The new product can be utilized for email marketing and other purposes, the company says. ...

First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018. ...

RollWorks is also investing in firmographic data identification and IP domain resolution. ...

Expect to see gains in video and performance-oriented ads to continue post-pandemic. ...

For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge. ...

Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, and other firms. ...

Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...

The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...

Bombora runs a B2B publishing co-operative, working with hundreds of business and analyst sites. ...

The new solution relies on the behaviors and goals of website visitors -- including mouse movements, the company says. ...

Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...

Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...

The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agenc ...

The purchase of TrustedOut helps Demand Science signal intent across platforms, the company says. ...

Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report. ...

B2B marketers will have access to more in-depth first-party intent data within the RollWorks ad platform, the company says. ...

Folloze and 6sense are partnering on technology to deliver better buying experiences with personalized selling. ...

Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...

An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. ...

Whether or not they're aware of it, consumers have come to rely on frictionless digital connectivity and interconnected experiences extending far beyond websites. Which probably explains why marketers are growi ...

Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. ...

PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...

Brands can use the new service to target individual promotions for every site visit, the company says. ...

Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...

During the Search & Performance Insider Summit, Head of Group Marketing Nico Bryant-Aguilar described how telemedicine company Nurx uses the platform for its business. ...

Intent Discovery is based on B2B content consumption behavior, the company says. ...

Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...

Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...

Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company says. ...

Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...