- New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
Marketing Daily, P.J. Bednarski - Tuesday, May 12, 2020
Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashioned and Citrus Gimlet. ...
- Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
Marketing Daily, Steve Ellwanger - Monday, May 11, 2020
The director "was able to film this to ensure there was no contact with anyone else outside his family," according to Silk exec. ...
- Top NFL Draft Pick Tua Tagovailoa Leads Muscle Milk Back To TV
Marketing Daily, Steve Ellwanger - Tuesday, May 5, 2020
NFL rookie quarterback Tua Tagovailoa is the new face of Muscle Milk, in the protein brand's first appearance on television in four years. ...
- Popeyes, Liquid Death Supports Musicians Sidelined By Pandemic
Marketing Daily, Steve Ellwanger - Monday, May 4, 2020
Musicians who post their performances of Popeyes' jingle on social media become eligible to be paid for performing in Popeyes commercials. ...
- Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Daily, Steve Ellwanger - Thursday, April 30, 2020
Approximately 60% of the chain's stores have drive-through service -- a factor that has helped it avoid the 100% shutdown it experienced in China. ...
- Amid C-Store Crunch, PepsiCo Adds Energy Drinks With Bang Deal
Marketing Daily, Steve Ellwanger - Wednesday, April 29, 2020
"Bang is perceived to be more functional than other energy drinks," according to an analyst. ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, ...
- SodaStream's Earth Day Pledge: No More Plastic Flavor Bottles
Marketing Daily, Steve Ellwanger - Wednesday, April 22, 2020
A video created by SodaStream conjoins Earth Day with current stay-at-home directives by showing animals in their wilderness homes. ...
- Coca-Cola Details Impact Of Restaurant Closings, Fewer Sports Events
Marketing Daily, Steve Ellwanger - Tuesday, April 21, 2020
"We've determined that in this initial phase [of the pandemic], there is limited effectiveness to broad-based brand marketing," says CEO. ...
- Kind Snacks, Sparkling Ice Bolster Supply Chains, Celebrate 'Heroes'
Marketing Daily, Steve Ellwanger - Tuesday, April 14, 2020
Kind launched the Frontline Impact Project, a centralized online hub that will source a wide range of resources for healthcare organizations and frontline workers. ...
- Vizzy, New Hard Seltzer From Molson Coors, Touts Its Healthy Difference
Marketing Daily, P.J. Bednarski - Friday, April 10, 2020
Vizzy is the only seltzer made with "antioxidant vitamin C from acerola superfruit." ...
- A Quirky Soda Company Detoured By Pandemic Lands At Esports Speedway
Marketing Daily, P.J. Bednarski - Friday, April 3, 2020
The debut event on March 14 drew 12.1 million minutes watched on the race's YouTube channel. ...
- Companies Extend Loyalty Programs In Wake Of COVID-19
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2020
Delta Air Lines has not announced whether Diamond, Platinum, Gold and Silver Medallion members will receive an extension of their status. ...
- With Diageo Backing, Ritual Zero Proof Serves Alcohol-Free Drinks
CPG FYI, Steve Ellwanger - Friday, March 27, 2020
Ritual aims to deliver the taste of drinks like gin and whiskey without the alcohol, calories and carbs. ...
- Anheuser-Busch Beer Promotes Dog Fostering, Adoption
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2020
Midwest Animal Rescue and Services was chosen because many Busch drinkers live in the Midwest, Anheuser-Busch's Daniel Blake tells "Marketing Daily." ...
- A Beer That's Also A Seltzer Is NOT A Beltzer, But A Spritzen
Marketing Daily, P.J. Bednarski - Tuesday, March 17, 2020
Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as it proclaims on its label. Spritzen means "splash" in German. ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, March 11, 2020
The deal comes amid a tidal wave of established and nascent energy-drink offerings. ...
- Orangina Gets A Reboot Under New Owners, Agency
MAD, Larissa Faw - Tuesday, March 10, 2020
After years of declining distribution in the United States, the iconic Orangina Sparkling Citrus Beverage is being revived. ...
- TAZO Teams With Wu-Tang In Meditative Audio Series
Marketing Daily, Steve Ellwanger - Tuesday, March 10, 2020
Hip-hop artist RZA aims to help folks deal with burnout from today's "hustle culture" by embracing meditation. ...
- Corona Beer Denies Virus Crisis Has Hurt Its Brand
Mediapsssst, Richard Whitman - Sunday, March 1, 2020
Corona parent Constellation Brands said concerns raised by a recent survey about the brand's business and consumer sentiment were "unfounded." ...
- Amy Poehler Unbottles 'Power Of No' For Pure Leaf Tea
Marketing Daily, Steve Ellwanger - Thursday, February 27, 2020
Poehler as the voice of Rapunzel: "Either build a staircase or install an elevator, okay? What do you think these are, hair extensions?" ...
- At Nexus of Plastic And Weirdness With Liquid Death Co-Founder Cessario
CPG FYI, Steve Ellwanger - Friday, February 21, 2020
Mike Cessario explains how to stand out in a category -- bottled water -- that "traditionally has just been very, very boring." ...
- 'Play Never Stops' In Pepsi's 2020 Global Football Campaign
Marketing Daily, Steve Ellwanger - Thursday, February 20, 2020
Ad pitted celebrated athletes Paul Pogba, Raheem Sterling, Leo Messi and Mohamed Salah against each other to score a can of Pepsi. ...
- Unilever Stops Targeting Children In Food And Drink Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Unilever has pledged to no longer target food and beverage advertising to children under age 12, "The Drum" reports. ...
- 'The Life Artois' Campaign Debuts With Big Valentine's Day Smooch
Marketing Daily, P.J. Bednarski - Wednesday, February 12, 2020
"The Life Artois" -- using imagery that recalls colorful travel art posters from the '40s and '50s -- is pitched toward women. ...
- Scotch Malt Whisky Society Pulls Lift In Subscribers With Personalization
Around the Net in Email, Ray Schultz - Wednesday, February 12, 2020
The Scotch Malt Whisky Society is utilizing personalization to shift its marketing focus from bottles to customers. Here’s how it achieved a 5% increase in subscriptions. ...
- Wanna Brizzy? Or A Vizzy? Suit Says MillerCoors' Seltzer Name Sure To Confuse
Marketing Daily, P.J. Bednarski - Monday, February 10, 2020
Brizzy has been on the market for five months, while Vizzy is just getting ready to hit shelves at the end of March. ...
- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Buble. ...
- Super Bowl Spot Recap: Making Sense Of The Nonsensical
TVBlog, Adam Buckman - Tuesday, February 4, 2020
Nothing about the Martin Scorsese-Jonah Hill commercial for the Coca-Cola Energy drink made any sense. ...
- As Consumers Shun Black Tea, Unilever Weighs Selling Lipton, PG Tips
Marketing Daily - Top of the News, Thom Forbes - Monday, February 3, 2020
The "review was triggered by the sales slowdown of traditional black tea in developed markets as consumers shift towards herbal tea," reports Reuters. ...
