- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice in the agency's New York office. ...
- HBO Max To Stream 'Sex And The City' Reboot
Television News Daily, Wayne Friedman - Monday, January 11, 2021
"And Just Like That..." is a 10-episode, half-hour series that will start production in the late spring. ...
- Wunderman Thompson Bids Farewell To One Awesome Employee
Mediapsssst, Richard Whitman - Friday, December 18, 2020
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for those of you who don't ha ...
- GS&P Is Back In Business In The Big Apple
Mediapsssst, Richard Whitman - Monday, November 30, 2020
The San Francisco-based agency has opened an office in downtown New York City five years after shuttering its first office here back in 2015. ...
- COVID-19, Black Lives Matter Are Double Whammy For 'Blue Bloods'
TVBlog, Adam Buckman - Tuesday, December 1, 2020
One can hardly put on a big-city cop drama this fall and somehow evade these subjects. ...
- Ad Industry Vets Launch Tack NYC
MAD, Larissa Faw - Tuesday, November 17, 2020
Tack has assembled an experienced roster of leaders to launch this NYC-based shop. Founded by entrepreneur Ben Bettenhausen, tack NYC will be led by creative director Kristin Moore-Ganz and executi ...
- Changing Of The Guard: A.G. Sulzberger Becomes 'NYT' Chairman In 2021
Publishers Daily, Fern Siegel - Thursday, September 24, 2020
Arthur Ochs Sulzberger Jr., who led the NYT's digital transformation, will retire as chairman on Dec. 31, 2020. His son, A.G. Sulzberger, Times' publisher since 2018, will succeed him Ja ...
- Krispy Kreme Finally Opens NYC Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
After a delay prompted by the pandemic, Krispy Kreme has finally opened in Times Square, complete with the world’s largest hot light and the nation’s tallest glaze waterfall. Opening duri ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture Retail Store Tours into New Yo ...
- Tribune Permanently Closes Newsrooms Of 'New York Daily News,' 'Capital Gazette'
Publishers Daily, Melynda Fuller - Wednesday, August 12, 2020
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. ...
- Hahn-Led Mischief Builds Out Its Senior Team
MAD, Larissa Faw - Thursday, July 9, 2020
Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as director of development ...
- Joan Creative Launches Production Studio, Taps Daniel Marin To Run It
MAD, Larissa Faw - Tuesday, May 19, 2020
The New York City-based independent agency has been refining the studio's remote production model and has been creating content over the past year, but the pandemic accelerated the timing ...
- 'W42St' Stops Print Run, Goes Digital-Only To Offer COVID-19 Info, Comfort
Publishers Daily, Fern Siegel - Tuesday, April 14, 2020
The magazine is producing a daily online newsletter in response to the isolation felt in the Hell's Kitchen and Broadway communities. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wi ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth wh ...
- 50,000feet Takes Big Picture View Of NYC, Expands There
MAD, Steve McClellan - Thursday, March 19, 2020
The Chicago-based agency has forged a strategic alliance with the Carbone Smolan Agency and opened an office in The Big Apple. ...
- Agencies Impose Extraordinary Measures To Address COVID Threat
MAD, Larissa Faw - Thursday, March 12, 2020
Horizon Media and StrawberryFrog are strongly urging all staff to work remotely, while other offices are being disinfected multiple times daily. ...
- New York Offers State-Made Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
New York now has its own state-made hand sanitizer, "NYS Clean,” which is being packaged by prisoners. Around 100,000 gallons a day of the product is due to be distribut ...
- Let's Hope Upfront Cancellations Are A One-Time Thing
TVBlog, Adam Buckman - Wednesday, March 11, 2020
Few industries would seem to be unaffected by the Coronavirus -- so why not television? ...
- In Sinclair Deal, YouTube TV Drops Two Fox Sports RSNs, YES Network
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
YouTube isn't carrying L.A-area Prime Ticket or Fox Sports West, and appears to be limiting carriage within some of the 19 out of 21 RSNs it did pick up. ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo ca ...
- NYC Solicits Pitches For Brooklyn Bridge Upgrade
MAD, Larissa Faw - Saturday, February 29, 2020
The project aims to spark a public conversation about NYC's iconic structure by seeking creative briefs transforming this space for future usage while embracing its landmark status. ...
- Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
RTBlog, Joe Mandese - Monday, February 17, 2020
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic th ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come ...
- New York Lawmaker Proposes Data Tax
Digital News Daily, Wendy Davis - Wednesday, January 22, 2020
Some New York state lawmakers are proposing to tax companies that glean revenue from consumers' data. ...
- MTA Yucks It Up In New OOH Campaign
Mediapsssst, Richard Whitman - Friday, January 17, 2020
Comedy Central and New York's Metropolitan Transit Authority unveiled a campaign to promote CC's upcoming show "Awkawfina Is Nora From Queens." ...
- 'New York Times' Surpasses $800 Million Annual Digital Revenue Goal
Publishers Daily, Melynda Fuller - Tuesday, January 14, 2020
Last year, the newspaper added more than 1 million net digital subscriptions, the highest annual run-rate since it launched its digital model in 2011. ...
- Wongdoody Expands In NYC
Mediapsssst, Richard Whitman - Sunday, January 12, 2020
The agency, acquired by Indian IT giant Infosys in 2018, has relocated to larger digs in the downtown section of the city to service a growing roster of clients. ...
- Canada's BAM Expands To U.S., Taps GroupM's Meyers To Run It
MAD, Steve McClellan - Tuesday, January 7, 2020
The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy and Widen + Kennedy. ...
- Is New York City Becoming A 'News Desert'?
Publishing Insider, Rob Williams - Wednesday, January 8, 2020
Editors see significant gaps in coverage of healthcare and hospitals, courthouses, public housing and even politics. They are acute for the city's boroughs outside of Manhattan. ...
