- Microsoft Blends Complex Data And Social Media To Create HereHere
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 12, 2014
What if you take complex data and present it in ways a typical person could understand in a Twitter tweet or a status update in a Facebook or Google+ strea ...
- Toyota And Google Bring Showroom Into The Living Room
SearchBlog, Laurie Sullivan - Monday, March 10, 2014
Toyota is working with Google to reimagine the purchase path through desktops and mobile devices. The Google+ Toyota collaboration is part of a digital meets metal campaign to help consume ...
- Growing Hispanic Population Requires Brands To Rethink Search, Social Marketing
SearchBlog, Laurie Sullivan - Tuesday, February 25, 2014
California Governor Gerry Brown estimates in his annual state budget summary that Latinos will become the largest ethnic group in California by March 2014, making up 39% of the state ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designing ads and bidding on media. Many consider a slew of triggers like location, keywords, interests, and soon inflection ...
- Google Missed Social Wave, Schmidt Admits
The Social Graf, Erik Sass - Friday, January 3, 2014
In an interview with Bloomberg television on December 30, Google chairman Eric Schmidt admitted what everyone pretty much knows already: the search behemoth missed the boat on social networking a ...
- Product Reviews, Recommendations On Facebook More Influential Than YouTube, Google+
Online Media Daily, Laurie Sullivan - Thursday, December 12, 2013
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, per a study. The findings poi ...
- Google Tests Unique Google+ Ad Strategy
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 9, 2013
Google is developing a unique ad strategy centered around its Google+ social network. They’re essentially Google+ posts that brands can turn into ads, AllThingsD reports. Yet, they “won’t be ‘native&rsqu ...
- Google+ Hosts First Real-Time Hangout-A-Thon To Support Charity
Online Media Daily, Laurie Sullivan - Monday, December 2, 2013
Google will use its social network Google+ video service Hangouts to help host the first online Hangout-a-thon that will allow consumers to connect with charitable causes to make donations ...
- Google+ Promotes GIF Maker On Buzzfeed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 21, 2013
Buzzfeed has signed Google+ to sponsor a promotional campaign dubbed the GIF Feed. The partnership appears to be the perfect way for Google to show off Google+’s “Auto Awesome” featur ...
- YouTube's "Real Name" Commenter Policy Under Fire
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 18, 2013
Google is facing a backlash over its recent decision to require that people use Google Plus accounts to comment on YouTube videos. “Google's move to force Plus onto YouTube h ...
- Is Google+ Finally Getting Ads?
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 1, 2013
Ads could finally be coming to Google+, according to technology news reporter Amir Efrati. “The Google+ team has considered introducing graphical or photographic ads that look just like other Googl ...
- How Google+ Circles Contribute to Search Query Ranking
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 1, 2013
Marketers debate about the influence of Google+ on search results. Rand Fishkin explains how having the right circles on Google+ can lead to top-ranked results for even the broadest queri ...
- Google Adds Review Extensions In Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 15, 2013
Google has begun to roll out review extensions in ads that the company originally announced in June. The feature allows advertisers to append a quote or endorsement from a reputab ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company to use shared endorsements in display ads through its +1 feature and product reviews. Resembling Facebook Sponsored Stories ad ...
- Google+ Gaining Favor On Facebook Log-ins
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 4, 2013
A quarterly report from Janrain analyzing social log-in consumer preferences of Web sites and mobile apps for its 365,000 customers suggests that 45% belonged to Facebook in Q3 2013, do ...
- Google Wallet Doubles As Mobile Bank
Online Media Daily, Laurie Sullivan - Tuesday, September 17, 2013
Google has updated its Android Wallet app, allowing consumers to send money, store loyalty cards, save money through offers, and view commerce activities related to the application. The new featur ...
- Study Analyzes Impact of Sharing Content On Google+
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 17, 2013
Stone Temple Consulting released the results of a new study that suggests sharing content on Google+ doesn't contribute to higher ranking. Aside from the ranking, Eric Enge sums it ...
- Google+ Adds Embedding Feature
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 10, 2013
Google is rolling out some new Google+ features, this week, including the ability for users to embed their posts anywhere on the Web. “The new feature provides its users wi ...
- Google, VW Take Slugbug On The Road
SearchBlog, Laurie Sullivan - Wednesday, August 7, 2013
We said "slugbug," rather than physically punch someone in the arm, when passing a Volkswagen Bug on the road in another car. Anyway, now I know where the term originate ...
- Google Still Searching For That Authentic Voice
SearchBlog, Laurie Sullivan - Tuesday, August 6, 2013
First came Patch, an AOL online project encouraging locals to become reporters covering hometown news. Then Yelp emerged with the Elite Squad program to review local businesses. Now Google follo ...
- The ABCs Of The Most Effective PPC Ads
Marketing Daily, Joy Gendusa - Thursday, August 1, 2013
A great marketing tactic to gain exposure for your brand is Pay Per Click. It's an excellent way to gain brand exposure and generate new leads from online prospects (throu ...
- Data Shows Struggles Of Google's Social Strategy
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 19, 2013
“When presented with data like this in the past, Google has typically explained the numbers by saying that most sharing on Google+ happens privately, making such sharing invisible to da ...
- Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
Online Media Daily, Laurie Sullivan - Monday, June 17, 2013
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's social technology into all Publicis Grou ...
- Facebook Beats Google+ In Battle Of Sites
Around the Net In OMD Europe, Nina Lentini - Monday, June 10, 2013
Facebook has comprehensively beaten Google+ to the title of best social network in Qubit's eighth Battle of the Sites. Following recent redesigns, thedrum.com enlisted the help of Qubit to disce ...
- Google+ Needs Android To Climb Out Of Experimental Phase
Online Media Daily, Laurie Sullivan - Monday, May 20, 2013
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improvi ...
- How G+ Fits Into Your Marketing Strategy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 14, 2013
Still trying to figure out how Google+ fits into your marketing initiative? Jayson DeMers takes us through some tips on integrating G+ into online marketing initiatives. He begins with creati ...
- Google Bows Mobile Recommendation Service
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 13, 2013
Google on Monday launched a new mobile content recommendation service powered by Google+. “These recommendations will appear as small widgets at that bottom of the screen as users browse ...
- The Future Of Virtual Tourism
Marketing: Travel, Jeffrey K. Rohrs - Monday, May 13, 2013
About a year ago in this column, I waxed poetic about the potential Google's self-driving car has to revolutionize the rental car industry. Since the car is in the ve ...
- Optimize Your Online Presence: 5 Tips
Marketing Daily, Tara Banda - Wednesday, April 10, 2013
As you search for "pinspiration" on how to finally reorganize your office, consider spring cleaning your online presence. Here are five strategies to get your online presence in great sh ...
- The Pros and Cons of Mixing Personal and Professional Networks
The Social Graf, Erik Sass - Friday, March 8, 2013
Social networks are useful but also present big professional pitfalls by allowing individuals to mix their personal and work communities, according to a new paper by three business school professo ...
