- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services designed to put brands sold through its stores and online at the forefront of the home lifestyle movement. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. ...
- Microsoft GM Steve Sirich To Leave Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only major ad exec to leave Microso ...
- Google Ads Account Outage Fixed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google confirmed on Twitter that an "account outage issue" caused some ads to stop serving on Wednesday afternoon, but it has since been resolved. ...
- Senators Call Foul After Google Blocks Ads For 'Abortion Reversal' Pill And 'Pro-Life' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known as the "abortion pill." ...
- What's Behind Neeva's Search Engine Integration With Vivaldi
Inside Performance, Laurie Sullivan - Thursday, September 16, 2021
Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering. ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies. ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. ...
- Facebook, Google Profit Off 'Abortion Reversal' Ads Served To Minors, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run "abortion reversal" ads since Jan. 2020. Facebook has a policy banni ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers and brand names in the product listings brands add to Google Merchant Center. ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Inside Performance, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like Google put in place to prote ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- Google To Shutter Expanded Text Ads
Inside Performance, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns. ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop a program to help others. ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. ...
- Court Confirms 1-800 Contacts' Antitrust Victory Against FTC
PolicyBlog, Wendy Davis - Thursday, August 26, 2021
In a defeat for the Federal Trade Commission, a federal appeals court in New York on Thursday rejected a request to reconsider its earlier decision to clear 1-800 Contacts ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also a ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. ...
- Google Made 4,500 Improvements In 2020
Inside Performance, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information open and accessible, but it also has been pushing for transparency. Here's why Google wants you to know h ...
- 1-800 Contacts Sues Warby Parker Over Search Advertising
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"Instead of independently developing its own brand awareness related to the online sales of contacts, Warby Parker has devised a plan to confuse and mislead consumers who seek to ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, as the company continues to see rapid growth. ...
- Baidu Spent Nearly $2.5B To Ramp Up Products In Q2 2021
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Baidu's quarterly earnings results topped Wall Street estimates on Thursday, as the Chinese search giant benefited from a rebound in advertising and higher demand for its artificial intelligence and clo ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according to the industry -- especially ...
- FTC Says 1-800 Contacts' Court Victory Threatens Online Competition
Digital News Daily, Wendy Davis - Monday, August 9, 2021
"Restricting search-based advertising can harm competition by leaving consumers in the dark," the FTC writes in papers filed Friday with the 2nd Ciruit Court of Appeals. ...
- Google Brings Back Cryptocurrency Ads In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the type of companies that can send ads through its advertising platforms. ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
