- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Nico Bryant-Aguilar described how telemedicine company Nurx uses the platform for its business. ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company says. ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experience that requires consumers to navigate their site when searching for information or making a purchase. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertising Measurement Guidelines, is the first location data service to be accredited. ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...
- How Intent Data Measures Campaign Awareness
Inside Performance, Laurie Sullivan - Thursday, August 22, 2019
Just Media used data from a coop of 4,000 online websites to analyze intent and whether companies show increased interest in products and services during and after campaigns. ...
- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unknown prospects across channels, Demandbase says. ...
- Mmojo Partners With Bombora To Supply B2B Intent Data
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
The arrangement between Mmojo and Bombora could help B2b marketers build their email lists, among other things. ...
- Google Lets Searchers Return To Past Queries With Quick Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
The feature allows people to return to past searches and is sure to become a strong intent signal for advertisers to consider. ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and
apply bids. ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Inside Performance, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the conte ...
- The Search For Consumers Without Brand Loyalty
Inside Performance, Laurie Sullivan - Thursday, November 15, 2018
Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the opening of its Atlanta office. ...
- 6sense Adds Account-Based Marketing Tools To Its B2B Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
6sense says it is helping B2B marketers track an account's engagement and provide insights into intent. ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on resul ...
- Bombora Intent Data Now Offered Through Marketo
Email Marketing Daily, Ray Schultz - Monday, March 5, 2018
Two high-tech companies -- Bombora and Marketo -- are teaming up to help identify companies on the market for products and services. ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Inside Performance, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ad targeting, identifying customers' activities and building out device graphs to understand how online data influences
in-store purchases. ...
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Inside Performance, Laurie Sullivan - Thursday, February 8, 2018
In a critical step that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated sentiment analysis, which enables an understanding of the context of content, eith ...