- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in which the winner and three friends will receive an "all-access" weekend to see Kid Rock perform live in L ...
- Opportunities With Emerging And Second-Tier Sports
Marketing: Sports, Jon Hickey - Tuesday, May 26, 2009
There are literally dozens of properties that are worth a closer look, and the time is right to take advantage of these opportunities. ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertisers -- has partnered with online media planning company Centro to target consumers in local markets. ...
- Tropicana Juices Women's Communities
Online Media Daily, Laurie Sullivan - Thursday, May 14, 2009
Tropicana officially unveiled "The Juice" community Thursday to promote Trop50, a new orange juice the consumer products goods (CPG) company bills as having 50% less sugar and no artificial sweetener ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1.1 billion home of the Dallas Cowboys, which expects to hold more than 100,000 people for Super Bowl X ...
- PBS Kids Pushes Summer Sponsorships
MediaDailyNews, Fern Siegel - Friday, May 8, 2009
The Sponsorship Group for Public Television says it is a first. The org is offering marketers on-air exposure across multiple PBS Kids television series and dayparts during the summer month ...
- Verizon Wireless To Sponsor 'Fearless' Tour
Marketing Daily, - Tuesday, April 28, 2009
Verizon Wireless has signed on as the sponsor for country singer Taylor Swift's "Fearless" tour. As part of the sponsorship, Verizon will hold a text-to-win sweepstakes for tickets to t ...
- Volvo Exclusive Sponsor For Edmunds Mobile
Marketing Daily, Mark Walsh - Wednesday, April 29, 2009
"What we've created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into their dealerships," said Steven Rosenblatt, seni ...
- Report: McCann Wins Olympics, Pays To Do So
MediaDailyNews, - Wednesday, April 29, 2009
Interpublic's McCann Erickson unit won the coveted advertising account to promote the 2012 London Olympic Games, besting rival WPP Group, reports the Financial Times. In an ironic case of ro ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship of the corporate tour," Steven Powell, director of Kodak Challenge Program Development, tells Marketing Daily. "We're giving [fans] anoth ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a variety of on-field ads and signage; plus LED-board ads, diorama signs on the concourse, a brand presence during promotion ...
