- Dunkin' Refreshers: Biggest Product Intro Since 2016
Marketing Daily, Steve Ellwanger - Friday, July 31, 2020
The chain's menu reshuffle, playing to midday taste preferences, plus promotional pricing, helped the big launch. ...
- MiO Returns To TV To 'Fix' Boring Water
Marketing Daily, Steve Ellwanger - Tuesday, July 28, 2020
It's the first TV campaign for MiO-which contains no calories or sugar and comes in dozens of varieties-in about six years. ...
- NHL Preps Return With Little Caesars, Pepsi
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The NHL receives more than $5 billion in annual revenues and partnerships, with more than 40 blue-chip corporate sponsors. ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- Pepsi Partners With Yankees Slugger For MLB Promotion
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2020
Aaron Judge, a long-time partner of the brand, tweeted info about the program to his 394,100 Twitter followers Thursday morning. ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Quokka Brew Founders Explain Their Campus Coffee Startup
CPG FYI, Steve Ellwanger - Friday, July 17, 2020
The duo talk about the origin of their patent-pending blend of trademarked Jitterless Coffee, and their hopes for retail distribution. ...
- Molson Coors Discontinues New Beer; Future For Now's In Hard Seltzer
Marketing Daily, P.J. Bednarski - Tuesday, July 14, 2020
Saint Archer Gold beer, meant to compete with Anheuser-Busch's top-selling Michelob Ultra, is being discontinued, just six months or so after it launched. ...
- Country Time Offers Lemonade Stand 'Stimulus,' Calls Out Big Business
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
Through a contest, company will provide "stimulus" money to children who are prevented from selling lemonade by social-distancing guidelines. ...
- Truly Puts On Summer Seltzer Ad Push, Aims To Help Artists
Marketing Daily, P.J. Bednarski - Friday, July 10, 2020
The brand partnered with artists like Max Loffler and Merijn Hos to create one-of-a-kind designs inspired by its newest hard seltzer flavors. ...
- PepsiCo Grant Winner Shindig Will Launch Juices In August
CPG FYI, Steve Ellwanger - Wednesday, July 1, 2020
JoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,000 grant and personalized mentoring from PepsiCo execs. ...
- F'real Showcases Six New Beverage SKUs With Social Events
Marketing Daily, Steve Ellwanger - Tuesday, June 30, 2020
F'real held a live Instagram event to showcase six new plant-based smoothies and protein shakes, followed by an after-party on TikTok. ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores and on Amazon contains potentially harmful levels of arsenic, according to Consumer Reports. “CR recently tested dozens of bottl ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG FYI, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the taste of alcohol, explains why Arkay went strictly D2C. ...
- IRI New Product Pacesetters: 'The Year Of The Beverage'
CPG FYI, Steve Ellwanger - Friday, June 19, 2020
The #1 product in food and beverages in all outlets --- excepting convenience stores --- is Bang energy drinks. ...
- PepsiCo's Bubly Stages 'Virtual' Parade To Celebrate Pride Month
Marketing Daily, Steve Ellwanger - Wednesday, June 17, 2020
Bubly is saving Instagram clips of dancing celebrants dressed in parade attire to create an ever-growing "truly unstoppable parade." ...
- Runa Rolls Out New Look, Flavor For Its Natural Energy Drinks
Marketing Daily, Steve Ellwanger - Monday, June 15, 2020
Runa is looking to appeal to older GenZ and millennial consumers who want a natural alternative to energy drinks containing artificial ingredients. ...
- Energy Drink Celsius Shifts To Online Events, Adds Walmart Distribution
CPG FYI, Steve Ellwanger - Friday, June 5, 2020
CEO John Fieldly talks about shifting the brand's marketing approach to online events and its initiative to sponsor the energy drink aisles on Instacart. ...
- COVID-19 Testing Goes Better With Coke Bottling Tubes
Marketing Daily, Steve Ellwanger - Monday, June 1, 2020
Coca-Cola will convert a portion of its production line to help make COVID-19 test kits. ...
- New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
Marketing Daily, P.J. Bednarski - Tuesday, May 12, 2020
Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashioned and Citrus Gimlet. ...
- Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
Marketing Daily, Steve Ellwanger - Monday, May 11, 2020
The director "was able to film this to ensure there was no contact with anyone else outside his family," according to Silk exec. ...
- Top NFL Draft Pick Tua Tagovailoa Leads Muscle Milk Back To TV
Marketing Daily, Steve Ellwanger - Tuesday, May 5, 2020
NFL rookie quarterback Tua Tagovailoa is the new face of Muscle Milk, in the protein brand's first appearance on television in four years. ...
- Popeyes, Liquid Death Supports Musicians Sidelined By Pandemic
Marketing Daily, Steve Ellwanger - Monday, May 4, 2020
Musicians who post their performances of Popeyes' jingle on social media become eligible to be paid for performing in Popeyes commercials. ...
- Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Daily, Steve Ellwanger - Thursday, April 30, 2020
Approximately 60% of the chain's stores have drive-through service -- a factor that has helped it avoid the 100% shutdown it experienced in China. ...
- Amid C-Store Crunch, PepsiCo Adds Energy Drinks With Bang Deal
Marketing Daily, Steve Ellwanger - Wednesday, April 29, 2020
"Bang is perceived to be more functional than other energy drinks," according to an analyst. ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wan ...
- SodaStream's Earth Day Pledge: No More Plastic Flavor Bottles
Marketing Daily, Steve Ellwanger - Wednesday, April 22, 2020
A video created by SodaStream conjoins Earth Day with current stay-at-home directives by showing animals in their wilderness homes. ...
- Coca-Cola Details Impact Of Restaurant Closings, Fewer Sports Events
Marketing Daily, Steve Ellwanger - Tuesday, April 21, 2020
"We've determined that in this initial phase [of the pandemic], there is limited effectiveness to broad-based brand marketing," says CEO. ...
- Kind Snacks, Sparkling Ice Bolster Supply Chains, Celebrate 'Heroes'
Marketing Daily, Steve Ellwanger - Tuesday, April 14, 2020
Kind launched the Frontline Impact Project, a centralized online hub that will source a wide range of resources for healthcare organizations and frontline workers. ...
- Vizzy, New Hard Seltzer From Molson Coors, Touts Its Healthy Difference
Marketing Daily, P.J. Bednarski - Friday, April 10, 2020
Vizzy is the only seltzer made with "antioxidant vitamin C from acerola superfruit." ...
