- Innovid Gets MRC Accreditation For Rendered Display TV Impressions
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
This expands the omnichannel ad server's existing accreditations in video and OTT. ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand for CTV. ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into Nielsen's dashboards and printed reports ...
- Nielsen Launches Theatrical VOD Measurement, Cites Pandemic's Direct-To-Consumer Shift
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking at the CES conference, the Nielsen execs said the n ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...
- Comscore Recapitalizes: Removes All Debt, Secures Extended Data Rights From Key Suppliers
MediaDailyNews, Joe Mandese - Thursday, January 7, 2021
Financially beleaguered media researcher Comscore this evening announced it has finalized a deal to recapitalize the company, and also secured "extended data rights" from at least one of its n ...
- TV Networks Soar In U.S. Capitol Siege Viewing
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Nonstop news coverage of the U.S. Capitol siege by supporters of President Trump rocketed daytime Wednesday viewing to historic numbers. CNN and MSNBC recorded the highest-ever total day ratings eve ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On Followers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Facebook's redesign focuses on Followers, a more direct measurement of how the page connects with people. ...
- MRC Accredits DoubleVerify To Measure Facebook, Instagram Impressions
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
This marks the first time that a third-party solution has secured MRC accreditation for integrated viewable impressions measurement on a large digital platform. ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC ...
- MRC To Focus On Data Source Quality, Unveils New Exec Committee
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media currencies, measurement and verification systems, b ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with GM, the pilot program will ha ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...
- Montgomery, Millard Join LoopMe Data Advisory Board
MAD, Larissa Faw - Thursday, December 10, 2020
The Board meets quarterly to discuss the industry and to deliver strategic guidance to the company and its board of directors. ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
The ambitious "single currency" audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertise ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Overall sports viewing sank 8% to 245.6 million minutes in September-October, while gross minutes for non-heavy sports viewers declined 19% to 66.5 billion, Although heavy sports viewing remained strong, Niels ...
- IAB Tech Lab Expands Open Measurement SDK To Web Video
Digital News Daily, Karlene Lukovitz - Wednesday, December 9, 2020
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of havi ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully by Q4 2024. ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims will provide a "single, cross-media solutio ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...
- IAB Seeks Comments On Revised Podcast Measurement Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...
