- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation and ...
- Microsoft Surpasses $10 Billion Net Income On $35 Billion in Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Cloud services helped Microsoft achieve its revenue goals, and COVID-19 had a "minimal net impact on the total company revenue," a company announcement says. ...
- Supreme Court Asks hiQ To Respond In Battle Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 27, 2020
The Supreme Court wants analytics company hiQ to respond to LinkedIn's request to intervene in a three-year-old battle over whether hiQ violates an anti-hacking law by scraping data about LinkedIn ...
- Supreme Court To Hear Appeal Over Scope Of Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, April 20, 2020
The U.S. Supreme Court has agreed to take up a battle over a 1986 anti-hacking law at the center of several high-profile Silicon Valley disputes, including a fight between social ...
- Privacy Group Urges Supreme Court To Intervene In LinkedIn Scraping Battle
Digital News Daily, Wendy Davis - Tuesday, April 14, 2020
LinkedIn should be allowed to block outside companies like hiQ analytics from scraping users' data, the advocacy group Electronic Privacy Information Center argues in a new filing with the U.S. ...
- Facebook, LinkedIn Sued For Allegedly 'Eavesdropping' On Zoom Users
Digital News Daily, Wendy Davis - Monday, April 13, 2020
A California resident has sued Facebook and LinkedIn for allegedly violating Zoom users' privacy by harvesting data about them. ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
- LinkedIn Asks Supreme Court To Intervene In Battle Over Scraping
Digital News Daily, Wendy Davis - Monday, March 9, 2020
A recent federal appellate decision that requires LinkedIn to allow its site to be scraped by analytics company hiQ Labs threatens users' privacy, the company argues in a petition filed ...
- Stories Are Coming To LinkedIn
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
LinkedIn will follow in the footsteps of social media sites and offer a short-form video "stories" feature in the coming weeks. "Campaign" has revealed the new service will be trialled ...
- LinkedIn Shutters Sales Navigator Gmail Extension
Around the Net in Email, Ray Schultz - Wednesday, February 19, 2020
LinkedIn is shutting down its Sales Navigator Gmail extension. This is a seen as a blow to social media marketers. Here’s an analysis of why. ...
- Jumpshot Reportedly Source Of Browser Data Sold To Google, Microsoft, Others
Inside Performance, Laurie Sullivan - Monday, January 27, 2020
An antivirus program used by hundreds of millions of people worldwide is selling highly sensitive web-browsing data to many of the world's biggest companies. ...
- LinkedIn Plays With Connections
Inside Performance, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users more ...
- SEO Data On LinkedIn Shows Newfound Interest
Inside Performance, Laurie Sullivan - Tuesday, December 24, 2019
There are 47,500 job openings that match the keyword SEO on LinkedIn and about 909,000 that match the same keyword. Growth advisor and SEO strategic consultant Eli Schwartz looked at ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and New Year's. This is when ad engagement for business brands on LinkedIn increases, according to a study released Thurs ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review a ruling that requires the company to allow its site to be scraped by analytics company hiQ Labs. ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially other analytics companies -- to scrape information about users, including material that users posted but directed LinkedIn to ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry execs and/or thought leaders has become a common practice among America's Fortune 1000 organizations and LinkedIn has emerged as ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Inside Performance, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance indicators -- the short-term impact of ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the company says. ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape Data
Digital News Daily, Wendy Davis - Monday, October 14, 2019
A recent decision in the battle between analytics firm hiQ Labs and LinkedIn poses "a grave threat to user privacy and the openness of the Internet," LinkedIn argues in new ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, the company says. ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to Campaign Manager. ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; and ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analytics firm HiQ Labs from mining data, a federal appellate court ruled Monday. ...
- Google Is Target Of New Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
The state of Texas leads a group of more than 30 attorneys general preparing an investigation into Google for potential antitrust violations. ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitting ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channels like programmatic and social, could see a change. Microsoft Advertising combined technology from Bing into LinkedIn to help B2B marketers ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Inside Performance, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but with the addition of new services, the social network continues to build a new brand image. ...
