- LinkedIn Shutters Sales Navigator Gmail Extension
Around the Net in Email, Ray Schultz - Wednesday, February 19, 2020
LinkedIn is shutting down its Sales Navigator Gmail extension. This is a seen as a blow to social media marketers. Here’s an analysis of why. ...
- Jumpshot Reportedly Source Of Browser Data Sold To Google, Microsoft, Others
Inside Performance, Laurie Sullivan - Monday, January 27, 2020
An antivirus program used by hundreds of millions of people worldwide is selling highly sensitive web-browsing data to many of the world's biggest companies. ...
- LinkedIn Plays With Connections
Inside Performance, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users mo ...
- SEO Data On LinkedIn Shows Newfound Interest
Inside Performance, Laurie Sullivan - Tuesday, December 24, 2019
There are 47,500 job openings that match the keyword SEO on LinkedIn and about 909,000 that match the same keyword. Growth advisor and SEO strategic consultant Eli Schwartz looked ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and New Year's. This is when ad engagement for business brands on LinkedIn increases, according to a study released Thurs ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review a ruling that requires the company to allow its site to be scraped by analytics company hiQ Labs. ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially other analytics companies -- to scrape information about users, including material that users posted but directed LinkedIn ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry execs and/or thought leaders has become a common practice among America's Fortune 1000 organizations and LinkedIn has emerged ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Inside Performance, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance indicators -- the short-term impact ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the company says. ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape Data
Digital News Daily, Wendy Davis - Monday, October 14, 2019
A recent decision in the battle between analytics firm hiQ Labs and LinkedIn poses "a grave threat to user privacy and the openness of the Internet," LinkedIn argues in n ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, the company says. ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to Campaign Manager. ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; a ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analytics firm HiQ Labs from mining data, a federal appellate court ruled Monday. ...
- Google Is Target Of New Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
The state of Texas leads a group of more than 30 attorneys general preparing an investigation into Google for potential antitrust violations. ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitti ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channels like programmatic and social, could see a change. Microsoft Advertising combined technology from Bing into LinkedIn to help B2B markete ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Inside Performance, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but with the addition of new services, the social network continues to build a new brand image. ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns on the platform. ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search and now LinkedIn, according to Cen ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that followed the purchase. ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Digital News Daily, Laurie Sullivan - Wednesday, May 29, 2019
The acquisition is intended to help marketers better measure the return on investments of advertising and marketing campaigns running across mobile and desktop. ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Inside Performance, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the resul ...
- Delete Remains Consistent Search Word On Google Trends
Inside Performance, Laurie Sullivan - Wednesday, May 29, 2019
Amazon released the Echo Show 5 Wednesday with several new privacy-focused features and said people will soon have the ability to tell Alexa to "delete everything I said today" ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving site users an option to view all the Sponsored Content and native ads running in the LinkedIn feed th ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population is exploding and shattering old stereotypes as it grows. ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and paid social advertising in consumer perception and in the purchasing cycle. ...
- IPG, Publicis, WPP Make LinkedIn Top Places To Work List
Research Intelligencer, Joe Mandese - Wednesday, April 3, 2019
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the first time any ad agen ...
- Employees Say These Companies Underpay Them Based On Their Contributions
Inside Performance, Laurie Sullivan - Monday, April 1, 2019
More than half of tech workers for some of the major companies like Apple and Google think they are underpaid, according to recent data. ...
