Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...

Sony PlayStation continues to outspend competitors in major national TV advertising -- $75.7 million from mid-May through mid-November of this year, according to iSpot.tv. ...

In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva. ...

Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...

Any marketing execs about to pre-order FIFA 20 might need to know that according to the BBC, it is the first edition of the game where a major team ...

Xbox One users can now give voice commands to their console through other devices. “Voice-control functionality is already a thing through the console itself, but now this expanded function v ...

Customer data platform mParticle has launched a native SDK for Xbox video game consoles. The Xbox SDK means that mParticle supports client-side data collection on connected TV devices like t ...

Xbox gamers now have a way to access their email inboxes from within their favorite gaming console -- if they are willing to pay the price. ...

Online gaming network Machinima violated laws against deceptive advertising by secretly paying video bloggers to tout the Xbox One, the Federal Trade Commission said in a complaint unveiled on Wednes ...

The controversial film that was canceled and then rescheduled by Sony, debuted in about 300 theaters and is available to download from several sources, but iTunes was among the l ...

A group claiming affiliation with hackers, Anonymous, say they’ve released personal information including credit card numbers for customers of Amazon, Sony PlayStation, XBox Live and more companies. ...

After failing on Christmas, Sony's PlayStation Network and Microsoft's Xbox Live are still experiencing problems that are preventing many users from signing on to the services. At least one hack ...

Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the software giant's single largest shareholder. Ballme ...

The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch app- -- complete with voice sear ...

Xbox Entertainment Studios looked just like a content-provider. How come it didn't make it? One analysis says it's because while it has lots of users, they like it for gam ...

According to YouTube, the updated app will present channels its users subscribe to via a guide on the left hand side of the screen, much like the guide YouTube ...

Microsoft is  announcing some significant improvements to the TV experience for Xbox One owners. Preview users will soon get access to a streaming TV feature on the Xbox One, allowi ...

The sky isn't falling for Microsoft, but CEO Satya Nadella clearly has his work cut out for him. The software giant on Tuesday reported quarterly earnings -- the first sin ...

Microsoft Advertising is to launch a digital assistant called Cortana, to rival Apple's Siri, as well as new tools that allow brands to target consumers sequentially across Microsoft platforms. Th ...

Happy fifth birthday, Bing. The engine is celebrating the big day by giving those who sign up for the Bing Rewards program up to five times the credits when searchi ...

On Microsoft's Xbox Wire blog, it says that "Coming in June, anyone with an Xbox will be able to access popular entertainment experiences – whether or not you have ...

America now is at the limit for cooking shows, and I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made f ...

Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" TV series to a live broadca ...

Here's an early look at new programming being planned by Microsoft's Xbox, with details to come at its NewFronts presentation today in New York. ...

Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microsoft general manager for the video group, is excitedly predicting that its new content offerings, available across all device ...

Microsoft has tapped Phil Spencer, head of the company’s game studios, to oversee its Xbox business. “As such, he’ll have the task of making the Xbox One more competitve again ...

The agency says that the "massive" campaign for the video game, due out March 11, is designed to capture something far more valuable than share of voice-"audience share of cultu ...

Microsoft began offering Web searches through Xbox One with support from Kinect and Bing.  Whenever someone searches with Xbox Bing, they receive results from the marketplace and relevant items fr ...

The WWE Network launches Tuesday at 9AM, available on several devices including Playstation 3, Playstation 4, XBOX 360, Roku, most smartphones and more. ...

Too many marketers forget the accomplishments of Microsoft's endeavors. Ben Taylor gives us four things the company continues to do well, pointing to the Windows mobile phone interface and offi ...