- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them. ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it to improve quality. Nike will no doubt tell us about it in an entertaining way, in a series of ...
- Bose Renews Channel 4 F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, February 18, 2019
Bose has renewed its sponsorship of Channel 4's Formula 1 racing coverage, despite the broadcaster's live coverage being reduced from ten races last season to just one this year. "Campaign" ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture of the sport, and the NBA announced a multiyear marketing partnership. ...
- Dunhelm To Sponsor 'This Morning'
Around the Net In MAD London, Sean Hargrave - Monday, February 11, 2019
Homeware retailer Dunhelm will sponsor "This Morning" on ITV. The new sponsorship will start on March 1st and run for a year. "Campaign" reports. ...
- Uber Eats To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, February 1, 2019
Uber Eats is to be the new sponsor of ITV2 hit show, "Love Island," "The Drum" reports. Details of the deal have not been announced, but the site believes the ...
- Bank Or Beer? Six Nations Rugby Sponsor's Woes
London Blog, Sean Hargrave - Friday, February 1, 2019
Guinness gets a GBP9m bargain only to find people think RBS still sponsors the Six Nations. Or is it Heineken? ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. It means the supermarket will partner with Team GB for both the 2020 Tokyo and 2024 Paris Games. ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to be at the forefront of the movement with its U.S.-based publishers. ...
- Great Clips Aligns With X Games, Airstream With Spartan Race
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
A video shows four-time X Games medalist James Woods getting a new haircut --- courtesy of Great Clips. ...
- Lowe's Signs On To NFL, Hyundai Decides Not To Renew
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
The money Hyundai saves by not renewing the sponsorship will be reallocated to media buys, Hyundai CMO Dean Evans tells "Marketing Daily." ...
- Anchor: Podcasts With Ads Doubled Following Sponsorships Launch
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
Anchor's data says the total number of podcasts with ads were up 104% in the month after Sponsorships launched, when compared to the month before the company launched the solut ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Inside Performance, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, ...
- 'People,' 'Allrecipes' Team For Awards-Season Content
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
The new editorial partnership is sponsored by Reynolds Wrap, Philadelphia Dips and Glad The content is created collaboratively and will appear in each brand's print edition. ...
- Oscar Mayer Partners With NASCAR's Roush Fenway Racing
Marketing Daily, Tanya Gazdik - Friday, January 11, 2019
Other NASCAR primary sponsors this year include Ally Financial and Auto-Owners Insurance. ...
- Suzuki To Sponsor 'Gogglebox'
Around the Net In MAD London, Sean Hargrave - Thursday, January 10, 2019
Suzuki has moved from sponsoring "Ant & Dec's Saturday Night Takeaway" to Channel 4's "Googlebox." "Campaign" reveals that new idents for Suzuki will appear alongside the show from next month ...
- Media Auditor MMI Diversifies, Acquires Sponsorship Science
MediaDailyNews, Joe Mandese - Monday, January 7, 2019
Media Management Inc., a leading auditor of media buys for big marketers, has diversified into sponsorships with the acquisition of Sponsorship Science. Terms of the deal were not be disclosed, ...
- 'NatGeo' Has PhRMA Spotlight Sponsor Special 'Future Of Medicine' Issue
Publishers Daily, Melynda Fuller - Friday, December 21, 2018
"The Immortal Corpse" story, one of the pub's most ambitious projects, follows Susan Potter as she first agrees to donate her body to science and finally becomes the most advanced ...
- New Chris Evans Show To Be Sponsored By Sky
Around the Net In MAD London, Sean Hargrave - Thursday, December 20, 2018
Celebrity radio DJ Chris Evans is moving from BBC Radio 2 to Virgin Radio from January 21st, and to avoid advertising breaks the entire show is being sponsored by Sky, ...
- Royal Canin Expands AKC Championship Sponsorship, Adds Celebs
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2018
"We picked celebrities who are huge dog lovers and who own a breed from each of the seven breed groups," says Royal Canin. ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England football star Raheem Sterling is the face of a new Nike campaign. "The Drum" reports that Sterling's image is ...
- What Will Happen To Cycling's Team Sky?
TV Watch, Wayne Friedman - Friday, December 14, 2018
Team Sky has won the Tour de France event the last six of seven years. Due to its controlling interest in Sky, Fox was a key mover when it came ...
- Sky Pulls Out Of Cycling Sponsorship As Froome Vows To Battle On
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
A new owner for Sky has meant the satellite tv broadcaster is ending its GBP30m-a-year sponsorship of the Team Sky cycling team. "The Guardian" reports that the four-time our de ...
- Guinness Sponsors The Six Nations
Around the Net In MAD London, Sean Hargrave - Monday, December 10, 2018
Diageo-owned Guinness has signed a six-year deal to sponsor the Six Nations rugby tournament, taking over from RBS, "Campaign" writes. ...
- Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
Marketing Daily, Tanya Gazdik - Saturday, December 8, 2018
"Hustle" will showcase the Cadillac XT4 crossover and marks a unique co-producing partnership with Viceland and Cadillac, a first for the automaker. ...
- 'Love Island' Looking For GBP3.5m New Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, December 4, 2018
iTV is looking for a new sponsor of its 'Love Island" reality tv show after it emerged Superdrug has not extended its sponsorship contract. The Guardian reveals the tv station ...
- I'm Debbie, Fly Me (To Mars)
Mediapsssst, Richard Whitman - Monday, December 3, 2018
Would commercial sponsorships sully NASA's reputation? Public Citizen and Care2 are up in arms over the possible selling of naming rights and related advertising to NASA's rockets and space sh ...
- DAZN To Bring Ads To Streaming Platform
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Existing live sports include lots of advertising opportunities. DAZN will need to develop new sponsorship opportunities that make sense in the context of a streaming service with few if any ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP31m three-year extension to its current sponsorship of the Premier League. ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War." ...
