- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billion, Chateau Ste. Michelle launched "Discover Your Chateau" campaign. ...
- Coca-Cola Learns From Hard Seltzer Launch
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 26, 2021
The hard seltzer market is becoming increasingly competitive. Coca-Cola, which recently launched Topo Chico, is rolling it out to the U.S. via a partnership with Molson Coors after first launchi ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, July 27, 2021
Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm Cowen. ...
- 'Bolt To The Bar' For A Free Michelob Ultra On Saturday
Marketing Daily, Les Luchter - Wednesday, July 21, 2021
Campaign is part of Michelob Ultra's Beer Run program, giving out free brews all summer in exchange for proof of any exercise activity. ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
CPG FYI, Steve Ellwanger - Friday, July 16, 2021
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. ...
- As 'Cousin T,' T-Pain Throws Down The Love For Lipton
Marketing Daily, Steve Ellwanger - Wednesday, July 14, 2021
Rapper/singer T-Pain acts role of Cousin T in spots that evoke 1990s sitcom to promote Lipton iced teas and help support Black-owned restaurants. ...
- Women Turn Nights Around With Music -- And The Right Tequila
Marketing Daily, Les Luchter - Wednesday, July 7, 2021
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. ...
- Seagram's 7 Dives In For Dive Bar Relief
Marketing Daily, Les Luchter - Tuesday, July 6, 2021
Company will donate $7 (up to $77,000 total) to the small-business-supporting nonprofit Main Street Alliance for every share of its dive bar campaign videos. ...
- Vodkas Go Time Traveling, Get Their Pink On
Marketing Daily, Les Luchter - Thursday, July 1, 2021
Broken Shed Vodka U.S. ads play off time zone differences to position the New Zealand brand as the "Vodka of Tomorrow." ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declare, "This thing will rue the day it ever messed with us." ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. ...
- For $7.3M, Disaronno Seeks 398M Impressions For Irish, Italian Newbies
Marketing Daily, Les Luchter - Friday, June 25, 2021
It's the largest media buy in 10 years for Disaronno International, promoting two products that first debuted in 2020. ...
- Sounds Of Success: Coke Scores High In Brand Audio Rankings
CPG FYI, Steve Ellwanger - Friday, June 25, 2021
Last year, audio became more important for brand identity and customer experience because of COVID-19. ...
- New York Gin Joins Applejack Brandy In 'New York To The Core' Campaign
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Barking Irons Spirits has begun paid social media and grassroots poster marketing for its newly launched New York Gin. ...
- Summer Is For Boozing? Brands Celebrate Outdoorsy Times
Marketing Daily, Les Luchter - Friday, June 18, 2021
Giveaway promotions from craft wine brand The Federalist and hard seltzer brand Spindrift Spiked make good use of summery themes. ...
- Bud Light Seltzer, Truly Lemonade Top List Of New Product Pacesetters
CPG FYI, Steve Ellwanger - Friday, June 18, 2021
Brands big and small had to pivot "as soon as they launched because of the pandemic, which is a credit to the agility of these companies," says IRI VP. ...
- Mtn Dew's 'RISE' Branding Draws Trademark Lawsuit By Rise Brewing
Marketing Daily - Top of the News, Steve Ellwanger - Friday, June 18, 2021
Having used the RISE trademark for canned, caffeinated drinks since 2016, Rise is suing PepsiCo for its March launch of Mtn Dew RISE. ...
- Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Marketing Daily, Steve Ellwanger - Wednesday, June 16, 2021
With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects. ...
- FreeWater: Advertising And Charity In One Container
CPG FYI, Steve Ellwanger - Friday, June 11, 2021
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fueled by revenue from ads on paper cartons and aluminum cans of spring water. ...
- Campaign For Olipop 'Tonics' Contradicts Pepsi Zero Sugar Ads
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, June 10, 2021
Gut-friendly soda brand Olipop disagrees with Pepsi's definition of "compromise" but welcomes being in a conversational spotlight with the global beverage titan. ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles made from recycled materials. ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. ...
- June Whiskey Promotions Race Pronghorns, Replace Roommates
Marketing Daily, Les Luchter - Wednesday, June 2, 2021
The pronghorn, the prairie mammal depicted on the label of High West Whiskey's American Prairie Bourbon, stars in a mobile brand sweepstakes. ...
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County
Marketing Daily, Les Luchter - Tuesday, June 1, 2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, the county's "#1 (and only) travel agent," in campaign spots. ...
- PepsiCo Extends QSR Outreach With FAT Brands Deal
Marketing Daily, Steve Ellwanger - Tuesday, June 1, 2021
The move comes as PepsiCo continues to step up consumer outreach to expand its footprint in the restaurant space against Coca-Cola. ...
- Archer Roose Banks On Elizabeth Banks, Its New Co-Owner
Marketing Daily, Les Luchter - Friday, May 28, 2021
Banks is also brand spokesperson, co-starring in a video that jokes about Banks now owning "half the company." ...
- Why Heineken USA's Campaign Means More Now
Inside Performance, Laurie Sullivan - Friday, May 28, 2021
Californians using Google's ride-share Waze app to get to airports, beaches, parks or even bars this holiday weekend could see a Heineken USA ad not for alcohol, but for ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate the digestive tract, and notes that gut health "drives every part of you." ...
