- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- Cue The Harp: Ogilvy Wins New York Philharmonic Account
MAD, Steve McClellan - Monday, July 19, 2021
The WPP agency will be responsible for developing a new brand platform, visual identity, and creative campaign for the iconic orchestra it enters a new era next year when ...
- Deutsch NY Elevates Matt Baker To President
MAD, Steve McClellan - Thursday, July 15, 2021
Reporting to CEO Val DiFebo, Baker is tasked with driving the agency's growth plan among other responsibilities. ...
- 'Allure' Extends Brand With Store In New York
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
The new store features smart mirrors that let shoppers test product samples and other high-tech features. ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York C ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhere Summit" will be held 100% live and in-person on Oct. 12. ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but t ...
- New York City Launches $30M Global Campaign To Lure Tourists Back
Out to Launch, Steve McClellan - Thursday, June 24, 2021
The campaign will first target travelers in 23 markets across the United States, followed by Mexico, Canada and Latin America. ...
- Labelium Bolsters New York Management Team
People on the Move, Steve McClellan - Friday, June 18, 2021
Global e-commerce agency Labelium has tapped two executives for leadership positions in its New York office. Carlos Spallarossa has joined as VP of E-commerce. He will lead the development ...
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
Publishing Insider, Rob Williams - Friday, June 18, 2021
The world's media capital isn't immune to the problems facing local news outlets. ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Garden to the Barclays Center, are re-opening with high-profile events. In the past 24 hours, Bruce Springsteen announced ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. ...
- New York's Sweeping Privacy Bill Moves Forward In Senate
Digital News Daily, Wendy Davis - Tuesday, May 25, 2021
An opt-in New York privacy bill advanced again on Monday in the state Senate, where it could soon be up for a vote. ...
- Opt-In Privacy Bill Advances In New York
PolicyBlog, Wendy Davis - Thursday, May 20, 2021
A sweeping privacy bill introduced recently in New York cleared its first hurdle this week, when it was approved by the state Senate Consumer Protection Committee. ...
- Google To Open Physical Store In New York
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 20, 2021
Google said on Thursday it plans to open its first physical store in New York City this summer. The move -- which gives the company a firsthand understanding of h ...
- New Ad Campaigns Rally New Yorkers, Celebrate Major Big Apple Destination
MAD, Larissa Faw - Tuesday, May 18, 2021
One effort, from SS+K, is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell, features locales within Central Park. ...
- New York Lawmaker Introduces Broad Privacy Bill
PolicyBlog, Wendy Davis - Thursday, May 13, 2021
"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. ...
- Walt 'Clyde' Frazier: The Best Broadcaster In America
TVBlog, Adam Buckman - Thursday, May 6, 2021
Clyde may not realize this, but he is one of the true treasures of New York City television today. ...
- Broadband Industry Challenges NY Law Requiring $15 Monthly Service
Digital News Daily, Wendy Davis - Tuesday, May 4, 2021
"In short, New York has overstepped its regulatory authority," broadband organizations allege in a lawsuit seeking to invalidate a state law requiring $15 monthly service for some low-income
residents. ...
- Executive Shift At TBWA NY As Reyes Is Named CEO
MAD, Steve McClellan - Thursday, April 15, 2021
Nancy Reyes succeeds Rob Schwartz who is shifting to the newly created role of Chair of the TBWA New York group, which includes three TBWA-affiliated agencies. ...
- 'NY Forever' Urges New Yorkers To Take Ownership Of City's Recovery
Mediapsssst, Richard Whitman - Wednesday, April 14, 2021
The new nonprofit organization, with help from agency Verdes, is building a movement to champion New York City's future. ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' to its network. ...
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
MediaDailyNews, Joe Mandese - Friday, March 19, 2021
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming service acquired it, re-opens today. T ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, could re-open as early as this coming Monday at 25% capacity. Movie studios have been slowly ramping up nation ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creative processes. ...
- Comedy Or Tragedy? Netflix Content Casts Wide Net
TVBlog, Adam Buckman - Thursday, January 28, 2021
Our Netflix choices last weekend ranged from the comedic musings of Fran Lebowitz to a tragic tale about the class struggle in modern India. ...
- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice in the agency's New York office. ...
- HBO Max To Stream 'Sex And The City' Reboot
Television News Daily, Wayne Friedman - Monday, January 11, 2021
"And Just Like That..." is a 10-episode, half-hour series that will start production in the late spring. ...
- Wunderman Thompson Bids Farewell To One Awesome Employee
Mediapsssst, Richard Whitman - Friday, December 18, 2020
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for those of you who don't ha ...
