4452 search results for
  • Focus Brands Names Regian CMO
    Focus Brands, the franchisor and operator of more than 2,100 ice cream stores, bakeries, restaurants, and cafes under the brand names Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, and Seattle's Be ...
  • Kraft Adds Two To Directors Board
    Kraft Foods is expanding its board of directors from nine to eleven members to include Lois Juliber, retired vice chairman/COO of Colgate-Palmolive; and Frank Zarb, managing director of the priva ...
  • Kellogg Elects Knauss To Directors Board
    Kellogg Company has elected Donald R. Knauss, chairman/CEO of The Clorox Company, to its board of directors. Formerly president/COO of Coca-Cola North America, Knauss took leadership of Clorox in Octob ...
  • Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
    [Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spending increased significantly to develop and support new, innovative products that will be the bedrock for a successful fisc ...
  • Activist Peltz Could Reshape Food Industry
    Activist investor Nelson Peltz has turned himself into one of the food sector's most-influential players, affecting how millions of people eat each day. Through his holding company, Triarc Companies, Pel ...
  • Dark Chocolate Introductions Put Pressure On Premiums
    [Food] Introductions of new dark chocolate lines from Mars and Hershey this year have increased the pressure on the premium chocolate companies such as Ghirardelli, Lindt and Ferraro Pan. " ...
  • General Mills Invites Kids To Eat Own Words
    General Mills is giving kids a chance to eat their own words with a promotion for its new customizable "My Fruit Roll-Ups" that culminates in March with the announcement ...
  • Midwest Airlines Launches Cookie Dough Line
    Airlines aren't usually in the packaged goods business, unless those goods are passengers. But Midwest Airlines has launched a line of cookie dough. The company's Genuine Chocolate Chip Cookie Dou ...
  • Cinnabon Gets Chuckle Out Of Colbert's 'Branded Killings'
    [Food] The comedian poked fun at rival John McCain's promise to a gun manufacturer that he'd shoot Bin Laden with "one of your products." Stephen Colbert called McCain's move ...
  • AOL, Campbell Soup Team For Dinner Tonight, Food Play
    AOL and Campbell Soup Co. have teamed to launch two new areas on AOL Food--"Dinner Tonight" and "Play With Your Food." ...
  • Kraft Taps Group VP To Head Marketing Unit
    [Food] In a recently published book, The NEW Woman Rules, Mary Beth West is profiled with 49 other industry executives who made their own rules on the way to t ...
  • Champion Red Sox To Grace Wheaties Box
    General Mills will issue a special-edition commemorative package honoring the 2007 MLB World Series Champion Boston Red Sox following their victory over the Colorado Rockies in the World Series. T ...
  • Unilever Is Out To 'Save The Toast'
    Unilever is targeting toast lovers in a whimsical campaign to "Save the toast" by showing the "harm" done to toast by consumers who wield cold stick butter and recommending t ...
  • Kids Eating Same Things For Breakfast 20 Years On
    [Food] The NPD Group study may seem a simple one, but its implications for food and beverage marketers are strong. "Most of the foods eaten in this country are introduc ...
  • Chip off the Old Crock
    "America's favorite potato chip" is celebrating. But it's not its anniversary. Frito-Lay "decided it was time to celebrate the people who have made the brand a success," says director ...
  • Fashion Faux Pas
    As the never-ending hydration wars rage into month seven, it's no secret that Dunkin' Donuts has continued to encroach upon archrival Starbucks' market share on the battleground of caffeinated beverage ...
  • Have They Lost the Ability To Tell the Difference Between a Good Idea and a Bad Idea?
    America: Founded on mountains of meat, rivers of milk and going to 11. At least if new food industry ads are to be believed. A new campaign from the Californ ...
  • The Deadliest Menu
    It doesn't exactly sound appetizing, but diners at upscale seafood restaurant McCormick & Schmick's are currently enjoying wild Alaskan King Crab legs from the Early Dawn, the boat featured ...
  • Sweet Tooth
    Candy companies partnering with summer movie releases has been a no-brainer for many marketing execs during the past few years, but what does it take to sway a 162-year-old confection ...
  • Restaurant MARKETER OF THE YEAR: Dunkin' Donuts
    Dunkin' donuts marketing in 2007 was as satisfying as that first sip of coffee in the morning. From the ubiquitous orange-and-pink signage to a tagline that actually means something, th ...
  • Website Excellence: Food and Beverages: RYAN Partnership; Dewars.com
    RYAN PartnershipDewars.com Food and BeveragesBacardi USA's Dewar's 12 has been a third-runner in the premium category. Site mission: Build the brand's CRM database with qualified prospects, drive consideration/purchase and increa ...
  • Website Excellence: Food and Beverages: Hearst Digital Media; Delish.com
    Hearst Digital MediaDelish.com Food and BeveragesThis Hearst/MSN owned site, which serves as the food/recipe channel for the MSN portal, consistently ranks among the top 10 comScore food sites and boas ...
  • Website Excellence: Food and Beverages: Firstborn; Wrigley, 5React.com
    Firstborn and EVBWrigley's, 5React.com Food and Beverages Wrigley's 5react.com takes online technology and offline integration to impressive levels. Users log in through Facebook Connect and go through a door ...
  • Processed, Pressed and Pissed
    Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Python are discovering that spam is not just junk e-mail; it's something they can cube, pair with pineapple a ...
  • Say Uncle
    Just a few months after Barack Obama announced his intention to seek the Democratic nomination for president, Mars, Inc. launched a campaign to remake the image of its iconic Unc ...
  • OMMA's Agency of the Year 2010: Silver: SapientNitro
    In the less than two years that Sapient has acquired the Nitro Group, the dynamic 20-year-old agency, now known as SapientNitro, has been reaping universal kudos from industry pundits. T ...
  • Cross-Media Case Study: Happy Meals
    "Integrity" is not exactly a word that rolls off the tongue. It's not typical marketingspeak, especially for food that is appreciated because it is fast and cheap. The word doesn ...
  • What Lips My Lips Have Kissed
    Admit it, whether or not a chunk of pink SPAM meat will ever cross your lips, you'd still like to know where the brand came from. ...
  • Cross-Media Case Study: The Cracker Doesn't Crumble
    Everyone, it seemed, was suddenly talking about eating locally grown produce, cutting down on salt, eschewing processed food. Trans fat was last year's battle. The latest cause (backed by Michel ...
  • Just like Honey
    The plight of the honeybee has been getting a lot of press. For those of you who let your subscription to Discover lapse, the honeybee population has been decimated ...