- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking after Apple's ATT framework this y ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
Television News Daily, Wayne Friedman - Monday, October 18, 2021
Its new tag line is: "Powering a better media future for all people." ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack." ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketing dynamic -- and the digital advertising world specifically. ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHive has struck a deal with SADA, to build on its efforts around fraud detection, attribution, OTT audience forecastin ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand. ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three measurement products in the group wi ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
This year, only six shows topped the 10 million mark. In 2019, there were 17. The top 5 English-language broadcast networks' prime-time shows are down 20% on average in Nielsen-measur ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 3, 2021
You & Mr Jones has acquired a majority stake in Brazil-based DP6, expanding its global tech and data capabilities with key partners Google and Salesforce in Latin America. ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of its existing users to this mo ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? ...
- Will Nielsen Kerfuffle Kill The GRP?
Media Insider, Dave Morgan - Thursday, September 23, 2021
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that driv ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?
MediaDailyNews, Tony Jarvis - Thursday, September 23, 2021
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" ...
- Same Ads On CTV/OTT Lose Viewers' Attention, Depending On Frequency
Television News Daily, Wayne Friedman - Wednesday, September 22, 2021
TV commercial wear-out isn't just about too much frequency of viewing spots, but also about time duration between when those messages run. ...
- P&G's Measurement Cornerstones
MediaDailyNews, Tony Jarvis - Wednesday, September 22, 2021
The second day of the ARF conference opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- and other advertising concerns -- wi ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Digital News Daily, Wendy Davis - Monday, September 20, 2021
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. ...
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement
MAD, Steve McClellan - Monday, September 20, 2021
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and its audit process. ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurem ...
- Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not inclu ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time. ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score into the
review process. ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. ...
- Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital Audio
Digital News Daily, Karlene Lukovitz - Monday, September 13, 2021
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower. ...
