Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report. ...

B2B marketers will have access to more in-depth first-party intent data within the RollWorks ad platform, the company says. ...

Folloze and 6sense are partnering on technology to deliver better buying experiences with personalized selling. ...

Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...

An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. ...

Whether or not they're aware of it, consumers have come to rely on frictionless digital connectivity and interconnected experiences extending far beyond websites. Which probably explains why marketers are growi ...

Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. ...

PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...

Brands can use the new service to target individual promotions for every site visit, the company says. ...

Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...

During the Search & Performance Insider Summit, Head of Group Marketing Nico Bryant-Aguilar described how telemedicine company Nurx uses the platform for its business. ...

Intent Discovery is based on B2B content consumption behavior, the company says. ...

Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...

Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...

Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company says. ...

Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...

The tools help retailers avoid the complexity of a custom search experience that requires consumers to navigate their site when searching for information or making a purchase. ...

Only one company sent a personalized email in five minutes, Workato reports. ...

We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's ...

Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertising Measurement Guidelines, is the first location data service to be accredited. ...

The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...

Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...

The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. ...

American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...

Just Media used data from a coop of 4,000 online websites to analyze intent and whether companies show increased interest in products and services during and after campaigns. ...

The goal is to help B2B brands engage with known and unknown prospects across channels, Demandbase says. ...

The arrangement between Mmojo and Bombora could help B2b marketers build their email lists, among other things. ...

The feature allows people to return to past searches and is sure to become a strong intent signal for advertisers to consider. ...

Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and apply bids. ...

Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the conte ...