- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect J ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployment claims, the 15-year mortgage rate, uncertainty indexes, and the effective federal funds rate. These indicators were compared wi ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambli ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digital acquisition director, said during the Search & Performance Insider Summit, Day One. ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its policies regarding election-related disinformation, which includ ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, the ad and marketing research comp ...
- Black Friday Lessons Learned From 2020
Search & Performance Marketing Daily, Elizabeth Baggan - Tuesday, December 1, 2020
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the ways consumers approached the holiday wi ...
- Google Encourages Advertisers To Use Broad Match To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better performance. ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Inside Performance, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun contr ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less than a week to go unt ...
- Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Alphabet, Google's parent company, on Thursday released third-quarter financial results. The numbers show business is excellent. ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop duri ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Inside Performance, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads, Faceboo ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Inside Performance, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business clima ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will begin seeing country-specific fees on their monthly advertising invoice beginning Nov. 1. ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consum ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, wheth ...
