- Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Digital News Daily, Laurie Sullivan - Wednesday, September 6, 2017
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser's ability to reach existing and potentially new consumers beyond the LinkedIn platform. It also makes the ad offeri ...
- LinkedIn Upgrades Video Analytics
Around the Net In MAD London, Sean Hargrave - Wednesday, August 23, 2017
"Campaign" is heralding LinkedIn's new video feature on its mobile app as a huge new opportunity. The update allows account holders to see who has viewed and shared their vid ...
- LinkedIn Launches Native Video Feature
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Aiming to entice its professional user base to engage with it as more of a social network, LinkedIn has launched a native video capability which will enable users to reco ...
- Industry Vets Build A Search Engine On Blockchain To Displace Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2017
Users will be paid in tokens by brands and companies each time they search or contribute to building out content or code for the good of the community. It wi ...
- LinkedIn Adds Mentor Matching Service
Around the Net In Digital, Gavin O'Malley - Friday, August 4, 2017
LinkedIn is rolling out a new service that matches users with potential mentors. “The service (which started with a small test last month) is free and will be available fir ...
- Bing Ads Reshaped By Marketer Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, according to a post on the Bing Ads UserVoice website. It's one piece of advice in a long li ...
- LinkedIn Tops 500M Registered Users
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, April 24, 2017
Worldwide, LinkedIn has surpassed 500 million registered users, the Microsoft-own social network said Monday. That’s “up from 467 million members as of its last quarterly report in October of la ...
- Fake Recruiters Target College Grads On Social Media
The Social Graf, Erik Sass - Thursday, April 13, 2017
The fraudulent accounts ask jobseekers to provide their credit card numbers for spurious job placement fees, or divulge personal information as part of bogus job applications. ...
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Divye Khilnani, product management at LinkedIn, said the company will also expand the feature to Sponsored InMail, a messaging ad product. When asked whether LinkedIn might license the technology ...
- LinkedIn To Introduce Email Targeting, Launch New Ad Platform
Email Marketing Daily, Jess Nelson - Thursday, March 23, 2017
LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. ...
- LinkedIn to Offer Email-Based Targeting Service
Around the Net in Email, Ray Schultz - Wednesday, March 22, 2017
LinkedIn plans to introduce a service called Matched Audiences that will allow marketers to target users based on their email address. ...
- LinkedIn Adds "Trending" Topics Feed
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, March 22, 2017
Following Facebook’s lead, LinkedIn just added a “Trending” topics feed. With it, “Users can find a collection of recent news stories and accompanying user posts that are personalized based ...
- LinkedIn Adding Enterprise Features
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, March 21, 2017
LinkedIn is adding more enterprise features, TechCrunch reports. Specifically, “The company is adding a new ‘enterprise’ tier to its Sales Navigator product -- a subscription-only service that lets salespeople t ...
- Ad-Supported Jobs Add $1 Trillion To Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 16, 2017
If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number in 2016 is the billions ...
- Microsoft Adds LinkedIn Co-Founder Hoffman To Board
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, March 15, 2017
LinkedIn co-founder Reid Hoffman is joining Microsoft’s board of directors. “As of Hoffman's appointment … Microsoft's board is back up to 12 members,” ZDNet notes. Presently, “Hoffman is a partn ...
- Google Plans To Open Its Futuristic Campus To The Public
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 28, 2017
Google's plans for its futuristic Mountain View campus will also become a "destination for the local community," which means an open-to-the-public campus with lots of green space and food stall ...
- Social-Media Growth Driven By Older Users
The Social Graf, Erik Sass - Friday, January 13, 2017
A Pew survey suggests that social media usage among younger adults is leveling off - or maybe even decreasing - as their elders sign on in growing numbers. ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's tools and platforms with LinkedIn's services to improve targeting. Russ Glass, VP of Products at LinkedIn Marketing Solutions, al ...
- Microsoft Completes LinkedIn Deal
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, December 8, 2016
Microsoft has officially completed its $26 billion acquisition of LinkedIn, the software giant said Thursday. “But,” as Fortune writes, “after getting all the required regulatory approvals and money transfers squar ...
- European Commission Approves Microsoft's LinkedIn Buy
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, December 6, 2016
The European Commission just approved Microsoft’s pending acquisition of LinkedIn. “Microsoft expects the deal to acquire LinkedIn for $26.2 billion, which the company announced in June 2016, to close ‘ ...
- Russia Shows LinkedIn The Door
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, November 17, 2016
At least for the moment, LinkedIn is no longer welcome in Russia. “Amid a tense stand-off and attempt at negotiations, Russia’s communications regulator Roskomnadzor has started to enforce a proposed block ...
- LinkedIn Releases Sponsored InMail
Email Marketing Daily, Jess Nelson - Thursday, November 10, 2016
LinkedIn unveiled Sponsored InMail on Wednesday, a self-service marketing solution that helps digital marketers engage with target audiences on LinkedIn with personalized messages that render on
mobile or desktop. ...
- LinkedIn Offers Marketers 'Sponsored InMail' Buying
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, November 9, 2016
LinkedIn is rolling out “Sponsored InMail” -- a paid feature that will let marketers query its database of around 476 million users, and send them unsolicited messages via its InMail messaging syste ...
- LinkedIn Launches New 'Salary' Portal
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, November 2, 2016
LinkedIn just launched a new portal named Salary, which collects and analyzes salaries across jobs, worldwide. As ZDNet notes, the launch is part of LinkedIn's Economic Graph initiative. “Effectively, t ...
- LinkedIn Q3 Earnings Beat Estimates
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, October 28, 2016
For the third quarter, LinkedIn reported revenue and earnings that beat analysts’ estimates, on Thursday. The results come about five months after Microsoft announced plans to buy LinkedIn for $26.2 billion in cash, Forbes notes. “The price Microsoft is offering is ...
- Forget Slack -- Facebook Workplace Is Gunning For LinkedIn And Microsoft
London Blog, Sean Hargrave - Tuesday, October 11, 2016
Opening up Facebook Workplace will pitch it against Slack and Yammer, but isn't the real target here the recruitment revenue that prompted Microsoft to buy LinkedIn? ...
- Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head of products for LinkedIn's Marketing Solutions unit, said LinkedIn's recent decision to introduce programmatic display advertising was driven ...
- AppNexus Announces Availability Of LinkedIn Display Inventory
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Ad-tech firm AppNexus said LinkedIn display inventory is now available through its platform. The development means that advertisers can target LinkedIn's audience of more than 450 million professionals through AppNexu ...
- LinkedIn Launches 'E-Learning' Portal
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, September 23, 2016
LinkedIn just launched LinkedIn Learning -- an “e-learning” portal for people as well as businesses and educational institutions. “The new site … comes about a year and a half after LinkedIn acquired onli ...
- LinkedIn Unveils Redesign, New Features
The Social Graf, Erik Sass - Friday, September 23, 2016
LinkedIn has revamped its Web site and added new features to help bolster user engagement. ...
