- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall for all its premium digital video content, CBS Interactive, Pluto TV and Viacom Video. EyeQ will support programmatic buying ...
- Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19
Email Insider, Ray Schultz - Tuesday, August 4, 2020
Email ranks only behind social in producing conversions and engagement, Chief Marketer reports. ...
- Moz Connects Search Analytics To Google Data Studio
Inside Performance, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page analytics for brands and digital agencies. ...
- CBD Confidential: Rental List Includes Buyer Names And Email Addresses
Email Insider, Ray Schultz - Tuesday, July 28, 2020
The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth. ...
- How Kantar's Media Measurement Supports A Cookieless Ad World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
The idea is to set up cookieless measurement partnerships with various companies, including Dish, Pinterest, Roku, Snap, Spotify and Twitter. ...
- Email Marketing Metrics: What You Need To Know
Around the Net in Email, Ray Schultz - Wednesday, July 15, 2020
Most of what you do as a marketer depends on data, and email is no exception. Here are the metrics you need to analyze when conducting email marketing campaigns. ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. Nielsen intended to add OOH viewership ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metric ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
Media Insider, Maarten Albarda - Friday, July 10, 2020
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results. ...
- Procurement Metrics Shared/Not Shared With Marketing Teams
Research Intelligencer, Joe Mandese - Thursday, July 9, 2020
As part of an effort to "revolutionize" the role of procurement in the marketing process at major multinational marketers, the World Federation of Advertisers as embarked in an ongoing initiative ...
- Data Illumination In Gaming And Esports
Digital News Daily, Zach Oscar - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics -- ...
- The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study Finds
Email Insider, Ray Schultz - Monday, June 29, 2020
Continental Europe pulled the highest open and click rates, with North America further down the list, Acoustic reports. ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a year ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, Zach Oscar - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, it ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to develop ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic," ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
Television News Daily, Jed Meyer - Thursday, June 11, 2020
Static media plans must evolve to meet the current reality. One major gap within those media plans? Crafting a solution to the measurement conundrum. By seeking measurement standardization, marketers step ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinking about new customer acquisition and increasing market share. ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network. ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, May 26, 2020
Web traffic has declined overall, but aspirational travel has seen growth, Glance reports. ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
Television News Daily, Wayne Friedman - Friday, May 22, 2020
A number of mid-size and small, locally based digital networks have seen hikes in viewing. Univision grew 6% to 1.46 million average prime-time viewers as well as its young-skewing sister ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- Firm Offers Puerto Rico Email, Telephone Lists
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
Email lists from Sprint Data Solutions Worldwide Marketing come with demographic and response metrics, the company says. ...
- Here's How Kantar Analytics Is Leading Brands Back To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Key questions for brands are how consumer shifts in behavior will forecast demand, how much marketers should spend initially to reach customers, and what type of messages customers will exp ...
