- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...
- Google Stops More Than Half The Clicks
Inside Performance, Laurie Sullivan - Monday, March 22, 2021
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from 50% in June 2019, according ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and Google Ads data to not ma ...
- Why NetElixir Is Betting Big On Sweden And Other Nordic Countries
Inside Performance, Laurie Sullivan - Wednesday, February 17, 2021
Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's move? Follow it, of course. ...
- Google Ads Lead Forms Convert Consumers Without Clicking Through
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Google Ads updated its lead generation form so it serves up when people tap the headline of a paid-search ad, rather than make them click through, and guides them ...
- Microsoft Reportedly Sought To Buy Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Pinterest would likely become one of the most important data sources for Microsoft advertisers. ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect J ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployment claims, the 15-year mortgage rate, uncertainty indexes, and the effective federal funds rate. These indicators were compared wi ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambli ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digital acquisition director, said during the Search & Performance Insider Summit, Day One. ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its policies regarding election-related disinformation, which includ ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, the ad and marketing research comp ...
- Black Friday Lessons Learned From 2020
Search & Performance Marketing Daily, Elizabeth Baggan - Tuesday, December 1, 2020
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the ways consumers approached the holiday wi ...
- Google Encourages Advertisers To Use Broad Match To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better performance. ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Inside Performance, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun contr ...
