- Vita Coco Eyes Midwest Expansion, On-The-Go Consumers In IPO Filing
Marketing Daily, Steve Ellwanger - Thursday, October 14, 2021
Company says it's "especially focused on gyms, travel, office delivery, vending, healthcare, education segments and casual dining opportunities." ...
- Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Marketing Daily, Les Luchter - Thursday, October 14, 2021
Glenfiddich insists that being rich means much more than your personal monetary worth. ...
- Starbucks Prospects Perk Up Even As Coffee Crisis Looms
QSR Land, Sarah Mahoney - Tuesday, October 12, 2021
Wall Street watchers say business is looking up for Starbucks, which has missed revenue targets in recent quarters. And South American coffee woes are getting worse. ...
- Energy Drinks Update: Red Bull, Monster Still Lead, C4 Partners With Starburst Candies
CPG FYI, Steve Ellwanger - Friday, October 8, 2021
Not even beverage giants Coke or Pepsi have been able to make the slightest dent in Red Bull's or Monster's early mover encampment. ...
- For Constellation Brands, Modelo's Up, Hard Seltzer's Down
Marketing Daily, Les Luchter - Wednesday, October 6, 2021
Modelo Especiale is "the number one gainer in the industry" and "the number two beer brand in dollar sales," says company's CEO. ...
- National Coffee Day Brings Out The Deals
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 29, 2021
Many national chains offered deals on Wednesday in conjunction with National Coffee Day, which is followed by the lesser-celebrated International Coffee Day on Oct. 1. The pandemic has prompted mo ...
- Coca-Cola Unveils 'Real Magic' Platform, Twitch Collaboration
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 29, 2021
Moving into gaming, brand shifts from "primarily broadcast communications to create an ecosystem of experiences for our consumers." ...
- Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
Marketing Daily, Les Luchter - Friday, September 24, 2021
The initial creative, which includes a :60 video, highlights five grassroots LGBTQ+ activists from around the globe. ...
- Coke/Pepsi Set For Hard Seltzer Showdown In Early 2022
Marketing Daily, Les Luchter - Friday, September 17, 2021
That's when Coke's Topo Chico Hard Seltzer is set to go national, and Pepsi plans to launch its Hard Mtn Dew. ...
- Young Consumers Want More Low- Or No-Alcohol Beverages
CPG FYI, Steve Ellwanger - Friday, September 10, 2021
While alcohol sales increased in the spring of 2020 during the pandemic, "now, many consumers are adjusting their drinking habits," says a report. ...
- Pepsi Gears Up Fans To Encourage Football Binge-Watching
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 10, 2021
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch just watching football all day lo ...
- PepsiCo To Enter Hard Seltzer Wars With Hard Mtn Dew
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potential to ride the brand name to consumer uptake," said data platform CEO. ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social media contest where participants can win a trip to Tokyo next year. ...
- Reed's Inc. Enters Convenience, Drugstores, But Keeps The Lid On CBD
CPG FYI, Steve Ellwanger - Friday, August 6, 2021
Reed's was early into the "real" ingredient space with its Reed's and Virgil's brands of ginger ale, ginger beer and other sodas. ...
- PepsiCo Will Divest Tropicana, Naked Juices
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, August 4, 2021
PepsiCo will receive $3.3 billion for Tropicana, Naked and other unidentified juice brands -- exactly what it paid for Tropicana's purchase in 1998. ...
- Amid COVID Uncertainty, Starbucks Brews Rising Sales
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 3, 2021
In Q3, the cold category represented 74% of beverage sales-up 10 percentage points over the past two years. ...
- Hard Seltzers Drive 2nd-Quarter Growth At Molson Coors
Marketing Daily - Top of the News, Les Luchter - Friday, July 30, 2021
"The demand for [hard seltzer] Topo Chico is incredibly strong," with demand from across many demographic groups, said company CEO. ...
- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billion, Chateau Ste. Michelle launched "Discover Your Chateau" campaign. ...
- Coca-Cola Learns From Hard Seltzer Launch
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 26, 2021
The hard seltzer market is becoming increasingly competitive. Coca-Cola, which recently launched Topo Chico, is rolling it out to the U.S. via a partnership with Molson Coors after first launchi ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, July 27, 2021
Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm Cowen. ...
- 'Bolt To The Bar' For A Free Michelob Ultra On Saturday
Marketing Daily, Les Luchter - Wednesday, July 21, 2021
Campaign is part of Michelob Ultra's Beer Run program, giving out free brews all summer in exchange for proof of any exercise activity. ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
CPG FYI, Steve Ellwanger - Friday, July 16, 2021
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. ...
- As 'Cousin T,' T-Pain Throws Down The Love For Lipton
Marketing Daily, Steve Ellwanger - Wednesday, July 14, 2021
Rapper/singer T-Pain acts role of Cousin T in spots that evoke 1990s sitcom to promote Lipton iced teas and help support Black-owned restaurants. ...
- Women Turn Nights Around With Music -- And The Right Tequila
Marketing Daily, Les Luchter - Wednesday, July 7, 2021
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. ...
- Seagram's 7 Dives In For Dive Bar Relief
Marketing Daily, Les Luchter - Tuesday, July 6, 2021
Company will donate $7 (up to $77,000 total) to the small-business-supporting nonprofit Main Street Alliance for every share of its dive bar campaign videos. ...
- Vodkas Go Time Traveling, Get Their Pink On
Marketing Daily, Les Luchter - Thursday, July 1, 2021
Broken Shed Vodka U.S. ads play off time zone differences to position the New Zealand brand as the "Vodka of Tomorrow." ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declare, "This thing will rue the day it ever messed with us." ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. ...
- For $7.3M, Disaronno Seeks 398M Impressions For Irish, Italian Newbies
Marketing Daily, Les Luchter - Friday, June 25, 2021
It's the largest media buy in 10 years for Disaronno International, promoting two products that first debuted in 2020. ...
