- Cart Abandonment And Personalization Drive High Email Benchmarks: Study
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Bluecore also finds a correlation between cart size and email engagement based on analysis of email sends. ...
- Tubular Intros Deduplicated YouTube, Facebook Video Audience Ratings
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for minutes watched on a second-by-second basis, ...
- AppsFlyer Introduces Performance Index For In-App Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known as install-to-purchase conversion rate, since most ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the consumer journey across the Web and ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ad ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- Yelp, Zillow Data Rank Best Suburbs To Escape Cities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2020
People are searching for new places to live as many now work from home. Buyers now seek a new balance of indoor and outdoor space while still maintaining that big-city ...
- Braze Integrates With Microsoft Azure And Tealium
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The arrangement with Tealium will help brands to purchase data based on attributes and other variables, the company says. ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about driving consumer attention from their own research, and argues that advertisers should advocate for industrywide infrastructure that supports linking ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- Newsletter Opens Peaked During DNC, GOP Conventions: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Mondays and Tuesdays see the most open-rate spikes during the election campaign season, LiveIntent reports. ...
- Pinterest Adds Performance Metrics, Shoppable Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Pinterest announced the launch Tuesday of ads alongside visual search results and more places to shop on the site for the U.S. and U.K. as marketers think about how to ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left ...
- How To Measure Podcast Results, Efficiency
Marketing Insider, Andrea Schwarzbach - Wednesday, September 23, 2020
For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action, ...
- Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks -- one of the biggest challenges advertisers ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms Race
MediaDailyNews, George Ivie - Monday, September 21, 2020
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer a ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2
Email Insider, Ray Schultz - Thursday, September 17, 2020
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports. ...
- What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
Mobile Insider, Joe Mandese - Thursday, September 17, 2020
It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company to join the TikTok For Business Marketing Partner Program, which launched this week. ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is h ...
- Moz Plans Updates To Its Page Authority Algorithm
Inside Performance, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. How will it influence search campaigns? ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, while TV set usage grew 77% from mid-March through the end of April. "Viewability" decreased 1.5% amidst TV commercial ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general manager, audience measurement. ...
- Summer Viewing Gains For Six Of 41 Prime-Time Shows
Television News Daily, Wayne Friedman - Monday, August 24, 2020
Six of 41 broadcast network prime-time TV series have shown viewing gains through 12 weeks this summer. "America's Got Talent" remains the top performer overall. ...
