- Getting Involved In Gaming And Esports -- Where To Begin
Digital News Daily, Zach Oscar - Friday, April 10, 2020
Here are some thoughts on how to look into the gaming and esports industries from an advertising and marketing perspective, from Nico Amantia, senior account executive at Scout Sports & ...
- Nielsen: Streaming Minutes Up Again In March's Last 2 Weeks; Netflix Gains Share
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
Streaming minutes in both weeks were even higher than during THE month's first half -- more than double the comparable weeks during 2019. ...
- COVID-19 Changes Content Preferences
Marketing Insider, Aaron Paquette - Friday, April 10, 2020
What can marketers and content creators learn from this new era of production and distribution? ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic quarantine, up 10% this week globally ...
- Hulu's Ad Chief Naylor Departs, Heads To Snap Inc.
Television News Daily, Wayne Friedman - Thursday, April 9, 2020
Following more changes at Hulu, senior ad exec Peter Naylor is departing to head up North American advertising efforts at Snap Inc. ...
- Disney+ Doubles In Size To Hit 50m Subscribers
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
"The Guardian" reports that Disney+ subscription rates have doubled since the COVID-19 outbreak, meaning it now has 50m subscribers. The paper points out that this has happened just five months ...
- Consumers Turn To Video Streaming, Buying More Tech During Pandemic
Connected Thinking, Chuck Martin - Thursday, April 9, 2020
With consumers homebound, 56% of U.S. households using tech services are using streaming video services, nearly a third (32%) are streaming music and 22% are streaming live TV. ...
- Quibi Launch Generates Underwhelming Downloads, Social Buzz
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by the end of its April 6 launch day, and it generated 23X fewer tweets on its launch day than ...
- TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Media Insider, Dave Morgan - Thursday, April 9, 2020
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. ...
- Disney+ Rockets To 50 Million Global Subscribers
Television News Daily, Wayne Friedman - Wednesday, April 8, 2020
Disney+ has now rocketed to some 50 million subscribers worldwide in just five months. In the past two weeks, Disney+ was launched in eight Western European countries including the U.K., ...
- Free TV Services Pile Up In Overloaded Media World
TV Watch, Wayne Friedman - Thursday, April 9, 2020
Ask yourself how much free can TV users stand - in an already glutted market? And where will all these freebies land in a post- or lessor- COVID-19 world? ...
- Just In Time For The Pandemic, Netflix Scores With 'Tiger King'
TVBlog, Adam Buckman - Thursday, April 9, 2020
New research from Nielsen reveals that "Tiger King" is a lion-sized hit. ...
- Roku Launches UK Streaming Service
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2020
Roku has launched in the UK with a free streaming service with entertainment provided through licensing deals with Sony, Lionsgate and Endomol. "Campaign" reveals it is available on the Sky ...
- Vizio Adds 30 New Free TV Channels To Its Smart TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 7, 2020
The new, free channels include news and information apps -- USA Today, CBC News and sports information/action channels -- and celebrity/entertainment news -- TMZ and Hollywire. ...
- STIRR Launches COVID-19 News Channel
Television News Daily, Fern Siegel - Monday, April 6, 2020
The free, ad-supported channel, a rebrand of STIRR Life, offers live news feeds of daily press conferences and key updates on the pandemic. ...
- Quibi Launches In Middle Of Pandemic, But Long-Term Prospects Are Solid
TV Watch, Wayne Friedman - Tuesday, April 7, 2020
Ten major TV and advertising marketers have signed onto Quibi with the promise to spend $150 million in advertising. ...
- Quibi Launches Today, Facing Unforeseeable Reality Shift, Considerable Skepticism
Digital News Daily, Karlene Lukovitz - Monday, April 6, 2020
Phone-only Quibi, originally designed for quick news and entertainment videos as people move about and stand in lines, now faces a shelter-at-home world for its launch today. Can it attract ...
- Quibi Offers Free Year Through T-Mobile Tie-In; Quibi's Launch Shadowed By Tech Lawsuit
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
In addition to its own 90-day free trial offer, the short-form mobile video SVOD, set to launch April 6, now has a free tie-in deal with T-Mobile. Meanwhile, though it ...
- Comcast's Xfinity X1 Adds Hulu App
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
Comcast, which still owns a third of Hulu, had already added the streaming service to its Flex platform for broadband subscribers last month. ...
- Shifting Prime Time: Global Daytime Streaming Soars, Evening Streaming Slips
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Overall streaming video is soaring as well as in specific dayparts, like in daytime. But prime-time and late-fringe streaming is slightly down or flat. ...
- Comcast, Fox Ink Long-Term Renewal Of Fox Channels Distribution Deal
Digital News Daily, Karlene Lukovitz - Thursday, April 2, 2020
The deal includes retransmission of the channels to Comcast Xfinity customers, VOD and TV everywhere rights. ...
- Premium Streaming Continues To Climb -- Netflix Still Tops, YouTube Is Next
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Total streaming minutes were up 22% to 156 billion minutes for the week of March 16 vs. the week of March 9 -- more than double the growth of the ...
- Quibi, iHeartRadio Team For Daily Music Show
Television News Daily, Fern Siegel - Wednesday, April 1, 2020
"Pop5" explores major artists, chart-topping songs and the latest pop-music news as part of the streamer's Daily Essentials lineup. ...
- Former Senior Hulu Exec Jason Kilar Named CEO, WarnerMedia
Television News Daily, Wayne Friedman - Wednesday, April 1, 2020
Kilar succeeds John Stankey, who was promoted to president/COO, AT&T last year. Stankey said Kilar will be key to the HBO Max launch in May. ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- movie theaters, concerts, theater and other entertainment events -- has virtually stopped. ...
- Tiger By The Tale: In Confinement, TV Tastes Vary
TVBlog, Adam Buckman - Thursday, April 2, 2020
When it comes to finding solace or seeking distraction in TV content, individual tastes vary greatly. ...
- Nielsen: Streaming's Share Of TV Time Leaps To 23%, Disney+ Drives Share Gain By 'Other' Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, March 31, 2020
Streaming's share was just 14% at this juncture last year. And over four weeks in March, "other" platforms -- a group that includes Disney+ -- grew share of weekly minutes ...
- Digital Rights Group Backs Locast In Battle With Broadcasters
Digital News Daily, Wendy Davis - Monday, March 30, 2020
The Electronic Frontier Foundation has previously sided with other online streaming companies that have fought broadcasters in court, including Aereo and TVEyes. ...
- 'Tastemade' Series Focuses On COVID-19's Impact On Culinary Community, 'Dodo' Launches Quibi Show
Publishers Daily, Sara Guaglione - Monday, March 30, 2020
The weekly "Gratuity" begins as a YouTube audio series. It will soon transition to video. ...
- Video Streamers Maintain High National TV Spend, New Launches
Television News Daily, Wayne Friedman - Monday, March 30, 2020
As more stay-at-home state orders are issued -- and amidst TV analysts' expectations of higher streaming usage -- video streaming services have maintained or raised national TV marketing. ...
