- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Marketing Daily, Nina Lentini - Thursday, November 8, 2007
[Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spending increased significantly to develop and support new, innovative products that will be the bedrock for a successful fisc ...
- Activist Peltz Could Reshape Food Industry
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Activist investor Nelson Peltz has turned himself into one of the food sector's most-influential players, affecting how millions of people eat each day. Through his holding company, Triarc Companies, Pel ...
- Dark Chocolate Introductions Put Pressure On Premiums
Marketing Daily, Aaron Baar - Wednesday, November 7, 2007
[Food] Introductions of new dark chocolate lines from Mars and Hershey this year have increased the pressure on the premium chocolate companies such as Ghirardelli, Lindt and Ferraro Pan. " ...
- General Mills Invites Kids To Eat Own Words
Marketing Daily, - Monday, November 5, 2007
General Mills is giving kids a chance to eat their own words with a promotion for its new customizable "My Fruit Roll-Ups" that culminates in March with the announcement ...
- Midwest Airlines Launches Cookie Dough Line
Marketing Daily, - Friday, November 2, 2007
Airlines aren't usually in the packaged goods business, unless those goods are passengers. But Midwest Airlines has launched a line of cookie dough. The company's Genuine Chocolate Chip Cookie Dou ...
- Cinnabon Gets Chuckle Out Of Colbert's 'Branded Killings'
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Food] The comedian poked fun at rival John McCain's promise to a gun manufacturer that he'd shoot Bin Laden with "one of your products." Stephen Colbert called McCain's move ...
- AOL, Campbell Soup Team For Dinner Tonight, Food Play
Online Media Daily, - Wednesday, October 31, 2007
AOL and Campbell Soup Co. have teamed to launch two new areas on AOL Food--"Dinner Tonight" and "Play With Your Food." ...
- Kraft Taps Group VP To Head Marketing Unit
Marketing Daily, Nina Lentini - Tuesday, October 30, 2007
[Food] In a recently published book, The NEW Woman Rules, Mary Beth West is profiled with 49 other industry executives who made their own rules on the way to t ...
- Champion Red Sox To Grace Wheaties Box
Marketing Daily, - Tuesday, October 30, 2007
General Mills will issue a special-edition commemorative package honoring the 2007 MLB World Series Champion Boston Red Sox following their victory over the Colorado Rockies in the World Series. T ...
- Unilever Is Out To 'Save The Toast'
Marketing Daily, - Tuesday, October 30, 2007
Unilever is targeting toast lovers in a whimsical campaign to "Save the toast" by showing the "harm" done to toast by consumers who wield cold stick butter and recommending t ...
- Kids Eating Same Things For Breakfast 20 Years On
Marketing Daily, Nina Lentini - Monday, October 29, 2007
[Food] The NPD Group study may seem a simple one, but its implications for food and beverage marketers are strong. "Most of the foods eaten in this country are introduc ...
- Chip off the Old Crock
Media Magazine, Courtney Humiston - Tuesday, July 14, 2009
"America's favorite potato chip" is celebrating. But it's not its anniversary. Frito-Lay "decided it was time to celebrate the people who have made the brand a success," says director ...
- Fashion Faux Pas
Media Magazine, Gaetano Pollice - Monday, June 23, 2008
As the never-ending hydration wars rage into month seven, it's no secret that Dunkin' Donuts has continued to encroach upon archrival Starbucks' market share on the battleground of caffeinated beverage ...
- Have They Lost the Ability To Tell the Difference Between a Good Idea and a Bad Idea?
Media Magazine, John Capone - Tuesday, May 20, 2008
America: Founded on mountains of meat, rivers of milk and going to 11. At least if new food industry ads are to be believed. A new campaign from the Californ ...
- The Deadliest Menu
Media Magazine, Tricia Despres - Tuesday, December 2, 2008
It doesn't exactly sound appetizing, but diners at upscale seafood restaurant McCormick & Schmick's are currently enjoying wild Alaskan King Crab legs from the Early Dawn, the boat featured ...
- Sweet Tooth
Media Magazine, Tricia Despres - Tuesday, July 14, 2009
Candy companies partnering with summer movie releases has been a no-brainer for many marketing execs during the past few years, but what does it take to sway a 162-year-old confection ...
- Restaurant MARKETER OF THE YEAR: Dunkin' Donuts
Media Magazine Supplement, Nina Lentini - Thursday, January 31, 2008
Dunkin' donuts marketing in 2007 was as satisfying as that first sip of coffee in the morning. From the ubiquitous orange-and-pink signage to a tagline that actually means something, th ...
- Website Excellence: Food and Beverages: RYAN Partnership; Dewars.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
RYAN PartnershipDewars.com Food and BeveragesBacardi USA's Dewar's 12 has been a third-runner in the premium category. Site mission: Build the brand's CRM database with qualified prospects, drive consideration/purchase and increa ...
- Website Excellence: Food and Beverages: Hearst Digital Media; Delish.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hearst Digital MediaDelish.com Food and BeveragesThis Hearst/MSN owned site, which serves as the food/recipe channel for the MSN portal, consistently ranks among the top 10 comScore food sites and boas ...
- Website Excellence: Food and Beverages: Firstborn; Wrigley, 5React.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Firstborn and EVBWrigley's, 5React.com Food and Beverages Wrigley's 5react.com takes online technology and offline integration to impressive levels. Users log in through Facebook Connect and go through a door ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Python are discovering that spam is not just junk e-mail; it's something they can cube, pair with pineapple a ...
- Say Uncle
OMMA Magazine, Joan Voight - Tuesday, April 1, 2008
Just a few months after Barack Obama announced his intention to seek the Democratic nomination for president, Mars, Inc. launched a campaign to remake the image of its iconic Unc ...
- OMMA's Agency of the Year 2010: Silver: SapientNitro
OMMA Magazine, J Mitchell McMahon - Wednesday, January 5, 2011
In the less than two years that Sapient has acquired the Nitro Group, the dynamic 20-year-old agency, now known as SapientNitro, has been reaping universal kudos from industry pundits. T ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It's not typical marketingspeak, especially for food that is appreciated because it is fast and cheap. The word doesn ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat will ever cross your lips, you'd still like to know where the brand came from. ...
- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutting down on salt, eschewing processed food. Trans fat was last year's battle. The latest cause (backed by Michel ...
- Just like Honey
OMMA Magazine, Christine Champagne - Tuesday, July 22, 2008
The plight of the honeybee has been getting a lot of press. For those of you who let your subscription to Discover lapse, the honeybee population has been decimated ...
- Crowdsourcing: Full Circle
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
This summer Papa John's Pizza unleashed a crowdsourcing campaign that tested the R&D and marketing chops of its most ambitious customers. Consumers were asked to create and submit recipes f ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on the soul-drenched ballads of early Motown. But for Mazda, the friendly and food-fixated singer is a social media conte ...
- Wooden Performance
OMMA Magazine, Erin DeJesus - Thursday, October 29, 2009
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," ...
