Loechner - Wednesday, May 22, 2013
Innovation is not working out the way many companies expected. Rather than offering "the next big thing," innovations coming to market today are more typically line extensions. Instead of t ...
- 4 Types Of Marketing Cultures: How Fast Is Yours?
Marketing Daily, Sarah Mahoney - Monday, May 20, 2013
A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing exactly what kind of marketing cultu ...
- Search Data Creates Dominance
SearchBlog, Laurie Sullivan - Friday, May 17, 2013
Google mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become the future of personalized services ...
- Inspiration At Work
Garfield at Large, Bob Garfield - Monday, May 13, 2013
I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting -- in GE's words -- "exception ...
- The Story Of The Taco Bell Doritos Locos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Taco Bell CEO Greg Creed realized the chain wasn't exactly new, so he decided to rethink the crunchy taco. "If you look at all the buns the burger boys sel ...
- Give Shoppers What They Don't Know They Want
Marketing Daily, Jeff Weidauer - Wednesday, April 17, 2013
If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to retail marketing? Hard work, open mind ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would never have imagined possible prior ...
- When The Content That Lives In The Browser Ads Becomes 3D
SearchBlog, Laurie Sullivan - Tuesday, April 2, 2013
Have you scrolled through the Chrome experiments listed on Google's site? They're a bit geeky, but each provides a good example of the future for content and browsers. Some ...
- How The U.S. Failed The Middle Class; How It Will Influence Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, March 27, 2013
Scott Kupor, managing partner at Andreessen Horowitz, explains how "we" are holding back the middle class in America, and points to the U.S. government's mistake to "systematically cut the midd ...
- Simplicity In The Workplace: It Works
Marketing Daily, Howard Belk - Tuesday, March 26, 2013
Simplicity drives innovation -- it allows innovation to happen. So what can senior executives do to make it simpler for employees to innovate? The most obvious answer is clearly communicati ...
- Innovation: Hardest Thing To Get Right
Email Insider, David Baker - Monday, March 18, 2013
Innovation is not just new technology or new ways to do things. True innovation must be marketed, or adoption will lag and scale in your operation will never have ...
- SXSW Interactive: 8 Top Trends Of 2013
Online Media Daily, Anne Czernek - Friday, March 15, 2013
SXSW has served as an all-in industry gathering for anyone in digital, ranging from developers to marketers to technology entrepreneurs of all streaks. This year was a little different ...
- Innovation Ecosystems
Marketing Daily, Kathy Oneto - Friday, March 8, 2013
In today's world of changing business models, mass entrepreneurs, and a growing "maker economy," we find a hotbed of innovation ecosystems. Where once companies sought to build everything themselves a ...
- Face Up To Innovation
Research Brief, Jack Loechner - Friday, March 1, 2013
A new study to test the question, "Does meeting face-to-face improve creativity compared to virtual meetings?" showed that face-to-face sessions generate more ideas, a "marginally" higher quality of ideas, a ...
- SodaStream, Applebee's Top Most Innovative Food List
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector rankings this year, in addition ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running and training categories upside down. In this Q&A, adidas group president of brands Erich Stamminger explains how pushing creati ...
- Toys Go Retro, Virtual, And Construction Crazy
Marketing Daily, Sarah Mahoney - Monday, February 11, 2013
Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as well as 360-degree playthings that all ...
- Business Model Innovation Yields Sustainability Profits
Marketing: Green, Brigid Milligan - Wednesday, February 6, 2013
We've said before that sustainability - and being green - is good for business. The recent MIT Sloan Management Review / Boston Consulting Group study is another testament to tha ...
- Addressing Need is Key To New Product Success
Research Brief, Jack Loechner - Tuesday, February 5, 2013
New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Though new products are a key source of growth a ...
- Is Apple Losing Its Edge?
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Apple's profit-gushing iPhone came into question again Monday, briefly sending shares below $500 on concerns of a sales slowdown, as Wall Street's gizmo darling is in danger of becoming yesterday ...
