- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Roku is adding new partners to help them measure and target data across streaming and linear TV. ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experiences with personalized selling. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- The Fourth-Party Cookie - How It Looks And Acts
Inside Performance, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out of testing later this month. Here ...
- D2C Email Conversions Grew In January And February
Around the Net in Email, Ray Schultz - Wednesday, March 31, 2021
D2C email conversions leaped by 26% in the first two months of 2021, according to LiveIntent data. Weekends have 12% higher CTRs and emails targeting women are 15% higher th ...
- Brand Recall Outpaces Subject-Line Content In Driving Email Opens: UK DMA
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Most consumers say email is their preferred way of engaging with brands, and half use their inbox to file brand information. ...
- Movieclips Sees Sharp Rise In YouTube Subscribers, Ad Revenue Metrics
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The YOY hike is partly due to higher at-home media consumption and U.S. movie theater closures. ...
- Facebook Announces Developer Support For New Logins
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 23, 2021
Facebook plans to add support for user_friends, user_birthday and user_age_range to their Limited Login feature for developers in early spring 2021. It's based on the OpenID Connect Standard, To implement t ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020
Email Insider, Ray Schultz - Tuesday, March 23, 2021
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports. ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- Email Open Rates For Small Businesses
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Everyone knows what an email open rate is, right? Some small businesses may not be as tuned into that metric as they should. Here is a primer on email op ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. ...
- Vizio 'Platform+' Unit Doubles Ad Sales
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than doubled from 2019. ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Analytics company BrandTotal says it could face "immediate liquidation" unless it is granted an injunction prohibiting Facebook from blocking the newly configured UpVoice extenstion. ...
- Performance Data Making A Difference -- What Types And Why
Inside Performance, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them to a new strategic board ...
- Comscore's Movie Analytics/Syndicated Digital Business Records Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Comscore says Q4 revenue declined 5%. For 2020, the company's revenue was down 8% to $356 million. ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Inside Performance, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metri ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors wi ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
