- SEO Misconceptions Lead Small Businesses To Pull Back Investments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Some 55% of small businesses plan to invest in search engine optimization SEO this year -- up from 52% last year. But when it came to investments in 2017, markete ...
- Adobe Personalizes Voice
Inside Performance, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact with brands in the same way they engage with a local grocery store clerk or bank teller -- on ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Inside Performance, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London to underscore the importance of adhering to GDPR before it rolls out in May. ...
- IAB Steps Up To Educate Industry On Programmatic Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2018
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The intensive educational cour ...
- The Web Takes Home Repair Services Backwards
Media Insider, Steven Rosenbaum - Monday, February 5, 2018
Sometimes you just get it wrong - way wrong. A number of years ago, on a panel at CES, I was asked for an example of how the internet wou ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Inside Performance, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compared with the prior quarter, but manufacturers managed to offset the lower engagement with higher traffic and promotional incentiv ...
- Search Engines Prevail In Battle With Locksmiths Over Listings
Digital News Daily, Wendy Davis - Thursday, January 18, 2018
Siding with Google, Microsoft and Yahoo, a federal judge has dismissed claims by locksmith companies over search results. ...
- Google Looking To Sell Zagat, Per Reports
Inside Performance, Laurie Sullivan - Wednesday, January 3, 2018
Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require support from the Google+ social netw ...
- Google Promises To Follow FTC Settlement Conditions After Expiration
Digital News Daily, Wendy Davis - Tuesday, December 26, 2017
Google says it will continue to allow websites to opt out of appearing in specific verticals, like Google Shopping, even after the FTC settlement expires on Wednesday. ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on mobile during the first half ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-siz ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm also predicts that native social advertisi ...
- Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
While the last week before Christmas picks up and becomes very local, marketers need to remember that there is an entire week between Christmas and New Year's Day. ...
- Black Friday Search Trends Identified In Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
The keyword phrase "70% off" took 2.59% of impressions on desktop and 2.62% share on mobile. The phrase "40% off" took 0.39% share of impressions on desktop, but only 0.3 ...
- Meet Chatbase, Google's Answer To Analyzing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Google has opened Chatbase to all developers, offering a free analytics cloud service that analyzes and optimizes any type of chatbot program, from Facebook to WeChat, Alexa and Cortana throu ...
- Google Maps Gets Redesigned, Color Coded
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google, known for search advertising and location-based directories, has updated driving, navigation, transit and ways to explore locations at a glance and provide the most relevant information for travelers ...
- Adobe Predicts $13.9 Billion in 2017 Holiday Online Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 13, 2017
Retailers may see a bit more holiday cheer this year from online sales as Google, Microsoft and others figure out how to link paid search and other online advertising ...
- Facebook Local Relaunches, Makes It Easier To Browse Events, Listings
Digital News Daily, Gavin O'Malley - Friday, November 10, 2017
The social giant just relaunched the rebranded app, which features millions of business listings, reviews, recommendations and, yes, events. ...
- Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of Belonging
Digital News Daily, Laurie Sullivan - Thursday, November 9, 2017
Findings released Thursday by IBMiX based on research from Ipsos aim to help marketers understand what drives human behavior, the need to belong, and what is required to design mo ...
- Google Uses Facebook To Lead LA Locals To Pop-Up Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 2, 2017
Google is using Facebook to target Los Angeles locals to tell them about Google @ WeHo, a pop-up retail store where consumers can test drive the company's computers, phones, Goog ...
- Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%
Digital News Daily, Laurie Sullivan - Thursday, November 2, 2017
Adobe estimates that $19.7 billion will be spent between Thanksgiving and Cyber Monday in the 2017 holiday season. Cyber Monday is expected to become the largest online shopping day ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to reach its peak during the same time. ...
- YouTube Search Identifies Pop-Culture Trends
Inside Performance, Laurie Sullivan - Monday, October 30, 2017
Make a list and check it twice, especially as the holidays grow closer. It may just give search marketers a glimpse into human behavior. Wall Street analyst Colin Sebastian ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 82% of the company's ad budget, estimates Mark Ballard, senior director of research at Merkle. Between Q2 and ...
- Scaring Up Search Dollars Driving Online Foot Traffic To Stores
Inside Performance, Laurie Sullivan - Wednesday, October 25, 2017
A shift in shopping keeps showing up in numerous research studies. The latest from the National Retail Federation, and another from ChargeItSpot,demonstrate the movement in trends. ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the use of third-party and location data, comScore and PlaceIQ have developed technology that measures the increase in physical reta ...
- Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre
Inside Performance, Laurie Sullivan - Monday, October 2, 2017
Many people think the carousel of stories at the top of Google search results pages provides the most relevant, credible links -- yet misinformation can land at the top ...
- IBM Chief Data Officer Joins Swoop Board
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 12, 2017
Inderpal Bhandari, global chief data officer at IBM, has joined the Swoop Board of Directors. The search advertising platform for content announced the appointment Tuesday. ...
- Amazon Alexa And Microsoft Cortana Talk To Each Other
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
The extended partnership, announced Wednesday, enables the rival virtual assistants to converse with each other. They will support each other's actions by the end of 2017. ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Inside Performance, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell said "online demand sales grew 19%, an accelerated growth rate from the first quarter," pointing to the 31% sto ...
