- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to research ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Inside Performance, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads, Facebook, ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Inside Performance, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business climate ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will begin seeing country-specific fees on their monthly advertising invoice beginning Nov. 1. ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consumer ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quarter ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforcement officials worldwide in criminal actions against counterfeiters. The unit will mine Amazon's data, collect information from external resources ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use of a keyword. A recent study ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39.58 billion in 2020, bringing the company's share to 29.4% -- down from 31.6% in 2019, according to eMarke ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait text or images intended to drive traffic to the ad by prompting the viewer to take immediate action to ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two to ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers say brands can reach this market ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practices ...
- Advertisers In New Zealand First To Receive Google Ad Credits
Inside Performance, Laurie Sullivan - Thursday, May 28, 2020
This is the first phase of Google's program to provide $340 million in Google Ads credit to advertisers, applicable across the Google Ads platform including Search, Display, and YouTube as ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid search, ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
