- Chipotle Makes Most Of Sustainability Spotlight
Marketing Daily, Karlene Lukovitz - Tuesday, July 14, 2009
In addition to sponsoring free screenings of "Food, Inc." in 32 cities around the country, Chipotle is distributing promotional pieces for the film in its restaurants. When the film's D ...
- 'Food, Inc.' Documentary Gets Help From Chipotle
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Chipotle Mexican Grill will sponsor free screenings of the documentary "Food, Inc." in 32 U.S. cities starting today. The food chain is also promoting the film in all of i ...
- WGN 'Dives' Into Priceline Sponsorship
MediaDailyNews, David Goetzl - Monday, July 13, 2009
A series of interstitials on WGN America starring an executive at the cable network's parent company has inked Priceline.com to a sponsorship deal, branded "Sky Dives." ...
- Twitter Pimp: Cash for Tweets
Online Media Daily, Laurie Sullivan - Friday, July 10, 2009
As Twitter continues to search for a business model to generate revenue, some players looking to piggyback paid ads are emerging. Ironically, everyone makes money in this scenario except f ...
- Panasonic To Sponsor L.A. Kings Hockey Team
Marketing Daily, - Tuesday, July 7, 2009
The long-term agreement includes cross sponsorship and product integration for the LA Kings when the team begins its season next year. ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online at Bollystar2009.com by Bollywood fans around the world -- will be given the chance to sing in a Bollywo ...
- Q&A With Major League Soccer's Marketing Guy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
It may not have the attendance figures or the TV deals that Major League Baseball, the National Football League the National Basketball Association do, but when it comes to fa ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotional activity, and Chrysler will have signage at the parks, banner ads on Six Flags' web site, advertising a ...
- You Can Measure Return On Sponsorship
Marketing: Sports, Larry Albus - Tuesday, June 23, 2009
Buyers of sports and other sponsorships must -- and can -- assess their partnerships based on actual outcomes rather than intermediate outputs. Instead of measuring the amount of time ...
- Fewer Companies At U.S. Open But Major Backers Remain
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
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- Sponsorships Slow, NY Giants Snag Deal for Training Field
Around the Net In Media, Joan Voight - Thursday, June 18, 2009
The recession and bailout have put a chill on sponsors' willingness to pay nine figures to put their names on major sport stadiums. For example, the NFL's New York Gian ...
- Ford Backs July 4 Essence Music Festival
Marketing Daily, Karl Greenberg - Friday, June 12, 2009
It is the first time the automaker has marketed with the festival, the largest African-American music and culture event in the U.S. that regularly brings around a quarter of ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receives verbal mentions at the end of each episode, and badging recognition in several shows. She said that Bra ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HSBC will be presenting sponsor of The Tennis Channel's two-week-long nightly show, "Wimbledon Primetime," hosted by Bill Macatee. HS ...
- Danica Patrick Could Pump $50 Million Into NASCAR
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Rich Thomaselli reports that the rumor mill is firing on all cylinders that sultry Danica Patrick is contemplating a switch from open-wheel to stock car racing in NASCAR. If s ...
- Tecate Pulls On The Gloves For Mayweather-Marquez
Marketing Daily, - Tuesday, June 9, 2009
Cerveza Tecate is primary sponsor of the upcoming professional pay-per-view boxing fight that will be Floyd Mayweather's first bout since coming off a year in retirement. For its sponsorship ...
- Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2009
This year's guide is expected to be even more popular since more consumers are opting for "staycations" this summer, which is likely to result in a bump in park visitation ...
- Rehired, Not Just Retired
Marketing: Sports, Barry Janoff - Tuesday, June 9, 2009
It is the best of times and the worst of times when it comes to using athletes in sports marketing. The economy has forced many companies to scale down the ...
- Farmers Insurance Group Signs With L.A. Sparks
Marketing Daily, - Friday, June 5, 2009
The Farmers Insurance Group of Companies has signed a multi-year marketing partnership with the WNBA's Los Angeles Sparks that includes a branded jersey sponsorship. The Farmers Insurance-branded jersey was wo ...
- Bank Of America Ends Olympics Partnership
Marketing Daily, - Thursday, June 4, 2009
Bank of America Corp. is ending its 16-year sponsorship of the U.S. Olympic Committee as the deal is currently structured. Bank spokesman Joe Goode said the Charlotte, N.C.-based bank declin ...
- Sponsorships Expected to Grow Worldwide
Around the Net In Media, Joan Voight - Tuesday, June 2, 2009
The sponsorship business will enjoy significant global growth this year despite the economic downturn, according to Mediaedge:cia and sister consulting agency EIG. A new report predicts that spending on sponsorshi ...
- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in which the winner and three friends will receive an "all-access" weekend to see Kid Rock perform live in L ...
- Opportunities With Emerging And Second-Tier Sports
Marketing: Sports, Jon Hickey - Tuesday, May 26, 2009
There are literally dozens of properties that are worth a closer look, and the time is right to take advantage of these opportunities. ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertisers -- has partnered with online media planning company Centro to target consumers in local markets. ...
- Tropicana Juices Women's Communities
Online Media Daily, Laurie Sullivan - Thursday, May 14, 2009
Tropicana officially unveiled "The Juice" community Thursday to promote Trop50, a new orange juice the consumer products goods (CPG) company bills as having 50% less sugar and no artificial sweetener ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1.1 billion home of the Dallas Cowboys, which expects to hold more than 100,000 people for Super Bowl X ...
- PBS Kids Pushes Summer Sponsorships
MediaDailyNews, Fern Siegel - Friday, May 8, 2009
The Sponsorship Group for Public Television says it is a first. The org is offering marketers on-air exposure across multiple PBS Kids television series and dayparts during the summer month ...
- Verizon Wireless To Sponsor 'Fearless' Tour
Marketing Daily, - Tuesday, April 28, 2009
Verizon Wireless has signed on as the sponsor for country singer Taylor Swift's "Fearless" tour. As part of the sponsorship, Verizon will hold a text-to-win sweepstakes for tickets to t ...
- Volvo Exclusive Sponsor For Edmunds Mobile
Marketing Daily, Mark Walsh - Wednesday, April 29, 2009
"What we've created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into their dealerships," said Steven Rosenblatt, seni ...
- Report: McCann Wins Olympics, Pays To Do So
MediaDailyNews, - Wednesday, April 29, 2009
Interpublic's McCann Erickson unit won the coveted advertising account to promote the 2012 London Olympic Games, besting rival WPP Group, reports the Financial Times. In an ironic case of ro ...
