- Acura Renews NOLA Jazz Fest Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2019
Festival-goers can view the automaker's full model lineup and take complimentary photos in front of a New Orleans landscape backdrop. ...
- 'Southern Living' Partners With Sponsors, Builds 2019 Idea Home
Publishers Daily, Melynda Fuller - Thursday, April 25, 2019
The latest Idea House will be on display on Amelia Island, Florida, starting in June. The house will be featured in the magazine's August issue. ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reducing the cost of YouTube TV. ...
- Lincoln Brings Influencers Together For A Salon
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Jon Pearce, global chief creative officer at Hudson Rouge, said client Lincoln staged a salon-style dinner in Los Angeles for the brand's influencers to meet each other and from whi ...
- NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Television News Daily, Wayne Friedman - Thursday, April 18, 2019
The deal, spanning 2021 to 2028, will combine selling of Team USA sponsorships and U.S. Olympics TV advertising via one entity for the first time. ...
- Nike Cashes In On Sticking With Woods While Other Brands Fled
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 16, 2019
Nike's first payoff? Millions of fans seeing Tiger Woods raise a clenched fist in victory for winning the Masters again, amid the Swooshes on hat, shirt and shoes, ...
- Ad-Free Disney+ Throws Marketers For A Loop
Digital News Daily, Alex Weprin - Friday, April 12, 2019
The decision was something of a surprise, with many close observers expecting a sponsorship model for the service to support a less expensive fee. ...
- Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2019
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship. ...
- In A First, AT&T's Logo Will Be On All WNBA Uniforms This Season
Marketing Daily, P.J. Bednarski - Monday, April 8, 2019
The telecom reportedly is the first non-apparel brand partner to have its logo placed on the jersey fronts of all 12 league teams. ...
- Red Roof Targets Cornhole Enthusiasts
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2019
The motel brand is partnering with the American Cornhole Organization to sponsor the Corny 40 Player program. ...
- Grocery Employees Embrace Opening Day, Form Dodgers Logo
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2019
The multi-year partnership with the Dodgers includes signage at the stadium and in-store promotions for Smart & Final customers. ...
- WHO Asks Government To Enforce Tobacco Ad Ban
Around the Net In MAD London, Sean Hargrave - Thursday, March 21, 2019
As the new F1 season gets underway, the World Health Organisation (WHO) is calling on governments to honour their commitment to ban tobacco advertising. "Campaign" points out that the mo ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemania, TV shows. ...
- Hyundai Sponsors LGBTQ Festival, Preps Iron Man Edition
Marketing Daily, Tanya Gazdik - Monday, March 4, 2019
Opening and closing nights will feature a "Drive Equality" wrapped Hyundai Tucson and a Hyundai Kona on display, targeting the millennial audience. ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them. ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it to improve quality. Nike will no doubt tell us about it in an entertaining way, in a series ...
- Bose Renews Channel 4 F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, February 18, 2019
Bose has renewed its sponsorship of Channel 4's Formula 1 racing coverage, despite the broadcaster's live coverage being reduced from ten races last season to just one this year. "Campaig ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture of the sport, and the NBA announced a multiyear marketing partnership. ...
- Dunhelm To Sponsor 'This Morning'
Around the Net In MAD London, Sean Hargrave - Monday, February 11, 2019
Homeware retailer Dunhelm will sponsor "This Morning" on ITV. The new sponsorship will start on March 1st and run for a year. "Campaign" reports. ...
- Uber Eats To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, February 1, 2019
Uber Eats is to be the new sponsor of ITV2 hit show, "Love Island," "The Drum" reports. Details of the deal have not been announced, but the site believes t ...
- Bank Or Beer? Six Nations Rugby Sponsor's Woes
London Blog, Sean Hargrave - Friday, February 1, 2019
Guinness gets a GBP9m bargain only to find people think RBS still sponsors the Six Nations. Or is it Heineken? ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. It means the supermarket will partner with Team GB for both the 2020 Tokyo and 2024 Paris Games. ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to be at the forefront of the movement with its U.S.-based publishers. ...
- Great Clips Aligns With X Games, Airstream With Spartan Race
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
A video shows four-time X Games medalist James Woods getting a new haircut --- courtesy of Great Clips. ...
- Lowe's Signs On To NFL, Hyundai Decides Not To Renew
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
The money Hyundai saves by not renewing the sponsorship will be reallocated to media buys, Hyundai CMO Dean Evans tells "Marketing Daily." ...
- Anchor: Podcasts With Ads Doubled Following Sponsorships Launch
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
Anchor's data says the total number of podcasts with ads were up 104% in the month after Sponsorships launched, when compared to the month before the company launched the solut ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Inside Performance, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statemen ...
- 'People,' 'Allrecipes' Team For Awards-Season Content
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
The new editorial partnership is sponsored by Reynolds Wrap, Philadelphia Dips and Glad The content is created collaboratively and will appear in each brand's print edition. ...
- Oscar Mayer Partners With NASCAR's Roush Fenway Racing
Marketing Daily, Tanya Gazdik - Friday, January 11, 2019
Other NASCAR primary sponsors this year include Ally Financial and Auto-Owners Insurance. ...
