- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent out an alarm: Streaming's time has come. ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend of using first-party data as a new currency for media planning and measurement, according to the company. ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency development for the TV audience measurement service. ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabli ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018
Video Insider, Karlene Lukovitz - Tuesday, July 27, 2021
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted late Friday. ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew in calendar-year 2020 vs. the ye ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
Digital News Daily, Karlene Lukovitz - Friday, July 23, 2021
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. ...
- Google Shows Marketers What Organic Search Traffic Declines Look Like
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post. ...
- VAB Asks MRC To Pull Nielsen Accreditation
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into July 2021." ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media In ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions are 56% higher year-over-year, according to DoubleVerify. The volume of CTV video ad fraud has remained steady. ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-free to contextual and geographic," said Arnaud Creput, Smart AdServer CEO. ...
- 'TheWrap' Hires Comscore To Help It Measure Audience
Publishers Daily, Ray Schultz - Wednesday, June 30, 2021
Comscore will help the entertainment pub measure its audience across devices and screens. ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement as a performance metric work f ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Inside Performance, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. ...
- ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research on digital device usage and accou ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up
Television News Daily, Wayne Friedman - Friday, June 18, 2021
Streaming has a 26% share for total day usage of TV for viewers 2 and up, with broadcast at 25%. But streaming "ad-supported" platforms only comprise a 4% share, sa ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand how time is spent across eve ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
