- Sponsors Say Olympics Postponement Not Definite
Marketing Daily, Tanya Gazdik - Monday, March 23, 2020
"At this time we have no further comment, as we understand the IOC has not made a decision as of yet," says Toyota spokesperson. ...
- NASCAR, USTA, Formula-E, PGA Latest To Suspend Events
Marketing Daily, Tanya Gazdik - Friday, March 13, 2020
NASCAR announced today it will postpone the race events at Atlanta Motor Speedway this weekend and Homestead-Miami Speedway next weekend. ...
- Ford Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2020
Ford replaces Ram at the official truck, non-luxury SUV, car and van of Churchill Downs and the Kentucky Derby. ...
- Havas Media Group, 'Tastemade' Partner To Reach Millennials
Publishers Daily, Sara Guaglione - Tuesday, March 10, 2020
Havas clients now get first-look access to original "Tastemade' content, media and sponsorships across its streaming network and online platforms. ...
- Starling Lining Up Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The challenger bank, Starling, is in talks to become a sponsor of the British Olympics Association. "Sky News" believes the bank is set to become the organisation's banking partner f ...
- Six Nations Is Not Ruling Out Switch To Pay TV
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The Six Nations rugby tournament is not ruling out launching on pay tv when it invites bids next month for its tv rights, "The Guardian" writes. The paper believes th ...
- New Balance Builds Alliance With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 27, 2020
With Kawhi Leonard as the face of its rebuilding basketball division, New Balance has signed a multiyear deal as an official marketing partner of the NBA. The pact begins wi ...
- Honda Extends Naming Rights Of Stadium Through 2031
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2020
The partnership includes Honda Center exterior signage, freeway marquee placement, integration throughout all forms of media and car displays. ...
- XFL Home Team May Be Sending Fans A Message -- On Helmets
Marketing Daily, P.J. Bednarski - Friday, February 21, 2020
The Dallas Renegades made a deal to show off the logo of the new Bud Light Seltzer from Anheuser Busch InBev. ...
- NFL Sponsorship Revenue Exceeds $1.47 Billion
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2020
The technology category had the highest volume of active sponsorship agreements in the 2019-20 NFL season, with more than 120 partnerships. ...
- Cactus Wins Scott Credit Union Account
MAD, Larissa Faw - Friday, February 14, 2020
After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blues SCU was seeking an agency with expertise that could leverage the agreement for marketing campaigns. ...
- Coronation Street Seeks A New Sponsor
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Britain's longest-running soap, "Coronation Street," is looking for a new sponsor. "Campaign" reports that its eight-year relationship with Comparethemarket.com is coming to an end. ...
- Deliveroo To Sponsor 'Ant & Dec's Saturday Night Takeaway'
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Deliveroo has signed up to sponsor "'Ant & Dec's Saturday Night Takeaway" in a deal brokered by The7Stars, "Campaign" reports. ...
- Jeep Returns As X Games Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2020
The first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete. ...
- Tata Pulls Out Of F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, January 20, 2020
Tata Communications has ended its $4m a year sponsorship of F1 to concentrate on MotoGP motor cycle racing, reports. ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on working toward a larger purpose. ...
- Molson Coors Inks Canadian Deal With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 9, 2020
Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian's long-standing position as an official beer of the league in Canada. La ...
- Spotify And TikTok To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
ITV has announced Spotify and TikTok to be sponsors of its dating-based reality tv show, "Love Island," "Campaign" writes. The show is running over winter for the first time, starti ...
- Emerson Collective Underwrites New 'Now This' Vertical
Publishers Daily, Sara Guaglione - Wednesday, January 8, 2020
"NowThis Impact" will partner with experts on key issues, ranging from the climate crisis and voting rights to immigration and gun reform. ...
- NFL Rocket Mortgage By Quicken Loans As Official Sponsor
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 7, 2020
The NFL has inked a multiyear deal with Rocket Mortgage by Quicken Loans, naming it the NFL’s first official mortgage sponsor. The sponsorship starts with Super Bowl LIV, during whi ...
- BP And Toyota To Share Paralympic Sponsorship On Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
BP and Toyota will share sponsorship of Channel 4's Tokyo 2020 Paralympic Games coverage this summer, "The Drum" reveals. ...
- Brands Jump On College Bowl Game Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2019
Major brands with sponsorships include Mitsubishi Motors North America, Redbox, Capital One, Northwestern Mutual, Outback and Chick-fil-A. ...
- Honda Partners With HGTV For Dream Home
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2019
Other sponsors include Lumber Liquidators, Rocket Mortgage by Quicken Loans, Wayfair, Cabinets To Go and Delta Faucet. ...
- Vauxhall Signs Drama On 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Vauxhall is replacing Lexus as the sponsor of Channel 4 dramas. "Campaign" reveals that the car manufacturer has signed a one-year deal, replacing Lexus, which has sponsored the genre f ...
- Ram Lands Prominent Role In Macy's Parade
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Besides the trucks towing floats, the brand also provided 65 trucks and Ram ProMaster commercial vans for behind-the-scenes work. ...
- Airbnb Signs Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
Airbnb has signed a nine-year deal to sponsor the Olympics and Paralympics up to and including the 2028 games, "Campaign" reveals. ...
- Prince Andrew Loses Corporate Sponsors After 'Newsnight' Interview
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Prince Andrew's flagship Pitch@Palace star-up business scheme is losing vital sponsors following his appearance on BBC Newsnight, "The Drum" reports. KPMG, Cisco and Barclays are reported to have ceased lendi ...
- Discover, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Monday, November 18, 2019
The financial services company is also taking on the role of title partner of NBC Sports' Hockey Day in America, set for Feb. 16. ...
- Are Sports Betting Sponsorships Right For Your Brand?
MAD, Larissa Faw - Monday, November 11, 2019
Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. ...
- Just Eat To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
Food delivery service Just Eat has signed a two-year sponsorship deal for ITV2's "Love Island" show when the show starts up again next year. "Campaign" confirms the agreement covers bo ...
