- LinkedIn Defends 'Intro' Email Service
Raw, Mark Walsh - Monday, October 28, 2013
LinkedIn over the weekend
issued a post aimed at allaying security concerns around its new Intro service, which adds LinkedIn profile data to the iOS email client. Launch ...
- LinkedIn Updates iPad, Pulse Apps, Launches 'Intro'
Online Media Daily, Mark Walsh - Wednesday, October 23, 2013
LinkedIn has unveiled updated iPad and Pulse apps along with a new email offering called LinkedIn Intro that includes a sender's profile information. The new products underscore its focus ...
- Prices On Paid-Search Ads Fall, But Google Still Profits
SearchBlog, Laurie Sullivan - Friday, October 18, 2013
A decline in the aggregated cost per click for paid-search ads in Q3 2013, enticed marketers to purchase more ads from Google during the quarter, increasing the company's aggregate revenu ...
- Social Media Mania Captures Consumer Companies
Research Brief, Jack Loechner - Wednesday, October 16, 2013
TATA Consultancy Services, in a new study addressing "How The Best Consumer Companies Use Social Media, " begins their report by noting that 10 years ago Facebook, with more th ...
- Lenovo Sees Favorability Lift With LInkedIn Native Ads
Raw, Mark Walsh - Thursday, October 3, 2013
LinkedIn recently opened up its Sponsored Update ad unit widely to advertisers after testing it for months with beta partners including Lenovo. The professional networking site on Thursday
tout ... - LinkedIn iOS Update Adds Endorsements
Raw, Mark Walsh - Wednesday, October 2, 2013
The latest version of the LinkedIn iPhone and iPad apps extend the professional networking site’s
endorsement feature to mobile devices. Further, new members accessing LinkedIn via mobile will n ...
- LinkedIn Native Ad Unit Forecast To Hit $46 Million In 2014
Online Media Daily, Mark Walsh - Monday, September 30, 2013
A new analyst report forecasts that LinkedIn's recently launched native ad unit will boost the professional networking site's ad revenue by $46 million in 2014. Of that total, $18 milli ...
- LinkedIn Prohibited From Sharing Intel About U.S. Gov Requests
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 18, 2013
LinkedIn said its Transparency Report doesn’t include requests related to U.S. national security-related matters because the U.S. government prohibits the company from doing so. The company and government continue ...
- Brands Mine For Socially Acceptable Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 18, 2013
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according to a recent survey. Companies wi ...
- LinkedIn Redesigns Groups Pages
Online Media Daily, Mark Walsh - Thursday, August 22, 2013
LinkedIn's group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, with an oversized image at t ...
- The Social Networks Where CEOs Roam
SearchBlog, Laurie Sullivan - Thursday, August 8, 2013
Sixty-eight percent of CEOs have no presence on any social network such as Facebook, LinkedIn, Google+ and Twitter, but a study released Thursday compares the presence of those who ...
- 10 LinkedIn Ad Issue Workarounds
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Marketers may like to use Facebook, LinkedIn and Google+ to reach specific audiences in social sites, but they don't love everything about it. Merry Morud gives us 10 things ...
- LinkedIn Lets Users Apply For Jobs Via Mobile
Raw, Mark Walsh - Monday, August 5, 2013
LinkedIn on Monday announced that users can now apply for jobs directly through its Android and iOS apps. That step comes a month after the online professional network let membe ...
- LinkedIn Beats Forecast, Reports 59% Gain In Sales
Online Media Daily, Mark Walsh - Thursday, August 1, 2013
Despite slowing growth in its ad business, LinkedIn on Thursday reported a 59% gain in overall sales in the second quarter on the strength of its recruiting and subscriptions busines ...
- LinkedIn Updates Company Page Analytics
Raw, Mark Walsh - Thursday, August 1, 2013
Ahead of its second-quarter earnings release today, LinkedIn unveiled a more in-depth set of analytics for company pages on the professional networking site. The updated analytics service allows companies ...
- LinkedIn Extends Sponsored Updates To All Advertisers
Raw, Mark Walsh - Tuesday, July 30, 2013
A week after announcing the launch of
Sponsored Updates, LinkedIn is
extending the new ad format to all marketers through its self-serve ad platform. The ads appear ...
- LinkedIn Debuts Sponsored Updates
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
LinkedIn on Tuesday formally launched its new native ad units that appear in users' feeds and look like regular posts except for the "Sponsored" label at the top. The compa ...
- Adobe Launches Social Predictive Platform
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. The platform offers a mobile us ...
- LinkedIn Newsfeed Ads Ramping Really Slowly
Raw, Mark Walsh - Tuesday, July 9, 2013
LinkedIn’s slow rollout of ads in the news feed means the new format is unlikely to reach significant scale until late 2013 or the first quarter of 2014, according ...
- LinkedIn Hits 3 Million Company Pages
Raw, Mark Walsh - Thursday, June 27, 2013
LinkedIn on Thursday announced hitting three million company pages on the professional networking site, with 500,000 added in just the last 12 months. “The companies on LinkedIn span all maj ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a networking campaign for golfers on Linked ...
- LinkedIn Goes More Media-Centric With Photo-Sharing
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Continuing its makeover from a utilitarian professional network into a more media-centric service, LinkedIn has added the ability for users to upload photos, documents and presentations to their status upda ...
- LinkedIn Provides A Twist On Email Campaign
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 20, 2013
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. Rather than use a standard email campaig ...
- LinkedIn Debuts 'Channels' In Revamp Of LinkedIn Today
Online Media Daily, Mark Walsh - Wednesday, May 8, 2013
Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user's connections and industry peers are reading. On Wednesda ...
- Nine Out of Ten Execs Use LinkedIn
The Social Graf, Erik Sass - Monday, May 6, 2013
Roughly nine out of ten (88%) business executives use LinkedIn "often" or "very often," according to a survey of 139 suits by DHR International, a corporate headhunting and management consultanc ...
- LinkedIn Revs Surge, Testing In-Stream Ads
Online Media Daily, Mark Walsh - Thursday, May 2, 2013
LinkedIn reported revenue increased 72% in the first quarter, benefiting again from solid growth across its three key business lines. Marketing Solutions -- its advertising arm -- saw revenue ri ...
- The Mistakes People Make; How They Recover
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 24, 2013
Make mistakes, but learn from them, according to Francesca Levy, who tells us how "big errors are burned into our memory ... And even the most successful people make maj ...
- LinkedIn Launches Major Mobile App Upgrade, Leads With Content
Mobile Marketing Daily, Steve Smith - Thursday, April 18, 2013
Traditionally, LinkedIn has lagged behind the Big Two social networks in its mobile deployments. With a major upgrade to its iOS and Android apps, however, that may be changing. ...
- Updated LinkedIn App Has In-Stream Ads
Raw, Mark Walsh - Thursday, April 18, 2013
The latest version of LinkedIn's app for the iPhone and Android phones will allow marketers to run ads on smartphones for the first time. A spokesperson for the company to ...
- LinkedIn Buys Pulse For $90 Million
Mobile Marketing Daily, Mark Walsh - Friday, April 12, 2013
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content to keep users sticking around. The professional networking site paid approximately $ ...
