- Super Bowl Now A Bargain @$3.7 Million A Spot
Truth In Advertising, Jon Bond - Monday, September 9, 2013
The machinery that merchandises and amplifies the SB spot is now worth more than the spot itself. And that's why $3.7 million is a bargain today. ...
- Hyundai Hangs Genesis Spec-R On The Vine
Marketing Daily, Karl Greenberg - Tuesday, September 3, 2013
The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some 17 Vines, with five of them launching on Tuesday on Vine and Hyundai's other social platforms; the others a ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceived quick-serve restaurant chain, while Olive Garden is best-perceived among casual dining chains, according to new rankings from YouGov ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- the lead singer for boy ba ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the "Wimbledon Wiggle" -- the "cheeky shake" that players make before receiving a ser ...
- Post-Scandal, Verizon's Reputation Takes Hit
Marketing Daily, Aaron Baar - Friday, June 14, 2013
"Lots of consumers had heard about [the story] and perceived it as negative for Verizon," Ted Marzilli, CEO and founder of YouGov BrandIndex, tells Marketing Daily. "When you see t ...
- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Frank Sinatra, who was evidently a J.D. aficionado, in its positioning. The effort touts "Sinatra Select" whiskey, intended ...
- Social Scoring Is An Industry, But Marketers Are Skeptical
Online Media Daily, Gavin O'Malley - Friday, April 12, 2013
With the rise of social media, "influencers," and buzz marketing, "social scoring" has become an industry unto itself. Klout, for one, has emerged as a star in the space, than ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's televised response, the resulting media exposu ...
- BlackBerry Is Showing Signs Of Life
Marketing Daily, Aaron Baar - Thursday, February 14, 2013
"It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's sort of the first chapter ...
- Chocolate Brands: Buzz Versus 'Love'
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2013
With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been getting the most social buzz, b ...
- Ford, Honda, Toyota Perception Looks Good
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
Toyota, which was in the tank in 2010 from recalls and other issues, did the best last year in reputation recovery. Chrysler saw a strong climb too, after a stro ...
- BrandIndex: Subway Leads 2012's Best-Perceived QSRs
Marketing Daily, Karlene Lukovitz - Saturday, January 26, 2013
While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for the third year in a ro ...
- Popcorn Brand Piggybacks On Monopoly Contest
Marketing Daily, Aaron Baar - Thursday, January 24, 2013
"Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells "Marketing Daily." "The important part f ...
- To Release Or Not To Release Before Game Day
Marketing Daily, Carrie Cummings - Tuesday, January 22, 2013
"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & Partners, whose ad for Doritos wi ...
- Leverage This For Pre-Holiday Smile
Around the Net In Media, Phyllis Fine - Friday, December 21, 2012
Check out the winners of Ragan's #jargoncontest, where folks competed to come up with the most absurd jargon-filled tweet. We loved the phrase "After ideating this Tweet..." P.S.: If the ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Devers, group creative director at Arnold talked about Jack Daniels at the ANA Creativity Conference on Wednesday. Arnold ...
- QSRs' Buzz Suffers After Obamacare Remarks
Marketing Daily, Karlene Lukovitz - Monday, December 3, 2012
Weeks after controversial remarks about cutting back on workers' hours as a result of rising costs due to the Affordable Care Act, Papa John's Pizza and Applebee's are still sufferi ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home for the Holidays" campaign. Chevy will give a holiday gift of a brand new Cruze, Sonic, or Spark ...
- Music, Food, Lifestyle Programs Lift Buzz
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
It's about the buzz. And that's what NBCUniversal Integrated Media purports to derive with its "Brand Power Index" ranking of brands. The NBCU division tracks buzz by gauging online chatt ...
- General Sentiment: Facebook Tops In Buzz
Marketing Daily, Karl Greenberg - Friday, October 26, 2012
Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to be number two with the iPho ...
- Messaging Moviegoers
Research Brief, Jack Loechner - Friday, October 19, 2012
According to a new study by the Ipsos Motion Picture Group, moviegoers (those who see 6+ movies in a year) drive "buzz." While non-moviegoers read posts (83%) at least ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might be redundant -- with a new ad campaign, "Why VW," whose central asset is a new social media platfor ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Snake River Canyon non-event is, with Audi playing the role to tout its supercool RS 5 sportscar. Go ahea ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about its minicar, Spark, which went on sale in mid-July in the United States. To tout the vehicle, which t ...
- Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond
VidBlog, Daisy Whitney - Wednesday, July 25, 2012
I tried to be stoic. I tried to be jaded. I was sure I wouldn't shed a single tear. But P&G won. I cried when I finally watched this P& ...
- Tide Pods Among First 'Hypeworthies' Winners
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, online buzz metrics, retail sales a ...
- Social Media Buzz Ups Trad TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. Engagement will improve with t ...
- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since the game, reports YouGov's BrandIndex. ...
- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz for Super Bowl ads plummeted - and I mean the skydiving, body-slamming kind - mere minutes after most a ...