- EU Regulators Concerned About Dominance Of Amazon, Apple, Google Assistants
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 9, 2021
The European Commission comments come after a year-long inquiry into voice assistants and other internet-connected devices. Concerns of potential anti-competitive practices were triggered by the market dominance of Amazon Alex ...
- Amazon Sidewalk Called A Privacy Risk
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Amazon argues that Sidewalk is built with multiple layers of security. Yet privacy experts are concerned about the new offering, according to "The Guardian." ...
- Amazon Advertising And GroupM Work On Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music's free ad-supported tier. ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Schol ...
- Google LaMDA Makes Conversation With You
Inside Performance, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for the company in terms of natural-language processing and understanding. ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during Tuesday's NewFronts. ...
- Amazon Must Face Children's Privacy Claims Over Voiceprint Collection
Digital News Daily, Wendy Davis - Saturday, April 24, 2021
In a defeat for Amazon, a federal appellate court said Friday that the company must face a potential class-action suit in federal court over the alleged collection of children's voicepri ...
- Republicans Question Tech Companies Over Parler Takedowns
Digital News Daily, Wendy Davis - Thursday, April 1, 2021
"The timing of steps taken against the Parler social network by your companies and that the actions seem to lack any of the procedural fairness typically afforded in the ca ...
- Court Sides With Facebook Over BrandTotal Ban
Digital News Daily, Wendy Davis - Monday, February 22, 2021
A federal judge has dismissed analytics company BrandTotal's claims that it was wrongly banned from Facebook's platform, allowing BrandTotal to reformulate some claims and bring them again. ...
- When Alexa And Google Offer Unsolicited Advice
Inside Performance, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer "latent goals" implicit in customer request ...
- Amazon's Super Bowl Ad Steams Up The Internet
Inside Performance, Laurie Sullivan - Friday, February 5, 2021
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming about actor Michael B. Jordan embodying Amazon's Alexa device. ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly used as a branding channel, onli ...
- Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
Google announced this week the ability to open and search in Android apps using "Hey Google" for all Assistant-enabled Android phones. The ability to do both could become a ga ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad dro ...
- Amazon Offers Alexa-Powered Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 1, 2020
Amazon is debuting a 35,000-square-foot supermarket in Los Angeles that offers what it calls a “seamless” shopping experience. “Shoppers access their Alexa shopping lists to figure out where the ite ...
- Peacock Debuts Voice-Activated Ads From Big Brands
Digital News Daily, Karlene Lukovitz - Friday, August 28, 2020
Unilever, Target and Coors are among the first to use NBCU's "On Command" ads, which connect viewers with brand promotions through the TV screen, using voice-activation functionality built into t ...
- Absolutdata Joins Nielsen's Network For CPG Industry
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Joining the Connect Partner Network enables Absolutdata to integrate Nielsen data in its AI-powered solutions. ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation. ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...
- Do Black Lives Matter? Absolutely, Says Alexa, Siri, Google Assistant
Marketing Daily, P.J. Bednarski - Tuesday, June 9, 2020
The answers from all the virtual assistants are new or updated, with answers to "Do all lives matter?" as well. ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant recognition." ...
- Performance Marketing, Advertising Blazes New Trails In Search, Digital
Inside Performance, Laurie Sullivan - Friday, May 15, 2020
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read and learn about how to pro ...
- Brands Should 'Embrace The Opportunity For A Mindset Shift'
Inside Performance, Laurie Sullivan - Thursday, May 14, 2020
Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands with solid foundations -- a strong sense of purpose and point of view -- can weather this shift wi ...
- Google Picks Ex-Microsoft Exec Javier Soltero To Lead Communication Products
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 8, 2020
Google told Thurrott that former Microsoft executive Javier Soltero will lead its communications products division as it pulls together all of these types of devices under one group. Soltero co-founded Accomp ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR ...
- Voice Assistant Usage Seen Growing To 8.4 Billion Devices
Connected Thinking, Chuck Martin - Tuesday, April 28, 2020
As use of voice assistants continues to skyrocket, the companies behind those assistants look for business models to monetize all that voice. Consumers will interact with voice assistants on 8 ...
- Amazon's Alexa Learns Long-Form Speaking Style
AI & IoT Daily, Chuck Martin - Friday, April 17, 2020
Amazon is adding three new Alexa speaking capabilities, including a long-form speaking style. The Long-Form Speaking Style can be used by developers to create more natural experiences for content, su ...
