The machinery that merchandises and amplifies the SB spot is now worth more than the spot itself. And that's why $3.7 million is a bargain today. ...

The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some 17 Vines, with five of them launching on Tuesday on Vine and Hyundai's other social platforms; the others a ...

As of this year's first half, Subway continues to be the best-perceived quick-serve restaurant chain, while Olive Garden is best-perceived among casual dining chains, according to new rankings from YouGov ...

Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- the lead singer for boy ba ...

Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the "Wimbledon Wiggle" -- the "cheeky shake" that players make before receiving a ser ...

"Lots of consumers had heard about [the story] and perceived it as negative for Verizon," Ted Marzilli, CEO and founder of YouGov BrandIndex, tells Marketing Daily. "When you see t ...

Jack Daniels moved up the list on the study by using Frank Sinatra, who was evidently a J.D. aficionado, in its positioning. The effort touts "Sinatra Select" whiskey, intended ...

With the rise of social media, "influencers," and buzz marketing, "social scoring" has become an industry unto itself. Klout, for one, has emerged as a star in the space, than ...

While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's televised response, the resulting media exposu ...

"It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's sort of the first chapter ...

With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been getting the most social buzz, b ...

Toyota, which was in the tank in 2010 from recalls and other issues, did the best last year in reputation recovery. Chrysler saw a strong climb too, after a stro ...

While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for the third year in a ro ...

"Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells "Marketing Daily." "The important part f ...

"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & Partners, whose ad for Doritos wi ...

Check out the winners of Ragan's #jargoncontest, where folks competed to come up with the most absurd jargon-filled tweet. We loved the phrase "After ideating this Tweet..." P.S.: If the ...

Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Devers, group creative director at Arnold talked about Jack Daniels at the ANA Creativity Conference on Wednesday. Arnold ...

Weeks after controversial remarks about cutting back on workers' hours as a result of rising costs due to the Affordable Care Act, Papa John's Pizza and Applebee's are still sufferi ...

Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home for the Holidays" campaign. Chevy will give a holiday gift of a brand new Cruze, Sonic, or Spark ...

It's about the buzz. And that's what NBCUniversal Integrated Media purports to derive with its "Brand Power Index" ranking of brands. The NBCU division tracks buzz by gauging online chatt ...

Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to be number two with the iPho ...

According to a new study by the Ipsos Motion Picture Group, moviegoers (those who see 6+ movies in a year) drive "buzz." While non-moviegoers read posts (83%) at least ...

Volkswagen of America is getting social and political -- which might be redundant -- with a new ad campaign, "Why VW," whose central asset is a new social media platfor ...

Evel Knievel is back. Okay, no he isn't, but his famous Snake River Canyon non-event is, with Audi playing the role to tout its supercool RS 5 sportscar. Go ahea ...

Chevrolet partnering with MTV to help get the word out about its minicar, Spark, which went on sale in mid-July in the United States. To tout the vehicle, which t ...

I tried to be stoic. I tried to be jaded. I was sure I wouldn't shed a single tear. But P&G won. I cried when I finally watched this P& ...

Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, online buzz metrics, retail sales a ...

Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. Engagement will improve with t ...

Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since the game, reports YouGov's BrandIndex. ...

The plot thickens. Last week I wrote about how social buzz for Super Bowl ads plummeted - and I mean the skydiving, body-slamming kind - mere minutes after most a ...