- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 24, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate posts on their LinkedIn Company Pag ...
- Mercedes-Benz Goes To LinkedIn To Tout C-Class
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line via a program called “Driven to Perform.” The car maker is asking LinkedIn users to nominate colleagues by highlighting the ...
- LinkedIn Acquires Bizo, Expands Business Marketing, Advertising Support
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2014
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable the measurement of display and soci ...
- YouTube, Google+, LinkedIn Lose Share Traffic
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its share of Web traffic referrals nosedi ...
- CRM Needs A Makeover; Marketing And Sales Need To Share Skills
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 18, 2014
Some 57% of the buying process -- marketing's territory -- gets done before customers interact with sales. Search, social and other online media continue to force the shift. The chan ...
- LinkedIn Testing Programmatic Targeting
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The Wall Street Journal has reported that LinkedIn "recently launched a pilot program to allow marketers to target ads across the Web" using the site's data. GroupM's Xaxis is testi ...
- Top 50 U.S. Web Properties
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 17, 2014
comScore has released a list of the top 50 properties for May 2014 in the U.S. based on desktop Web activity. Google Sites ranked No. 1 on desktop, with 190.3 million uniq ...
- Power Playdate
Real MAD, Stan Mack - Monday, June 9, 2014
...
- LinkedIn Launches First UK Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, June 4, 2014
LinkedIn is launching its first UK brand campaign, aiming to drive brand perception and engagement about its 15m British members. The month-long campaign, created by LinkedIn in conjunction with BM ...
- How You Rank In LinkedIn
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 22, 2014
LinkedIn introduced Thursday a feature in Who's Viewed Your Profile to help users see where they stack up relative to others in their network. The How You Rank tool wi ...
- Shocker: Journos Use Twitter, Promote Selves
The Social Graf, Erik Sass - Wednesday, May 7, 2014
With their unique combination of gossipy extroversion and narcissistic self-absorption, journalists are basically ideal professional social media users. A new survey from the Indiana University School of Journalism confirms th ...
- Wall Street Skeptical About Social Media Stocks
The Social Graf, Erik Sass - Monday, May 5, 2014
After an effusive 2013, social media investors are getting gun-shy in 2014, judging by substantial declines in the stock prices of big social media companies including Twitter, Facebook, and LinkedI ...
- LinkedIn Hits 300M Users, Pushes Mobile Options
Social Media & Marketing Daily, Mark Walsh - Monday, April 21, 2014
LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the first quarter from a year a ...
- TD Garden Launches Social Media Network For Boston Business Leaders
Bay State Blog, Val Brickates Kennedy - Friday, April 11, 2014
Just in time for the Stanley Cup playoffs, TD Garden has launched an exclusive social media business network to make it easier for Boston's business elite to connect at game ...
- Facebook, Google, LinkedIn, Twitter Collaborate On Open-Source Database Project
SearchBlog, Laurie Sullivan - Thursday, March 27, 2014
Facebook, Google, LinkedIn and Twitter engineering teams have collaborated on an open-source project called WebScaleSQL, a custom open-source project of the MySQL database management system designed for large companies. I ...
- LinkedIn Rolls Out Tools To Measure Content Marketing Influence
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
LinkedIn is releasing content analytics tools Thursday that go beyond reporting by allowing brands to quantify and benchmark content posted to the brand's page on the social network. ...
- LinkedIn Updates Terms of Service, Privacy Policy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 21, 2014
LinkedIn has adopted one privacy policy and terms of service for all its platforms, including SlideShare and Pulse. The updates support member data, premium services, mobile numbers, and content. The chang ...
- Moz Taps Bitly Inbound Link Data To Improve Search, Social Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
It was just a matter of time before a search engine marketing company tapped into the data from a popular URL shortener to gain more insight on inbound links. S ...
- Oracle Adds Paid Social Media Services Through Kenshoo, Nanigans, SHIFT
Social Media & Marketing Daily, Laurie Sullivan - Friday, March 7, 2014
Oracle stepped into paid social media marketing services with the introduction Friday of a social cloud application program interface and support from partners Kenshoo, Nanigans and SHIFT. The partnership wi ...
- LinkedIn Acquires Job-Search Startup Bright
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 7, 2014
LinkedIn has agreed to acquire Bright, which relies on data and matching technology to connect job seekers and employers. The company, which values the deal at about $120 million, expec ...
- LinkedIn Sales Up 47% In Q4, Acquires Job Site Bright
Social Media & Marketing Daily, Mark Walsh - Thursday, February 6, 2014
LinkedIn on Thursday reported that revenue rose 47% in the fourth quarter of 2013, despite a modest slowdown in ad sales growth from the prior quarter. ...
- How To Build A Content Strategy On LinkedIn
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 9, 2014
LinkedIn has built functions during the past few years to support content marketing. Jason Miller provides details about the services, but suggests that before brands get started they need ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. The company, now called Marketing Mojo, reflects a changing industry prompting companies known for supporting paid-search marketing or sear ...
- Getting Social In 2014
Marketing Daily, Drew Neisser - Monday, December 30, 2013
If 2013 taught us one lesson, it is that social media is an amorphous free radical that defies easy categorization or one-size-fits-all approaches. Looking ahead, marketers would be wise ...
- Adobe, Dell Among Top LinkedIn Company Pages
Raw, Mark Walsh - Tuesday, December 10, 2013
Adobe, Dell and Four Seasons Hotel and Resorts are among brands with the top 10 company pages on LinkedIn this year, according to the professional networking site. In a ...
- Marketers Rethink Data Use, Google, Dropbox Tops In Best Practices
Online Media Daily, Laurie Sullivan - Wednesday, November 20, 2013
Keeping data private as it traverses the Web remains a huge responsibility for brands, agencies and companies. But as companies tighten access to available data, marketers will need to rethi ...
- LinkedIn Rolls Out Showcase Pages
Online Media Daily, Mark Walsh - Tuesday, November 19, 2013
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating dedicated sites for them on t ...
- Nuances Between Paid Search And Paid Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 12, 2013
Paid social campaigns will become the buzz phrase in 2014, as marketers learn how to pivot between search and social. Melissa Mackey points out the nuances between the two med ...
- Mobile Drives LinkedIn's Sponsored Updates
Online Media Daily, Mark Walsh - Tuesday, November 5, 2013
LinkedIn is early in shifting from traditional display ads on its site to ads that run in users' news feed ads. Its Sponsored Updates ad unit is off to ...
- LinkedIn Defends Intro Email Service
Online Media Daily, Mark Walsh - Monday, October 28, 2013
LinkedIn over the weekend issued a post aimed at allaying security concerns around its new Intro service, which adds LinkedIn profile data to the iOS email client. Launched last wee ...
