- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volume for "near me" queries rose 22% from March 13 - April 11 vs. the Feb. 12 - Mar ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will return to marketing and advertising ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by ...
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, March 25, 2020
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The idea is to inform and conne ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, whi ...
- Affiliate Advertising, Marketing Rising In Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categories and shows affiliate gross merchandise sales rose 4% in the first half of March vs. the prior yea ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain of coronavirus -- at least in the near term, according to one analyst. "Medium term, we believe "cocooning" cou ...
- Yelp Debuts Search And Waitlist Features, Announces Record-Setting Valentine's Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 25, 2020
A Waitlist feature enables patrons to view a restaurant's live wait time and remotely join the waiting list before arriving at the location. ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online and find their merchandise locally without having to invest in an expensive ecommerce system. ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies in the ad industry scrambling to comply with the inevitable change. ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Inside Performance, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, with 81% on a smartphone, 22% on a desktop or laptop, and 9% on a tablet. ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature ...
- Voice Enables Local Businesses To Compete With Amazon
Inside Performance, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup. ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of search for marketers, media buyers and businesses. ...
- Borrell Data Shows Local SMBs 'Bewildered' By Expanding Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Most local marketers from small and medium-size businesses do not use marketing opportunities such as smart speakers and voice, according to preliminary findings from a study. ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Inside Performance, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or add their own to Google recommendations and Maps -- not just any map, but Google Maps. ...
- Report: Top Users Of Localized Social Seeing Up To 3X Sales Growth
Digital News Daily, Karlene Lukovitz - Tuesday, July 2, 2019
McAllister's Deli, Courtyard by Marriott lead the 163 franchise brands studied in local presence, customer ratings, engagement. ...
- Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 26, 2019
On Wednesday Google introduced several features, including one that automatically adjusts ad bids based on the season, for what Google calls "seasonality adjustments." ...
- Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The CTIA reports Americans used 82% more mobile data in 2018 than the year before. ...
- Appeals Court Sides With Search Engines In Battle Over 'Scam' Listings
Digital News Daily, Wendy Davis - Friday, June 7, 2019
Google, Microsoft and Yahoo are immune from liability for allegedly displaying listings by "scam locksmiths," a federal appellate court ruled Friday. ...
- When Bing Local Inventory Ads Should Be The Focus
Inside Performance, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge from beta early this month after the company's year-long test cycle. Now they just need to get more compani ...
- XFL Signs ABC, ESPN, Fox Cable Nets For New Season
Television News Daily, Wayne Friedman - Monday, May 6, 2019
The league plans to begin play in February 2020, following the collapse of the Alliance of American Football earlier this year. ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article that the company felt did not accurately explain how its virtual assistant serves up information in local service recommendati ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms in its search engine results that will roll out initially in the U.S., with plans to expand worldwide. Da ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher vs. non-political ads. Political ads on mobile phones see a 50% higher conversi ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in digital advertising continues to grow stead ...
- Google Maps Opens Fraud Complaint Forum
Inside Performance, Laurie Sullivan - Thursday, February 28, 2019
The newly launched forum and Business Redressal Complaint Form will let people who come across fraudulent activity report issues with business listings in Google Maps. ...
