- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- Finding An Email Address In 60 Seconds
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
The following techniques might not work for large campaigns. But here are the ways journalists and marketers find email addresses of people they want to reach: LinkedIn & Email Hunte ...
- Supreme Court Wrestles With Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, November 30, 2020
The government's interpretation of a decades-old anti-hacking law "would brand most Americans criminals on a daily basis," a lawyer representing a former police sergeant told the Supreme Court Monday. ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...
- LinkedIn Reports Inflated Metrics, Led To Overcharges
Inside Performance, Laurie Sullivan - Friday, November 13, 2020
LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency in the future. ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when deali ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Inside Performance, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partn ...
- Ogilvy Racks Up 1M Followers On LinkedIn
Social Media Insider, Steve McClellan - Wednesday, September 23, 2020
It's the first agency brand to reach the 1 million mark on LinkedIn, followed by Leo Burnett (450,000 followers), and Saatchi & Saatchi (nearly 400,000). ...
- Social Media Angst: It's Not Me, It's You
Media Insider, Maarten Albarda - Friday, September 18, 2020
LinkedIn now generates so much obnoxious clutter in my inboxes that I am beginning to really loathe it. ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect Employees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
As work-from-home changes the way companies design their platforms, LinkedIn this week gave marketers more ways to connect people within and outside their business to ease the challenges that ari ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, b ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping
Digital News Daily, Wendy Davis - Friday, July 17, 2020
"Because of the decision below, anyone can now deploy automated 'bots' to scrape and exploit massive quantities of personal information from public-facing websites," LinkedIn writes in its latest attempt ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one pla ...
- How To Use Data To Create A B2B Pitch
Around the Net In Digital, Ray Schultz - Wednesday, July 1, 2020
LinkedIn users spend only 17 minutes per month on the platform. This means you have to get right to the point when using InMail. That takes analytics. Here are ti ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedIn
Digital News Daily, Wendy Davis - Thursday, June 25, 2020
hiQ Labs is asking the Supreme Court to leave in place an injunction that requires LinkedIn to allow its pages to be scraped. ...
- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation a ...
- Microsoft Surpasses $10 Billion Net Income On $35 Billion in Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Cloud services helped Microsoft achieve its revenue goals, and COVID-19 had a "minimal net impact on the total company revenue," a company announcement says. ...
- Supreme Court Asks hiQ To Respond In Battle Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 27, 2020
The Supreme Court wants analytics company hiQ to respond to LinkedIn's request to intervene in a three-year-old battle over whether hiQ violates an anti-hacking law by scraping data about Linked ...
- Supreme Court To Hear Appeal Over Scope Of Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, April 20, 2020
The U.S. Supreme Court has agreed to take up a battle over a 1986 anti-hacking law at the center of several high-profile Silicon Valley disputes, including a fight between soci ...
- Privacy Group Urges Supreme Court To Intervene In LinkedIn Scraping Battle
Digital News Daily, Wendy Davis - Tuesday, April 14, 2020
LinkedIn should be allowed to block outside companies like hiQ analytics from scraping users' data, the advocacy group Electronic Privacy Information Center argues in a new filing with the U. ...
- Facebook, LinkedIn Sued For Allegedly 'Eavesdropping' On Zoom Users
Digital News Daily, Wendy Davis - Monday, April 13, 2020
A California resident has sued Facebook and LinkedIn for allegedly violating Zoom users' privacy by harvesting data about them. ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
- LinkedIn Asks Supreme Court To Intervene In Battle Over Scraping
Digital News Daily, Wendy Davis - Monday, March 9, 2020
A recent federal appellate decision that requires LinkedIn to allow its site to be scraped by analytics company hiQ Labs threatens users' privacy, the company argues in a petition fil ...
- Stories Are Coming To LinkedIn
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
LinkedIn will follow in the footsteps of social media sites and offer a short-form video "stories" feature in the coming weeks. "Campaign" has revealed the new service will be triall ...
