- Joan Creative Launches Production Studio, Taps Daniel Marin To Run It
MAD, Larissa Faw - Tuesday, May 19, 2020
The New York City-based independent agency has been refining the studio's remote production model and has been creating content over the past year, but the pandemic accelerated the timing of ...
- 'W42St' Stops Print Run, Goes Digital-Only To Offer COVID-19 Info, Comfort
Publishers Daily, Fern Siegel - Tuesday, April 14, 2020
The magazine is producing a daily online newsletter in response to the isolation felt in the Hell's Kitchen and Broadway communities. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth when ...
- 50,000feet Takes Big Picture View Of NYC, Expands There
MAD, Steve McClellan - Thursday, March 19, 2020
The Chicago-based agency has forged a strategic alliance with the Carbone Smolan Agency and opened an office in The Big Apple. ...
- Agencies Impose Extraordinary Measures To Address COVID Threat
MAD, Larissa Faw - Thursday, March 12, 2020
Horizon Media and StrawberryFrog are strongly urging all staff to work remotely, while other offices are being disinfected multiple times daily. ...
- New York Offers State-Made Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
New York now has its own state-made hand sanitizer, "NYS Clean,” which is being packaged by prisoners. Around 100,000 gallons a day of the product is due to be distributed ...
- Let's Hope Upfront Cancellations Are A One-Time Thing
TVBlog, Adam Buckman - Wednesday, March 11, 2020
Few industries would seem to be unaffected by the Coronavirus -- so why not television? ...
- In Sinclair Deal, YouTube TV Drops Two Fox Sports RSNs, YES Network
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
YouTube isn't carrying L.A-area Prime Ticket or Fox Sports West, and appears to be limiting carriage within some of the 19 out of 21 RSNs it did pick up. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- NYC Solicits Pitches For Brooklyn Bridge Upgrade
MAD, Larissa Faw - Saturday, February 29, 2020
The project aims to spark a public conversation about NYC's iconic structure by seeking creative briefs transforming this space for future usage while embracing its landmark status. ...
- Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
RTBlog, Joe Mandese - Monday, February 17, 2020
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth when ...
- New York Lawmaker Proposes Data Tax
Digital News Daily, Wendy Davis - Wednesday, January 22, 2020
Some New York state lawmakers are proposing to tax companies that glean revenue from consumers' data. ...
- MTA Yucks It Up In New OOH Campaign
Mediapsssst, Richard Whitman - Friday, January 17, 2020
Comedy Central and New York's Metropolitan Transit Authority unveiled a campaign to promote CC's upcoming show "Awkawfina Is Nora From Queens." ...
- 'New York Times' Surpasses $800 Million Annual Digital Revenue Goal
Publishers Daily, Melynda Fuller - Tuesday, January 14, 2020
Last year, the newspaper added more than 1 million net digital subscriptions, the highest annual run-rate since it launched its digital model in 2011. ...
- Wongdoody Expands In NYC
Mediapsssst, Richard Whitman - Sunday, January 12, 2020
The agency, acquired by Indian IT giant Infosys in 2018, has relocated to larger digs in the downtown section of the city to service a growing roster of clients. ...
- Canada's BAM Expands To U.S., Taps GroupM's Meyers To Run It
MAD, Steve McClellan - Tuesday, January 7, 2020
The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy and Widen + Kennedy. ...
- Is New York City Becoming A 'News Desert'?
Publishing Insider, Rob Williams - Wednesday, January 8, 2020
Editors see significant gaps in coverage of healthcare and hospitals, courthouses, public housing and even politics. They are acute for the city's boroughs outside of Manhattan. ...
- In New York, Christmas Tree Shortage Is Fake News
TVBlog, Adam Buckman - Friday, December 20, 2019
Sometimes the practice of journalism can be aided greatly by the use of one's own eyes. ...
- 'Cats' Is Running On Broadway: This Time On Top Of Taxis
MediaDailyNews, Joe Mandese - Monday, December 16, 2019
To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 New York City yellow taxi cabs ...
- Bad Day At Black Rock: CBS Landmark Is For Sale
TVBlog, Adam Buckman - Wednesday, December 11, 2019
No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS Building. ...
- VidMob, 'Real Simple' Partner On Nonprofit Holiday Video Campaign
Publishers Daily, Melynda Fuller - Thursday, December 5, 2019
Win, the New York-based provider of shelter and housing for families, is receiving a boost to its holiday toy drive through a partnership between VidMob Gives, the tech platform's nonprofit ...
- News Corp Taps David Kline As New Chief Technology Officer
Publishers Daily, Sara Guaglione - Wednesday, December 4, 2019
Kline was previously CTO at Viacom, a role he has held since 2010. He succeeds Marc Frons, who has served as CTO since 2016. ...
- Hallmark Plants Its Christmas Movie Flag At NY's Famed Plaza Hotel
TVBlog, Adam Buckman - Wednesday, November 27, 2019
If Hallmark Channel's holiday movies come across like two-hour, live-action Christmas cards, then that is likely the point. ...
- Dentsu Aegis Is Consolidating NYC Ops At Single West Side Campus
MAD, Steve McClellan - Tuesday, November 19, 2019
The company will consolidate its agencies and employees, currently located in four Manhattan properties, into a newly renovated 1930s-era postal facility in Manhattan's Chelsea district starting in
2023. ...
- 'Zagat' Offers 2020 Print Edition For 40th Anniversary
Publishers Daily, Fern Siegel - Thursday, November 14, 2019
It's been three years since Zagat's beloved burgundy-colored paperbacks were available. Since its purchase by 'The Infatuation,' the famed brand has been online-only. ...
- Disney+ Launch Hits NYC Streets, Promotes National, Local Freebies
Digital News Daily, Karlene Lukovitz - Monday, November 11, 2019
New Yorkers are being targeted with star appearances and an all-day streaming cube event for the Nov. 12 launch. ...
- Rapp NY Names New Managing Director
MAD, Larissa Faw - Wednesday, November 6, 2019
Shari Reichenberg replaces Justin Thomas-Copeland, who will be moving to a new role within the Omnicom Precision Marketing Group. ...
- Omnicom's Credera Hangs Out A Shingle In The Big Apple
Mediapsssst, Richard Whitman - Thursday, October 24, 2019
Management consulting firm, UX and tech solutions agency Credera, part of Omnicom's Precision Marketing Group, has just opened a New York office. ...
