- One In Five Visits To Mobile SMB Sites Results In A Call
Mobile Marketing Daily, Steve Smith - Monday, February 27, 2012
According to new data from DudaMobile in partnership with the Google-led GoMo initiative, one in five visitors to a mobile-optimized small business site leads to an immediate call to th ...
- Voice Search Becomes Key Metric For Expressions Of Intent
SearchBlog, Laurie Sullivan - Wednesday, February 22, 2012
Rather than type, speak the query. Searchers won't click -- they will swipe, touch or gesture. These expressions of intent on search engines or in applications will become the mea ...
- Yandex Taps Nokia's Navteq For Maps, Mobile
Online Media Daily, Laurie Sullivan - Monday, January 30, 2012
Russia's search engine Yandex said Monday it has purchased map licenses from Nokia subsidiary Navteq to develop detailed world maps for its Yandex.Maps service. Using the service, Web site owne ...
- Internet Leads Newspapers As Source For Local Eating and Business Information
Research Brief, Jack Loechner - Wednesday, January 18, 2012
Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, includi ...
- Megasitelinks In Local Searches And More
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 10, 2012
Among the 30 improvements made in December, Google makes a note of a project code name Megasitelinks. It's a project to improve the algorithm for picking sitelinks, which has prov ...
- Google's Search Query Location Patent
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 4, 2012
Google has updated a patent pertaining to the location of local search queries. The patent filing describes a computer-implemented method that receives a search query from a remote device, determini ...
- Google and Firefox Renew Search Deal
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, December 21, 2011
In a deal that means a lot more to Mozilla than Google, the two just renewed their Firefox search deal for the next three years. For Mozilla, it’s “a cruci ...
- Google: Let It Snow And Rain Money
SearchBlog, Laurie Sullivan - Thursday, December 15, 2011
Google made more than 24 acquisitions this year. Yes -- do the math. That averages two acquisitions per month. The most recent buy, Clever Sense, offers up the tool Alfre ...
- Google Engineers Create Schemer
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 12, 2011
A local recommondation search engine could become the answer to boredom for those who have a few days off during the holidays and want something different to do. Google enginee ...
- Aside From Search, What Media Will Drive Online Advertising In 2012?
SearchBlog, Laurie Sullivan - Friday, December 9, 2011
In addition to search marketing, Citigroup Analyst Neil Doshi points to mobile, TV coming online, Facebook, cloud services, local ad markets, and digital goods as long-term online advertising growth strateg ...
- Seven Marketing Sins
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 5, 2011
Kristi Hines describes seven big marketing sins, from not responding to the company's audience on social media, to ignoring local search marketing. It's important to monitor social networks for mention ...
- Microsoft Finds Advertising Gem In Interactive Home Screen
SearchBlog, Laurie Sullivan - Tuesday, November 29, 2011
Bing marketers might have finally found a way to use Microsoft's search engine home page to generate advertising revenue. One hot link in Tuesday's home page photo leads to ...
- Should Search Marketers Dump QR Codes For SnapTags?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 28, 2011
What's a SnapTag? Jeff Hayzlett tells us it's a 2D barcode that highlights a brand's logo in a notched circle. The tag provides more interactivity and analytics for the bran ...
- Calling The Conversion Through A/B Tests
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 25, 2011
Do phone numbers listed on Web sites increase conversions? An A/B test provides insight. One test included a phone number and call to action, while the other did not. Se ...
- How To Build Links Using Social Media
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 15, 2011
Mike King explains, using social media tools and industry stats from companies such as comScore and Compete, how to build links. He starts by describing how to mine the da ...
- How Paid Search 'Harvests' Demand
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 11, 2011
Kevin Lee presents an argument for paid search vs. paid social campaigns. He tells us about social media fatigue, ideas on harvesting demand rather than creating influence, and why "Like ...
- Mobile Search Identifies Intent In The Retail Store Aisle
SearchBlog, Laurie Sullivan - Thursday, November 10, 2011
Smartphone users augment in-store shopping with mobile devices. I do. A Ralphs grocery store promotion touting 30% off wine, beer and liquor got me to pull out my iPhone whi ...
- Google Gives 360-Degree View
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 3, 2011
Taking a cue from Bing Maps, Google now offers a 360-degree view of stores in Google Maps. The tool shows the interior of a restaurant, along with a summary ...
- Local Search SEO Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 17, 2011
Ted Ives serves up some advanced ranking techniques for local search. He put together a list of advanced techniques using David Mihm's local search ranking factors survey and by reading numero ...
