- Executive Shift At TBWA NY As Reyes Is Named CEO
MAD, Steve McClellan - Thursday, April 15, 2021
Nancy Reyes succeeds Rob Schwartz who is shifting to the newly created role of Chair of the TBWA New York group, which includes three TBWA-affiliated agencies. ...
- 'NY Forever' Urges New Yorkers To Take Ownership Of City's Recovery
Mediapsssst, Richard Whitman - Wednesday, April 14, 2021
The new nonprofit organization, with help from agency Verdes, is building a movement to champion New York City's future. ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' to its network. ...
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
MediaDailyNews, Joe Mandese - Friday, March 19, 2021
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming service acquired it, re-opens today. T ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, could re-open as early as this coming Monday at 25% capacity. Movie studios have been slowly ramping up nation ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creative processes. ...
- Comedy Or Tragedy? Netflix Content Casts Wide Net
TVBlog, Adam Buckman - Thursday, January 28, 2021
Our Netflix choices last weekend ranged from the comedic musings of Fran Lebowitz to a tragic tale about the class struggle in modern India. ...
- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice in the agency's New York office. ...
- HBO Max To Stream 'Sex And The City' Reboot
Television News Daily, Wayne Friedman - Monday, January 11, 2021
"And Just Like That..." is a 10-episode, half-hour series that will start production in the late spring. ...
- Wunderman Thompson Bids Farewell To One Awesome Employee
Mediapsssst, Richard Whitman - Friday, December 18, 2020
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for those of you who don't ha ...
- GS&P Is Back In Business In The Big Apple
Mediapsssst, Richard Whitman - Monday, November 30, 2020
The San Francisco-based agency has opened an office in downtown New York City five years after shuttering its first office here back in 2015. ...
- COVID-19, Black Lives Matter Are Double Whammy For 'Blue Bloods'
TVBlog, Adam Buckman - Tuesday, December 1, 2020
One can hardly put on a big-city cop drama this fall and somehow evade these subjects. ...
- Ad Industry Vets Launch Tack NYC
MAD, Larissa Faw - Tuesday, November 17, 2020
Tack has assembled an experienced roster of leaders to launch this NYC-based shop. Founded by entrepreneur Ben Bettenhausen, tack NYC will be led by creative director Kristin Moore-Ganz and executi ...
- Changing Of The Guard: A.G. Sulzberger Becomes 'NYT' Chairman In 2021
Publishers Daily, Fern Siegel - Thursday, September 24, 2020
Arthur Ochs Sulzberger Jr., who led the NYT's digital transformation, will retire as chairman on Dec. 31, 2020. His son, A.G. Sulzberger, Times' publisher since 2018, will succeed him Ja ...
- Krispy Kreme Finally Opens NYC Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
After a delay prompted by the pandemic, Krispy Kreme has finally opened in Times Square, complete with the world’s largest hot light and the nation’s tallest glaze waterfall. Opening duri ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture Retail Store Tours into New Yo ...
- Tribune Permanently Closes Newsrooms Of 'New York Daily News,' 'Capital Gazette'
Publishers Daily, Melynda Fuller - Wednesday, August 12, 2020
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. ...
- Hahn-Led Mischief Builds Out Its Senior Team
MAD, Larissa Faw - Thursday, July 9, 2020
Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as director of development ...
- Joan Creative Launches Production Studio, Taps Daniel Marin To Run It
MAD, Larissa Faw - Tuesday, May 19, 2020
The New York City-based independent agency has been refining the studio's remote production model and has been creating content over the past year, but the pandemic accelerated the timing ...
- 'W42St' Stops Print Run, Goes Digital-Only To Offer COVID-19 Info, Comfort
Publishers Daily, Fern Siegel - Tuesday, April 14, 2020
The magazine is producing a daily online newsletter in response to the isolation felt in the Hell's Kitchen and Broadway communities. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wi ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth wh ...
- 50,000feet Takes Big Picture View Of NYC, Expands There
MAD, Steve McClellan - Thursday, March 19, 2020
The Chicago-based agency has forged a strategic alliance with the Carbone Smolan Agency and opened an office in The Big Apple. ...
- Agencies Impose Extraordinary Measures To Address COVID Threat
MAD, Larissa Faw - Thursday, March 12, 2020
Horizon Media and StrawberryFrog are strongly urging all staff to work remotely, while other offices are being disinfected multiple times daily. ...
- New York Offers State-Made Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
New York now has its own state-made hand sanitizer, "NYS Clean,” which is being packaged by prisoners. Around 100,000 gallons a day of the product is due to be distribut ...
- Let's Hope Upfront Cancellations Are A One-Time Thing
TVBlog, Adam Buckman - Wednesday, March 11, 2020
Few industries would seem to be unaffected by the Coronavirus -- so why not television? ...
- In Sinclair Deal, YouTube TV Drops Two Fox Sports RSNs, YES Network
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
YouTube isn't carrying L.A-area Prime Ticket or Fox Sports West, and appears to be limiting carriage within some of the 19 out of 21 RSNs it did pick up. ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo ca ...
- NYC Solicits Pitches For Brooklyn Bridge Upgrade
MAD, Larissa Faw - Saturday, February 29, 2020
The project aims to spark a public conversation about NYC's iconic structure by seeking creative briefs transforming this space for future usage while embracing its landmark status. ...
