Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for billing purposes when Yahoo Shops launch ...

Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...

It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats. ...

Uber is reviewing its creative agencies with a view to consolidating its account into a single global creative agency for the first time, "Campaign" reports. ...

AerServ announced on Tuesday that clients now have the ability to transact mobile video inventory on a cost-per-completed-view basis. The new feature is available across desktop and OTT platforms. ...

Commerce Signals, a company that aggregates insights from transaction data, announced today the release of databridge, a secure platform giving publishers, advertisers and agencies purchase insights in close to re ...

Consumers today expect, and welcome, service-based communications from the companies they transact with. Whether it's an alert that their payment has been processed or their order has shipped, these function ...

In addition to so many other transformations, the Internet of Things is going to convert the consumer's daily world to one of negative options. Technology will allow marketers to crea ...

Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending on technology increased 74% at maj ...

Much of the value of objects connected to the Internet is in the information that can be gathered and then immediately used to enhance a consumer experience. Generally, this happe ...

One of the main impacts of the Internet of Things is the amount of data that will be coming from millions of connected devices. Similarly, there already is a significa ...

All that data coming from wearables like fitness trackers and smartwatches now has a place to go and, more precisely, it has a way to get there. A Mondelez Internation ...

As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at the top of the list. A ...

Yelp announced the acquisition of online ordering platform Eat24 for $134 million Tuesday, which closed Monday. The San Bruno, Calif. food delivery service has about 20,000 restaurants on its platfo ...

Does seeing a name from a specific brand in an unopened email subject line remind you to pick up a loaf of Oroweat bread and a gallon of Alta De ...

Chevrolet is hoping to give fence sitters a nudge into dealerships with a new program that hearkens back to Hyundai Motor America's old 10 year, 100,000 mile warranty. The automak ...

Brand advertising is giving way to "referential placement of a good or service at/near the point of a transaction, argues Alex Rampell. ...

MediaTrust, a New York digital agency with an emphasis in direct response advertising, announced Monday it has purchased a San Francisco agency that works in email marketing, particularly in t ...

A new study suggests the key to engagement on social properties comes down to old-fashioned direct marketing techniques like offering discounts and special promotions. "Based on our research, it's n ...

As part of its investigation into whether consumers are being duped into enrolling in online discount clubs, the Senate Commerce Committee has requested information from 16 large marketers including Fandang ...

As long as they are willing to divulge any information online, the vast majority of adults will provide their email address to receive promotions from brands, according to new da ...

Various news outlets are reporting that Amazon.com has purchased fellow ecommerce site Zappos for 10 million Amazon shares, or $880 million, plus another $40 million in cash and restricted sto ...

Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision ...

FetchBack Thursday launched a new analytics package available to advertisers which offers insights into the conversion cycle for etail. The package reveals that nearly half of consumers return to reta ...

As part of its probe into whether online "discount clubs" trick consumers into subscribing, the Senate Commerce Committee has asked Affinion to provide detailed information about how it enrolls n ...

Fast load-time; no fancy Flash animation; well-placed contact information; clearly priced seasonal product purchases one click away. For whatever reason, flower e-tailer ProFlowers.com successfully "converted" a higher ratio of visito ...

Google began incubating a related concept months ago, but late Sunday confirmed that it has begun soliciting advertisers to participate in an "experiment" that puts information, such as size a ...

JangoMail on Tuesday will unveil a SMTP Relay feature that allows email marketers to connect to the JangoMail system via Simple Mail Transfer Protocol, rather than the company's API. T ...

Web site testing and personalization startup Amadesa on Monday announced the launch of an automated, site-side behavioral targeting capability. The algorithm analyzes hundreds of anonymous user data points in re ...

StrongMail Systems Monday unveiled a strategy and a set of tools intended to link email marketing with social media campaigns on Facebook, MySpace, Bebo, and Digg, among others. Its "framewor ...