- Casual Games Leave Google+
The Social Graf, Erik Sass - Friday, June 15, 2012
It has been difficult if not impossible to get a handle on how much Google+ is actually growing, and how deeply it has engaged its user base, for the simp ...
- How the New Google+ Local Tab Could Influence Local SEO
Around the Net In MAD SF, Tyler Loechner -
For local-business owners, the results of Google's new Google+ Local tab will go well beyond the social network's increased social features. All the data compiled under the new tab ...
- Bing Integrates Qwiki, Brands Gain Video Marketing Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Microsoft made search and brand marketing more about content to connect search results through video. Bing, the company's search engine, has partnered with Qwiki to create a new media form ...
- List Of Google+ Shared Circles
Raw, Laurie Sullivan - Wednesday, June 13, 2012
Sometimes it feels like a ghost town on Google+. So, if you're looking for someone to hangout with or follow, The Next Web published an archive of shared Google+ circle ...
- Google+ Local Rolls With Zagat Recommendations, Reviews
Online Media Daily, Laurie Sullivan - Wednesday, May 30, 2012
Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After paying millions for the site a ...
- Google+ Local Pages Swallows Up Google Places
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, May 30, 2012
As it turns out, the Web wasn’t big enough for Google+ and Google+ Pages for business. Less than a year old, a new service named Google+ Local pages is swallowi ...
- Facebook To Get Google+ Hangout-Like Feature
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 23, 2012
Hangouts aren't just for Google+ any more. Facebook will implement a hangout-like video chat feature through a deal with ooVoo, according to Ed Oswald. He explains that the social si ...
- Facebook Ads Need Traditional Measurement Tools To Determine ROI
Online Media Daily, Laurie Sullivan - Thursday, May 17, 2012
Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they get in return for spending millio ...
- Google+ Either Is, Or Is Not, a Ghost Town
The Social Graf, Erik Sass - Friday, May 18, 2012
Talking about Google+ has always been a strange experience, sometimes bordering on Zen-like paradox. It is both a Facebook competitor and not a Facebook competitor; similarly, it is a soci ...
- Microsoft Redesigns Bing, New Search Ad Formats To Come
Online Media Daily, Laurie Sullivan - Thursday, May 10, 2012
Brands can expect new paid-search ad formats and models to emerge from the redesign of Bing. Microsoft introduced a new version of the search engine with a three-column design combini ...
- Google+ Goes Global With "Hangouts On Air"
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 7, 2012
After limited beta testing, Google is rolling out Hangouts On Air to all Google+ users. Now members of the social network can broadcast video live to their friends and yo ...
- Google+ Refresh Resembles Facebook
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, April 12, 2012
About a year out of the gate, Google+ just got its first facelift, and, well, it looks a whole lot like Facebook. “In an effort to more directly compete wi ...
- Google+ Sweet Spot Is... Mobile?
The Social Graf, Erik Sass - Thursday, April 12, 2012
Depending what metrics you look at, Google+ is either a fast-growing, promising newcomer to the social scene, or at best an also-ran. On one side, in January Google CEO Lar ...
- Google+ And Newspapers: Not-So-Helpful Relationship
Around the Net In Media, Phyllis Fine - Friday, April 6, 2012
Google+ is underperforming for newspapers trying to get online traffic and followers, according to Jon Mitchell, reporting on a Searchmetrics study. What the data "reveals most of all is th ...
- Could Facebook Timeline Become Google's Perfect Storm?
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 2, 2012
In an open letter to Google, Jessica Lee describes why brands are not happy with the new Facebook Timeline. She thinks it will become a "perfect storm" when brands a ...
- Industry Adopts Social Media for B2B, Consumer Intel
The Social Graf, Erik Sass - Friday, March 30, 2012
It's safe to say there is now a consensus that any consumer-facing company should have some kind of social media presence, from the smallest independent coffee shop to the large ...
- Is Google Readying Commenting System?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 27, 2012
Google is reportedly about to launch a new commenting system that will tie into the search giant’s Google+ platform, Web services and Web search. “The Google comment system, which wi ...
- Guy Kawasaki On The Wonders Of Google+
Inside Performance, Derek Gordon - Monday, March 19, 2012
When I was at SXSWi, I got to see Guy Kawasaki interview Google's Vic Gundotra, who's responsible for Google+ -- Google's comprehensive new social layer that integrates all of Google ...
- Google+ Refreshes Mobile UI
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 13, 2012
Giving Google+ every advantage possible, Google just debuted a new design for its Google+ mobile site. The new user interface features a visual refresh, as well as some new featur ...
- Google Play Takes Apple iTunes To The Cloud
SearchBlog, Laurie Sullivan - Wednesday, March 7, 2012
Google rolled up apps, ebooks, music, and movies into one service offering Tuesday, renaming the Android Market as Google Play. The move unifies a fragmented approach to digital content, a ...
- More Facebook Rivals Springing Up
The Social Graf, Erik Sass - Tuesday, March 6, 2012
Facebook may be the 800-pound gorilla of the social networking world, but it faces challenges from a number of aspiring, 50-pouns gorillas -- and I'm not talking about Google+ (whi ...
- Facebook Helps Drive PCH's Engagement
Online Media Daily, Laurie Sullivan - Wednesday, February 29, 2012
Facebook has become an organic acquisition channel for Publishers Clearing House Online, which may drive up engagement rates. The higher the Fan count, the faster the number replicates. The compa ...
- Google+ Has Engagement Problem
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 28, 2012
Citing new comScore data, The Wall Street Journal calls Google+ “a virtual ghost town” compared with Facebook. Sure, consumers are signing up for Google’s social network -- about 90 milli ...
- Do You Use Google+?
The Social Graf, Erik Sass - Tuesday, February 28, 2012
Either Google+ is growing by leaps and bounds, or it is a deserted "ghost town" -- take your pick. Actually the truth may lie somewhere in between these statements, whi ...
- How Google+ Is Encircling Your Brand
Online Media Daily, Gavin O'Malley - Friday, February 17, 2012
Although no Facebook, Google+ is emerging as a great way for brands to connect directly with consumers. In the last month alone, Google+ fans -- i.e., the number of use ...
- U.S. State Department Wants To Hang Out With You On Google+
SearchBlog, Laurie Sullivan - Friday, February 17, 2012
Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is Deputy Assistant Secretary of State f ...
- Most Google+ Users Are (Still) Men
The Social Graf, Erik Sass - Wednesday, February 15, 2012
The proportions may have evened up somewhat since the early days immediately following its launch, but Google+ is still a mostly male milieu, according to calculations by Website-Monitoring.com, a servi ...
- Google+ Hits 200 Million Page Views In December
SearchBlog, Laurie Sullivan - Monday, February 13, 2012
Google+ Engineering Director David Glazer and the development team give us insight into what we can expect from features and integration on Google+. ...
- Google+ Raking In Visitors
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 9, 2012
In the face of broad criticism, Google+ saw impressive growth toward the end of 2011, according to new data from traffic analyst Compete. Remarkably, Google’s social network saw nearly ha ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watching and social media activity, HootSuite conducted a comprehensive analysis of the social media efforts mounted by Super Bo ...
