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  • Heinz Debuts Second 'Top This TV' Contest
    Heinz is running its "Top This TV Challenge Take Two," giving consumers who did not make the final cut another opportunity to create the next great Heinz Ketchup commercial. T ...
  • Indulgence Is On The Menu For 2008, Researchers Say
    [Food] For food marketers, pairing indulgences with everyday products (like a floral-flavored marshmallow, or mix-ins for a peanut butter and jelly sandwich) can open a new niche for product developmen ...
  • British Chef Debuts New Food Net Show
    Popular British chef Jamie Oliver returns to Food Network with the debut of his new series "Jamie At Home." ...
  • PepsiCo Buys Forms Joint Venture With Hummis Maker
    PepsiCo has formed a joint venture partnership with Strauss Group of Israel to operate Sabra, a New York-based global marketer of hummus, the whipped chickpea and olive oil spread. T ...
  • Yum Brands Pins Growth On Emulating McDonald's
    Yum Brands will introduce new products, including beverages and breakfast meals, expand its value menus and offer healthier options at all three of its main U.S. brands--KFC, Taco Bell a ...
  • Rosenfeld Banking On New Products To 'Rewire' Kraft
    Kraft CEO Irene Rosenfeld has been launching one product after another, and executives say its most-promising new product may be a sandwich kit for keyboard-bound workers. Deli Creations was pull ...
  • Live from the Email Summit: Quiznos Serves Hot Loyalty-Building Programs
    PARK CITY, Utah -- Talk about an extensive menu: Quiznos seems to have tried every online loyalty-building channel possible. Fun is clearly a key element of the efforts' success. Quizn ...
  • 7-Eleven To Sell Weight Watchers Cakes, Muffins
    Partnering with Dawn Foods, Weight Watchers has cut a deal to sell individually wrapped muffins and snack cakes in 7-Eleven stores across the U.S.--the first distribution deal for the di ...
  • Hershey Shores Up Executive Team
    Michele Buck has been named SVP/Global CMO at Hershey, promoted from SVP/CMO, U.S. In her new role, Buck will be responsible for driving world-class marketing and transformational growth platforms acro ...
  • Pepsi, Strauss Venture Proffers Healthier Snacks
    PepsiCo and Strauss Group have formed a joint venture to operate Sabra, maker of hummus with sales approaching approximately $56 million through September of this year. Last year, total U. ...
  • What's Hot/What's Not
    A survey of 1,282 members of the American Culinary Federation ranks the top food and beverage items, cuisines and preparation methods from a list of 194. Here's the Top ...
  • Hams For Hanukkah Ad Misfires
    One New York grocer ended up embarrased after its ads touted hams as "Delicious for Chanukah." The eight-day Jewish holiday began earlier this week,-- but pork products are verboten und ...
  • Mickey D's Report Card Ads Draw Ire
    McDonald's has found a new way to reach youngsters as its TV options shrink -- and it's drawn some fire. The Golden Arches is looking to report cards to rea ...
  • Spelling Schilling For NutriSystem
    Tori Spelling is one of the new faces of NutriSystem, with the actress touting the diet company in its latest ad campaign. She will be featured in a national televisi ...
  • Diamond To Intro Dark Chocolate Almonds
    Diamond Foods is adding Emerald Cocoa Roast Dark Chocolate Almonds to its Emerald product line in early 2008. The new offering marks an industry first among the national snack brand ...
  • Nestlé USA Licensing Jamba Juice
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  • Pinnacle Resurrects Storied Brands
    Pinnacle Foods has found success by purchasing tired but well-known packaged food brands, such as Swanson TV dinners, Lender's Bagels and Vlasic Pickles, and reintroducing them, adding modern-day twists. Consume ...
  • Food Rating Systems Compete For Attention
    Shoppers may soon find numerical ratings, star ratings or letter grades plastered on the shelf next to virtually every product in a store. After years of conflicting health claims ...
  • Hershey Meltdown: Top Marketing Chief Resigns
    [Food] Thomas Hernquist's resignation came the same day that COO David West replaced outgoing CEO Rick Lenny. This follows the departure of eight directors just two weeks ago. Analysts bla ...
  • Food Net's Bobby Flay Develops Product Line
    The Food Network is taking its celebrity chefs out of the kitchen and into the branded product aisle, hoping to parlay culinary expertise into a marketing bonanza. Bobby Flay, ...
  • Heinz Credits Marketing Strategy For 19% Profit Hike
    [Food] "We have now invested in double-digit marketing increases in five of the last six quarters," says Michael Yeomans, Heinz communications manager. "Importantly, we are getting good returns on th ...
  • Research: Gourmet, Specialty Sales Expected To Soar
    [Food] "America's fascination with world flavors, along with its growing ethnic population, is also helping to fuel the dramatic growth of gourmet/premium foods and beverages," according to the Packaged Fac ...
  • Today's FDA Hearing To Focus On Sodium Content In Food
    [Food] The Food and Drug Administration today will hold a public hearing on the amount of sodium in packaged and processed foods. The hearing is a result of continued lobbyi ...
  • Diamond Foods Readies New Ads, Declines Super Bowl
    [Food] The company will leverage the success it has enjoyed since employing the late Robert Goulet to act out of character in an amusing campaign that brought Emerald brand recogniti ...
  • Mac & Cheese Makes Comeback
    Sonic Drive-In has started selling mac and cheese as a snack. Kraft has introduced an organic version. Cheesecake Factory sells it as an appetizer. And at two trendy New Yo ...
  • Cabot Jumps On Greek-Style Yogurt Bandwagon
    [Food] The company had initially planned on targeting the culinary and cooking markets for the product but discovered through research that some people were looking at it as an indulge ...
  • Starburst Title Sponsors Six Flags Tornado Water Rides
    [Food] The experiential effort will be promoted on the candy's Web site. Starburst is again sponsoring Six Flags' concert series, giving special seating to those who buy the fruit che ...
  • Diamond Foods Revamps Site For The Consumer
    [Foods] The redesigned site includes more than 200 recipes for general dining and special occasions, all focused on using nuts. It includes a new "Celebrity Kitchen," where celebrity chefs off ...
  • Checks Feature M&M Characters
    Mars North America and Checks In The Mail have partnered to produce M&Ms-decorated checks, featuring the M&Ms characters: Red, Yellow, Blue, Green and Orange. Personalized labels and a leather checkbo ...
  • Burger King's Price Strategy Turns Up Heat on Rivals
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