- Hershey Hustles To Boost Marketing, Launch Premium Products
Marketing Daily, Sarah Mahoney - Friday, January 25, 2008
[Food] "The bigger problem for Hershey is finding a way for consumers to understand the relationship between Hershey's reputation as a children's and mass market chocolate company," says a rece ...
- Dunkin' Donuts CMO On Offensive
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
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- Tyson Debuts Online Olympics Promotion
Marketing Daily, - Thursday, January 24, 2008
Tyson Foods, Inc., Springdale, Ark.-based producer of poultry, is supporting its sponsorship of the 2008 and 2010 U.S. Olympic seams with a promotion featuring 1984 Olympic medalist in gymnastics, Ma ...
- Unilever Updates Butter Campaign With Wry Look Back
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2008
[Food] The national broadcast advertising portion kicked off last week with a 30-second spot in which the Buttertons, a '50s-era family that embodies white bread, and people--presumably--used entire sticks ...
- Quiznos Rolling Out New Products, Online Ordering
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
The Sammie is a key ingredient in Greg Brenneman's recipe to reshape the 5,200-restaurant Quiznos sandwich chain, along with delivery, online ordering, new venues like airport kiosks, colleges and probab ...
- Hardee's Reprises Hillshire Farm Sausage
Marketing Daily, - Tuesday, January 22, 2008
Hardee's is bringing back for a limited time a split Hillshire Farm smoked sausage link as a breakfast menu choice. It will be tucked inside Hardee's Made From Scratch Biscui ...
- Hydrox Devotees Pressure Kellogg To Revive Cookie
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
In 2003, without warning or announcement, Kellogg killed off the Hydrox cookie--by then rechristened Droxies -- after failing to gain ground against the dominant Oreo, one of the country's best-selli ...
- Tastykake Launches New Low-Fat Line
Marketing Daily, - Monday, January 21, 2008
Tasty Baking Co. is out with Low-Fat Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced Vanilla Cupcakes. Additional low-fat cake, cookie and snack bar varieties are scheduled to debut througho ...
- Mars Injects Java Into Twix
Marketing Daily, - Thursday, January 17, 2008
Mars' Twix Brand is raising the bar on America's coffee-flavor craze by introducing TWIX® Java with real espresso beans and coffee-flavored caramel. The limited-edition candy bar, available in stores nationwi ...
- Wrigley Taps Interbrand For Packaging Graphics
Marketing Daily, - Thursday, January 17, 2008
The Wm. Wrigley Jr. Co. has tapped brand-identity shop Interbrand as its global design agency for packaging graphics. A company release said the Chicago confectioner is "consolidating its packaging desi ...
- Au Bon Pain To Be Bought By Management, LNK
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
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- Starbucks Dumps Organic Milk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
Starbucks, which has stocked organic milk at U.S. shops since 2001, plans to stop offering it next month. Drinks with organic milk account for less than 1% of Starbucks' bevera ...
- Cloned Cheeseburgers Are Still Years Away
Around the Net In Brand Marketing, William Spain - Wednesday, January 16, 2008
Despite the Food and Drug Administration's declaration that food from cloned animals or their offspring is safe to eat, it will take years for ranchers to produce and raise t ...
- FDA Report: Clones And Offspring Are Safe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 15, 2008
A 968-page Food and Drug Administration "final risk assessment" concludes that foods from healthy cloned animals and their offspring are as safe as those from ordinary animals. The impending relea ...
- Tyson Protein Donation Most Effective Brand Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
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- Healthier Products Equal Healthier Sales for Dannon
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
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- Wal-Mart Will Counter Tesco Invasion
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
Wal-Mart has secured leases on four properties southeast of Phoenix to compete with the new Fresh & Easy markets being rolled out in the U.S. by Tesco, the British groce ...
- Sweetheart Sayings 2008
Marketing Daily, - Friday, January 11, 2008
With the weather the talk of the nation, the New England Confectionery Co., makers of those iconic Sweetheart Conversation Hearts, have created 10 mostly weather-related sayings to be stamped ...
- HP Hood Intros Chocolate Champions IttiBitz
Marketing Daily, - Friday, January 11, 2008
Chocolate Champions IttiBitz, a new ice cream product concocted of small creamy chocolate bits of ice cream and chocolate pieces in the shape of the Boston Red Sox logo, ...
- Del Monte Intros New Fruit Products, Site
Marketing Daily, - Friday, January 11, 2008
Del Monte Foods has introduced two new fruit products, Del Monte Healthy Kids and Del Monte Lite 100 Calorie Fruit. The first is canned fruit with vitamins A and ...
- Carl's Jr., Hardee's See Profit In Gourmet Burgers
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
CKE, which operates the Hardee's and Carl's Jr. chains, says it will continue to promote premium-priced burgers like the Portobello Mushroom Six Dollar Burger and the $3.99 Philly Cheesesteak Thickburg ...
- Mars' Pedigree Fetches Role In Tonight's 'Apprentice'
Marketing Daily, Aaron Baar - Thursday, January 10, 2008
[Food] Pedigree Food for Dogs, which has long been championing the plight of shelter dogs in its marketing materials, is hoping a group of low-level celebrities can help promote i ...
- Regular People Cook Up Food Net's 'Ultimate'
MediaDailyNews, - Thursday, January 10, 2008
This February, the Food Network series "Ultimate Recipe Showdown" features ordinary people, rather than celebrity chefs. ...
- Tyson, Kemin To Develop Pet Food Flavors
Marketing Daily, - Wednesday, January 9, 2008
Kemin Industries and Tyson Foods have formed an alliance to develop, manufacture, market and sell liquid and dry flavor-enhancers known as palatants, to the North American pet food market. T ...
- Chains Lure With 99-Cent Cheeseburgers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
After years of playing into the mass-affluence trend by trying to get their consumers to trade up to pricier fare, McDonald's, Wendy's and Burger King are all deploying the 99 ...
- Krispy Kreme CEO Replaced By Board Chair
Marketing Daily, - Tuesday, January 8, 2008
Krispy Kreme Doughnuts CEO Daryl Brewster has resigned and is being replaced by board of directors chair James Morgan. Brewster came on board in March 2006, assigned to turn t ...
- Smith Now Heads Tyson's Consumer Products Unit
Marketing Daily, - Monday, January 7, 2008
A long-time senior executive of Tyson Foods has been named the new Group Vice President of Consumer Products. Donnie Smith has most recently been group vice president of Logistics a ...
- FDA To Approve Milk, Meat From Cloned Animals
Around the Net In Brand Marketing, Thom Forbes - Friday, January 4, 2008
The Food and Drug Administration is expected to declare as early as next week that meat and milk from cloned animals and their offspring are safe to eat. The declarati ...
- Cooking.com To Step Up Product Development, Expand Operations
Online Media Daily, Gavin O'Malley - Thursday, January 3, 2008
Epicurean e-tailer and community site Cooking.com has entered into a $7 million loan agreement with ORIX Venture Finance. The Web world old-timer, which offers kitchen and houseware products across ...
- Appeals Court Upholds Sucralose Ruling
Marketing Daily, - Thursday, December 27, 2007
A federal appeals court has upheld a decision by a U.S. district court judge that allows Heartland Sweeteners to continue selling store-brand sucralose, rejecting the arguments of McNeil Nutritionals, distribut ...
