- Will 2021 Bring Return To Party Time For Alcohol Brands?
Marketing Daily, P.J. Bednarski - Tuesday, January 19, 2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun. ...
- Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
Marketing Daily, Steve Ellwanger - Thursday, January 14, 2021
It's the first national television campaign for Bodyarmor Lyte, and will run through the summer. ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing has helped it along. Here is an email benchmark report from WineGlass Marketing. ...
- 1 Year After Bud Light Launches Hard Seltzer Line, How About A Can of Lemonade?
Marketing Daily, P.J. Bednarski - Friday, January 8, 2021
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starting Jan. 18. ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters more non-drinking options when they search for someone new. ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivational emails all month. ...
- Coca-Cola 2020: Challenged Even Before The Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 30, 2020
Sometimes a crisis speeds up things that should have been addressed in "normal" times. ...
- Bolt24 Targets Athletes With New Campaign, Collagen Variant
Marketing Daily, Steve Ellwanger - Tuesday, December 22, 2020
Three campaign spots debut during the tipoff of the 2020-21 NBA season. ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and beverage retailers have the lowest, Valimail reports. ...
- Vizzy Wants Your Love Exclusively, Aims To Woo Drinkers Away From White Claw
Marketing Daily, P.J. Bednarski - Tuesday, December 15, 2020
The company is trying to increase sales with a contest designed to get drinkers to unfollow market Goliath White Claw on social media. ...
- PepsiCo Pours It On For Bodegas, LGBTQ+ Elders, Panera
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 15, 2020
Pepsi is recognizing New York City bodega owners as "unsung heroes" by providing select establishments with financial assistance. ...
- Coca-Cola Co. Launches Massive $4.2 Billion Global Agency Review
MAD, Steve McClellan - Wednesday, December 9, 2020
The review, including creative and media disciplines, comes amid a multiyear slide in revenues at the beverage giant. ...
- Mtn Dew, Philadelphia Cream Cheese Take 'Gaming' To Extremes
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 1, 2020
Philadelphia debuts what may seem to be the next hot gaming console, but is actually a cheesecake-baking device. ...
- Bang 'Fired' PepsiCo -- But Questions About Distribution Deal Remain
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 27, 2020
It appears Bang and PepsiCo will continue to work in some capacity, but neither seems ready to go into the details publicly. ...
- Truly Seltzer Giving Away Private Holiday Plane Trips To 5 Essential Workers
Marketing Daily, P.J. Bednarski - Thursday, November 19, 2020
"Truly Together For The Holidays" contest asks people to nominate an essential worker to win a trip home via a Wheels Up private plane. ...
- Thanksgiving 2020: Travel Down, Virtual Celebrating Up
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 20, 2020
In one mid-October study, 90% of Americans said they will celebrate indoors; 61% will do so with people who don't live with them. ...
- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they'll still be open at this time next year. ...
- Monster's C-Store Sales Up, Jones To Leave 7-Eleven Partnership
Marketing Daily, Steve Ellwanger - Thursday, November 12, 2020
Jones Soda managed to reverse six consecutive quarters of revenue decline in the period ended Sept. 30, with a 17% revenue increase. ...
- Maxwell House Supports Home-Building Effort For Veterans
Marketing Daily, Steve Ellwanger - Wednesday, November 11, 2020
The Kraft Heinz brand is donating $200,000 in a two-year partnership with Operation Finally Home, a nonprofit to support veterans in need. ...
- More CPG Brands Reaching Out To Hispanic Consumers, Causes
CPG FYI, Steve Ellwanger - Friday, October 30, 2020
A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations with a Spanish-language voiceover. ...
- Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New Flavors
Marketing Daily, P.J. Bednarski - Wednesday, October 28, 2020
The seltzer, third-best-selling in the category, will temporarily add three flavors: Apple Crisp, Peppermint Pattie and Ginger Snap. ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand community trends and help curate a monthly wine box. ...
- Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well
Marketing Daily, P.J. Bednarski - Sunday, October 25, 2020
If you ask CMO Lesya Lysyj for an important ingredient in Boston Beer's success, she'll say it's operating with a lot of intuition. ...
- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established to document artistic responses to the Black Lives Matter movement in 2020. ...
- It's Sober October, But That May Be Tougher Challenge This Year
Marketing Daily, P.J. Bednarski - Tuesday, October 20, 2020
The COVID-19 crisis changed the landscape, with alcohol consumption way up this year. ...
- Sustainability Takes Center Stage In Food/Bev Efforts
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 14, 2020
Panera is partnering with WRI and the Pure Strategies sustainability consultancy to calculate the carbon footprint of each of its ingredients. ...
- Monster Energy Plans Car Giveaway To Promote New Offerings
Marketing Daily, Tanya Gazdik - Monday, October 12, 2020
The brand is always aiming to expand and diversify its product offerings, says Monster Energy CMO Dan McHugh. ...
- Ocean Spray Helps TikTok Star Who Posted Viral Video
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 8, 2020
A TikTok video featuring a man swigging a bottle of Ocean Spray while wheeling down the road on his skateboard listening to Fleetwood Mac went crazy viral, and the bra ...
- Red Bull Appoints New CMO After Controversy
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 2, 2020
Red Bull has named Ken Turner its new CMO following the ouster of North America CEO Stefan Kozak and CMO Amy Taylor. The two were fired after "leaks of ...
- Plant-Based Food, Beverages, Go From Trend To 'Revolution'
CPG FYI, Steve Ellwanger - Friday, October 2, 2020
Plant-based food and beverages are "definitely influencing almost every part of the food and beverage industry," according to recent study. ...
