- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will lead to a sale. ...
- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of TV and video
creative. ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will mean for his exposure ability," said exec at influencer marketing firm Klear. ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U.S. box-office revenues. ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. ...
- How To Measure Podcast Results, Efficiency
Marketing Insider, Andrea Schwarzbach - Thursday, December 24, 2020
For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewe ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be able to do the same for CTV. ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with GM, the pilot program will ha ...
- ScaleX.ai Adds FlowEngine.io's AI To ABM Arsenal
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
The company contends that email and phone outreach don't work as well as they did, given the challenges of the current environment. ...
- Newsmax TV Sees Growth, But Metrics Well Behind Big Cable News Networks
Television News Daily, Wayne Friedman - Friday, December 11, 2020
Despite recent improvements in advertising and viewing results, Newsmax TV is still far behind bigger cable news channels in key ad business and viewing metrics. Since the beginning of Decembe ...
- Is Nielsen's Audience Measurement Makeover What Marketers Need?
Media Insider, Maarten Albarda - Friday, December 11, 2020
Will the media world have changed too much by 2024, when the solution is set to launch? ...
- Sending And Spending: Email Metrics Boomed In November, Studies Show
Email Insider, Ray Schultz - Thursday, December 10, 2020
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. ...
- Pandemic Reality Check: Business Leaders, Email Pros Disagree On Recovery, Success
Email Insider, Ray Schultz - Wednesday, December 9, 2020
Most global leaders say marketing budgets will return to normal in 2021, but few email practitioners agree, SparkPost reports. ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully by Q4 2024. ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims will provide a "single, cross-media solutio ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys. ...
- IAB Seeks Comments On Revised Podcast Measurement Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Inside Performance, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
Email Insider, Ray Schultz - Wednesday, December 2, 2020
The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports. ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- Email Unsubscribe Rates Are A Key Performance Indicator
Around the Net in Email, Ray Schultz - Wednesday, November 18, 2020
Email marketers do not usually monitor why subscribers unsubscribe. But they need to track and benchmark unsubscribe rates as key performance indicators. Here’s a guide to h ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV buys. ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. ...
