- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations and will also figure prominently in the awards coverage on WNBA.com. The recipients of the awards will be announc ...
- Marketers Likely To Stick With Serena Despite Profane Tirade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Serena Williams' ballistic tirade at a line judge at the U.S. Open Saturday night may have earned her a finger-wagging in the editorial pages of the
New Yo ... - Keeping Score Of Marketers' Efforts At The U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Allen Adamson, managing director of the New York office of Landor Associates, says the only thing as exciting as watching young Melanie Oudin's upset victories at the U.S. Open th ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy is across the sports network. "We have a comprehensive buy on ESPN and will have some online presence ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and global sponsors, here are our top four trends to watch in sponsorships over the next five to ten ye ...
- ESPN Creates 'Football Fridays' for Wendy's
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Wendy's has inked an exclusive five-month sponsorship deal with ESPN, using the network's various platforms. Wendy's is now the official sponsor of "Football Fridays," programming that will run for t ...
- 'Gourmet,' WGBH Hit Culinary Trail
MediaDailyNews, Fern Siegel - Tuesday, September 1, 2009
Hoping to capitalize on viewers' endless appetite for food shows, Gourmet magazine and WGBH, the PBS affiliate in Boston, are launching a new series -- "Gourmet's Adventures With Ruth" ...
- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- P&G Reaches Coeds With 'College Guide'
MediaDailyNews, - Monday, August 31, 2009
"The Real College Guide," a new online program by and for college students and sponsored by P&G, offers advice to readers transitioning from home life to university life. ...
- Time Tests Co-Branded Sponsorships
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 31, 2009
Time.com is all about co-branded sponsorships with its new and highly experimental "Stay Connected" program, which includes ad placements on Facebook, Twitter and YouTube. The only social media site Ti ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has a presence at each of Keith's 40 to 60 shows a year. "But times have changed and we ne ...
- Stonyfield Farm Yogurt Sponsors U.S. Open
Marketing Daily, - Tuesday, August 25, 2009
Stonyfield Farm has signed a one-year sponsorship agreement with the U.S. Open to promote its Oikos Organic Greek Yogurt at the tennis tournament. ...
- Seize The Advantage In This Brave New World
Marketing: Sports, Tom Cordova - Tuesday, August 25, 2009
This is the perfect time for sponsors and agencies to start forging improved business relationships. For their part, agencies and companies should adopt these six tips as standard operating proced ...
- Visa Sponsors Clear Channel's Stripped Channel
MediaDailyNews, Erik Sass - Monday, August 24, 2009
Clear Channel Radio is launching a new streaming digital radio station presenting music from its catalog of live performances, with exclusive sponsorship by Visa Signature. The deal represents another st ...
- Allstate To Use Anti-Theft Message As Marketing Vehicle
MediaDailyNews, David Goetzl - Friday, August 21, 2009
Allstate is linking with a truTV series on a message placement initiative. The insurer will sponsor vignettes about avoiding auto theft during forthcoming episodes of "Bait Car" -- a sh ...
- Studio One Touts 'Decade of Delivery'
Online Media Daily, Fern Siegel - Thursday, August 20, 2009
Studio One Networks, a leader in content syndication, launched a business model 10 years ago that married old media to new. President and CEO Andrew Susman credits its survival ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriented, multimillion-dollar advertising and promotion plan, which includes national sampling and other sponsorships. The brand will be launching ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
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- Disney Channel Conjures Up Pact With Sears
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
Disney is crafting a multiplatform sweepstakes and sponsorship deal with retail giant Sears that focuses on Selena Gomez, star of Disney Channel's "Wizards of Waverly Place." The on-air effort includ ...
- NFL And P&G Break The Huddle With A Novel Sponsorship Play
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
The National Football League is announcing a multi-year sponsorship deal with Procter & Gamble today that will allow it to put an "Official Locker Room Product of the NFL" lab ...
- Turning Heads: L'Oreal, Garnier Sponsor 'Runway'
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
With "Project Runway" finally set to debut on Lifetime this month, the network announced multi-tiered sponsorship deals with L'Oréal Paris and Garnier. The brands will be integrated into the ser ...
- Game-Day Success: Sponsorships That Deliver
Marketing: Sports, Jon Levine - Tuesday, August 4, 2009
As with any marketing tool though, proper insights, holistic planning and implementation rigor are required to maximize the results and ensure that a sponsorship is maximized and truly lives ...
- AT&T Takes Up Soccer Sponsorships
Marketing Daily, - Thursday, July 30, 2009
AT&T will be the official communications services sponsor for Major League Soccer and the U.S. Men's and Women's National Teams. ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely Web-based site, the entire program ...
- Kick Off: GameWear Sponsors United Football League
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
GameWear Team Sports has signed with the fledgling United Football League as its official uniform supplier, giving it logo placement on jerseys to be seen during games broadcast on Ver ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined by "Load," which broke in early July. A fourth spot, "Job," will break late this year, Georgina Flores to ...
- Sponsoring Fans Instead Of Athletes
Marketing: Sports, Clint Runge - Tuesday, July 28, 2009
Sponsoring athletes and fan groups might be the most powerful one-two punch a brand can muster. But for those products that desire to get on the field but can't affo ...
- NBC Sues Ginn Over Golf Sponsorship
MediaDailyNews, David Goetzl - Monday, July 27, 2009
NBC is suing a troubled real estate developer for breaking an agreement to produce an LPGA event on the network. Court papers provide insight into how much NBC charges programme ...
- TV One Strikes Ford Sponsorship Deal
MediaDailyNews, David Goetzl - Friday, July 24, 2009
A real-life "Apprentice"-style competition that Ford has backed at a grassroots level for several years is coming to TV, allowing the automaker to expand its involvement. ...
- State Farm Sponsors Univision Web Novela
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
Univision has signed State Farm as a multipart sponsor of its coming online novela, "Vidas Cruzadas," a link that includes integration of brand messages in the short-form content. ...
