- LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early beta testers. ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Inside Performance, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" and "brand protection," and excitement about "expanding social's impact on other departments" -- particularly among senior-level
marketers. ...
- Advertising Strong Focus In Microsoft Earnings
Inside Performance, Laurie Sullivan - Wednesday, October 27, 2021
While some believe reports of supply constraints influencing the outcome of the holiday season across the ad industry are exaggerated, Microsoft CFO Amy Hood is keeping a close eye ...
- Microsoft To Remove 'Social' Part Of LinkedIn In China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Microsoft will shut down its current version of LinkedIn in China to rid the site of social networking features, making it the last major U.S. social network to leave t ...
- LinkedIn Says Analytics Company In Scraping Fight Quietly Shuttered In 2018
Digital News Daily, Wendy Davis - Tuesday, September 14, 2021
LinkedIn has told a federal judge that analytics company hiQ Labs, which has been fighting a high-profile battle against LinkedIn since 2017 over its scraping policies, actually went out ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDevz and recruiting platform Noirefy over erroneous metrics. ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Inside Performance, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its r ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. ...
- Report Reveals Frequency, Resources Needed To Support Marketing APIs
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are among t ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertisers regularly pay for fake clicks," TopDevz and Noirefy allege in a revised complaint. ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn over allegedly inflated ad metrics. But the ruling allows the advertisers to revise their claims within two weeks. ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Inside Performance, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. ...
- Alphabet, Microsoft Post Big Q2 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the pandemic when companies pulled back ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outlaw a significant amount of journalism in the public interest," the Reporters Committee for Freedom of the Press, N ...
- TikTok Goes After LinkedIn Job Search Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khosla Ventures Acquisition Co. II, which will serve as a special-purpose acquisition company (SPAC). ...
- LinkedIn Data Breach Exposes Inferred Salaries
Around the Net in Email, Ray Schultz - Wednesday, June 30, 2021
A massive LinkedIn data breach has exposed data on 700 million users -- 92% of the total audience. The data, including inferred salaries on some, is available on the da ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over Scraping
Digital News Daily, Wendy Davis - Monday, June 14, 2021
In an order issued Monday, the Supreme Court has given LinkedIn another opportunity to prove it's entitled to prevent analytics company hiQ Analytics from scraping data. ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
- Microsoft Blocks Google, LinkedIn Emails Due To Glitch
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Some emails are marked as malicious. Microsoft says it is working on releasing quarantined messages. ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as D ...
- Microsoft's LinkedIn Pauses Sign-Ups In China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
Microsoft's networking site LinkedIn will pause new member sign-ups for its service in China, while it works to ensure it is complying with local law. ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- Finding An Email Address In 60 Seconds
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
The following techniques might not work for large campaigns. But here are the ways journalists and marketers find email addresses of people they want to reach: LinkedIn & Email Hunte ...
- Supreme Court Wrestles With Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, November 30, 2020
The government's interpretation of a decades-old anti-hacking law "would brand most Americans criminals on a daily basis," a lawyer representing a former police sergeant told the Supreme Court Monday. ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
