- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to research ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortable with its ad technology and platforms. ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; and ...
- Search Low Priority For Marketers In 2020, Video Tops List
Inside Performance, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
design. ...
- 40% Of Consumers Say Remarketing Annoys, Distracts Them
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 26, 2019
The research offers interesting insights on what does and doesn't work when it comes to remarketing, and introduces a tactic called Smart Remarketing. ...
- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitamix jumped into Amazon search and display. ...
- Bing Ads Customer Audiences Rolls Out To Most Markets
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2019
Bing Ads rolled out Custom Audiences to most marketers, the company said Thursday. It is available in all areas except the EU, Norway and Switzerland. The tool allows marketers to ...
- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of the app retargeting landscape jump by about 190%. ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads. ...
- Amazon Reportedly Testing Search-Based Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018
Amazon is reportedly allowing advertisers to use search data to retarget those visiting its marketplace across the web. The pilot program is only available through Amazon’s demand side platform. Reports suggest it's ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads for products they already bought in stores, but also show them more relevant targeting," said Ryan Willette, global vice ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and its technology focuses on earned media such as word of mouth, mentions by influencers, and visual media such as ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers -- up to 1 million locations per campaign, across mobile, desktop and OTT/CTV devices. ...
- California Privacy Bill's Ambiguity Will Shake Up Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 3, 2018
Search engines will need to list information on what information they collect, the data and categories they disclose to third parties, on their website, and a way for searchers to ...
- Search Is Back, And It's Eating Display's Lunch
London Blog, Sean Hargrave - Thursday, May 31, 2018
It is often overlooked, but Warc says search is growing again -- at the expense of display. ...
- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integrate campaigns to make each personal and experience relevant. ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release "the most significant revamp" of Adobe Advertising Cloud Search since the acquisition of Efficient Frontier in 2 ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationship with Microsoft Bing on Wednesday with the announcement of Retargeting Lists for Search Ads (RLSA), Custom Audiences, and ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google created a new Analytics cookie and made changes to AdWords Terms & Conditions in response to Apple's implementation of its Intelligent Tracking Prevention technology for iOS 11 scheduled for ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hardly new. However, the location information has been improving greatly over time, thanks in part to data from various ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead changes, will help focus on initiatives like managing twenty-first century data. The step focuses on moving the ARF back ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a national consumer campaign by turning bottles of Castillo de San Diego 'smart bottles.' The winemaker Barbadillo is adding NFC ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has to do with location. Identifying where a consumer is at any given moment and creating relevant messaging delivered in ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trials, with some large deployments. The promise of beacons in that context has been the ability to deliver more ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says aims to help publishers retain the full value of their inventory and receive 50% higher revenues on average. Criteo ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urged Shruti Khatoud, Senior Search Marketing Manager, Macys.com. Personalization is the keyword for marketers in 2017. This requires really ...
