- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that relies on models to score and create unique ad units in milliseconds. ...
- 57% Of Consumers Require Five-Star Online Rating
Inside Performance, Laurie Sullivan - Friday, December 7, 2018
A report released Friday found consumers read an average of 10 reviews before trusting a business, and 40% are only impacted by reviews written within the last two weeks. ...
- Google Adds 'Book,' 'Schedule' Button In Search For Some Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with near ...
- Data Behind Where Web Searches Originate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Rand Fishkin and Jumpshot pulled data to dispel several myths about companies leading in search and volume across the web While Google holds nearly 90% of the general search volu ...
- Elite SEM, CPC Strategy Acquisition Creates Expertise In Amazon Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
The acquisition represents Elite SEM's third acquisition since partnering with private equity firm Mountaingate Capital in Feb. 2017, and will allow Elite SEM to more fully support brands running a ...
- LinkedIn Dynamic Ads Comes To Campaign Manager
Digital News Daily, Laurie Sullivan - Monday, September 10, 2018
Businesses running the Dynamic Ads native ad format can create, manage and track campaigns, customizing messages to audiences with publicly available information from LinkedIn member profiles. ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Inside Performance, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 5 ...
- Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
Some 5% of local businesses don't have listings on any of the most popular citations' sites, according to data released Thursday. ...
- Personalized Shopping Engine Dynamic Yield Raises $32M
Digital News Daily, Laurie Sullivan - Wednesday, August 8, 2018
This round, which brings the company's total funding to $77 million, will go toward building out its platform on artificial intelligence to enable what the company calls "individualized experiences beyo ...
- Image Thumbnails See Major Increase In Local Mobile Queries
Inside Performance, Laurie Sullivan - Tuesday, July 17, 2018
It's not unusual for more images in results to become the next evolution of search. The real innovation will occur when those static images become six-to-15 second videos. ...
- Locksmiths Seek To Revive Suit Against Search Engines
Digital News Daily, Wendy Davis - Friday, July 6, 2018
A group of 14 locksmiths are asking a federal appellate court to revive a lawsuit accusing Google, Bing and Yahoo of promoting listings by "scammers." ...
- Google To Push Out 'Speed Update' In July For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 2, 2018
Google will begin pushing out what senior webmaster trends analyst John Mueller calls a "Speed Update" for Google search that will downgrade slow mobile pages and upgrade in query resul ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
Digital News Daily, Laurie Sullivan - Friday, June 29, 2018
Data shows the message rings true with consumers -- the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo. ...
- What's Trending In Summer Travel Packing?
Search & Performance Marketing Daily, Robert Knapp - Thursday, June 21, 2018
To help marketers and brands stay ahead of the curve, here are the top packing trends and predictions for this travel season. ...
- AT&T, Verizon To End Sale Of Location Data To Third Parties
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. ...
- Acumen Direct Offers Pre-Mover/Online Registrant Email Addresses
Email Marketing Daily, Ray Schultz - Tuesday, June 19, 2018
Now being offered is a list of new movers and pre-movers. The selections include email addresses and telephone numbers. ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Inside Performance, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com. ...
- Placed Attribution For TV Connects To In-Store Visits
MediaDailyNews, Laurie Sullivan - Wednesday, June 13, 2018
The platform connects ad views seen on broadcast tv to store location data through partnerships with Kantar -- which provides access to its ad database -- and Inscape, which pul ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dini ...
- What Consumers Do After A Voice Search And Other Data
Inside Performance, Laurie Sullivan - Tuesday, May 15, 2018
A recent study found that after conducting a voice search, 28% of consumers will call a business, 27% will visit its website, 19% will visit its physical location, 14% wi ...
- Tom Kuntz's Bacardi Summer Ad Dances Across Digital
Digital News Daily, Laurie Sullivan - Monday, May 14, 2018
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires movement both physical and emotional, and that dance expresses the purest form of movement. ...
- Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past
Search & Performance Marketing Daily, Ashley Fletcher - Friday, May 11, 2018
A primary focus on location -- instead of keywords -- could actually pay significant dividends, although it seems like a significant shift in the search operations and business model, ...
- White House Calls On Google, Microsoft, Other Tech Cos. To Discuss Future Of AI
Inside Performance, Laurie Sullivan - Wednesday, May 9, 2018
On Thursday the White House will host a summit with Accenture, Amazon, Google, Facebook, Intel, IBM, Oracle, Microsoft and other tech companies, and will discuss funding for "cutting-edge research" in ...
- Google, YouTube To Reach $19B In Local Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 7, 2018
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. ...
- Education Gap Widens As Programmatic Performance Options Multiply
Data & Programmatic Insider, Laurie Sullivan - Monday, April 30, 2018
Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to a recent study. ...
- What Consumers Do After A Voice Search And Other Data
Inside Performance, Laurie Sullivan - Friday, April 27, 2018
A study from BrightLocal found that a surprisingly large number of consumers have used voice search to find local business information in the last 12 months. Some 56% have us ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Inside Performance, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew has adopted AMP, increasing its mobile page loading times by more than 90%. "They are integrating the Google payme ...
- Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
Inside Performance, Laurie Sullivan - Friday, April 20, 2018
It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social media assistant. ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Inside Performance, Laurie Sullivan - Tuesday, April 17, 2018
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creating an SEO tool that would allow marketers to identify bad links and create disavows in one dashboard. ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines su ...
