- Globally, 55% Of Consumers Watch Streaming Services On Phones
Mobile Insider, Karlene Lukovitz - Wednesday, October 20, 2021
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior. ...
- Inside Netflix's Monetization Model: Future Values Of Hit TV Series
TV Watch, Wayne Friedman - Thursday, October 21, 2021
Netflix series "Squid Game" apparently delivered $900 million in added value, according to the streamer. ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey. ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. ...
- Comcast Joins Smart TV Set Market With XClass TV
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
One of the key abilities for XClass TV is voice control and search, allowing users to access apps, movies, shows and sports with a voice command or remote click. ...
- Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To 'Hours Viewed'
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Revenue in the third quarter of 2021 grew 16% to $7.5 billion, with operating income soaring 33% to $1.8 billion. ...
- Affluent Households Boost Media Consumption, Even As Economy Reopens
Research Intelligencer, Rob Williams - Tuesday, October 19, 2021
Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to reverse as the economy reopens. Consumers with a househo ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million for a streaming business. ...
- Disney+ Subs Slowdown Cited For Stock Downgrade... And Now 2022 Marvel Debuts Have Been Delayed
Video Insider, Karlene Lukovitz - Tuesday, October 19, 2021
A Barclays analyst cited too little new content as a reason for doubting Disney+'s ability to meet its long-term subscriber target. Then Disney announced that the debuts of several Marv ...
- Broadcasters And Locast Agree To Settle Streaming Battle
Digital News Daily, Wendy Davis - Friday, October 15, 2021
Broadcasters have agreed to settle their dispute with Locast, a now shuttered service that streamed television programs. ...
- Production Union, Studios Reach Tentative Deal, But Outcome Of Vote Uncertain
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
A strike threatened for today is averted for now, but a lack of member consensus could derail ratification. ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming Services
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Optimum and Suddenlink customers will now be able to sign up for Paramount+, Showtime OTT, Pluto TV, BET+ and Noggin through those services, as well as continue to receive programmi ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for its run to date. ...
- 34% Of U.S. Internet Users Report Watching AVOD In Past Month
Advanced TV Insider, Karlene Lukovitz - Friday, October 15, 2021
That Q3 stat is up from 17% reporting the same in Q3 2020. ...
- 'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Television News Daily, Wayne Friedman - Thursday, October 14, 2021
Netflix may have its biggest worldwide hit ever with "Squid Game" -- but U.S. account holders aren't all that game. ...
- Production Union Sets Strike For Oct. 18 If No Deal Reached
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
The union representing film and TV crew workers announced they will strike on Oct. 18, shutting down productions across the U.S., unless they reach a deal with studio owners ...
- Will 'Squid Game' Help Netflix Exceed Q3 Expectations?
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
The series that has blown past all previous Netflix series in viewers was only available for two weeks before the end of Q3, but that may have been enough ...
- Big Brands, Agencies Join NBCU Measurement Innovation Forum
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
Advertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen and Wayfair. ...
- Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
TV Watch, Fern Siegel - Thursday, October 14, 2021
The news is part of Fandango's overall expansion. In August, Fandango merged its on-demand platforms, Vudu and Fandango Now. The new Vudu service claims more than 75 million U.S. househo ...
- 70% Of Buyers Say All TV Should Be Bought On Impressions
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and sports on major streams and broadcast nets, then directs viewers to them. ...
- Hulu Drama 'Dopesick' Tells Story Of Nation's Oxycontin Crisis
TVBlog, Adam Buckman - Tuesday, October 12, 2021
Among various qualities of this new limited series is the way it tells a complicated story. ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that off ...
- Netflix Launches Merchandise Store On Walmart.com
Digital News Daily, Karlene Lukovitz - Monday, October 11, 2021
As with its move into games, Netflix sees the ecommerce venture as another way to help support streaming member retention, as well as bring in revenue from alternative channels. ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate of digital music advertising from a year ago. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV Makers
Advanced TV Insider, Karlene Lukovitz - Friday, October 8, 2021
Does this "no fuss" device really signal "the end of the set-top box"? ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
Digital News Daily, Karlene Lukovitz - Friday, October 8, 2021
MediaRadar estimates that MGM's total U.S. ad spend for "No Time to Die" will exceed $35 million by the end of October. ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. ...
