- Beverage Brand Plays To Its Strengths With Email
Around the Net in Email, Ray Schultz - Friday, September 25, 2020
Coffee/beverage brand Whittard of Chelsea is skilled at email marketing. Here’s a report from one observer who enjoys the emails almost as much as the coffee and hot chocolate. ...
- Pernod Ricard's Absolut Launches #VoteResponsibly Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2020
The effort uses quips like "Vote First, Drink Second" and "Your Vote Can Shake or Stir the Election." ...
- Voss Water Enlists Dwayne Jonhson
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 16, 2020
Voss Water is partnering with Dwayne Johnson (“The Rock”) in a campaign that aims to encourage and reward random acts of kindness. The #LikeAVoss sweepstakes comes at a time when ...
- Molson Coors Takes Big Dip Into The Non-Alcoholic Pool
Marketing Daily, P.J. Bednarski - Friday, September 11, 2020
In Southern California this month, Molson Coors will be introducing Huzzah!, described as a "seltzer that contains added probiotics to support a healthy gut." ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Jones Soda Enables Voter Registration With QR Code Labels
Marketing Daily, Steve Ellwanger - Wednesday, September 9, 2020
Front-label graphics range from a "Voting Beats Not Voting" message to a 9x repetition of the word "Vote" superimposed over Statue of Liberty image. ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
- Busch Introduces 'Dog Brew' For Your Good Buddy (Must Pooch Be 3 Years Old To Drink It?)
Marketing Daily, P.J. Bednarski - Friday, August 28, 2020
It's a beer-less, hop-less, alcohol-free product that might be an impulse buy for Busch drinkers who have a dog as their best friend. ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recognized ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
One of the ways was to put a restaurant worker relief fund over the $20 million mark with a $3 million donation, he told our Brand Insider Summit CPG on ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation. ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." ...
- Coke Confronts A Turbulent Market With Ads That Foster Unity
CPG FYI, Steve Ellwanger - Friday, August 7, 2020
Q&A with brand's marketing exec Sarah Traverso, who discusses new ad campaigns and Coke's ongoing absence from social media platforms. ...
- 'Got Milk?' Campaign Returns -- Sans White Moustaches
Marketing Daily, Steve Ellwanger - Wednesday, August 5, 2020
"We're seeing that many moms and parents rate milk as the most essential product they could have during this time period," says MilkPEP CEO. ...
- Coke May Want To Buy A World A Hard Seltzer, Made In Mexico
Marketing Daily, P.J. Bednarski - Wednesday, August 5, 2020
The soda pop giant is launching Topo Chico Hard Seltzer later this year in Latin America -- and then maybe in the U.S. ...
- Dunkin' Refreshers: Biggest Product Intro Since 2016
Marketing Daily, Steve Ellwanger - Friday, July 31, 2020
The chain's menu reshuffle, playing to midday taste preferences, plus promotional pricing, helped the big launch. ...
- MiO Returns To TV To 'Fix' Boring Water
Marketing Daily, Steve Ellwanger - Tuesday, July 28, 2020
It's the first TV campaign for MiO-which contains no calories or sugar and comes in dozens of varieties-in about six years. ...
- NHL Preps Return With Little Caesars, Pepsi
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The NHL receives more than $5 billion in annual revenues and partnerships, with more than 40 blue-chip corporate sponsors. ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- Pepsi Partners With Yankees Slugger For MLB Promotion
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2020
Aaron Judge, a long-time partner of the brand, tweeted info about the program to his 394,100 Twitter followers Thursday morning. ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Quokka Brew Founders Explain Their Campus Coffee Startup
CPG FYI, Steve Ellwanger - Friday, July 17, 2020
The duo talk about the origin of their patent-pending blend of trademarked Jitterless Coffee, and their hopes for retail distribution. ...
- Molson Coors Discontinues New Beer; Future For Now's In Hard Seltzer
Marketing Daily, P.J. Bednarski - Tuesday, July 14, 2020
Saint Archer Gold beer, meant to compete with Anheuser-Busch's top-selling Michelob Ultra, is being discontinued, just six months or so after it launched. ...
- Country Time Offers Lemonade Stand 'Stimulus,' Calls Out Big Business
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
Through a contest, company will provide "stimulus" money to children who are prevented from selling lemonade by social-distancing guidelines. ...
- Truly Puts On Summer Seltzer Ad Push, Aims To Help Artists
Marketing Daily, P.J. Bednarski - Friday, July 10, 2020
The brand partnered with artists like Max Loffler and Merijn Hos to create one-of-a-kind designs inspired by its newest hard seltzer flavors. ...
- PepsiCo Grant Winner Shindig Will Launch Juices In August
CPG FYI, Steve Ellwanger - Wednesday, July 1, 2020
JoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,000 grant and personalized mentoring from PepsiCo execs. ...
- F'real Showcases Six New Beverage SKUs With Social Events
Marketing Daily, Steve Ellwanger - Tuesday, June 30, 2020
F'real held a live Instagram event to showcase six new plant-based smoothies and protein shakes, followed by an after-party on TikTok. ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores and on Amazon contains potentially harmful levels of arsenic, according to Consumer Reports. “CR recently tested dozens of bottled ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG FYI, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the taste of alcohol, explains why Arkay went strictly D2C. ...
- IRI New Product Pacesetters: 'The Year Of The Beverage'
CPG FYI, Steve Ellwanger - Friday, June 19, 2020
The #1 product in food and beverages in all outlets --- excepting convenience stores --- is Bang energy drinks. ...
