- Ad Campaign Celebrates 'Lights Up' In NYC
MAD, Steve McClellan - Tuesday, October 5, 2021
The effort is part of the broader "It's Time for New York City" tourism recovery campaign that launched earlier this year. ...
- This Hybrid Work Model Calls For A Three-Day Field Trip To A Different City Each Month
MAD, Steve McClellan - Monday, September 27, 2021
New York-based boutique agency Episode Four Team is planning to visit bigger cities like LA and San Francisco and smaller locales like Hudson, NY. ...
- The Mystery Of The Maskless Rider
Media Insider, Steven Rosenbaum - Monday, September 27, 2021
As New York begins to return to life, I'm doing something I once thought impossible: riding the subway. In the past few weeks, a growing mystery has me puzzled ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first ti ...
- Former Wunderman Thompson NY CEO Joins Landor & Fitch
MAD, Steve McClellan - Wednesday, September 1, 2021
Based in New York, Joe Crump will lead the company's Experience Strategy Practice and is tasked with expanding the unit's offering. He will also focus on new business development a ...
- Break A Leg: Lucky Generals, Resolution Help Broadway Promote Its Reopening
MAD, Steve McClellan - Monday, August 30, 2021
A new campaign is anchored by an anthem film in which Oprah Winfrey serves as narrator. It is comprised of footage from nearly 100 shows designed to reflect the jo ...
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
Mediapsssst, Richard Whitman - Tuesday, August 31, 2021
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries. ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of cities will have to tackle. ...
- MullenLowe Taps Valero To Lead NY Creative Efforts
People on the Move, Steve McClellan - Wednesday, August 25, 2021
MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe New York as executive creative director. Valero, who will report to the U.S. CEO Lee Newman, joined the agen ...
- FIG Wins AOR Duties For New York's MoMA
Accounts on the Move, Steve McClellan - Tuesday, August 24, 2021
The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also based there, as its first agency of record. FIG is charged with creating a cross-channel brand campaign for MoMA that will launch th ...
- Vehicle Reveals Continue Without New York Auto Show
Drive Time, Tanya Gazdik - Monday, August 23, 2021
Nissan required guests to wear masks as well as provide either proof of vaccination or a negative PCR test from within 72 hours before the event. ...
- Bird, Lime, Veo Launch In NYC; Ford's Spin Partners With Google Maps
Marketing Daily, Tanya Gazdik - Wednesday, August 18, 2021
Google Maps users are now able to see Spin vehicle availability as they plan their journeys in 84 cities in Europe and North America. ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Inside Performance, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely fol ...
- New York Auto Show Scrapped Again Due To COVID-19
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2021
Several vehicles were to be revealed, including the 2022 Lincoln Navigator at a press event featuring brand ambassador Jon Batiste. ...
- New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Thursday, July 29, 2021
A coalition of states led by New York will ask an appellate court in Washington, D.C. to revive claims that Facebook violated monopoly laws by purchasing Instagram and WhatsApp. ...
- NY Ad Club Memorializes 2020-21 'Trises,' Enshrines Artifacts In Time Capsule
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
To celebrate its 125th anniversary this month, the Advertising Club of New York is memorializing a "trises" -- the three multiple crises (COVID-19 pandemic, social justice movements and a financi ...
- Horizon Media's Fields Upped To Chief Development Officer
MAD, Steve McClellan - Monday, July 26, 2021
In the new role, Fields will oversee several business units and functions including business development, Horizon Media Canada and Horizon's multicultural practice among others. ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- Cue The Harp: Ogilvy Wins New York Philharmonic Account
MAD, Steve McClellan - Monday, July 19, 2021
The WPP agency will be responsible for developing a new brand platform, visual identity, and creative campaign for the iconic orchestra it enters a new era next year when ...
- Deutsch NY Elevates Matt Baker To President
MAD, Steve McClellan - Thursday, July 15, 2021
Reporting to CEO Val DiFebo, Baker is tasked with driving the agency's growth plan among other responsibilities. ...
- 'Allure' Extends Brand With Store In New York
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
The new store features smart mirrors that let shoppers test product samples and other high-tech features. ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York C ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhere Summit" will be held 100% live and in-person on Oct. 12. ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but t ...
- New York City Launches $30M Global Campaign To Lure Tourists Back
Out to Launch, Steve McClellan - Thursday, June 24, 2021
The campaign will first target travelers in 23 markets across the United States, followed by Mexico, Canada and Latin America. ...
- Labelium Bolsters New York Management Team
People on the Move, Steve McClellan - Friday, June 18, 2021
Global e-commerce agency Labelium has tapped two executives for leadership positions in its New York office. Carlos Spallarossa has joined as VP of E-commerce. He will lead the development ...
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
Publishing Insider, Rob Williams - Friday, June 18, 2021
The world's media capital isn't immune to the problems facing local news outlets. ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Garden to the Barclays Center, are re-opening with high-profile events. In the past 24 hours, Bruce Springsteen announced ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. ...
- New York's Sweeping Privacy Bill Moves Forward In Senate
Digital News Daily, Wendy Davis - Tuesday, May 25, 2021
An opt-in New York privacy bill advanced again on Monday in the state Senate, where it could soon be up for a vote. ...
