- NFL Sponsorship Revenue Exceeds $1.47 Billion
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2020
The technology category had the highest volume of active sponsorship agreements in the 2019-20 NFL season, with more than 120 partnerships. ...
- Cactus Wins Scott Credit Union Account
MAD, Larissa Faw - Friday, February 14, 2020
After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blues SCU was seeking an agency with expertise that could leverage the agreement for marketing campaigns. ...
- Coronation Street Seeks A New Sponsor
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Britain's longest-running soap, "Coronation Street," is looking for a new sponsor. "Campaign" reports that its eight-year relationship with Comparethemarket.com is coming to an end. ...
- Deliveroo To Sponsor 'Ant & Dec's Saturday Night Takeaway'
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Deliveroo has signed up to sponsor "'Ant & Dec's Saturday Night Takeaway" in a deal brokered by The7Stars, "Campaign" reports. ...
- Jeep Returns As X Games Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2020
The first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete. ...
- Tata Pulls Out Of F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, January 20, 2020
Tata Communications has ended its $4m a year sponsorship of F1 to concentrate on MotoGP motor cycle racing, reports. ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on working toward a larger purpose. ...
- Molson Coors Inks Canadian Deal With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 9, 2020
Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian's long-standing position as an official beer of the league in Canada. Last ...
- Spotify And TikTok To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
ITV has announced Spotify and TikTok to be sponsors of its dating-based reality tv show, "Love Island," "Campaign" writes. The show is running over winter for the first time, starting ...
- Emerson Collective Underwrites New 'Now This' Vertical
Publishers Daily, Sara Guaglione - Wednesday, January 8, 2020
"NowThis Impact" will partner with experts on key issues, ranging from the climate crisis and voting rights to immigration and gun reform. ...
- NFL Rocket Mortgage By Quicken Loans As Official Sponsor
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 7, 2020
The NFL has inked a multiyear deal with Rocket Mortgage by Quicken Loans, naming it the NFL’s first official mortgage sponsor. The sponsorship starts with Super Bowl LIV, during which ...
- BP And Toyota To Share Paralympic Sponsorship On Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
BP and Toyota will share sponsorship of Channel 4's Tokyo 2020 Paralympic Games coverage this summer, "The Drum" reveals. ...
- Brands Jump On College Bowl Game Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2019
Major brands with sponsorships include Mitsubishi Motors North America, Redbox, Capital One, Northwestern Mutual, Outback and Chick-fil-A. ...
- Honda Partners With HGTV For Dream Home
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2019
Other sponsors include Lumber Liquidators, Rocket Mortgage by Quicken Loans, Wayfair, Cabinets To Go and Delta Faucet. ...
- Vauxhall Signs Drama On 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Vauxhall is replacing Lexus as the sponsor of Channel 4 dramas. "Campaign" reveals that the car manufacturer has signed a one-year deal, replacing Lexus, which has sponsored the genre for ...
- Ram Lands Prominent Role In Macy's Parade
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Besides the trucks towing floats, the brand also provided 65 trucks and Ram ProMaster commercial vans for behind-the-scenes work. ...
- Airbnb Signs Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
Airbnb has signed a nine-year deal to sponsor the Olympics and Paralympics up to and including the 2028 games, "Campaign" reveals. ...
- Prince Andrew Loses Corporate Sponsors After 'Newsnight' Interview
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Prince Andrew's flagship Pitch@Palace star-up business scheme is losing vital sponsors following his appearance on BBC Newsnight, "The Drum" reports. KPMG, Cisco and Barclays are reported to have ceased lending ...
- Discover, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Monday, November 18, 2019
The financial services company is also taking on the role of title partner of NBC Sports' Hockey Day in America, set for Feb. 16. ...
- Are Sports Betting Sponsorships Right For Your Brand?
MAD, Larissa Faw - Monday, November 11, 2019
Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. ...
- Just Eat To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
Food delivery service Just Eat has signed a two-year sponsorship deal for ITV2's "Love Island" show when the show starts up again next year. "Campaign" confirms the agreement covers both ...
- USA Triathlon Embraces CBD With Pure Spectrum Partnership
Marketing Daily, Steve Ellwanger - Tuesday, October 22, 2019
USA Triathlon became the first American national governing body in the Olympic and Paralympic movement to align itself with a manufacturer of cannabidiol. ...
- Nissan, Univision Tap Latin Grammy Nominee For Concert Series
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
The sponsorship has "allowed us to develop a deeper, more meaningful relationship with this key audience," says Nissan's Allyson Witherspoon. ...
- LeBron Under Fire For Criticizing Tweet Supporting Hong Kong Protests
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 16, 2019
Meanwhile, James' brand sponsors "are staying mum amid [the] firestorm," writes Tamar Lapin for the "New York Post." ...
- Why Women's Sports Are Now A Top Draw For TV Advertisers
MAD London, Marlene Grimm - Monday, September 30, 2019
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women's sports as a second option. ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken). ...
- Land Rover Partners With U.S. Ski & Snowboard
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2019
Top U.S. team members will take part in brand events, custom content creation, advertising and social media integrations, JLR's Kim McCullough tells "Marketing Daily." ...
- Horizon's Scout Launches Sponsorship Unit
MAD, Larissa Faw - Tuesday, September 10, 2019
Scout 360 will provide professional sports teams, venues and properties with sponsorship consulting services as well as advise on strategic initiatives. ...
- Cuban Sells Majority Stake In HDNet To Anthem Sports & Entertainment
Television News Daily, Wayne Friedman - Tuesday, September 10, 2019
HDNet is the home of network AXS TV and HDNet Movies. Talk show/reality TV host and producer Steve Harvey has struck a strategic agreement with Anthem and its channels as ...
- Tesco Sponsors The Return Of 'Supermarket Sweep'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
It has been off-air for well over a decade, but as it returned yesterday, "Supermarket Sweep" had a new sponsor -- Tesco, according to "Campaign." ...
