- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis
Television News Daily, Wayne Friedman - Friday, April 10, 2020
High TV viewing and greater program fragmentation continue a month into the COVID-19 crisis, according to Simulmedia, in its analysis of Nielsen data. One key indicator: There are three times ...
- NCS On OTT Metrics Misperceptions, Growing Opportunities
Advanced TV Insider, Karlene Lukovitz - Friday, April 10, 2020
OTT is far more measurable than many marketers think, says NCS TV/programmatic solutions chief Thomas Eaton. And with more brands trying the platform because of its surging consumption during shelter-at-home, ...
- Microsoft Advertising Introduces New Conversion Options
Search Insider, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Health & Fitness Newsletters See 34% Boost In Opens, Study Finds
Email Marketing Daily, Ray Schultz - Monday, April 6, 2020
News-oriented email newsletters have also seen an increase in engagement during the crisis, LiveIntent reports. ...
- COVID-19 Disruption: Brands Send Fewer Email Campaigns In March By Half
Email Insider, Ray Schultz - Friday, April 3, 2020
A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manual ...
- Lawsuit Claims Facebook Knew About Video Metrics Inflation
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2020
"Campaign" brings news of a lawsuit in America which claims Facebook knew it was inflating video metrics for years but did nothing to solve the problem. ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- BPA Grants Needed Leeway On Circulation Audits Amid Coronavirus
Publishing Insider, Rob Williams - Tuesday, March 17, 2020
Readers who work from home may be harder for publishers -- especially B2B media outlets -- to reach with direct-marketing efforts aimed at renewals and new subscriptions. ...
- Advertisers Press Judge To Approve Facebook Inflated Video Metrics Settlement
Digital News Daily, Wendy Davis - Monday, March 9, 2020
None of the video advertisers who were notified about Facebook's proposed $40 million class-action settlement over inflated video metrics have objected to the deal, class counsel says in papers filed ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and fewer of them? ...
- Discovery Q4 Revenue Up 2%, Slower Growth In U.S. Advertising, Distribution
Television News Daily, Wayne Friedman - Friday, February 28, 2020
Discovery's overall revenues rose 2% in Q4, but it witnessed a slowdown in key metrics as its U.S. TV networks saw a subscriber decline of 3%. ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, Rob Williams - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these viewers and consider evolving the curre ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Search Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood as an innovator -- Robinhood the free-trading app that allows investors to trade stock without commissions or fees. ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is second ...
- Pixability Debuts Tool For Tracking Brand YouTube Performance
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
An interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spend by competitors and top videos across 25 industries, the company says. ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive foot traffic from online visitors to ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy business shows continuing signs of weak results, with another drop in subscribers for its cable channels -- down 4.5%, ...
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
The Media Rating Council this week announced three big digital platforms' measurement services -- Facebook's, Instagram's, and YouTube's -- have completed their engineering audits and that their accreditation is pending ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend. ...
- Advertiser Leadership Critical For Cross-Channel Video Ad Measurement
Media Insider, Dave Morgan - Thursday, January 30, 2020
TV and digital video measurements may be bought in silos today, but they shouldn't be measured that way. ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year. ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies will make an IFA-based CTA approach ...
- Netflix Creates New 2-Minute Viewing Standard
TV Watch, Wayne Friedman - Thursday, January 23, 2020
Previously, Netflix counted viewing as a subscribing household watching 70% of a TV show or movie. What does this new measure mean for Netflix? Higher numbers, of course. ...
- 'Delish' Credits Classic Recipes, Videos For Record Holiday Traffic
Publishers Daily, Melynda Fuller - Thursday, January 16, 2020
During the Christmas holiday, individual recipes experienced a 66% year-over-year increase, with "How to Cook Prime Rib" leading the surge with 617,000 visits, a 197% year-over-year increase. ...
