- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly used as a branding channel, onli ...
- Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
Google announced this week the ability to open and search in Android apps using "Hey Google" for all Assistant-enabled Android phones. The ability to do both could become a ga ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad dro ...
- Amazon Offers Alexa-Powered Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 1, 2020
Amazon is debuting a 35,000-square-foot supermarket in Los Angeles that offers what it calls a “seamless” shopping experience. “Shoppers access their Alexa shopping lists to figure out where the ite ...
- Peacock Debuts Voice-Activated Ads From Big Brands
Digital News Daily, Karlene Lukovitz - Friday, August 28, 2020
Unilever, Target and Coors are among the first to use NBCU's "On Command" ads, which connect viewers with brand promotions through the TV screen, using voice-activation functionality built into t ...
- Absolutdata Joins Nielsen's Network For CPG Industry
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Joining the Connect Partner Network enables Absolutdata to integrate Nielsen data in its AI-powered solutions. ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation. ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...
- Do Black Lives Matter? Absolutely, Says Alexa, Siri, Google Assistant
Marketing Daily, P.J. Bednarski - Tuesday, June 9, 2020
The answers from all the virtual assistants are new or updated, with answers to "Do all lives matter?" as well. ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant recognition." ...
- Performance Marketing, Advertising Blazes New Trails In Search, Digital
Inside Performance, Laurie Sullivan - Friday, May 15, 2020
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read and learn about how to pro ...
- Brands Should 'Embrace The Opportunity For A Mindset Shift'
Inside Performance, Laurie Sullivan - Thursday, May 14, 2020
Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands with solid foundations -- a strong sense of purpose and point of view -- can weather this shift wi ...
- Google Picks Ex-Microsoft Exec Javier Soltero To Lead Communication Products
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 8, 2020
Google told Thurrott that former Microsoft executive Javier Soltero will lead its communications products division as it pulls together all of these types of devices under one group. Soltero co-founded Accomp ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR ...
- Voice Assistant Usage Seen Growing To 8.4 Billion Devices
Connected Thinking, Chuck Martin - Tuesday, April 28, 2020
As use of voice assistants continues to skyrocket, the companies behind those assistants look for business models to monetize all that voice. Consumers will interact with voice assistants on 8 ...
- Amazon's Alexa Learns Long-Form Speaking Style
AI & IoT Daily, Chuck Martin - Friday, April 17, 2020
Amazon is adding three new Alexa speaking capabilities, including a long-form speaking style. The Long-Form Speaking Style can be used by developers to create more natural experiences for content, su ...
- Samsung Ending S Voice Assistant
Around the Net in IoT, Chuck Martin - Monday, April 13, 2020
The Samsung S. Voice assistant, the attempted Siri competitor that never caught on, is being discontinued. ...
- Huawei Intros Voice Assistant 'Celia'
AI & IoT Daily, Chuck Martin - Friday, March 27, 2020
The voice agent is being added to Huawei's latest P40 phone series in U.K., France, Spain, Chile, Columbia and Mexico. ...
- Amazon's Alexa Can Now Help With COVID-19 Diagnosis
AI & IoT Daily, Chuck Martin - Friday, March 27, 2020
Using CDC guidance, Amazon lets consumers check their risk level for COVID-19 by answering Alexa's questions. ...
- Progressive Disclosure In Voice-First Technology: What Marketers Need To Know
Search & Performance Marketing Daily, Dustin Coates - Thursday, March 5, 2020
Progressive disclosure -- gradually revealing more information at just the right time -- is an effective approach to guide users on the voice journey. ...
- Researchers Find Inaudible Attack On Siri, Google Voice Assistants
Inside Performance, Laurie Sullivan - Monday, March 2, 2020
Researchers have demonstrated how voice assistants can be secretly activated to make phone calls, take photos, and read back text messages without ever physically touching the device. ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain of coronavirus -- at least in the near term, according to one analyst. "Medium term, we believe "cocooning" cou ...
- Voice Commerce Declines In 2020: Report
Inside Performance, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features stops them from making more purchases via voice-enabled devices like Amazon Alexa and Google Home. ...
- Facebook Reportedly Will Offer Compensation To Users For Digital Voice Data
Digital News Daily, Laurie Sullivan - Friday, February 21, 2020
As smart speakers come under fire for sharing data without consent, Facebook said it will pay users for their voice recordings. The goal is to train Facebook's speech recognition syst ...
- SoundHound, Wcities Team To Add Location To AI Voice
AI & IoT Daily, Chuck Martin - Thursday, February 13, 2020
Wcities, publisher of city guides, is partnering with SoundHound to add location and event data to the Houndify voice artificial intelligence platform. ...
- eMarketer Predicts 83 Million Smart Speaker Users This Year
AI & IoT Daily, Chuck Martin - Monday, February 10, 2020
Amazon, with its Echo line of smart speakers, will account for 70% of users, with 32% using Google-branded devices and 18% using other brands. ...
- Amazon, KFC Create 'Brand Voice' Via Alexa
Connected Thinking, Chuck Martin - Wednesday, February 5, 2020
The KFC voice sports a Southern U.S. accent for Colonel Sanders. ...
- Forecast Lowered For Purchases Via Smart Speaker
Connected Thinking, Chuck Martin - Tuesday, February 4, 2020
Just because smart speaker owners can make purchases using their devices doesn't mean they will. ...
