- Google Slowly Lifts Restrictions On COVID-19 Ads
Search Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least not yet, according to at least ...
- What Searchers Click On
Search Insider, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. ...
- Microsoft Sees Higher Desktop Searches, Opportunity For Brands To Jump In
Search Insider, Laurie Sullivan - Tuesday, March 31, 2020
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising ...
- GroupM Sees Paid Search, SEO Performance Improving
Search Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost per ...
- Affiliate Advertising, Marketing Rising In Performance
Search Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categories and shows affiliate gross merchandise sales rose 4% in the first half of March vs. the prior year, ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Search Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- Chacka Marketing Launches Creative Services Practice
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services division to augment its support in paid search, social media and display advertising on Wednesday. ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Search Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-demand ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search ads since 2014, as more than 40 brands are running noncompliant FDA search engine marketing ads on Google. ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Search Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracting ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Search Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rates in search results and segments the data into five markets to show how search behavior differs across ...
- Moz Lexicon Based On Accurate Data Creates Google Controversy
Search Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Data shows that serving up in the top space in search engine results doesn't mean the same thing it did eight years ago. ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain of coronavirus -- at least in the near term, according to one analyst. "Medium term, we believe "cocooning" could ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Search Insider, Laurie Sullivan - Thursday, February 27, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Google Terms Of Service Details Updates Coming In March
Search Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The FAQ explains how changes reflect evolving regulatory environments and Google's efforts to simplify the ways it communicates with people using its services, as well as what Google expects from ...
- Could Victims Sue Google Over 'Unjust Enrichment'?
Around the Net In MAD London, Sean Hargrave - Monday, February 24, 2020
"The Telegraph" believes victims of scammers who advertise on Google could be due compensation from the tech giant. The paper has sought legal advice which suggests there could be a ...
- Google Needs To Crack Down On Financial Scammers
London Blog, Sean Hargrave - Monday, February 24, 2020
The threat of a class action is unlikely to materialise, but better oversight is essential. ...
- Don't Forget To Bid On Your Own Brand Terms
Search Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Search Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that much, ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traf ...
- Google Battles Tulsi Gabbard Over Ad Account Suspension
Digital News Daily, Wendy Davis - Friday, February 14, 2020
Google is pressing a court to throw out a lawsuit by Democratic presidential candidate Tulsi Gabbard, who claims the search company violated the First Amendment by briefly suspending her advertising ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, according ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is second ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Search Insider, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Korea, ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Search Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services. ...
