The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...

Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...

The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. ...

American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...

Just Media used data from a coop of 4,000 online websites to analyze intent and whether companies show increased interest in products and services during and after campaigns. ...

The goal is to help B2B brands engage with known and unknown prospects across channels, Demandbase says. ...

The arrangement between Mmojo and Bombora could help B2b marketers build their email lists, among other things. ...

The feature allows people to return to past searches and is sure to become a strong intent signal for advertisers to consider. ...

Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and apply bids. ...

Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context ...

Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the opening of its Atlanta office. ...

6sense says it is helping B2B marketers track an account's engagement and provide insights into intent. ...

Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on results ...

Two high-tech companies -- Bombora and Marketo -- are teaming up to help identify companies on the market for products and services. ...

Oath has begun to integrate in-store, point-of-sale retail data into online ad targeting, identifying customers' activities and building out device graphs to understand how online data influences in-store purchases. ...

In a critical step that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated sentiment analysis, which enables an understanding of the context of content, either ...

A series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. ...

PodcastOne, ad-supported podcast network, revealed the results of studies that found podcast advertising as a positive impact on brand recall, purchase intent, and recall of specific messaging. PodcastOne conducted the ...

Centerfield, an ad tech firm that identifies customer intent to implement real-time biddable (RTB) media spend, said it's acquiring Qology Direct, a performance-based marketing firm. The acquisition is supported by ...

Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to IgnitionOne via a revenue-sharing agreement, according ...

Performance agency Performics has partnered with Northwestern University to form a search-based intent research center called Intent Lab. The center, two years in the making, will focus on research to ...

Facebook Founder Mark Zuckerberg earlier this week announced its engineers are building an artificial intelligence (AI) engine to understand the meaning and sentiment behind all of the text entries that ...

While Chris Copeland spent a combined eight years at GroupM Next serving as chief digital officer, and CEO of GroupM Search in the Americas, the St. Louis-based president of Yieldbot ...

Lotame CEO Andy Monfried tells AdExchanger the company has a big advantage over a few of its peers: “We have about 4 billion cookies and about 2.5 billion device IDs ...

Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's focused on digital brand and demand-generation solutions. The big differentiator here is that Madison Logic uses consumer intent ...

Skimlinks will make first-party publisher data from its affiliate network available to Lotame clients to overlay on behavior and demographic data. ...

Marketers that are using demographics as a proxy to find consumers interested in their products risk missing more than 70% of potential mobile shoppers, per recent Google data. The industry ...

Widespace launched their StreamView ads earlier this year, a format that autoplays silently when 50% of the pixels are in view. Compared to those who had not viewed the campaigns, ...

The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but the opportunity for marketers lies in ...

Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily in stock -- is officially compl ...