- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Inside Performance, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. ...
- Alphabet, Microsoft Post Big Q2 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the pandemic when companies pulled back ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outlaw a significant amount of journalism in the public interest," the Reporters Committee for Freedom of the Press, N ...
- TikTok Goes After LinkedIn Job Search Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khosla Ventures Acquisition Co. II, which will serve as a special-purpose acquisition company (SPAC). ...
- LinkedIn Data Breach Exposes Inferred Salaries
Around the Net in Email, Ray Schultz - Wednesday, June 30, 2021
A massive LinkedIn data breach has exposed data on 700 million users -- 92% of the total audience. The data, including inferred salaries on some, is available on the da ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over Scraping
Digital News Daily, Wendy Davis - Monday, June 14, 2021
In an order issued Monday, the Supreme Court has given LinkedIn another opportunity to prove it's entitled to prevent analytics company hiQ Analytics from scraping data. ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
- Microsoft Blocks Google, LinkedIn Emails Due To Glitch
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Some emails are marked as malicious. Microsoft says it is working on releasing quarantined messages. ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as D ...
- Microsoft's LinkedIn Pauses Sign-Ups In China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
Microsoft's networking site LinkedIn will pause new member sign-ups for its service in China, while it works to ensure it is complying with local law. ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- Finding An Email Address In 60 Seconds
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
The following techniques might not work for large campaigns. But here are the ways journalists and marketers find email addresses of people they want to reach: LinkedIn & Email Hunte ...
- Supreme Court Wrestles With Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, November 30, 2020
The government's interpretation of a decades-old anti-hacking law "would brand most Americans criminals on a daily basis," a lawyer representing a former police sergeant told the Supreme Court Monday. ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...
- LinkedIn Reports Inflated Metrics, Led To Overcharges
Inside Performance, Laurie Sullivan - Friday, November 13, 2020
LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency in the future. ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when deali ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Inside Performance, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partn ...
- Ogilvy Racks Up 1M Followers On LinkedIn
Social Media Insider, Steve McClellan - Wednesday, September 23, 2020
It's the first agency brand to reach the 1 million mark on LinkedIn, followed by Leo Burnett (450,000 followers), and Saatchi & Saatchi (nearly 400,000). ...
- Social Media Angst: It's Not Me, It's You
Media Insider, Maarten Albarda - Friday, September 18, 2020
LinkedIn now generates so much obnoxious clutter in my inboxes that I am beginning to really loathe it. ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect Employees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
As work-from-home changes the way companies design their platforms, LinkedIn this week gave marketers more ways to connect people within and outside their business to ease the challenges that ari ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, b ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping
Digital News Daily, Wendy Davis - Friday, July 17, 2020
"Because of the decision below, anyone can now deploy automated 'bots' to scrape and exploit massive quantities of personal information from public-facing websites," LinkedIn writes in its latest attempt ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one pla ...
- How To Use Data To Create A B2B Pitch
Around the Net In Digital, Ray Schultz - Wednesday, July 1, 2020
LinkedIn users spend only 17 minutes per month on the platform. This means you have to get right to the point when using InMail. That takes analytics. Here are ti ...
