- Brands Begin Using 'Incrementality Experiements' To Fill In The Gaps In Performance Measurement
Digital News Daily, Colin Kirkland -
A new method utilizing "incrementality" experiments is showing promising results and could shift some power from Facebook back to brands and agencies that are using it. ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. ...
- Snapchat Partners With Universal On Halloween Kills AR Lens
Digital News Daily, Colin Kirkland - Thursday, October 14, 2021
The new mobile lens features a new AR technology called volumetric video, which records video in 3D, allowing performers to be captured three-dimensionally in real-time and picking up specific detai ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack." ...
- How Email Marketers Can Survive Apple's MPP
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Email marketers are troubled by Apple’s Mail Privacy Protection which eliminates the ability to track email open rates. Here is an overview on MPP and possible workarounds—like tracking click throughs.&nbs ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- Seven (Or At Least Six) Email Metrics You Should Be Tracking
Around the Net in Email, Ray Schultz - Friday, October 8, 2021
The open rate may be disappearing as a metric. But it’s one of only seven email marketers should track, including the bounce rate, the click-through rate and the unsubscribe rate.&n ...
- Is There A Reliable Standard To Measure Social Media Engagement?
Marketing Insider, Joel Humowiecki, Tom Lillig, Matthew Stewart - Friday, October 8, 2021
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Apple Delivers The Sauce: Content Is Being Prefetched On iOS15
Email Insider, Ray Schultz - Monday, October 4, 2021
Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports. ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- Not All Marketing Data Is Created Equal
Marketing Insider, Aaron Morrissey - Friday, September 24, 2021
To evaluate brand health, replace your vanity metrics with ones that offer real insights. ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? ...
- The Good News About Apple's Mail Privacy Protection: The End Of The Open
Around the Net in Email, Ray Schultz - Thursday, September 23, 2021
Email senders are worried about the impact of “Pixelgeddon” – Apple’s Mail Privacy Protection — the change that nullifies opens by Apple Mail users as a metric. But it is ...
- Will Nielsen Kerfuffle Kill The GRP?
Media Insider, Dave Morgan - Thursday, September 23, 2021
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that driv ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Digital News Daily, Wendy Davis - Monday, September 20, 2021
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. ...
- Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital Audio
Digital News Daily, Karlene Lukovitz - Monday, September 13, 2021
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower. ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metrics for invalid traffic across desktop, in-app and now CTV. ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDevz and recruiting platform Noirefy over erroneous metrics. ...
- Apple Mail Privacy Protection Deadline Looms
Inside Performance, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection feature, Phrasee CEO Parry Malm expects more marketers will use the scoring system his company developed to provide ...
- Nielsen's Wall Street Investors Not Reacting To MRC Accreditation News
Television News Daily, Wayne Friedman - Thursday, September 2, 2021
Through Thursday, Nielsen's stock closed virtually flat for the week, down 0.2% to $21.21. ...
- Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
Email Insider, Ray Schultz - Thursday, September 2, 2021
Welcome messages did best. But this may be the last time you will see open rates tracked, Omnisend reports. ...
- The Ratings War
Media Insider, Ted McConnell - Thursday, September 2, 2021
This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure. ...
- MSNBC, CNN See Slight Viewing Declines In August, Fox News Channel Grows By Double Digits
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
The big change leading to Fox's upswing was high interest in The Biden Administration's recent decision to pull all U.S. troops out of Afghanistan, according to analysts. All three networ ...
