- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, on store shelves and in airpor ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalists about the rapidly shrinking industry and diminished coverage of vitally important beats that hold local governments, elected official ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (SEO). ...
- TikTok To Host New Year's Eve Party, Introduces Creative Visual Feature
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
TikTok recently hosted a live forum to mark the UK's COVID-19 vaccine rollout and plans to host a virtual New Year's Eve celebration to bring friends and family together. ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketing tactics" through a new partnership with the BBB National Programs' National Advertising Division, including its Fast-Track SWIFT Prog ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Facebook Goes Back To Its Roots, Launches Campus College Network
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Facebook announced Thursday the pilot of a new college-only section that gives students ways to connect with classmates and keep up with school events. ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywor ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of the 26,119 closed retail businesses in July-2,454 are permanent-representing 48% of closed retail businesses on Yelp, a 29% increa ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% said they are more loyal ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Inside Performance, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eB ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency. ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Inside Performance, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section to help businesses as they re-open after being temporarily shut down by the pandemic. ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by The IAB Tech Lab that automates the ability to receive content deletion notices. The Data Deletion Request Handling specificati ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to rece ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...
- 'People' Cover Wrap Pivot Connects Readers To Local Businesses
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
To connect recipients with the meal and to foster a deeper connection with People, sales reps got in touch with those selected to receive an issue. ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volume for "near me" queries rose 22% from March 13 - April 11 vs. the Feb. 12 - Mar ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will return to marketing and advertising ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by ...
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, March 25, 2020
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The idea is to inform and conne ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, whi ...
