- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforcement officials worldwide in criminal actions against counterfeiters. The unit will mine Amazon's data, collect information from external resources ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use of a keyword. A recent study ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39.58 billion in 2020, bringing the company's share to 29.4% -- down from 31.6% in 2019, according to eMarke ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait text or images intended to drive traffic to the ad by prompting the viewer to take immediate action to ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two to ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers say brands can reach this market ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practices ...
- Advertisers In New Zealand First To Receive Google Ad Credits
Inside Performance, Laurie Sullivan - Thursday, May 28, 2020
This is the first phase of Google's program to provide $340 million in Google Ads credit to advertisers, applicable across the Google Ads platform including Search, Display, and YouTube as ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid search, ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to recent ...
- 1-800 Contacts Settles Claims It Restricted Search Advertising
Digital News Daily, Wendy Davis - Wednesday, May 13, 2020
If approved, the settlement wiil resolve a 2016 class-action complaint alleging the company entered into agreements with competitors -- including Walgreens, Luxxotica and National Vision -- that limited their ability ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad Goal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Some brands managed to increase Q1 ad spend on Amazon, driving strong results, according to a Teikametrics study, but a combination of supply-chain issues and the ability to turn on ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands. ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, Rob Williams - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January to 4% in March as advertisers slashed spending. ...
- Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud drove Alphabet's Q1 revenue to $41.16 billion, up 13% vs. the year-ago quarter, or 15% on a constant currency ...
- Paid Search Association Moves Industry Conference To Zoom
Inside Performance, Laurie Sullivan - Thursday, April 23, 2020
The Paid Search Association will hold its first conference online via Zoom. The three-day online conference is free, but limited to 500 people on a first-come, first-served basis. ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling to reconnect with consumers, and many ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
