- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Olive, Scotiabank Sponsor NHL 'Bracketology'
Marketing Daily, Tanya Gazdik - Monday, May 3, 2021
Fans can compete with friends and family in private leagues or with fellow hockey fans worldwide in public leagues. ...
- Biles Jilts Nike, Jumps To Athleta
D2C FYI, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature products and multiple capsule collaborations. ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly the same as a year ag ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- State Farm Inks Multi-Year Twitch eSports Sponsorship
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The brand's activations will include presenting sponsor status for a tournament to take place later this year. ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusion to the sport for everyone," P&G's Marc Pritchard tells "Marketing Daily." ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in the Los Angeles Sparks' 25-year history. ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, and Gen Z is "prioritizing sustainability" above all else, says one analyst. ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which last year suffered losses of 49% in TV audience. ...
- Tubi In First NASCAR Sponsorship
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Sponsorships of Chip Ganassi Racing will be featured during races in March and April. ...
- Formula E Founding Sponsor Tag Heur To Deepen Relationship
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
The driver who claims the Tag Heuer Fastest Lap is awarded one additional race point. ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
- Jeep Renews X Games Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 31, 2021
The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep's Jim Morrison tells "Marketing Daily." ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach more consumers, Acura's Greg Dewein tells "Marketing Daily." ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2021
One All-Division Team will be selected for each of the four divisions and will be announced on social media. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Goodyear Preps Cotton Bowl Promos
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
AT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers and pediatric patients during the game. ...
- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusual circumstance." ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with various high-profile sports partnerships this year. ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garner value at the grassroots level" with dealers nationwide. ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown the Puppy Best In Show. ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to build our version of the global game," MLS' David Bruce tells "Marketing Daily." ...
- Carvana Partners With Race Car Driver Jimmie Johnson
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
Johnson's new paint scheme will be unveiled prior to the start of the 2021 IndyCar Series season. ...
- National Hockey League Signs Verizon As Sponsor
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2020
As a season-long Fantasy Sports Partner of the NHL, Verizon Media's Yahoo Sports also will offer official NHL-produced content to its fantasy players. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus ...
- Volvo Offers Sweepstakes Tied To Virtual NYC Marathon
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
As the official vehicle of the TCS New York City Marathon, Volvo is pivoting to make the most of sponsoring the now-virtual event. ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according ...
