- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent out an alarm: Streaming's time has come. ...
- Statistics That Prove Email Marketing Is Far From Dead
Around the Net in Email, Ray Schultz - Tuesday, July 27, 2021
Email marketing is alive and well. Here is a roundup of statistics and comments that prove the medium is far from dead. ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted late Friday. ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew in calendar-year 2020 vs. the ye ...
- A New Way Of Looking At Email Opens
Around the Net in Email, Ray Schultz - Wednesday, July 21, 2021
Email marketers shouldn’t just look at their open rates to gauge success. Instead, they should analyze how they compare to those achieved in other competitive campaigns. Rochelle Williams offers th ...
- Email Open, Click Rates Fell In The UK Last Year
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
But not-for-profits saw increases in both and outperformed all other sectors, DMA reports. ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the top streaming platform for total day viewing for persons 2+. Disney also added one point. ...
- What Email Metrics Will Look Like Beyond 2021
Around the Net in Email, Ray Schultz - Wednesday, July 14, 2021
Email marketing is a numbers game. But the upcoming change in Apple iOS 15 could result in a change. Here are the email metrics that will matter beyond 2021. &n ...
- SparkPost's Inbox Tracker Now Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, July 13, 2021
Inbox Tracker provides analytics on email deliverability. This data can be accessed via Salesforce Marketing Cloud. ...
- Essential Email Marketing Metrics
Around the Net in Email, Ray Schultz - Thursday, July 8, 2021
Salesforce has created an infographic laying out the metrics email marketers should track. The basic measurements are open rate, bounce rate and click-through rate. ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement as a performance metric work f ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Inside Performance, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing and others with the release of its Search engine in beta on all Brave browsers for desktop, Android, a ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- New Email Analytics Tool Offered By Litmus
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Brands can use the tool, which offers ESP integrations, to combine core email metrics with Litmus engagement data, the company says. ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago. ...
- What If Video Games Were Measured Like TV Networks?
Media Insider, Dave Morgan - Thursday, June 10, 2021
I analyzed data for the game Smite and found it would rank as the 11th largest TV network in the U.S for males 18-34. ...
- Gathering Data On Web Jerks: Q&A With SUNY Binghamton's Blackburn
MediaDailyNews, Charlene Weisler - Wednesday, June 9, 2021
Blackburn has been awarded a grant to devise ways to make online content -- especially social media -- easier to gather and sort. ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 Season
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Average prime-time viewership sank to 4.35 million per program for the just-completed tv season vs. 5.48 million average viewership per program a year ago, looking at Nielsen-metric L7 data. ...
- 'The Atlantic' Teams Up With Knotch To Provide Sponsored Content Metrics
Publishers Daily, Ray Schultz - Monday, June 7, 2021
Knotch pulls in data from owned and paid content channels to help advertisers measure performance. ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt is phras ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary eye-tracking stu ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. ...
