- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something Big
Video Insider, Karlene Lukovitz - Tuesday, September 3, 2019
It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats. ...
- Uber Seeks First Global Creative Agency
Around the Net In MAD London, Sean Hargrave - Friday, November 3, 2017
Uber is reviewing its creative agencies with a view to consolidating its account into a single global creative agency for the first time, "Campaign" reports. ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
AerServ announced on Tuesday that clients now have the ability to transact mobile video inventory on a cost-per-completed-view basis. The new feature is available across desktop and OTT platforms. ...
- Commerce Signals Launches Databridge Platform
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Commerce Signals, a company that aggregates insights from transaction data, announced today the release of databridge, a secure platform giving publishers, advertisers and agencies purchase insights in close to re ...
- Text Me, It's Faster
Research Brief, Jack Loechner - Thursday, April 28, 2016
Consumers today expect, and welcome, service-based communications from the companies they transact with. Whether it's an alert that their payment has been processed or their order has shipped, these function ...
- Negative Options Rule In The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, April 10, 2016
In addition to so many other transformations, the Internet of Things is going to convert the consumer's daily world to one of negative options. Technology will allow marketers to crea ...
- Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim
Connected Thinking, Chuck Martin - Friday, October 30, 2015
Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending on technology increased 74% at maj ...
- The Wilson X Connected Basketball: Managing the Net of Data
Connected Thinking, Chuck Martin - Tuesday, October 20, 2015
Much of the value of objects connected to the Internet is in the information that can be gathered and then immediately used to enhance a consumer experience. Generally, this happe ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is the amount of data that will be coming from millions of connected devices. Similarly, there already is a significa ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches now has a place to go and, more precisely, it has a way to get there. A Mondelez Internation ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at the top of the list. A ...
- Yelp Acquires Eat24, Mobile Driving Searches, Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 10, 2015
Yelp announced the acquisition of online ordering platform Eat24 for $134 million Tuesday, which closed Monday. The San Bruno, Calif. food delivery service has about 20,000 restaurants on its platfo ...
- How Transactional Emails Lead To Searches, Purchases
SearchBlog, Laurie Sullivan - Tuesday, June 17, 2014
Does seeing a name from a specific brand in an unopened email subject line remind you to pick up a loaf of Oroweat bread and a gallon of Alta De ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships with a new program that hearkens back to Hyundai Motor America's old 10 year, 100,000 mile warranty. The automak ...
- The Rise Of Transactional Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
Brand advertising is giving way to "referential placement of a good or service at/near the point of a transaction, argues Alex Rampell. ...
- MediaTrust Boosts Email Offerings With Acquisition
Online Media Daily, David Goetzl - Monday, January 18, 2010
MediaTrust, a New York digital agency with an emphasis in direct response advertising, announced Monday it has purchased a San Francisco agency that works in email marketing, particularly in t ...
- Razorfish Study: Special Offers Drive Engagement In Social Media
Online Media Daily, Mark Walsh - Sunday, November 8, 2009
A new study suggests the key to engagement on social properties comes down to old-fashioned direct marketing techniques like offering discounts and special promotions. "Based on our research, it's n ...
- Senate Expands Probe Of Discount Club Practices
Online Media Daily, Wendy Davis - Sunday, November 8, 2009
As part of its investigation into whether consumers are being duped into enrolling in online discount clubs, the Senate Commerce Committee has requested information from 16 large marketers including Fandang ...
- Share And Share Alike: Consumers Willing To Divulge A Little Will Divulge A Lot
Online Media Daily, Gavin O'Malley - Wednesday, October 7, 2009
As long as they are willing to divulge any information online, the vast majority of adults will provide their email address to receive promotions from brands, according to new da ...
- Amazon Acquires Zappos Amid Infighting
Around the Net In Online Marketing, Ross Fadner - Thursday, July 23, 2009
Various news outlets are reporting that Amazon.com has purchased fellow ecommerce site Zappos for 10 million Amazon shares, or $880 million, plus another $40 million in cash and restricted sto ...
- How Search Is Key To Booking Travel Plans
Online Media Daily, Laurie Sullivan - Tuesday, July 21, 2009
Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision ...
- How Well Does Retargeting Work In E-Tail?
Online Media Daily, - Thursday, July 16, 2009
FetchBack Thursday launched a new analytics package available to advertisers which offers insights into the conversion cycle for etail. The package reveals that nearly half of consumers return to reta ...
- Senates Probes Discount Club Practices
Online Media Daily, Wendy Davis - Monday, July 13, 2009
As part of its probe into whether online "discount clubs" trick consumers into subscribing, the Senate Commerce Committee has asked Affinion to provide detailed information about how it enrolls n ...
- Report: Top Ecommerce Sites
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
Fast load-time; no fancy Flash animation; well-placed contact information; clearly priced seasonal product purchases one click away. For whatever reason, flower e-tailer ProFlowers.com successfully "converted" a higher ratio of visito ...
- Google Incubating Performance-based Search Ad Model
Online Media Daily, Laurie Sullivan - Monday, June 22, 2009
Google began incubating a related concept months ago, but late Sunday confirmed that it has begun soliciting advertisers to participate in an "experiment" that puts information, such as size a ...
- JangoMail's New Feature Simplifies Transactional Email
Online Media Daily, Laurie Sullivan - Tuesday, June 16, 2009
JangoMail on Tuesday will unveil a SMTP Relay feature that allows email marketers to connect to the JangoMail system via Simple Mail Transfer Protocol, rather than the company's API. T ...
- Amadesa Unleashes Ad Optimization Feature
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
Web site testing and personalization startup Amadesa on Monday announced the launch of an automated, site-side behavioral targeting capability. The algorithm analyzes hundreds of anonymous user data points in re ...
- Email, Social Media Merged To Create Marketing Channel
Online Media Daily, Laurie Sullivan - Monday, June 15, 2009
StrongMail Systems Monday unveiled a strategy and a set of tools intended to link email marketing with social media campaigns on Facebook, MySpace, Bebo, and Digg, among others. Its "framewor ...
- Senate Investigates E-Commerce Subscription Programs
Online Media Daily, Wendy Davis - Sunday, May 31, 2009
The Senate Commerce Committee is probing whether some online marketing companies trick people into paying for subscriptions to discount clubs. The investigation, spearheaded by committee chair John Rockefeller (D-W.Va.), ...
- E-mail Focus: Plays Well with Others
OMMA Magazine, Tim Judson - Monday, June 23, 2008
Online marketers think they're pretty smart. Whether they cut their teeth on traditional marketing approaches such as direct mail or began their careers as online marketers, they know that tod ...