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  • Kellogg Targets Dieters With Bliss Bars
    Kellogg is out with Special K Bliss bars in two flavors, Chocolatey Dipped Raspberry and Chocolatey Dipped Orange, each with 90 calories. The company says they are targeted to wom ...
  • Low-Sodium/Salt Introductions Up 105% In Past Five Years
    [Food] Packaged Facts predicts growth in all low/no sodium offerings, with seven product categories experiencing the greatest increase in sodium-content claims: beverages, condiments, dairy, grains/snacks, meat/fish/entrees, soups and canned vegetable ...
  • Frito-Lay Readies Campaign With Food Network's Hoffman
    Frito-Lay's Tostitos will launch a year-long multi-platform campaign with Food Network's Simply Delicioso that's designed to leverage the breezy charms of the show's host, Ingrid Hoffman. The campaign targets wom ...
  • Cattle Producers Beef Up Ad Budget
    Cattle producers are boosting the fees they pay to finance the "Beef, It's What's For Dinner" advertising campaign and other programs as inflation and other costs cut into their buyi ...
  • Cheerios To Donate Based On Purchases
    General Mills' brand Cheerios will donate $1 to WomenHeart, a national patient advocacy organization serving women with heart disease, for every code entered at cheerioshelpinghearts.com by Jan. 30. Codes wi ...
  • Ad Hoax By Burger King Boosts Sales
    Ads that showed what happened at two Burger King outlets in Nevada when--in a hoax filmed by hidden cameras--customers were told the Whopper had been taken off the menu help ...
  • Kellogg, Animal Planet Pair In Cereal Product
    Kellogg and Animal Planet are debuting a new cereal called Wild Animal Crunch. The product contains facts and games about wildlife and the environment on four different packages with photograp ...
  • Ben & Jerry's Fight Over Hormone Labeling
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  • KFC Will Feature Non-Fried Chicken As Part Of Makeover
    Acknowledging that its major U.S. businesses are in need of rejuvenation to meet changing consumer tastes and to fend off tough competitors, Yum Brands will restructure KFC sometime next ye ...
  • 'TV Guide,' Kellogg Intro Unique Promotion
    TV Guide magazine and Kellogg's Cheez-It Crackers are teaming on a promotion inside Kroger stores that begins Thursday and features 54-inch-tall by 20-inch-wide displays holding 24 boxes of crackers a ...
  • Unilever Acquires Russian Ice Cream Firm
    Unilever Tuesday announced that it has signed an agreement to acquire Russian ice cream company Inmarko for an undisclosed amount. The acquisition will further strengthen Unilever's position as the world ...
  • Wal-Mart Says Food Suppliers To Meet GFSI Standards
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  • Kraft Brands JetBlue Flights With Cream Cheese
    Kraft's Philadelphia 1/3 Less Fat Soft Cream Cheese will be provided aboard select JetBlue flights during this month. Passengers on select JetBlue flights from Chicago, Pittsburgh, Boston, New York Cit ...
  • Wrigley Tops $5 Billion In Sales For 2007
    The Wm. Wrigley Jr. Company has announced that full-year 2007 net sales climbed 15% from the prior year, to a new annual sales record of $5.4 billion, which also produc ...
  • Look For Ethnic Comestibles To Find Way Into American Hands
    [Food] Food trends are moving from the ethnic fringe to the mainstream at an ever-increasing pace. "The general American's knowledge of food has increased exponentially," says a Center for Culina ...
  • Kellogg Launching Frosted Flakes Gold
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  • Kraft's Nabisco Putting On The Ritz At Fenway Racing
    [Food] The brand is extending its "Official Cracker of Nascar" status for Ritz crackers with sponsorship of Roush Fenway Racing, a division of New England Sports Ventures, owner of t ...
  • Pet Supplements, Nutraceuticals Market Shows Healthy Growh
    [Food] According to Packaged Facts, spending on supplements and nutraceutical treats is expected to hit $1.7 billion by 2012. And that number could move even higher if supplements gain furth ...
  • Mrs. Fields Sells Great American Cookie To NexCen
    NexCen Brands has acquired the Great American Cookie Co. from Mrs. Fields Famous Brands. The purchase price of the transaction is $93.7 million, and consists of approximately $89.0 million ...
  • Godiva Offers All Things Chocolate In Promotion
    Luxury chocolate brand Godiva is offering consumers the chance to win a weekend getaway at the Godiva Decadence Suite. The grand prize winner of the 2008 Godiva Valentine's Day Promoti ...
  • Mars Markets Caffeinated Snickers
    Mars Snackfoods' new Snickers Charged, which is spiked with caffeine, is being marketed as a mid-afternoon energy booster. The candy bar contains 60 milligrams of caffeine, taurine and B-vitamins. ...
  • Football Players, Moms Join Campbell's Soup Promotion
    In Phoenix for Super Bowl XLII, five of the NFL stars featured in this season's "Campbell's Chunky" soup "Mama's Boys" campaign are uniting off the field for a soup-er donatio ...
  • Hershey Raising Prices On Third Of Line
    The Hershey Company is increasing wholesale prices on approximately one-third of its domestic confectionery line. The changes approximate a 3% price increase over Hershey's entire domestic product line and wi ...
  • Wrigley Backs 'Give Kids A Smile' With Donations
    In honor of National Children's Dental Health Month this February, the Wm. Wrigley Jr. Co. is donating $100,000 plus 10 percent of February gross sales in the U.S. (up ...
  • Tyson Revamps Antibiotic-Free Chicken Ads
    Tyson Foods is revamping ads for its antibiotic-free chicken products after rivals alleged false and misleading advertising, The Wall Street Journal reported on Saturday. In federal court filings, the compa ...
  • Brigham's Ties Give-away To Super Bowl
    The New England company that came out with Reverse the Curse ice cream to support the Red Sox is offering 42,000 free "cherry on the top" frozen yogurt bars ...
  • F.D.A. Wants Boots On The Ground Overseas
    Food and Drug Administration commissioner Dr. Andrew C. von Eschenbach wants to have "boots on the ground" in nations like India and China and regions like Central and South Ameri ...
  • Dannon Getting Sued Over Ad Claims
    A class action suit filed in California accuses Dannon of false advertising in marketing their yogurt containing probiotic bacteria, charging that the alleged health benefits of same have never be ...
  • Dove Kicks Off V-Day With Sparkly Sweepstakes
    Dove, the premium chocolate brand owned by Mars Snackfood U.S., is kicking off the Valentine's Day season with a diamond sweepstakes. MyDove Chocolate, a personalized gift option that allows use ...
  • Hershey Hustles To Boost Marketing, Launch Premium Products
    [Food] "The bigger problem for Hershey is finding a way for consumers to understand the relationship between Hershey's reputation as a children's and mass market chocolate company," says a rece ...