- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number of "zero TV homes" grew ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our clients on every change in protoc ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experiences with personalized selling. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- Disney+ Rivals Netflix On Loyalty In New Survey
Video Insider, Karlene Lukovitz - Tuesday, March 30, 2021
Among U.S. consumers who report adding streaming services during the pandemic, 77% say they will definitely keep Disney+, while just 7% say they will definitely drop it. ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game was registered through the second rou ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the avera ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, when factoring in all U.S. ti ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
Television News Daily, Wayne Friedman - Monday, March 8, 2021
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment special in the current TV season. ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. ...
- Comscore Narrows 2020 Losses, Readies Investor Deals
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The media measurement company had a 2020 yearly net loss of $47.9 million, compared to $339 million in 2019. ...
- February Cable TV Sees Ratings Gains For MSNBC, CNN
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Fox News Channel fell 30% in prime-time ratings as its two rival networks posted strong upticks. ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
