- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Amo ...
- LinkedIn Launches Conversion Tracking
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
A little under a month after the announcement of its sale to Microsoft, LinkedIn has further bolstered its offering to advertisers with the announcement of conversion tracking capabilities to he ...
- LinkedIn Will Offer Conversion Tracking To Help Advertisers Track Campaign Results
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their campaigns on the professional network. ...
- #Hashtags Become Searchable On LinkedIn
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 7, 2016
LinkedIn has announced that users can now use hashtags to search and share content on the site. The feature is available only on LinkedIn's mobile app, but will be roll ...
- LinkedIn Sues To Shut Down 'Scrapers'
PolicyBlog, Wendy Davis - Wednesday, August 10, 2016
LinkedIn is going on the offensive against Web users who allegedly create fake profiles in order to gain access to the site and collect data about its members. ...
- LinkedIn Pushing Influencer Videos
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, August 3, 2016
LinkedIn will being adding short videos to users’ feed, most of which will come from their favorite influencers. “The company has tapped some 500 popular figures on the site ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn to enable it to partner closely on programmatic offerings in APAC. ...
- LinkedIn Grabs Presentation-Sharing Software Startup PointDrive
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, July 27, 2016
LinkedIn is buying presentation-sharing software startup PointDrive. In turn, “The company’s 15 employees will relocate to LinkedIn’s Chicago or San Francisco offices,” The Chicago Tribune reports. “PointDrive, which CEO Bill Burnett launch ...
- B2B Brands Have LinkedIn Followers, But Engagement On Instagram
Research Brief, Jack Loechner - Tuesday, July 26, 2016
There are a few major areas of disconnect between how major brands use Instagram, and how consumers engage with brands on Instagram. ...
- Turning Free Content Into Email Subscribers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 15, 2016
Go to LinkedIn and start messaging anyone you think might be interested. You may have to make connections or join groups first, then you can start messaging your connections a ...
- Google And Facebook Also Considered Buying LinkedIn
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
It looks like LinkedIn had more suitors than was originally thought to be the case, according to a report in Recode which said Google and Facebook were also interested ...
- Cloud Tools And Data Meet Networking. How Microsoft Can Justify LinkedIn's GBP26bn Price Tag
MAD London, Jason Mander - Monday, June 27, 2016
Cloud services and professional networking come together to make what may go down as a very wise investment by Microsoft. ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?
RTBlog, Tobi Elkin - Monday, June 20, 2016
Is Microsoft's acquisition of LinkedIn a data play? An identity play? Or something else entirely? ...
- Looking For Innovation? Buy It.
Programmatic Insider, John Motavalli - Wednesday, June 15, 2016
With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospe ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will "change the way the world works" -- but will also provide both with more da ...
- Data, CRM And Native Are The Drivers As LinkedIn And Microsoft Announce Wedding Plans
London Blog, Sean Hargrave - Tuesday, June 14, 2016
Come for the inbox and calendar integration, and stay for the virtuous circle of data feeding CRM through native and messaging. ...
- LinkedIn Sold, Is Twitter Next?
The Social Graf, Erik Sass - Tuesday, June 14, 2016
Microsoft's acquisition of professional social network LinkedIn for $26.2 billion is shaking up the digital media universe, leaving many industry watchers asking who's next. ...
- Microsoft To Buy LinkedIn For $26.2bn
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Microsoft has agreed to buy professional social network LinkedIn for $26.2bn. LinkedIn has been picked up for $196 per share in an all-cash transaction. Microsoft has pledged to continue t ...
- Microsoft To Acquire LinkedIn For $26.2 Billion, Extends Cloud Network
MediaDailyNews, Laurie Sullivan - Monday, June 13, 2016
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each and puts Microsoft in a mu ...
- Microsoft Bing Ads Finds Opportunities In LinkedIn Social Data, AI
SearchBlog, Laurie Sullivan - Monday, June 13, 2016
Microsoft and LinkedIn quickly glossed over benefits for Bing and Bing Ads when they announced the $26.2 billion deal on Monday, but industry insiders see the agreement as having far-reachi ...
- LinkedIn Advises Users To Pick Stronger Passwords After Hack
Around the Net In MAD London, Sean Hargrave - Friday, May 27, 2016
LinkedIn has advised users to strengthen passwords following a major security breach in which over 100 million emails and passwords were stolen. Last week a hacker using the pseudonym Pea ...
- Telmetrics Adds Call Analytics To Measure Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2016
Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to measure return on investments, test soci ...
- 117 Million LinkedIn Passwords Put Up For Sale
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 20, 2016
Passwords belonging to 117 million users of professional networking site LinkedIn have been put up for sale online. The huge cache of personal data comes from a hack of t ...
- LinkedIn Suffers Major Hack
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 18, 2016
A hacker is trying to sell the emails and passwords of 117 million LinkedIn members on a “dark web” illegal marketplace, Motherboard reports. “For LinkedIn, the lesson is the sa ...
- LinkedIn Mulling 'Instant Articles' Rival
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, May 6, 2016
LinkedIn is reportedly weighing a service akin to Facebook’s Instant Articles, which would let publishers host content directly on the social network. “LinkedIn has discussed the product with various publishe ...
- Why LinkedIn Is Eying 'Instant Articles' Rival
MoBlog, Gavin O'Malley - Friday, May 6, 2016
It should come as no surprise that LinkedIn is eying a service akin to Facebook's Instant Articles, and Google's AMP. Across demographics, 63% of consumers value fast load times abo ...
- Sponsored Content Boosts LinkedIn's Q1 Earnings
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, April 29, 2016
LinkedIn’s ad business hit $154.1 million in revenue for the first quarter of 2016 – 29% year-over-year. Critically, “Sponsored content -- which includes posts that companies can pay to pla ...
- Study Reveals The Obvious: People Leave Agency Jobs Because Of Low Pay, Bad Work/Life Balance, Lack Of Strategic Vision
Mediapsssst, Richard Whitman - Tuesday, March 22, 2016
A study conducted in partnership between the 4A's and LinkedIn was unveiled at Tuesday's 4A's Transformation Conference following a panel entitled "The Truth About Talent," which gave a little b ...
- LinkedIn CEO Giving Annual Stock Package To Employees
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, March 3, 2016
LinkedIn CEO Jeff Weiner is forgoing his annual stock package worth about $14 million, and instead giving it to his employees. “It’s a nice gesture for sure, and probably ...
- Judge Approves LinkedIn's $13 Million Settlement Over Email Invites
Daily Online Examiner, Wendy Davis - Friday, February 19, 2016
A federal judge signed on a deal that requires LinkedIn to pay about $20 each to approximately 440,000 users for misappropriating their names in email invitations to their friends. ...
