- A Side of Phygital: McAlister's Upgrades the QSR Experience
Brand Insider, Steve Smith - Friday, May 28, 2021
Adversity is the mother of innovation, especially if you have been a marketer in the QSR industry this past year. But as consumers flow back into eat-out mode, what onli ...
- Why Heineken USA's Campaign Means More Now
Inside Performance, Laurie Sullivan - Friday, May 28, 2021
Californians using Google's ride-share Waze app to get to airports, beaches, parks or even bars this holiday weekend could see a Heineken USA ad not for alcohol, but for ...
- Uber Gets Google To Pull UberCheats From Chrome Store
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
Uber convinced Google to remove a tool from the Chrome Web Store that helped drivers determine whether the company underpaid them. ...
- Disney+ Tops Netflix As #1 U.S.-Downloaded Entertainment App, HBO Max Achieves #8
Video Insider, Karlene Lukovitz - Tuesday, January 12, 2021
By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 million for 2020, according to Appto ...
- Bud Light Partners With EatOkra App, Highlights Black-Owned Restaurants
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
The series kicks off tonight during the Cleveland Browns' season opener and highlights Cleveland's own Beckham's B & M Bar B Que. ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...
- Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
As mobile app demand and acquisition activity spiked in first-half 2020, fraudsters tried to take advantage. An annual fraud report released this week finds that exposure to app install fra ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with their hearing aids, learn how to use them quickly and simply and get the maximum benefit to ensure continu ...
- YouTube TV Debuts On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, September 30, 2019
The streaming app has been added to Fire TV devices two months after the YouTube app debuted on Fire TV. Google, Amazon ended a year-and-a-half standoff in April. ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab. ...
- SimpliSafe: From Reflection To #1 In Its App Store Category
Show Daily: Videos, Nina Lentini - Thursday, September 19, 2019
The company sought a balance between experience and business KPIs and measured a happiness score using App Store ratings with focus on each app initiative. Next, it had to convin ...
- Time Has Come To Address Calif. Privacy Law Requirements
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
Attorney Nathaniel Bessey advised the most crucial thing you can do is to communicate in your privacy policy how you collect information and what you do with it. Also, ha ...
- Here's One Creative Who'd Be Lost Without The Ecosystem
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don't miss getting lost. How about searching for something? [Apps are a way] to organize time and energy. The ...
- Panelists Tell How Apps Can Make AND Lose Money
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"We didn't have a paid subscription until a few years ago. We had put the product in the store. It was a huge mistake." The company boosted the app pri ...
- With Push, Consider The Target, Tweak The Message
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
Three ways to test whether your push notification is worth it, both to you and the customer: "Is it compatible with the core purpose of the digital experience? Does ...
- SimpliSafe Travels From Reflection To #1 In Its App Store Category
The MediaPost Cases, Nina Lentini - Thursday, September 19, 2019
In getting user feedback, SimpliSafe interviewed current customers at all levels as well as competitors' customers. It focused on the emotions customers were having with home security. ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don't miss getting lost. How about searching for something? [Apps are a way] to organize time and energy." ...
- The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
Show Daily, Nina Lentini - Wednesday, September 18, 2019
Most of the brand's customers are new to the category, buying their first home security system and SimpliSafe was not doing a good job at onboarding those users. ...
- How Apps Can Actually Make Money
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"We didn't have a paid subscription until a few years ago. We had put the product in the store. It was a huge mistake." WeatherBug's Mike Brooks advised app develope ...
- Apps in the Coming Wave of Privacy Regulations
Show Daily, Nina Lentini - Wednesday, September 18, 2019
At the very least, he said, companies doing business in California or with residents of the Golden State will have to put a link on the home page of the ...
- App Messaging: Push, Retain, Repeat
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Think of a sports team app you might have." With the team's app, you get notification of a game beginning. Plus, it's important to pull customers back into the ...
- Q&A With SimpliSafe's Rahul Subramany
MediaPost Connect, Nina Lentini - Thursday, September 12, 2019
Rahul Subramany, Senior Product Manager at SimpliSafe, will speak on "The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation" on Sept. 18 at our Marketing:In App conference in New York. ...
- App Challenges Rise As People Spend More Time In Them
Inside Performance, Laurie Sullivan - Wednesday, August 7, 2019
As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and program management challenges, a survey fi ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year. ...
- Alamo Rent A Car Comes To Life With First App
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
By creating a new blueprint for the digital expression of the vibrant Alamo brand, it was able to further set the stage for the evolution of its digital properties, name ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands. ...
- IAB Tech Lab Releases Final Version Of App-Ads.Txt
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
This version will "usher in a rapid wave of adoption by app developers and programmatic media buyers," the IAB Tech Lab says. The beta period is over, allowing for mo ...
- FTC Fines TikTok $5.7M Over Children's Privacy Violations
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
TikTok will be required to comply with the Children's Online Privacy Protection Act (COPPA) going forward. It will have to delete all videos created by children under the age ...
- Spotify Plans Enhanced Targeting For Advertisers
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Spotify says it will work with a handful of select advertisers to test the solution, which allows advertisers to upload their own audience data to reach known and prospective custom ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive. ...
