- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- SFW Capital Partners Takes Majority Stake In Captify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
There's an opportunity to drive mass platform adoption as an industry with a cookieless targeting solution. ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business seller ratings in regular search snippets. The company already uses this rating feature with paid ads. ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. This week the company launched search ads in mainland China. ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccina ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say. ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across Search, Maps, Ads and YouTube. ...
- FTC Failed To Prove 1-800 Contacts' Search Deals Violated Antitrust Law
Digital News Daily, Wendy Davis - Friday, June 11, 2021
In a blow to the FTC, a court has ruled 1-800 Contacts' ad agreements with rivals, which prohibited them from using 1-800 Contacts' trademarks to trigger paid-search ads, did n ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and advanced TV. ...
- Advertisers Will Change How They Respond To Consumer Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, May 17, 2021
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers? ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Inside Performance, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumpti ...
- What Agencies Say About The Job Market
Inside Performance, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic grow ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
customers. ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack and produced some unexpected results, ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not selling enough ad space through Google ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more inclusive of those outside the ...
