- How Ad Exec, Consumer Time Spent With Media Is Changing
MediaDailyNews, Joe Mandese - Friday, March 27, 2020
Ad executive time spent with media has been increasing since the start of the pandemic, mirroring patterns among American consumers, according to a unique series of parallel studies conducted among ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most? ...
- Vizio's Smart TV Homes: Higher Linear And Streaming Viewing Over The Recent Weekend
Television News Daily, Wayne Friedman - Friday, March 20, 2020
Vizio's Inscape, the smart TV data business, says linear TV and streaming OTT viewing are up 10% for March 14-15 vs. March 7-8 due to more people staying home and ...
- Kids' Viewing On The Rise In The Time Of COVID-19
Television News Daily, Wayne Friedman - Thursday, March 19, 2020
National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV research companies. ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the ...
- VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry Shift
MediaDailyNews, Joe Mandese - Wednesday, March 18, 2020
Josh Chasin, the Chief Research Officer of Comscore since 2007, has joined VideoAmp as Chief Measurability Officer, a title and a role he says reflects the future of the media ...
- TV Networks Record Higher Usage As Virus Forces People Indoors
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
There are strong expectations that all types of TV viewing -- in all dayparts -- will rise. Broadcast TV networks witnessed some higher results in the most current week. ...
- mParticle Raises $45 Million In Funding, Partners With LiveRamp
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The customer data platform has raised $120 million in financing to date. ...
- Viacom, Comscore To Settle Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, February 28, 2020
Comscore and Viacom have agreed to settle class-action complaints alleging they violated young children's privacy by harvesting their data. ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and fewer of them? ...
- Comscore Makes Major Set-Top-Box Data Deal With Comcast
Television News Daily, Wayne Friedman - Thursday, February 27, 2020
Comcast -- which has long been protective of the set-top-box data set of its cable TV system subscribers -- has made a rare measurement deal with Comscore. Comcast's cable TV ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, Rob Williams - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
- Neutronian Creates FICO Score For Data Quality, Launch Advisors Omnicom, Goodway Group
Digital News Daily, Laurie Sullivan - Monday, February 24, 2020
Neutronian will announce Tuesday the launch of a compliance and source measurement verification platform that scores data quality for marketers and advertisers. ...
- Report: 'People' Claimed Largest Magazine Audience In Q4 2019
Publishers Daily, Sara Guaglione - Thursday, February 20, 2020
'People' (93.5 million), 'Allrecipes' (79.4 million) and 'Good Housekeepin'g (60.5 million) had the largest brand audiences across platforms for December 2019. ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies, advertisers will need to ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- CNN Reports Record Digital Audience In January
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
In January, CNN.com reported 165 million multiplatform unique visitors, claiming to top rivals. ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these viewers and consider evolving the curre ...
- Viewers Are Killing TV Measurement And Something Has To Change
Television News Daily, Tom Weiss - Tuesday, February 11, 2020
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points than traditional models provide. ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint
initiative. ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
The Media Rating Council this week announced three big digital platforms' measurement services -- Facebook's, Instagram's, and YouTube's -- have completed their engineering audits and that their accreditation is pending ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game. ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend. ...
- Boris Spent GBP46m On Preparing Virtually Nobody For Brexit
London Blog, Sean Hargrave - Tuesday, January 28, 2020
An official report shows that "Get Ready for Brexit" had little impact and was poorly set up. ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues Up
Television News Daily, Wayne Friedman - Monday, January 27, 2020
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast. ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies will make an IFA-based CTA approach ...
