- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 20, 2021
Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200. ...
- PepsiCo Brings Apple Soda To New York, Mango To Reality TV
Marketing Daily, Steve Ellwanger - Thursday, April 15, 2021
Pepsico's partnering on "Match Me If You Can" promotes launch of Pepsi Mango, brand's first permanent flavor introduction in five years. ...
- Naked Juice: 'Strip Away' Daily Hassles With A Smoothie
Marketing Daily, Steve Ellwanger - Wednesday, April 7, 2021
"Office" depicts a stressed office worker who manually "strips away" his desk and office wall before being transported to a bucolic countryside. ...
- How Beverage Brand Nerd Focus Provides Marketing Follow-Through
CPG FYI, Steve Ellwanger - Friday, April 2, 2021
"You just don't sell through a distributor and walk away," says BevUSA CEO Howard Davner. ...
- White Claw Debuts A Flight Of Ads -- Instead Of Its Fans Doing It
Marketing Daily, P.J. Bednarski - Thursday, April 1, 2021
Even though White Claw's fans are good at marketing the dominant hard seltzer brand with UGC, it unveils a flight of funky commercials. ...
- Sound Sparkling Tea Rebrands Amid Pandemic's Distribution Changes
CPG FYI, Steve Ellwanger - Friday, March 19, 2021
Sound's initial distribution in the food-service space leveraged the trend of companies providing "free-vend" beverages and food to employees. ...
- Make Room For New Hard Seltzer, Topo Chico
Marketing Daily, P.J. Bednarski - Thursday, March 18, 2021
Molson Coors will manufacture, market and distribute the brand, in partnership with owner Coca-Cola Co. ...
- Perrier Launches Carbonated Energy Drink
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Perrier is launching a carbonated energy drink. Perrier Energize comes in three flavors, grapefruit, pomegranate and tangerine, and has about as much caffeine as an 8 oz cup of coffe ...
- Bud's New 'Select' Low-Cal Beer Comes With Big Taste -- That's No Lie
Marketing Daily, P.J. Bednarski - Monday, March 1, 2021
A polygraph expert in a darkened room asks Budweiser's head brewer if 99-calorie Budweiser Select tastes like Budweiser. ...
- The Complexities Of Promoting Hemp: Q&A With Mad Tasty Sparkling Water
CPG FYI, Steve Ellwanger - Friday, February 26, 2021
FDA is far from issuing guidelines for hemp-derived CBD in food/ bevs, which keeps most national retail chains out of the hemp space. ...
- Pepsi Zero Sugar: Contextually Targeting Men Who 'Compromise'
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 25, 2021
Campaign is based on research showing that the current growth driver of zero-sugar cola is men in their thirties and forties. ...
- Coca-Cola Wants Controlling Stake In Fast-Growing Bodyarmor Brand
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 23, 2021
Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales. ...
- Olympic Champs Promote Plant Protein Power For Silk Ultra
Marketing Daily, Steve Ellwanger - Wednesday, February 17, 2021
Animals in the wild don't have to eat meat to become muscly "beasts" --- and neither do uber athletes Aly Raisman and Michael Phelps. ...
- What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses Question
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, February 18, 2021
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no. ...
- Bubly Bounce, With 'Kick' Of Caffeine, Launches
Marketing Daily, Steve Ellwanger - Monday, February 15, 2021
Michael Buble is still intent on fixing the supposed misspelling of the name Bubly in spot introducing Bubly Bounce, ...
- To Make Consumers Look Again, Miller Genuine Draft Has A New Label
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, February 16, 2021
Marketing manager says the newest look resonated with test audiences, with purchase intent 50% higher than for current packaging. ...
- Starbucks Cozies Up To Its Drive-Through Future
QSR Land, Sarah Mahoney - Tuesday, February 16, 2021
Starbucks' execs are getting ready for "the great human reconnection" -- and building plenty of drive-throughs. ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...
- Pepsi Wild Cherry's Brand Wager: Creating Prime-Time Game Show
CPG FYI, Steve Ellwanger - Friday, January 29, 2021
It will be a mashup of Pepsi advertising, product placement and viewer participation via a specially designed app. ...
- Bud Light Seltzer Lemonade Uses Obvious Metaphor In its Super Bowl Ad
Marketing Daily, P.J. Bednarski - Thursday, January 28, 2021
"You know what they say, 'When life gives you lemons..." "We know the saying, Mark," answers woman in the spot. ...
- Ultra-Popular Michelob Ultra Inherits 'Happy' Star Role In Super Bowl
Marketing Daily, P.J. Bednarski - Monday, January 25, 2021
SB spot features athletes partying while a voiceover asks if winning makes us happy, or if being happy makes us winners. ...
- 4 Trends Affecting Food Marketers In 2021
Marketing Insider, Jared Scott - Tuesday, January 26, 2021
With 64% of consumers wanting to reduce their carbon footprint, carbon-positive practices are becoming more prevalent. ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. ...
- Will 2021 Bring Return To Party Time For Alcohol Brands?
Marketing Daily, P.J. Bednarski - Tuesday, January 19, 2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun. ...
- Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
Marketing Daily, Steve Ellwanger - Thursday, January 14, 2021
It's the first national television campaign for Bodyarmor Lyte, and will run through the summer. ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing has helped it along. Here is an email benchmark report from WineGlass Marketing. ...
- 1 Year After Bud Light Launches Hard Seltzer Line, How About A Can of Lemonade?
Marketing Daily, P.J. Bednarski - Friday, January 8, 2021
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starting Jan. 18. ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters more non-drinking options when they search for someone new. ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivational emails all month. ...
- Coca-Cola 2020: Challenged Even Before The Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 30, 2020
Sometimes a crisis speeds up things that should have been addressed in "normal" times. ...
